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This article provides a critique of a sexually explicit album cover, which has been criticized as demeaning to women, with the music it seeks to sell. The authors analyze the lyrics of the title track to determine if the cover represents the content of the music, or if the cover is simply used as a marketing scheme, concluding the two correlate.

DDB Needham Worldwide, New York's "Let Yourself Go" spot for the Bermuda Department of Tourism, directed by Pete Kagen of Los Angeles-based Stiefel and Co., is funny, provocative and full […]

NEW YORK, JUNE 19 I tend to lose my cell phone and so noticed a display ad for khaki pants with a compartment just below the right knee that is [...]

THE JUSTICE Department's report that movie studios market adult-oriented films to young people was a hot topic during the 2000 presidential campaign. If officials had examined the use of sexually [...]

Bland products? Try selling naughtiness Forget the furniture--although it looks great. What interests me about one of the spots in the new Ikea campaign, the first work from Carmichael Lynch, [...]

'In my gut, I don't feel a slam dunk,' a New York client once said after I'd presented what I thought was a particularly fetching piece of work. Because he [...]

Sex doesn't exist in business news coverage. But recently, Forbes featured cheesecake shots of Britney Spears and Victoria's Secret model Tricia Heifer on its cover, so maybe a new age [...]

Morality in Media has begun a Campaign to keep soft porn Away from the checkout aisle. It's 5 p.m. at a Safeway in Washington, and a line of men, women [...]

The Hard Sell Everywhere we turn these days, we get flashed. Images of male genitalia have become nearly impossible to avoid. No sooner had we forgotten John Wayne Bobbitt, Pee-Wee [...]

Recently, the advertising industry has moved from treating women as sexual objects to moving men into that position.

Tie me up, tie me down. The phrase "sex sells" seems to have been invented for Federico Brugia. With his striking, sensuous style, the Italian director has become a major […]

SAN DIEGO -- In a new TV commercial, Jack in the Box chief executive 'Jack' is not amused by a prototype ad video of sexy, Spice Girls-like singer-dancers strutting their [...]

The grocery market may have been one of the last to realise that sex sells products, but now the new wave of advertising pitched at adults is rising to the [...]

Beer advertisers are continually criticised for using potentially sexist images in their beer ads. Nicola Chapman asks if it's really necessary. LAST MONTH top-selling draught bitter Guinness and premium lager [...]

Later this month, those promoters of baby oil and housewife hysteria, the Chippendales, will launch their latest UK tour. Chances are that at some venues, their fans will find themselves [...]

BASIC TRAINING It may be back to basics, but basics never looked so IN. The formula on the street starts with a simple white T-shirt from the Gap and a [...]

Sex in advertising generally is being toned down due to the effect of sexually transmitted diseases on social trends. Conservative advertising built on images of family, home, and security are becoming more commonplace to take advantage of the aging of the baby-boom generation. Sex will still be popular in specialized advertising, such as perfumes and fashion, and in specialized magazines targeting a trendy, upscale market. Large advertisers such as beer and car manufacturers are abandoning a sexual tone in their advertising. A survey of 4,000 people by DDB Needham Worldwide Inc. (NY, NY) found that 72% of males and 84% of females believe television advertising puts too much emphasis on sex. However, vice president Marty Horn of the firm's Chicago office says that the survey's percentages have been stable for the last ten years.

The news that French Connection hopes to penetrate the spirits market has not made my festive spirits throb. I recently found myself debating the scurrilous 'fcuk' advertising with TBWA\London chief [...]

HAVE YOU SEEN THE INFINITI AD? The headline, written in that clipped, understated, artfully artless style that has become such an annoying advertising cliche, goes: 'It's not a car. It's [...]

Both women and men in the advertising industry may lack sensitivity when dealing with possibly sexist depictions of women in TV ads. Interest shown by advertising women in a pro-choice demonstration reveals that there are independent-minded women in the field. There are also several television programs featuring strong women roles, but yet commercials still use women in bikinis to sell men's products. The advertising industry, particularly women, should re-examine their work and avoid demeaning treatment of women., No, I don't sit in front of the TV with notepad and pen counting ads that could be considered offensive to women. I don't think I'd keep all that busy [...]

LONDON-There's a new species of man running around London these days: the male bimbo, or, to put the term in its proper jargon, the 'himbo.' As coined by the British [...]

Western Union bares all in UK push The 150-year-old US financial services company, Western Union, is using a naked man in its first ever UK ad campaign to extol the [...]

It's spring, and on TV, a young man's fallcv turns to beer. These days, if R.J. Reynolds is targeting virile women,' Budweiser goes one step further, targeting the manliest of [...]