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Objective: Analyze the influences of the relationships between product innovation, environmental strategy and circular economy on sustainable development in organizations in the Northeast of Brazil. Method: The method used was quantitative and descriptive research, through a survey, using the snowball method, applied to 557 companies in the Northeast of Brazil, through the elaboration of three research hypotheses. For data analysis, statistical tests, confirmatory factor analysis, and multiple linear regression were used. Results: Based on the analysis of the three models in the multiple linear regression, an explanation index greater than 37% (R2) is evidenced, that is, the influence relationships present a moderate intensity, where product innovation, environmental strategy) and the circular economy positively influences sustainable development in organizations in the Northeast of Brazil. Conclusions: The Model that had the greatest influence on Sustainable Development was Model 3, with a moderate intensity of influence (46.20%), that is, the relationship between the circular economy and sustainable development. In this context, it is worth mentioning that natural resources are finite, and the world population is growing exponentially, which demands new products, food, housing, health, education, employment, and income, indicating that organizations must reduce the consumption of natural resources and the impact on the environment, where environmental strategy and circular economy can effectively contribute to sustainable development., Objetivo: analisar as influências das relações entre a inovação de produto, estratégia ambiental e economia circular no desenvolvimento sustentável nas organizações no Nordeste do Brasil. Método: o método utilizado foi uma pesquisa quantitativa e descritiva, por meio de uma survey, pelo método bola de neve, aplicado a 557 empresas no Nordeste do Brasil, por meio da elaboração de três hipóteses de pesquisa. Para análise dos dados utilizou-se testes estatísticos, análise fatorial confirmatória e regressão linear múltipla. Resultados: Com base na análise dos três modelos na regressão linear múltipla fica evidenciado um índice de explicação superior a 37% (R2), ou seja, as relações de influência apresentam uma intensidade moderada, onde a inovação de produto, a estratégia ambiental) e a economia circular influenciam positivamente o desenvolvimento sustentável nas organizações do Nordeste do Brasil. Conclusões: O Modelo que apresentou a maior influência no Desenvolvimento Sustentável foi o Modelo 3, com uma intensidade de influência moderada (46,20%), ou seja, da relação entre a economia circular e o desenvolvimento sustentável. Neste contexto, vale ressaltar que os recursos naturais são finitos, e a população mundial está crescendo exponencialmente, o que demanda novos produtos, alimentação, moradia, saúde, educação, emprego e renda, indicando que as organizações devem diminuir o consumo de recursos naturais e o impacto no meio ambiente, onde a estratégia ambiental e economia circular podem efetivamente contribuir para o desenvolvimento sustentável.

Objective: This study explores the link between the 17 Sustainable Development Goals (SDGs) and eco-innovation, as perceived by 1,262 respondents in Brazil. Method: Employing a quantitative approach, we utilized confirmatory factor analysis and multiple linear regression to analyze the data. Main results: The findings demonstrate a significant influence of all SDGs on eco-innovation, with Sustainable Development Goal 17 (Partnerships to achieve the goal) showing the strongest correlation. Collaboration is pivotal in fostering sustainable practices. Relevance/originality: This study's key contribution lies in the establishment of a statistically validated analysis framework, applicable in various regional, national, and international contexts, serving as a foundation for future research. Theoretical/methodological contributions: We developed a comprehensive scale grounded in environmental, social, and economic principles to assess the 17 SDGs. The validated measurement tool enhances the understanding of their intersection with eco-innovation. Social/management contributions: Our research has valuable implications for sustainable development managers and professionals, fostering awareness of the SDGs' importance and inspiring strategies for sustainability. It also informs socio-environmental policymaking at regional and national levels, aligning with the 2030 Agenda., Objetivo: Este estudo tem como objetivo explorar a relação entre os 17 Objetivos de Desenvolvimento Sustentável (ODS) e a eco-inovação, conforme percebida por uma amostra diversificada de 1.262 respondentes no Brasil. Método: Utilizando uma abordagem quantitativa, conduzimos análises fatoriais confirmatórias e regressões lineares múltiplas para analisar os dados coletados. Principais resultados: As descobertas demonstram uma influência significativa de todos os ODS na eco-inovação, com o Objetivo de Desenvolvimento Sustentável 17 (Parcerias para alcançar o objetivo) apresentando a correlação mais forte. A colaboração é fundamental para promover práticas sustentáveis. Relevância/originalidade: A principal contribuição deste estudo reside na criação de um quadro de análise estatisticamente validado, aplicável em diferentes contextos regionais, nacionais e internacionais, servindo como base para pesquisas futuras. Contribuições teóricas/metodológicas: Desenvolvemos uma escala abrangente fundamentada em princípios ambientais, sociais e econômicos para avaliar os 17 ODS. A ferramenta de medição validada aprimora a compreensão de como esses objetivos se cruzam com a eco-inovação. Contribuições sociais/gerenciais: Nossa pesquisa possui implicações valiosas para gestores e profissionais envolvidos no desenvolvimento sustentável, promovendo a conscientização sobre a importância dos ODS e inspirando estratégias para a sustentabilidade. Além disso, informa a formulação de políticas socioambientais em níveis regional e nacional, alinhando-se à Agenda 2030.

