135 results on '"Shocker, Allan D."'
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2. Goal-Derived Categories and the Antecedents of Across-Category Consideration
3. Composite Branding Alliances: An Investigation of Extension and Feedback Effects
4. Markenerweiterung mittels Composite Branding
5. Economic impact of marketing alliances on shareholders' wealth
6. Product Complements and Substitutes in the Real World: The Relevance of "Other Products"
7. Inferring Market Structure from Customer Response to Competing and Complementary Products
8. Multiple-Category Decision-Making: Review and Synthesis
9. Competitive Market Structure Analysis: A Comment on Problems
10. Toward Understanding the Attraction Effect: The Implications of Product Stimulus Meaningfulness and Familiarity
11. Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue
12. Substitution in Use and the Role of Usage Context in Product Category Structures
13. Multiattribute Approaches for Product Concept Evaluation and Generation: A Critical Review
14. A Simulation Comparison of Methods for New Product Location
15. A Consumer-Based Methodology for the Identification of New Product Ideas
16. A Note on the Application of Portfolio Theory: A Comment on Cardozo and Smith
17. Market Structure Analysis: Hierarchical Clustering of Products Based on Substitution-in-Use
18. Customer-Oriented Approaches to Identifying Product-Markets
19. A Customer-Oriented Approach for Determining Market Structures
20. A marketer's view of competition and antitrust.
21. LINMAP (Version II): A FORTRAN IV Computer Program for Analyzing Ordinal Preference (Dominance) Judgments via Linear Programming Techniques and for CONJOINT Measurement
22. Consideration set influences on consumer decision-making and choice: Issues, models, and suggestions
23. Limitations of Incremental Search in Media Selection
24. Linear Programming Techniques For Multidimensional Analysis Of Preferences
25. Determining The Competitive Structure of Product-Markets: Practices, Issues, and Suggestions
26. An Approach to Incorporating Societal Preferences in Developing Corporate Action Strategies
27. Estimating the weights for multiple attributes in a composite criterion using pairwise judgments
28. LINMAP: Linear Programming Techniques for the Multidimensional Analysis of Preferences
29. Reply: [A Simulation Comparison of Methods for New Product Location]
30. Research in Marketing Jagdish N. Sheth
31. Determining the Structure of Product-Markets: Practices, Issues, and Suggestions
32. Modeling inter-category dynamics for multi-generation technological products
33. Composite branding alliances : an investigation of extension and feedback effects
34. Managing Brand Equity David A. Aaker
35. Product, person, and purpose: putting the consumer back into theories of dynamic market behaviour
36. Managing Brand Equity
37. Book Review: Managing Brand Equity
38. Pretest Market Models: A Critical Evaluation.
39. The Effect of Design and Estimation Program on Conjoint Utility Limits: A Comment.
40. Measurement of a Composite Criterion of Managerial Success.
41. . . . COMPUTER ABSTRACTS.
42. The SPSS X Guide to Data Analysis Marija Norusis
43. THE EFFECT OF DISCOUNTS ON THE COMPUTATION OF OPTIMAL MEDIA PLANS.
44. Book Review: The SPSSX Guide to Data Analysis
45. Reply
46. Book Review: A REVIEW OF Research in Marketing, Vols. 1–3
47. Research in Marketing
48. Linear programming techniques for multidimensional analysis of preferences
49. Development of a Composite Criterion of Managerial Success
50. CONSUMERS' RESPONSES TO ATTRIBUTE INCONGRUITY IN NEW PRODUCT DESIGN.
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