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This research examines the evolution of human resource management (HRM) practices within Samsung and Lotte, two major South Korean conglomerates. Both companies have been profoundly influenced by the Japanese management paradigm, especially in areas like seniority-based promotion rooted in Confucian values. Drawing from institutional theory, the study elucidates how similar economic trajectories in South Korea and Japan fostered comparable institutional logics and pressures in HRM. However, as organizations navigate institutional shifts, their responses and resulting HRM adaptations can diverge. Utilizing a comparative approach through the lens of the institutional logic theory, key findings unveil as follows: (1) Samsung and Lotte's HR practices exhibit a strong Japanese influence, highlighting cultural/historical context's importance. (2) Despite similar pressures, the conglomerates developed distinct HR practices attributed to differing institutional logics. (3) Institutional logics play a pivotal role in shaping HRM and influencing organizational behavior. (4) Organizations adapt HR practices in response to institutional complexities, leading to practice divergence. (5) The study extends institutional theory's application in understanding organizations' varied responses to similar pressures. (6) Findings offer HR professionals insights on tailoring strategies based on contextual understanding. The study extends the application of institutional theory in deciphering varied organizational responses. Practically, it provides HR professionals guidance on contextually appropriate HRM strategies. Companies across Asia can leverage these insights to anticipate HR practice shifts and align them with evolving institutional frameworks. [ABSTRACT FROM AUTHOR]

Increasingly fierce competition in the smartphone industry encourages companies to design mature marketing strategies to create added value for consumers and build strong relationships with their consumers. This study aims to identify and analyze the direct and indirect effects of brand experience, brand love, brand trust, and brand loyalty on Samsung smartphone users in Malang City. Data for this was collected through a questionnaire and a sample of 140 smartphone users in Malang City. Sample selection was carried out using the purposive random sampling method. The collected data will be analyzed using SmartPLS 3.0. These results reveal that brand experience has no direct effect on brand loyalty. However, this study confirms an indirect influence of brand experience on brand loyalty through brand love and trust. The results have important implications for building strong emotional relationships and bonds between brands and consumers, and it is necessary to use cognitive and affection factors to create brand loyalty.

The present study highlights the remarkable journey of the world-famous electronics brand Samsung. Beginning as a small manufacturing entity, the company grows rapidly, resulting in a renowned brand. Competing directly with several innovation-driven companies, such as Apple, Samsung maintains its place in the market and keeps growing. The article discusses in detail some of the fascinating events that became the turning points in Samsung’s journey and pushed it to rethink its strategy. The main purpose of this study is to offer a deeper understanding of the business approach and culture of Samsung. Being a Korean company, its brand values also reflect in the company culture. Its strong vision, self-belief, and willingness to grow helped Samsung achieve such great heights and dominate the global tech industry.

As the imprisonment of Samsung's heir, Lee Jae-Yong, indicates, South Korean conglomerate groups (chaebol) face enormous difficulties in protecting their private property via father-son inheritance. However, the chaebol structure, having put the democratically elected government officials under their payroll, is one of the most resilient forms of corporation governance and highly effective in adapting to changing environments. Given the deadlock between the reform-minded government and the unrelenting chaebol-government collusion, we suggest that adopting a Swedish governance model may be a solution. It would legitimize ownership concentration by founding families while allowing the chaebol to own financial firms. It would also reduce inheritance taxes for male heir succession in the chaebol to guarantee private property rights. The consequences of a Swedish governance model include the fading of the need for state-chaebol collusion in so far as the presidential pardon of the imprisoned chaebol owners is no longer allowed. [ABSTRACT FROM AUTHOR]

This research was conducted with the aim of obtaining explanations and information regarding the influence of brand credibility on the equity of the brand itself. Apart from that, there is the influence of endorser credibility which has a correlation with brand equity. The influence of brand credibility on brand equity and also the influence of brand credibility on the brand equity of Samsung users in Jakarta. This research was conducted in the Jakarta area, presenting around 170 respondents. The method used in this research is a deep purposive sampling method presentation of data and the process of collecting it. Apart from that, path analysis techniques were also carried out in this research. The results of this research show that the credibility of the endorser has a positive influence and also plays a significant role in the credibility of the brand. Brand credibility has quite an important role as a partial mediation by providing influence between endorser credibility and also the equity of the Samsung brand. Samsung must increase the credibility of positive endorsers in order to create strong brand equity. [ABSTRACT FROM AUTHOR]