Purpose of the study: This study aims to analyze the relationship between product innovation and strategic resources used by the furniture enterprises, under the perspective of sustainable competitive advantage, with the intention to identify the resources previous to innovation. Methodology/approach: The method used in this research is a quantitative and descriptive study, through a survey, applied to 1067 companies in Brazilian furniture industry. The data analysis occurred through Structural Equation Modeling. Originality/Relevance: Product innovation and strategic resources are capable of providing great potential for economic transformation. It is strategically acknowledged that there is a relationship between product innovation and the use of resources, however, there are as yet insufficient empirical studies to determine which resources influence product innovation. Another important aspect is to evaluate the influence of Environmental, Social and Governance sustainability precepts in the development of new products. Key findings: In the empirical study, noticed that Product Innovation results from the use of resources, which configures innovation antecedents. Theoretical/methodological contributions: This study contributes the advancement of science, which can be used to analyze the antecedents of Product Innovation, which pointed out that companies with strategic resources can expand the capacity of innovation by generating sustainable Product Innovation, which leads to the success of a new product. Social contributions/to management: This study can contribute to managerial decisions, as the results indicate that the Success in New Product Development proved to be an essential form of competitive advantage, comparing the results of Product Innovation with competitors and relating this performance to the use of Environmental, Social and Governance principles., Purpose of the study: This study aims to analyze the relationship between product innovation and strategic resources used by the furniture enterprises, under the perspective of sustainable competitive advantage, with the intention to identify the resources previous to innovation. Methodology/approach: The method used in this research is a quantitative and descriptive study, through a survey, applied to 1067 companies in Brazilian furniture industry. The data analysis occurred through Structural Equation Modeling. Originality/Relevance: Product innovation and strategic resources are capable of providing great potential for economic transformation. It is strategically acknowledged that there is a relationship between product innovation and the use of resources, however, there are as yet insufficient empirical studies to determine which resources influence product innovation. Another important aspect is to evaluate the influence of Environmental, Social and Governance sustainability precepts in the development of new products. Key findings: In the empirical study, noticed that Product Innovation results from the use of resources, which configures innovation antecedents. Theoretical/methodological contributions: This study contributes the advancement of science, which can be used to analyze the antecedents of Product Innovation, which pointed out that companies with strategic resources can expand the capacity of innovation by generating sustainable Product Innovation, which leads to the success of a new product. Social contributions/to management: This study can contribute to managerial decisions, as the results indicate that the Success in New Product Development proved to be an essential form of competitive advantage, comparing the results of Product Innovation with competitors and relating this performance to the use of Environmental, Social and Governance principles.

Objective: To analyze the relationship between the 17 Sustainable Development Goals (SDGs) and eco-innovation, in the perception of 1,262 Brazilian respondents. Method: The methodology used was quantitative and descriptive research through confirmatory factor analysis and multiple linear regression. Main results: The results highlight that all SDGs influence eco-innovation. However, the most relevant relationship occurred between the variables of Sustainable Development Goals 17 (Partnerships to achieve the goal) and eco-innovation. Relevance/originality: The research's originality lies in providing an analysis framework, statistically validated (observable variables and constructs). Thus, the Framework proposed in the research can be replicated in different regional, national, and international contexts. Theoretical/methodological contributions: Theoretical contributions are linked to the development of the scale to measure the 17 SDGs, based on environmental, social, and economic precepts. Social/management contributions: The managerial and social contributions of the survey allow managers and related professionals to become aware of the importance of the SDGs, helping them with strategies for sustainable development. In addition to information for socio-environmental actions of public policies at regional and national levels, to support cities and regions in complying with the 2030 Agenda., A la luz de los temas ambientales y sociales, en 2015 el mundo comenzó a adoptar los 17 Objetivos de Desarrollo Sostenible, propuestos en la Agenda 2030, donde los gobiernos del mundo los utilizan como un nuevo marco para orientar la agenda de trabajo internacional. Estas decisiones determinarán el curso de acción mundial para erradicar la pobreza, promover la prosperidad y el bienestar, proteger el medio ambiente y abordar el cambio climático. Para lograr el objetivo de la sostenibilidad, se ha propuesto la ecoinnovación como un mecanismo eficaz para ayudar a las empresas a reducir los impactos negativos sobre el medio ambiente. Dado lo anterior, el estudio tiene como objetivo analizar la relación entre los 17 Objetivos de Desarrollo Sostenible y la ecoinnovación, en la percepción de 1.262 encuestados. La metodología utilizada fue la investigación cuantitativa y descriptiva mediante análisis factorial confirmatorio y regresión lineal múltiple. Los resultados destacan que todos los Objetivos de Desarrollo Sostenible influyen en la Ecoinnovación. Sin embargo, la relación más relevante se dio entre las variables de los Objetivos de Desarrollo Sostenible 17 (Alianzas para lograr el objetivo) y la Ecoinnovación., Objective: To analyze the relationship between the 17 Sustainable Development Goals (SDGs) and eco-innovation, in the perception of 1,262 Brazilian respondents. Method: The methodology used was quantitative and descriptive research through confirmatory factor analysis and multiple linear regression. Main results: The results highlight that all SDGs influence eco-innovation. However, the most relevant relationship occurred between the variables of Sustainable Development Goals 17 (Partnerships to achieve the goal) and eco-innovation. Relevance/originality: The research's originality lies in providing an analysis framework, statistically validated (observable variables and constructs). Thus, the Framework proposed in the research can be replicated in different regional, national, and international contexts. Theoretical/methodological contributions: Theoretical contributions are linked to the development of the scale to measure the 17 SDGs, based on environmental, social, and economic precepts. Social/management contributions: The managerial and social contributions of the survey allow managers and related professionals to become aware of the importance of the SDGs, helping them with strategies for sustainable development. In addition to information for socio-environmental actions of public policies at regional and national levels, to support cities and regions in complying with the 2030 Agenda.