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Introduction: Nigeria is one of the developing countries that have the highest challenge of Onchocerciasis and other Neglected Tropical Diseases (NTDs) in Africa. Objectives: This study aims at ascertaining the potency, gap and deficiencies of the media in regards to discharging their social responsibility of creating awareness on river blindness and the media's efforts in the actualization of Vision 2020. Methodology: This research study adopts a documentary research method where the researchers used the Google Scholar to retrieved relevant research journal articles, books, seminar papers and other relevant publications. In order to retrieve relevant materials the following steps were followed identification of keywords, Database Search, Inclusion and Exclusion Criteria, Screening and Selection and lastly Data Extraction and Synthesis. Results: the study found that river blindness (Onchocerciasis) has avalanche of adverse socio-economic effects on the populace of Nigeria. Furthermore, it was also found that media advocacy on Ochocerciasis is dormant and this has the potency to impede the actualization of the World Health Organization's Vision: 2020 in the country. Conclusion: Communicating information on river blindness using only the conventional media is not enough in a society like Nigeria; hence there is the need for a combination of the conventional and other interpersonal channels of communication like the church/mosque, market, traditional institutions, etc. [ABSTRACT FROM AUTHOR]

This study explored the use of social media for decision-making during politics in a multicultural society. The study was anchored on the public sphere theory and was guided by three research objectives, which are to probe the role of social media in building an inclusive society, investigate the role of social media in making an informed citizenry that deepens democracy, and identify the challenges that confront the practice of social media in a multicultural society. The study adopted a qualitative approach where secondary data from extant empirical studies were collated, presented, and analyzed. The study's findings revealed that using social media platforms is a veritable tool to adopt during politics and that these platforms influence citizens' political decisions. However, the study's findings also revealed that social media faces challenges during politicking, especially in a multicultural society like Nigeria. Some of the identified challenges include the proliferation of misinformation, fake news, and hate speech, among other forms of practices that are damaging to a multicultural and democratic society. The paper, therefore, recommends, among other things, that there is a swift need for stakeholders and other relevant government agencies to educate netizens on the dangers of using social media adversely during politics. [ABSTRACT FROM AUTHOR]