This research examines the evolution of human resource management (HRM) practices within Samsung and Lotte, two major South Korean conglomerates. Both companies have been profoundly influenced by the Japanese management paradigm, especially in areas like seniority-based promotion rooted in Confucian values. Drawing from institutional theory, the study elucidates how similar economic trajectories in South Korea and Japan fostered comparable institutional logics and pressures in HRM. However, as organizations navigate institutional shifts, their responses and resulting HRM adaptations can diverge. Utilizing a comparative approach through the lens of the institutional logic theory, key findings unveil as follows: (1) Samsung and Lotte’s HR practices exhibit a strong Japanese influence, highlighting cultural/historical context’s importance. (2) Despite similar pressures, the conglomerates developed distinct HR practices attributed to differing institutional logics. (3) Institutional logics play a pivotal role in shaping HRM and influencing organizational behavior. (4) Organizations adapt HR practices in response to institutional complexities, leading to practice divergence. (5) The study extends institutional theory’s application in understanding organizations’ varied responses to similar pressures. (6) Findings offer HR professionals insights on tailoring strategies based on contextual understanding. The study extends the application of institutional theory in deciphering varied organizational responses. Practically, it provides HR professionals guidance on contextually appropriate HRM strategies. Companies across Asia can leverage these insights to anticipate HR practice shifts and align them with evolving institutional frameworks.

The present study highlights the remarkable journey of the world-famous electronics brand Samsung. Beginning as a small manufacturing entity, the company grows rapidly, resulting in a renowned brand. Competing directly with several innovation-driven companies, such as Apple, Samsung maintains its place in the market and keeps growing. The article discusses in detail some of the fascinating events that became the turning points in Samsung's journey and pushed it to rethink its strategy. The main purpose of this study is to offer a deeper understanding of the business approach and culture of Samsung. Being a Korean company, its brand values also reflect in the company culture. Its strong vision, self-belief, and willingness to grow helped Samsung achieve such great heights and dominate the global tech industry. [ABSTRACT FROM AUTHOR]

The market for most products is exemplified by cutthroat competition. To ensure that a manufacturer continually progresses in the market, it is exceedingly important to identify the target customers. This work is an attempt to find the target customers using Analytic Hierarchy Process (AHP) upon stratifying the customers into the Big 5 personality traits: Openness, Conscientiousness, Extraversion, Agreeableness and Neuroticism. Usually, pairwise comparisons in AHP rely on the judgment of experts, which can vary from expert to expert. The authors proposed the finding of the best alternative through a new approach of comparisons relying on the data, extracted from respondents, demonstrated by employing AHP to find the target customers of Xiaomi smartphones. The alternatives for the AHP are taken to be the aforementioned Big 5 personality traits while the criteria are chosen to be budget, camera, RAM, ROM, battery and processor, which happen to be the biggest selling points for the Xiaomi smartphones as inferred from the responses of the pilot sample respondents. Findings from the pilot sample data using AHP were found to be consistent with the actual results from Xiaomi-interested respondents in the total sample data. Further, the customers of Xiaomi are compared with those of Samsung. Moreover, the customers' trust in both brands has also been investigated. This work suggests the use of the new approach in AHP to find the target customers of different products to facilitate the comparative analysis between competing brands. [ABSTRACT FROM AUTHOR]

The market is saturated with messages, a multitude of brands and products want to be present in the minds of the youngest consumers. The "app generation" is becoming more and more demanding, however, it is easier to reach them through music and video clips. Samsung's strategy to achieve its goals has been to use two upand-coming music artists as the brand ambassadors. They have integrated the new smartphone devices into both the music videos and the creation of their songs to organically and directly reach their target audience. [ABSTRACT FROM AUTHOR]

