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2. 20190720_Do_you_like_what_you_see_Final – Supplemental material for Do You Like What You See? How Nonprofit Campaigns With Output, Outcome, and Impact Effectiveness Indicators Influence Charitable Behavior

Author

Bodem-Schrötgens, Jutta and Becker, Annika

Subjects
FOS: Economics and business, 160509 Public Administration, FOS: Political science, 150310 Organisation and Management Theory
Abstract

Supplemental material, 20190720_Do_you_like_what_you_see_Final for Do You Like What You See? How Nonprofit Campaigns With Output, Outcome, and Impact Effectiveness Indicators Influence Charitable Behavior by Jutta Bodem-Schrötgens and Annika Becker in Nonprofit and Voluntary Sector Quarterly

Published
2019
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4. Do You Like What You See? How Nonprofit Campaigns With Output, Outcome, and Impact Effectiveness Indicators Influence Charitable Behavior.

Author

Bodem-Schrötgens, Jutta and Becker, Annika

Subjects
*ALTRUISM, *NONPROFIT organizations, *PUBLIC service advertising
Abstract

This study contributes to recent discussions on voluntary disclosure as a signaling approach among nonprofit organizations and its effects on stakeholders' decision-making. Focusing on nonprofit program effectiveness, we test how nonprofit campaigns providing information on three effectiveness indicators—outputs, outcomes, and impacts (as part of the logic framework)—influence donation and lending behavior. An online survey experiment (N = 271) reveals that donors value outcome and impact indicators more than output information, without any differences between the two. Moreover, the three indicators have no statistical influences on lending behavior. We also consider the moderating role of reflective decision-making and find no influence on either donation or lending behavior. [ABSTRACT FROM AUTHOR]

Published
2020
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