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3. What Do College Students, Young Families, and Empty Nesters Want in a Car? A Market Segmentation and Marketing Mix Project for Introduction to Marketing Students

4. The Collegiate Student Orientation Scale (CSOS): Application of the Marketing Concept to Higher Education

14. Organizational commitment at short-line railroads.

15. Licensed transportation brokers: their joys and frustrations

16. Link between response-inducing strategies and uninformed response

20. John Grey believes men are from Mars, women are from Venus--is it true in the business world?

22. Anderson Trucking Service, Inc.

28. Outsourcing in distribution: the growth in importance of transportation brokers

29. Stimulating response to market surveys of business professionals

30. Transportation lawyers discuss trucking deregulation: career impact and future legal issues

31. Professional and ethical standards among salespeople in a deregulated environment: a case study of the trucking industry

36. LETTERS

37. Women in Logistics

45. Marketing managers discuss the strengths and weaknesses of logistics personnel

46. Private trucking: a dinosaur?

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