In the digital era, Samsung is a brand that dominates smartphones. This South Korean brand is the number one Android phone manufacturer recognized for its capabilities globally. Even though Samsung has the highest market share, Samsung's market share has decreased. The low customer loyalty is allegedly the main cause of the decline in Samsung's market share. This paper aims to determine product innovation's effect on customer loyalty for Samsung cellphone customers in Indonesia. The research method in this scienti fic work is carried out quantitatively. The sampling technique used was nonprobability, with purposive sampling as the sampling technique. Meanwhile, the number of respondents was 100 people who live in Indonesia and are Samsung cell phone customers. While the data analysis technique used is simple linear regression analysis. The results of this study reveal a positive influence of product innovation on customer loyalty for Samsung cellphone customers in Indonesia. [ABSTRACT FROM AUTHOR]

In order to gain competing capability in conditions of quickly scientific changes, it is crucial to track the evolution of existing technologies and to explore promising and emerging technologies. Moreover, numerous previous studies showed that sudden changes in R&D and patents are actually correlated with great variations in the market profit of firms. For this reason, if stock prices of an enterprise keep uptrend, then the technologies developed by considered one will be likely to become promising innovations in future. In this paper, we proposed a method to predict technology trends based on processing multiple data sources by mining Web news, forecasting stock price trends of high-tech companies, and patent clustering analysis. Different from other studies, our proposed method promotes an idea of predicting technology trends by forecasting stock price trend using univariate and multivariate data preparation approaches, with the utilization of Bayesian optimization for exploring best hyperparameters of machine/deep learning models, also a new method for patent analysis. Besides, a program system was created for analyzing word burst detection, predicting trend of stock prices, and analyzing patent applications. After collecting patents of Samsung Electronics Co Ltd, as a case study, clustering analysis is implemented on extracted noun phrases to explore technology trends developed by the company. These technology trends have recently been confirmed by domain experts in their corresponding published articles. The obtained forecast precision is about 93.8%, which proves that the proposed method gains positive reliability. [ABSTRACT FROM AUTHOR]

During the time, entrepreneurship has brought many benefits (e.g., economic growth, employment generation, poverty reduction, innovations) to various stakeholders, such as society, communities, people, or companies As a multifaceted and eclectic concept, a policy area, and a complex and dynamic phenomenon, entrepreneurship displays a creative and innovative dimension. This assertion is based on the fact that entrepreneurship has three main functions: operating a firm, risk-taking, and innovation. The aims of the paper are to briefly define the concept of innovative entrepreneurship and to illustrate the case of Samsung Electronics Co., one of the world’s biggest electronics companies. In order to achieve these objectives, the authors used a quantitative research method and a case study. The paper provides the theoretical framework to deeper understand the concept of innovative entrepreneurship as the authors have designed a definition of this term. Also, it shows that innovative entrepreneurship is embedded in the business philosophy of Samsung Electronics.

The article is aimed at studying the activities of branches of foreign corporations on the territory of Ukraine on the example of Samsung Electronics Ukraine Company LLC and determining the prospects for its further development in the domestic market. During the study, the essence and main characteristics of transnational corporations (TNCs) and the process of transnationalization are considered. The approaches of various authors, scientists and scholars to the interpretation of the concept of «transnational corporation» are examined. The special features of TNCs that distinguish them from ordinary companies are specified. The history of creation and development of the well-known technology corporation Samsung Electronics Co. Ltd. is studied. In the course of the study the rating of the most profitable companies in the world according to the «net revenue» indicator was analyzed and the place of Samsung Electronics Corporation therein was specified. The Samsung Electronics’ place in the global market of electronics, technology and telecommunications is determined. The rating of the leading most popular brands of mobile phones in both the world and the domestic markets is considered and the position of the Samsung brand in the rating is identified. Thus, the company’s competitors in Ukraine and the world are defined. The scale of activity of Samsung Electronics Corporation branch in Ukraine is analyzed. The dynamics of indicators of «net income» and «cost of sold products (goods, works, services)» of Samsung Electronics Ukraine Company over recent years are analyzed. The dynamics of changes in the indicators of «gross profit» and «net financial result (profit)» of the company over recent years is researched. Through the analysis of the dynamics of financial results, a comprehensive assessment of the activities of Samsung Electronics Ukraine Company LLC is provided. The problems of functioning of branches of foreign corporations on the territory of Ukraine are disclosed and prospects of development of their branches are determined (example of Samsung Electronics Ukraine Company LLC). The conclusions are drawn on the importance of the branch of the foreign corporation Samsung Electronics Co. Ltd for the Ukrainian market of technology, electronics and telecommunications in particular and the national economy in general.

