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Sex orientated business in the United Kingdom is examined in detail. Sex shops are expanding by focusing on female consumers rather than the traditional male market.

The unleashing in Mar. 1999 of a malicious computer virus, the Melissa Macro Virus, that steals people's e-mail contacts and sends them pornography, has highlighted the lack of privacy that people have on the Internet. Malcolm Hutty of UK Internet consultants iVision stresses the need for people to take control of their PC to prevent their most private data being used in a dangerous way. The release of Melissa follows outrage over infringements of privacy by Microsoft's Global Unique Identifier system and the Processor Serial Number on Intel's new Pentium III chip.

There have been arguments that pornography is acceptable in the United Kingdom, so long as the public is not exposed to scenes involving humiliation, force, violence, children or animals. Others argue that pornography cannot be controlled since it can come from a range of sources such as the internet. Denmark has liberal laws, and the number of indecent assaults appear to have dropped, though rape levels have not changed. The UK laws may be eased, but there is a public demand for dignity, privacy and decency.