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The study uses a multi-theoretical approach and the three behavioural theories of Behavioural Reasoning Theory (BRT), Self-Determination Theory (SDT), and Innovation Resistance Theory (IRT) to analyze the motivation of senior citizens to use Virtual Reality (VR) technology for religious tourism. The survey was completed by 300 senior citizens, and PLS-SEM was used to evaluate the results. The study examined the moderating influence of place familiarity on senior citizens intentions to use VR technology. The findings show that the attitude and intention to adopt VR technology are influenced by perceived ease of use, perceived enjoyment, perceived usefulness, and immersion. Also, tradition and image barriers play an influencing role in forming a negative attitude toward adopting VR technology for religious tourism. [ABSTRACT FROM AUTHOR]

In this study, we examine the effect that a gameful experience and personalization have on the flow experience of fitness app users. We also test the association between flow experience and satisfaction in using fitness apps and whether satisfied users remain loyal and spread word of mouth regarding fitness apps. We use the belief-attitude-behavior framework as a theoretical lens and flow theory to explore the proposed relationships. Four hundred thirty-one fitness app users from India participated in the study. The results indicate that gameful experience and personalization lead to flow experience. We found a positive association between flow and satisfaction wherein satisfied fitness app users spread word of mouth and remained loyal to using fitness apps. Our findings will help fitness app developers identify factors to retain fitness app users and attract new ones. [ABSTRACT FROM AUTHOR]

Chatbots are virtual conversation agents that offer innovative features to connect with customers and thus offer a promising avenue to engage customers. Currently many private and nationalized banks are deploying chatbots for connecting and communicating with customers. This technology is expected to dominate the banking sector in the future by improving customer service. However, the success of banking chatbots will be effective when customers are satisfied with the chatbots and engage in using them. To probe in to the question, this study investigates the antecedents and consequences of customer brand engagement in using banking chatbots, with the lens of diffusion of innovation theory. The antecedents include interactivity, time convenience, compatibility, complexity, observability, and trialability. The consequences are satisfaction with the brand experience and customer brand usage intention. The theorized model has been validated with 470 Indian banking chatbot customers usable responses. The results suggest that trialability, compatibility, and interactivity positively influence customer brand engagement through a chatbot, thereby influencing satisfaction with the brand experience and customer brand usage intention. The paper presents theoretical and managerial implications which enable banks to strengthen customer engagement, satisfaction and brand usage intention through chatbots. [ABSTRACT FROM AUTHOR]

Restaurants are using innovative ways to engage with consumers using Food Ordering Apps (FOAs). The purpose of this article is to identify the influence of consumers' eSatisfaction, perceived value, trust, and eLoyalty on eWOM for FOAs in India. The study also verifies if eWOM for FOAs varies based on age, gender, family size, order value, and online shopping experience. The research followed a multi-stage approach. In the first stage, an extensive literature review was conducted to identify the various factors that lead to eWOM. In the second stage, a survey was distributed among the FOA users. 375 responses were obtained. In the third stage, a binary multivariate logistic regression was used to evaluate the predictive power of the proposed research model. The results indicated that eLoyalty, trust, and perceived value were statistically significant in predicting consumers' intent to spread eWOM for FOAs. eSatisfaction, age, gender, order value, shopping experience, and family size were insignificant in shaping the customer's intention to spread eWOM for FOAs. The findings of this study can be used to understand the factors that influence users to spread eWOM for FOAs. Managers in food delivery business can use the findings from this study to address the most relevant constructs shaping eWOM as it has an impact on the survival prospects and profitability of the business. [ABSTRACT FROM AUTHOR]

Cyberloafing or cyberslacking is a term used when employees excessively surf the Internet during work hours for non-work related activities. With the indispensable use of the Internet at workplaces today, this has become an all-pervasive problem for contemporary organizations causing an alarming financial loss. Activities pertaining to cyberloafing include playing games online, online shopping, online gambling, and using social networking sites and adult websites, to name a few. Based on the available literature, this paper defines cyberloafing, the antecedents and consequences to cyberloafing and also the measures to curb it. The primary factors that lead to cyberloafing are lack of organizational justice, lack of job involvement, attitude towards the job, and job monotony, and personal factors such as stress, boredom and procrastination. The consequences of cyberloafing include not only better creativity, better job satisfaction and a better learning environment but also decline in productivity, loss of intellectual property, data thefts and loss in time. Measures to reduce cyberloafing comprise putting in place Internet monitoring systems, policies that restrict the access of certain sites, and use of firewalls whilst at work. Further areas of research should focus on psychological experiments and empirical analyses of end-user behavior to get deeper understanding about cyberloafing. [ABSTRACT FROM AUTHOR]

The aim of this study is to understand the antecedents to mobile banking adoption in the context of Indian users by extending the Technology Acceptance Model (TAM). Data was collected and analyzed from 98 respondents in India to understand the reasons that make people use mobile banking as well as the inhibitions to do the same. The findings indicate a significant positive impact of trust toward intention to use mobile banking and perceived ease of use on mobile banking adoption. Surprisingly, the effects of self-efficacy on mobile banking adoption were insignificant. The study also compares the adoption of mobile banking in other countries. The paper concludes with a discussion of research results which proposes to extend TAM according to the cultural context in which it is being studied and draws several implications for future research. [ABSTRACT FROM AUTHOR]