Search

With the transition to a knowledge economy becoming an important aim, this qualitative study examines rural communities (Yongning and Xunpu) near heritage sites in Quanzhou, China. “Pu Jing” and exhibition space are connected with the inheritance and creation of intangible cultural heritage in order to form a knowledge economy with unique local characteristics around these sites. Beliefs and customs that reconstruct social values are integrated with heritage conservation. Economic competition and social capital restructuring strengthen social identification and benefit building community resilience. Combining with the “Local Tourism Alliance” activities organized by local organizations is important when developing innovative education and tourism activities. The innovation-oriented rural revitalization strategy has promoted community resilience in rural areas around the heritage sites, enhanced local area values, and encouraged social and economic efficiency.