This study investigates the dynamic evolution of the innovation systems of two industrial regions in Asia, namely, Hsinchu in Taiwan and Suwon in Korea, including their respective core firms, TSMC (Taiwan Semiconductor Manufacturing Company) and Samsung. Patent data analysis shows that the regional innovation system (RIS) of the two regions is different from the peripheral or immature RIS characterized by a high reliance on foreign knowledge resources. Hsinchu and Suwon have achieved an upgrade in terms of increased localization, technological diversification, and science-basedness, obtaining a high level of knowledge convergence (originality). This upgrade is accompanied by the enhancement of the core firms' technological capabilities, confirmed by the increasing trend of self-citations and the decreasing citations of foreign-held patents, as well as increasing localization and diversification of the surrounding region excluding the core firm. Furthermore, Hsinchu is more comparable to a Marshallian innovation system than Suwon because of its higher degree of knowledge localization and intraregional collaboration and less concentration than the latter. Recently Hsichu tend to show some signs of increasing concentration. This finding implies that both regions converge to an HaS structure but with the path-dependent persistence of the initial differences between this structure (Suwon) and a Marshallian one (Hsinchu). [ABSTRACT FROM AUTHOR]

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Objective Gray markets refer to those markets where multinational brands are distributed throughout the local markets of a country through unofficial sources of brand activity. Consequently, companies that are responsible for distribution of multinational brands in the host country will face difficulties. Given that consumers tend to gray markets to buy the original brand at lower prices during economic fluctuations in particular countries, it is impossible to eliminate gray markets, (Dasu et al., 2012). On the other hand, the lack of appropriate management of such markets and the passive approach of multinational companies toward such markets undermine the value of those international brands in the host countries and undervalue branding efforts. In our country, gray markets also exist and have significant economic consequences. The home appliance market is one of the most critical existing gray markets in Iran, which has emerged due to a lack of screening and extensive activities in the illegal distribution of home appliance brands. Samsung home appliance company is regarded as one of the international companies that has suffered accordingly. Gray markets that do not provide adequate support and following services for consumers have caused problems for the Samsung brand. This problem-oriented study on the gray market for Samsung home appliance products intends to address why such gray markets have emerged despite various marketing activities by Samsung Company. This study aims at identifying antecedents and consequences of the existence of gray markets for Samsung products. Methodology The present empirical study is developmental in terms of purpose and qualitative in terms of data collection. This research has been conducted according to the grounded theory. The research sample includes a group of managers working at Sam Service Company and university professors who were selected by purposeful sampling. The data were collected through interviews and then coded in three levels of open, axial, and selective coding. Eventually, the results were coded into five categories of causal, contextual, and intervening conditions, as well as strategies and consequences based on Strauss and Corbin model. Findings Causal conditions include economic fluctuations and lack of screening in the country's entrance refers to the critical phenomenon of emergence of gray market. Contextual conditions entail rules and regulations and also consumers’ culture. Intervening conditions include empowerment of legal intermediaries and consumers’ awareness. Strategies encompass customized and passive production strategies. And finally outcomes include sales performance and brand value. The research findings indicated that there were not adequate necessary advertisement to persuade buyers from intermediaries and sales agents; besides, Samsung company has focused its advertisement on their products instead of official distributors. Therefore, it is very important to reconsider and invest in advertising and communication to inform customers about the significance of buying from official suppliers. Focusing on creating a consumer culture corresponding to service quality and reducing the risk of product problems can also strengthen consumer culture and reduce consumer risk-taking to buy from gray markets. In terms of laws, there are not adequate restrictive laws leading to the formation of the gray market in the field of home appliances, and in particular Samsung brand. Conclusion The results of this study showed that it is necessary to address the specific economic conditions of the host market, the extent of distributing channels and supply of products of the main company, creating a culture of buying from official channels, familiarizing customers with follow-up service, and establishing systems to engage customers accordingly. In terms of theoretical participation, findings of this study can be considered in the application of necessary theories related to customer engagement for international companies. The lack of constant communication between Sam Service Company and its customers has established a sense of Service Company for customers rather than a company that is the official provider of products. It leads to the image that customers should only refer to the company when there is a problem and they need repair services. Therefore, it is related to the natural dissatisfaction caused by product problems or service failure. However, in case of creating customer engagement systems, a continuous and coherent relationship is established with the parent company and the official representative can increases the brand value. It also results in incentives such as loyalty discounts, customer club points, and etc. during future purchases. It causes customers to disregard gray markets and turn to official markets, and also leads to constant communication with customers.

