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Darrell Sterling is the corporate parts and supply manager at Koch Air, a distributor in Louisville, Kentucky. Almost all HVAC distributors are offering a fall preseason program of some sort. [...]

A dvertising, marketing, and promotions, both online and in traditional mediums, are governed in the United States by a patchwork of federal, state, and local laws and regulations. Failure to [...]

Whatever the year, whatever the season, it's always a good time to go to Africa. South Africa's storied World Cup 2010 may be over, but the palpable excitement, not only [...]

The study examines the referent and relative thinking of customers with regard to prices. Findings on bargain-seeking behavior and consumer attitudes toward reference price and expected price deviations in sales promotions are discussed.

[ILLUSTRATION OMITTED] At the Atout France reception desk on the 29th floor of 825 Third Avenue in Manhattan, two men are poring over a map of Paris. The man behind [...]

[ILLUSTRATION OMITTED] Shoppers may be watching every penny at the moment, but it is the pound that is becoming the battleground as far as the supermarkets are concerned. The round [...]

Contests and sweepstakes are popular promotional techniques used widely in franchising. If handled correctly, they can be effective tools to generate consumer interest, revenue, and brand awareness. If handled improperly, [...]

[ILLUSTRATION OMITTED] Aah, the joys of Wimbledon. Balmy summer evenings. Strawberries and cream. The rhythmic thud of racquet on ball. Peace, serenity, bliss. For the independent retailer, however, this is [...]

'Guayaquil is not for the meek,' declares a 1990s travel guide. Other guidebooks from that era warn visitors, 'Go with friends' and 'Be alert for pickpockets.' One book, published in [...]

Live Nation Inc. is a concert promotions company managed by Canadians. The company manages or owns 155 concert theaters and arenas and sold more than 36 million concert tickets in 2007. It also has a new division called Artist Nation, which serves as a musician's manager, record label, merchandiser and tour agent.

A study was conducted to explore the underlying dimensions of persuasiveness of destination web sites and assess their impact on the formation of first impression. Results indicated that most tourism web sites met basic information needs but other design characteristics like credibility, inspiration, involvement, etc were not so favourable and they influenced first impressions.

The article highlights the promotion of urban tourist destination in cities of complex nature requires integrated management approaches based on organizational rules and strategic vision of competitiveness.

The article highlights the contribution of selected corporate organization theories with representing magnitude to the explanation of its structure, evolution, and performance of destination governance.

The article highlights the outcome of destination marketing alliances with the help of a theoretical framework

The article highlights how the City, Hotels, and Destination Management Organization (DMO) are critically interdependent, with each contributing unique resources to form the destination promotion triad.

Marketing strategies that can help businesses in meeting the changing demands and preferences of customers and in effectively promoting their brands are presented.

A focus modern public relation strategies followed by business organizations and guidelines for successful implementation in business promotions is presented.

Multiple destination choice is explained using Lancaster's characteristics model, and the model implications of marketing strategies for destinations. The developed model explains that packages of multiple destinations creates preferable combinations of characteristics for some travelers, and also provides useful strategies for tour operators in combining destinations into a travel package.

The importance of selling concepts in travel industry and the process of training sales personnel in handling challenging situations about facilities and offers to customers is discussed.

The preparations done to draw visitors to Turin in Italy, in view of the 2006 Winter Olympics, are described. Its culinary skills, arcades and multicultural population, are described.

Problems faced by airlines in US in maintaining customer satisfaction, in view of low budgets and high fuel costs, is described. The airlines are wooing tourists with packages to earn good revenue.

The renovation and designing undertaken by Los Angeles' Sunset Tower boutique hotel, an Art Deco landmark, to draw tourists, are described.