Search

The article focuses on the success of the journal in providing service and information that focused on advertising, marketing, media and public relations. It offers brief overview of the history of the journal, its owners and significant evolution as a whole new generation of ambitious and driven magazine. It also mentions the continued success of the journal as a multi-platform brand that reaches its audiences wherever they go.

The article offers several information on the performance analysis on advertising and marketing agencies by the periodical. The topics addressed include details on an analysis of the companies comprising BBDO (parent company Omnicom Group Inc.), Bates Chi & Partners, Cheil Worldwide Inc., and Dentsu Inc.

An introduction to a section of articles on the top 1000 brands 2017 in Asia is presented including the profiles, infographics and brand loyalty.

The article discusses how most global brands are cautious in engaging Muslim groups in Asia. According to Q Akashah, executive director of Ogilvy Noor Singapore, in which the consultancy set up particularly to help brands engage with Muslim audiences, the question must be how and why brands must work harder and smarter to win over the Muslin community, particularly in Asia.

The article looks at how top creative chiefs at advertising and public relations company Dentsu Inc. including, chief creative officer Ted Lim, help clients find innovative business solutions.

The article focuses on some factors that affect brand loyalty of consumers. It refers to quality as the number one factor cited by Asian consumers for gaining brand loyalty. According to Flari Ramanathan, Y&R chief strategy officer for Asia based in Singapore, more and more people are experimenting following the extraordinary innovations by different brands.

The article presents a roundtable discussing artificial intelligence (AI) as most brand marketers are still struggling with the implications. Mark Bowling of PHD China projects a timeline about Siri, an Apple Inc.'s voice-activated iPhone assistant, that it may soon be in goo company, wherein in 2020, a self-driving cars will be commercially available, while in 2021, bid speed will determine competitive advantage for media agencies.

The article offers information on a roundtable of brand executives at the periodical's Marketing Innovation Summit in Singapore to share views and experiences about storytelling or narratives presented through the use of technology. Sho Hwee of Marriott International inc. states that clients will want to see some kind of story that touches the heart. Gary Chin of Discovery Networks International adds that telling a story is about how to personalise a video.

The article presents a discussion on data analytics and technology, and their impact on the marketing function during the periodical's Marketing Innovation Summit. Wendy Walker of Manulife Singapore states that their role in the business become powerful and strong with the data analytics as it drives business strategy. Jolaine Boyd of Microsoft APAC CMO mentions that data allows marketers to optimise products in real time that lead to revenue targets.

The article discusses the recessions and financial crises in Asia in 1997. Topics mention including the Thailand government who lacked foreign currency, excessive lendings of some Asia countries such as South Korea and Indonesia and impact of the revolution in mobile and online advertising to the traditional advertising.

The article focuses on the opportunities that brands would get from fasting and festivities of Ramadan. According to Alban Villani, general manager of Criteo SA Southeast Asia, advertisers must start building a profitable pool of shoppers to draw traffic three week ahead of Ramadan. Villani adds that brands can start engaging with Muslim consumers once Ramadan starts and be more aggressive in showing the products that make sense.

The article offers information on several ethical aspects associated with an advertising industry along with an expected role of digital marketing industry in solving the social issues of the society.