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7. (Dis-)Empowered Military Masculinities? Recruitment of Veterans by PMSCs Through YouTube

Author

Joachim, Jutta, Schneiker, Andrea, Masys, Anthony J., Series Editor, Bichler, Gisela, Advisory Editor, Bourlai, Thirimachos, Advisory Editor, Johnson, Chris, Advisory Editor, Karampelas, Panagiotis, Advisory Editor, Leuprecht, Christian, Advisory Editor, Morse, Edward C., Advisory Editor, Skillicorn, David, Advisory Editor, Yamagata, Yoshiki, Advisory Editor, Moehlecke de Baseggio​, Eva, editor, Schneider, Olivia, editor, and Szvircsev Tresch, Tibor, editor

Published
2020
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12. Schlussbetrachtung

Author

Schneiker, Andrea, Ehrhart, Hans-Georg, Series editor, Frevel, Bernhard, Series editor, Schubert, Klaus, Series editor, Schüttemeyer, Suzanne S., Series editor, and Schneiker, Andrea

Published
2017
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16. Einleitung

Author

Schneiker, Andrea, Ehrhart, Hans-Georg, Series editor, Frevel, Bernhard, Series editor, Schubert, Klaus, Series editor, Schüttemeyer, Suzanne S., Series editor, and Schneiker, Andrea

Published
2017
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24. Public or private? Blurring the lines through YouTube recruitment of military veterans by private security companies.

Author

Joachim, Jutta and Schneiker, Andrea

Subjects
*PRIVATE security services, *VETERANS, *RECRUITING & enlistment (Armed Forces), *WAR, *EMPLOYEE selection, *REINTEGRATION of veterans, *VISUALIZATION, *TERRORIST recruiting
Abstract

Private security companies (PSCs) blur the lines between the public and the private sector through the provision of services to state militaries. Based on a multi-modal qualitative content analysis of YouTube recruitment videos aimed at veterans, we show how PSCs also challenge these boundaries through their hiring practices. By relating to veterans' past as hero warriors and by envisioning their future as corporate soldiers, the companies appear as 'like-military' and as allowing ex-militaries to 'continue their mission'. The findings contribute to scholarly debates about the privatization of security. They illustrate that similarly to the public sector, the private is also re-constituted through the military values that veterans introduce. The study adds to the literature on the visualization of war showing how video-based platforms allow security actors such as PSCs to construct their corporate identity in ambivalent ways by appealing to different emotional levels and by giving rise to different narratives. [ABSTRACT FROM AUTHOR]

Published
2024
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34. Introduction

Author

Henrich-Franke, Christian, primary, Kaiser, Robert, additional, Lahusen, Christian, additional, and Schneiker, Andrea, additional

Published
2018
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