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26 results on '"Seidenglanz, Rene"'

9. Quo Vadis Communication?: results of a survey among the Next Generation of PR and Communication professionals

Author

Adi, Ana, Fechner, Ronny, Seidenglanz, Rene, Adi, Ana, Fechner, Ronny, and Seidenglanz, Rene

Abstract

This study investigates the perceptions of young PR/Comms professionals in Germany regarding the profession's current and future state, amidst the significant impact of the COVID-19 pandemic on the job market. The research builds on previous studies exploring the future of work and the PR industry, aiming to address gaps in literature regarding generational differences in attitudes and a critical reflective approach. The study used a standardized survey and purposeful and snowball sampling methods to select 160 PR practitioners under the age of 36. The results reveal that the next generation of PR/Communications professionals values intrinsic and idealistic factors when choosing an employer, but those without children pursue a more hedonistic agenda. Respondents perceive themselves as dealing with the ramifications of a VUCA world and consider trust as the most significant challenge within the next five years. The study highlights a significant gap between the societal and internal dimensions of PR/Communications and its actual implementation. The implications of the study suggest a need to address contentious questions surrounding the role and mission of PR/Comms in society, focusing on social impact and social value, and advocating for more collaborative and interdisciplinary approaches in training and learning practices., Este estudio investiga las percepciones de jóvenes profesionales de Relaciones Públicas (PR) y Comunicación en Alemania con respecto al estado actual y futuro de la profesión, en medio del impacto significativo de la pandemia COVID-19 en el mercado laboral. La investigación se basa en estudios anteriores que exploran el futuro del trabajo y la industria de PR, con el objetivo de abordar lagunas en la literatura en cuanto a las diferencias generacionales en actitudes y un enfoque crítico y reflexivo. El estudio utilizó una encuesta estandarizada y métodos de muestreo intencionales y de bola de nieve para seleccionar a 160 profesionales de PR menores de 36 años. Los resultados revelan que la próxima generación de profesionales de PR/Comunicaciones valora factores intrínsecos e idealistas al elegir un empleador, pero aquellos sin hijos persiguen una agenda más hedonista. Los encuestados se perciben a sí mismos como lidiando con las ramificaciones de un mundo VUCA y consideran la confianza como el desafío más significativo dentro de los próximos cinco años. El estudio destaca una brecha significativa entre las dimensiones sociales e internas de PR/Comunicaciones y su implementación real. Las implicaciones del estudio sugieren la necesidad de abordar preguntas controvertidas sobre el papel y la misión de PR/Comms en la sociedad, enfocándose en el impacto social y el valor social, y abogando por enfoques más colaborativos e interdisciplinarios en prácticas de capacitación y aprendizaje.

Published
2023

14. How Ethical Do PR-Practitioners Think? Evaluation of Ethical Values and Attitudes of the Professional Field in Germany.

Author

Bentele, Guenter and Seidenglanz, Rene

Subjects
ETHICS, VALUES (Ethics), ATTITUDE (Psychology), PUBLIC relations, SOCIAL conflict
Abstract

This paper aims to outline fundamental aspects of the ethics of PR within a theoretical-analytical framework in the first part of the paper. This is achieved on the basis of some major ethical problems and an analysis of potential conflicts that are relevant to PR and which are reflected in different ethical approaches, in particular, individual and organizational ethics or the ethics of responsibility and the ethics of conviction (Max Weber). Problematic ethical issues are defined and structured systematically in a model which distinguishes between different relationships. An overview of the status of research in the German-speaking context on the topic of PR ethics facilitates provisional statements appertaining to the awareness and acceptance of ethical codes in Germany.Some important results of a recent survey of 2,312 German PR practitioners are presented. This survey was carried out in 2007 and focused on aspects of PR ethics, on the acceptance and the degree of familiarity with ethical guidelines in Germany's professional field of PR practitioners, on the significance of morally induced goals and professional self-understandings or professional identities. It could be shown how important truthfulness is seen for German PR practitioners and which - specifically ethical - reasons are evaluated as problematic for the industry. On the basis of a debate about tie-in deals in Germany that currently reached a level of intensity results about the acceptance and legitimacy of such procedures within the professional sphere are also introduced. ..PAT.-Unpublished Manuscript [ABSTRACT FROM AUTHOR]

Published
2008

15. Objetividade e Credibilidade Midiática: considerações sobre uma suposta relação

Author

SEIDENGLANZ, René and SPONHOLZ, Liriam

Subjects
Objectivity, Credibility, Journalism, Social Sciences
Abstract

Is the information delivered by the media believable because it is true, or is it “true” because it is believed? Can credibility be reduced to objectivity? How and to what degree are objectivity and credibility related? The present article attempts to address thesequestions. The authors present the thesis that the problem of credibility is dependent on a variety of factors, among which the information's accordance with reality is subordinate. While the media’s implementation of certain rituals of objectivity such asneutrality or fairness can serve to establish credibility, they are not necessarily connected with the accordance with reality in coverage.

Published
2008

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