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Campbell Soup's Labels for Education program, H.J. Heinz Co.'s Ketchup Creativity Contest, and Mountain Dew's DEWmocracy are some promotional campaigns that have used packaging to enhance consumer-brand relationships. Electronic media has amplified the usability of packaging in the promotional mix. Marketing benefits that have been realized in these campaigns are described.

Response boosters are items which help increase product sales such as stickers, scratch-off game cards and other promotional paraphernalia. An alphabetical listing of several response booster manufacturing companies in the US is presented., From sticker tokens to scratch-off game cards, these devices and techniques can help you motivate your audience and ultimately, boost your response! WITH THE BATTLE for customers growing fiercer, couldn't [...]

Merging the stopping power of dynamic ads with the depth of product manuals, the computer-based, multimedia presentation is the next generation of sales force automation. The Stone Age: Black-and-white flip […]

In its first four weeks in theaters, the animated, 3-D musical comedy film 'Rio,' based on the antics of tropical birds cavorting around Rio de Janeiro, has racked up more [...]

As one of the most powerful of the five senses, smell can be an extremely useful sales tool. With First Choice stores set to have aroma technology installed, Olivia Hemmings [...]

Kennie Hill couldn't help being proud and a bit astounded every time he walked under the Golden Arches last month. Right there -- on the McDonald's service counter and in [...]

As North Korea rocked the world last week by claiming to have tested a nuclear bomb, the South Korea tourist board was promoting its capital, Seoul, as a stopover destination. [...]

Couple to exchange vows by SMS A Belgian couple are to get married by SMS because text messaging has played such a big part in their relationship. Ronald Bollen, 39, […]

P&I's review section features a host of products, incentives, premiums, gadgets, gizmos and services, photographed and rated by our reviewers. Product information and contact numbers are included with each review [...]

Industry figures show double-digit growth in 2000 While companies slash advertising budgets, the demand for promotional products is on the rise, according to the Promotional Products Association International (PPAI). A [...]

Small businesses, independent contractors, freelance writers, photographers, graphic artists, and others who make their living selling products or services need to promote their operations to maximize their income. Non-profit organizations, […]

Tired of that rounded wedge of plastic on your desktop? Could you use a new promotional tool for your business? Morf Products LTD. may have a solution with its mouse-morf [...]

After it received final approval from top Mexican tourism officials last week, a new tagline for promoting the country has been provided to wholesalers and hoteliers, TC hears They were [...]

Ukrop's Super Markets here has installed an improved interactive voice-response system through which customers can call to find their current loyalty-program totals. The new system has drastically cut the time [...]

ASTA members can save money on many UPS overnight, two-day and international services. UPS, the world leader in on-time deliveries to more than 200 countries and Puerto Rico, guarantees 10:30 [...]

Promotional products actually "take" several different "forms." Here's a quick summary: Ad Specialties have three key elements. They carry an advertising or promotional message, the message is placed on (or […]

Not too long ago, video retailers couldn't get together without someone complaining about how difficult it was to get screeners. Now these coveted promotional tapes have become much more obtainable, [...]

Sister Co. CD Archives Creates Interactive Reel. NEW YORK--SK Music here doesn't just let clients hear their demo reel. It lets potential clients see, hear, and interact with the work […]

Publishing adds value to its products -- and boosts sales volume -- with gifts of increasing sophistication. It is not always obvious just how big a user of premium merchandise [...]

COULD WORK IN TANDEM WITH TURNER ENTERTAINMENT PROJECT Will dancing Big Macs and french fries persuade McDonald's customers to beef up their orders? The answer may lie in the 12 [...]

JERRY CAHN, PRESIDENT OF Brilliant Image, a Manhattan-based supplier of presentation graphics, has tried planting any number of devices imprinted with the Brilliant Image logo, phone number, and message in [...]

Hold on to traditions In a business etiquette survey for his new book, Business Protocol, Jan Yager discovered that 77 percent of 108 respondents considered it good company etiquette for [...]

ACCI Expands Craft Month Promo Material Four bumper stickers have been added to the National Craft Month promotional kit offered to retailers by the Association of Crafts & Creative Industries, [...]

ThinkTank has completed the design, copywriting and production of KFMB/B 100's new fullcolor, 18-page sales and media kit to promote airtime [...]

PREACHING THE MESSAGE CONSIDER the following question: what do these products have in common? A low calorie Irish dairy spread; a can of gloss paint; video and audio tape cassettes; [...]

EXPORTING Pays Off The growing influence of overseas demand on U.S. producers is demonstrated by a small Nebraska company, which started out only three years ago selling its gocart kits [...]