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The goal of this research is to investigate blockchain technology's influence on digitizing courier supply chains and advancing Industry 4.0, which leads the digitization revolution by integrating blockchain to digitize processes that would serve the circular economy. It evaluates how blockchain enhances transparency, traceability, and digital processes in logistics, promoting sustainability through waste reduction and improved reuse. The study aims to identify the benefits and challenges of blockchain integration, develop a conceptual framework, and provide actionable insights to improve supply chain management, operational efficiency, and sustainability. This research uses a qualitative research method including a literature review as well as interviews for case studies to explore both the benefits and challenges when applying blockchain technology in courier organizations in Industry 4.0 within the circular economy. The results show that blockchain technology can enhance the security, traceability, and efficiency of courier supply chains, reduce theft, error risk, and fraud, as well as facilitate specific process automation via smart contracts. Blockchain technology can support the digital transformation of logistics organizations and enhance circular economy networks in Industry 4.0 by enabling automation, transparency, traceability, and maintaining responsibility for the environment. This research is an exploration of the effect of blockchain technology on the courier supply chain in the logistics firms in Industry 4.0 within the circular economy and the development of a conceptual framework for usage. In addition, it capitalizes on both coordination and collaboration among players through decentralization to obtain maximum fruitful benefits. [ABSTRACT FROM AUTHOR]

Purpose: The purpose of this paper is to investigate the effect of service quality on graduates' satisfaction as perceived by Middle East University (MEU) graduates. Design/methodology/approach: This research is cross-sectional and aims to explore the effect of service quality dimensions (academic staff, administration, classrooms and library services) on graduates' satisfaction. Data were collected from 399 graduates. After confirming validity, reliability and normality of the data, and the correlation between variables, multiple regressions were used to test the hypothesis. Findings: The results show that all service quality dimensions are highly implemented by the MEU. The relationships between all service quality dimensions and graduates' satisfaction are strong. Finally, results show that all service quality dimensions affect graduates' satisfaction. Research limitations/implications: To generalize the results of this research, further studies are recommended to be carried out on other universities especially in Jordan. Testing the perception and satisfaction of other universities, stakeholders will help to improve service quality and to gain suitable competitive strategies. Practical implications: Service quality is a key driver for universities' sustainable competitive advantage; therefore, dimensions of service quality should be included within universities plan, strategies and daily activities. Social implications: Considering service quality in higher education improves countries' economic development, quality of life and well-being. All corporate social responsibility pillars (social, economic, environmental responsibilities and national and international regulation and norms) should be adapted and adopted within services quality systems and programs. Originality/value: Most of previous studies were carried out to test the students' perception while this research is dedicated to explore graduates' perception regarding service quality offered by the MEU.

This research aims to explore the complex interplay between supply chain resilience (SCR), digital supply chain (DSC), and sustainability, focusing on the moderating influence of supply chain dynamism. The goal is to understand how these elements interact within the framework of contemporary supply chain management and how they collectively contribute to enhancing sustainability outcomes. The sample size is 300 CEOs and managers. The study approach integrates quantitative research methods. Structural equation modeling (SEM) is utilized to quantitatively analyze the direct and indirect effects of SCR and DSC on sustainability. The numerous surveys we conduct among supply chain ecosystem stakeholders provide a rich picture of practical implications and contextual nuances. In sum, our early findings generally support a positive relationship between SCR and sustainability in and of itself, declaring the need for more resilient supply networks for sustainability. We further find the beneficial impact of digital technologies in promoting sustainability via enhancing environmental control and controlling for efficiency in supply chains. We also offer evidence to show that supply chain dynamism compounds the positive logic between SCR and DSC and sustainability. As a final word, it must be noted that our work speaks to the burgeoning literature on supply chain dynamism as a moderator by examining the direct and contingent effects of SCR and DSC not only on performance but sustainability. By shedding light on the moderating role of dynamism, the study provides fresh insights into the multifaceted nature of supply chain management and sustainability practices. The study's findings enhance theoretical understanding by elucidating the synergistic effects of SCR, DSC, and sustainability in dynamic supply chain settings. The study augments the existing theoretical frameworks by integrating the concepts of resilience, digitalization, and sustainability into a comprehensive model. Practical and economical, the research offers actionable guidance for organizations aiming to improve sustainability performance through resilient and digitally advanced supply chains. By acknowledging the role of supply chain dynamism, managers can tailor strategies to manage disruptions effectively and leverage digital innovations. Economically, adopting sustainable practices can result in cost savings and competitive advantages. The research emphasizes the importance of aligning supply chain strategies with sustainability goals to drive long-term value and societal impact. [ABSTRACT FROM AUTHOR]

Copyright of Journal of the Association of Arab Universities for Higher Education Research is the property of Journal of the Association of Arab Universities for Higher Education Research and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Journal of the Association of Arab Universities for Higher Education Research is the property of Journal of the Association of Arab Universities for Higher Education Research and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

A study uses survey data to empirically analyze the association between intellectual capital such as human capital, structural capital and relational capital, and business performance in the pharmaceutical sector of Jordan. The study hypothesizes several relationships between intellectual capital and business performance using a correlation and path analysis, which are validated statistically.

Purpose – The purpose of the study is to investigate the influence of direct-to-consumer advertising (DTCA) on consumers’ decision-making (CDM). Design/methodology/approach – Practical data were used in the empirical analysis collected from 484 consumer surveyed by means of a questionnaire. Statistical techniques such as descriptive statistics, correlation, simple and multiple regressions were employed. A Cronbach’s alpha was used to confirm the suitability of the data collection instrument. Findings – The results of the study indicated a positive significant relationship between DTCA and CDM. The results indicated that there was significant impact of healthcare awareness on CDM, but there were no significant impacts of drug–drug interactions, medical information source and consumer economical situation on CDM. Research limitations/implications – The data are also limited to a Jordanian market; therefore, generalizing results of a Jordanian setting to other countries may be questionable. Extending the analyses to other settings represent future research opportunities. Originality/value – The current research may be considered as an initiative study that highlights the effect of DTCA on CDM in Jordan and in the Arab world. The results can provide the reference for further research about the relationship between DTCA and CDM. [ABSTRACT FROM AUTHOR]