Lev Manovich, Director of the Cultural Analytics Lab and Presidential Professor at the City University of New York, explores some of the societal notions surrounding AI and creativity. He exposes certain myths that have grown up around this discourse and posits a wider, more interesting emerging reality. [ABSTRACT FROM AUTHOR]

Entry timing is critical for a firm's sustainability, and it is determined after comparing the first mover advantage (FMA) and the late mover advantage (LMA). This study aims to continue the extant discussion on FMA and LMA to explore the important determinants and their effects on FMA or LMA in a smartphone market. The methodology of building a theory from a comparative case study is adopted using Apple iPhone and Samsung Galaxy cases in a smartphone market. This study verified that market- and firm-level determinants are more linked with FMA, and the isolating mechanism along with the environment as well as firm-level enablers are useful for explaining FMA. This study also uniquely found that the product-level determinant is closely linked with LMA, which has not been explored much in relation to LMA. This study theoretically contributed to extending the conceptual framework as well as enabling the mechanism of entry advantage, and it has managerial implications of how the first mover or the late mover can benefit from their entry advantage by exploiting their relative strength. [ABSTRACT FROM AUTHOR]

As the imprisonment of Samsung's heir, JY Lee, clearly indicates, South Korean conglomerate groups (chaebol) face enormous difficulties in protecting their private property via father-son inheritance of the entire group. High party polarization (i.e. intense competition between ideologically divided political parties) within Korean democracy has continuously threatened the chaebols' private property and family succession system, criticizing the unusually high economic concentration enjoyed by the top ten chaebols. Using the rent sharing view (RSV) of corporate governance, this contribution to the special issue examines key variables in the evolution of Korean corporate governance: the impact of the traditional corporate governance (TCG) and the new holding company system (HCS) on intragroup trading (IGT), non-dividend incomes hoarded by owning families, ownership-control disparity (OCD) and family succession. We find that private property protection through rent sharing continues to overshadow chaebols' choices about their future corporate governance structure, while the new HCS fails to curb IGT, non-dividend incomes, OCD and family succession. [ABSTRACT FROM AUTHOR]

The purpose of this study was to explore how consumers perceive two of the leading smartphone brands, Samsung and iPhone, using a corpus of tweets. Our approach involved sifting through the tweets to remove any irrelevant content, followed by a sentiment analysis to gain an overall perspective of how each brand was viewed. Our analysis demonstrated that Samsung received a higher proportion of tweets with negative sentiment as compared to iPhone. Moreover, the most common terms in tweets referring to Samsung reflected negative emotions like “concern,” “issue,” and “trouble,” while tweets about iPhone expressed positive emotions such as “like,” “great,” and “best.” These findings have significant implications for marketing research and offer valuable insights for businesses on how they can utilize social media to enhance their brand reputation and image.

With 86% of Generation Y South Africans found to have a Samsung phone, we examined 1) whether they love and are satisfied with the brand, 2) how much the consumption value theory (monetary, functional and symbolic values) explains brand love and satisfaction, 3) the relationship between brand satisfaction and love. We surveyed 651 respondents from two large universities. Results revealed that Generation Y South Africans moderately love and are adequately satisfied with the Samsung phone brand. Structural equation modeling results showed that the three consumption values and brand satisfaction positively influenced brand love. Brand satisfaction was driven by only monetary and functional values. [ABSTRACT FROM AUTHOR]

Samsung - Price Coordination The increased focus of the ACM on vertical restraints has resulted in the Decision regarding coordination of prices by Samsung in respect of the retail pricing of its television sets. For example, retailers provided Samsung with screenshots of a competitor's prices or informed Samsung that their competitors had not (yet) adjusted their prices. The ACM describes the behaviour used by Samsung to influence retail pricing of its television sets as follows: First, Samsung monitored price levels of the television sets using so-called spider software. Keywords: Samsung; RPM; retail price maintenance; vertical price coordination; vertical restraints; price recommendations EN Samsung RPM retail price maintenance vertical price coordination vertical restraints price recommendations 411 415 5 12/28/21 20211001 NES 211001 The Dutch Authority for Consumers and Markets (ACM) has imposed a fine on Samsung Electronics of €39,875,800 for coordination of retail prices of Samsung televisions. [Extracted from the article]

This study explores the relationship between corporate social responsibility (CSR) and investor intention‟s to invest under the indirect mediating mechanism of corporate identity and corporate image. The data were collected in time lags under case study method by using adopted / adapted questionnaires, duly filled by graduate university students across major cities of Pakistan, The CSR activities of Samsung Company was considered by the respective students. The data analysis was performed through AMOS, and results of structure equation modeling revealed positive direct relationship between corporate social responsibility and investor‟s intention to invest. The indirect mediating mechanism of corporate identity and corporate image under the said relationship was also established. The study reveals theoretical and practical implications in terms of mediating roles and CSR worth in developing country, respectively. The in-depth understanding of studied variables under certain relationships is deliberated for target sector in particular and other sectors in general.

Lithium and graphene are two substantial raw materials for the manufacture of lithium secondary batteries that can be recharged quickly, whenever a user needs it for the operation of computers, electric vehicles and cell phones, among other products. In this regard, Samsung appears as the world’s leading corporation, by observing the technology generation of this type of batteries and the molecule indicated previously, considering its environment and management. For this reason, the study aims to analyze and compare the effects of technological regimes on the technology generation of the leading companies of the Samsung group, as well as their networks, considering patent applications and the types of institutions related, even if there is collaboration between these companies. Our findings show that Samsung’s selected companies, related to lithium rechargeable batteries and graphene, are strongly linked to their technological regimes.

The Choi Soon-sil scandal, which led to the arrest of the de facto leader of Samsung Group Lee Jae-yong and the impeachment of President Park Geun-hye, exposed the ugly features of state capture in South Korea. Although the 1997–1998 financial crisis highlighted the problems of crony capitalism, it has been widely recognized that South Korea overcame the crisis by implementing far-reaching reforms of the chaebol's corporate governance. This article explores why the post-crisis reform failed to end the practices of crony capitalism and why global companies like Samsung engaged in such corruption through a historical case study of Samsung Group. It highlights how increasing inequality and chaebol concentration have produced both popular pressures for institutional reform and incentives for chaebol to capture the policy-making process in the context of the changing state–business–civil society relations in the democratic post-developmental state era. I find that while the main objective of the chaebol's bribery and lobbying of the government before the financial crisis was business expansion through the acquisition of low-interest loans and other government favors, it has changed to weakening or circumventing government regulations on corporate governance in order to achieve easier and cheaper dynastic successions of corporate control. [ABSTRACT FROM AUTHOR]

Emotions are part of the brands communication. The models provided to explain the influence process are often focused on cognitive processing, leaving the affective process aside. The present paper identifies the elements that are activated in the consumer mind while attending brand communication and how this process supports the creation of powerful brands. The study focus on the emotional evaluation of the Apple brand compare to Samsung brand. The three-factor model proposed by Thomson, MacInnis, y Park (2005) is used to measure the affect, passion and brand connection. The results show that the scale adaption to the Spanish sample achieves good psychometrics properties when applied to the selected brands. Apple displays better evaluation than Samsung from the emotional point of view and confirm its followers in social media have more emotional link than those who are not.