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When it comes down to a pivotal business or sales presentation, if it doesn't move you forward, you have got to figure out why, and change it How do you sell, persuade, or move people to action? A vital element in creating influence in today's market is the ability to build and deliver a thought-provoking presentation. From elevator speeches to formal sales presentations, you can craft a more compelling message. Most people want to improve their presentations but don't know where to start—and that can be costly. That is where this book can help. Terri Sjodin has done the heavy lifting and eliminated the guesswork by providing specific solutions to guide you through the process of crafting an improved presentation to use at your very next meeting (in-person, virtually or in a hybrid environment). She shares the results of her multi-year research project—which identified twelve common sales presentation mistakes that may cost an individual the win, the deal, or the opportunity—and shows how to avoid them. Why focus on mistakes? Because you can't improve what you don't recognize as a problem. Presentation Ready is divided into three sections: building your case, leveraging creativity, and honing your delivery. Each chapter explores a specific presentation mistake—why it happens, why it's damaging, and includes practical tips on how to correct it. You may laugh or cringe at some of these confessions, stories, and observations, but they are all true. The solutions will ultimately help you course-correct to save yourself time, increase your earning potential, reduce stress, and gain greater confidence for future presentations. You will learn vicariously through the experiences of others, and use that edge to transform your presentations almost overnight.

Based on the PocketGamer MasterClass Building a Pitch: From Concept to Document (2021), a decade's worth of industry experience and numerous industry-level pitches for a variety of organisations, including Mediatonic, Epic Games and GDC, this book will equip you with methodologies, best practices and insights around video game pitch design. It will guide you through a step-by-step process from initial conceptualisation and idea validation to communicating your pitches on paper clearly and effectively –as well as illustrating why such a process can be highly valuable.In a day and age where video game development is more competitive than ever, the value and importance of'lightning in a bottle'pitches has never been higher: foundational visions capable of delivering video games that stand apart from the crowd as industry-renowned titles, generating immense critical or commercial success which (after the awe has abated) usually triggers the same internal question –'why didn't I think of that!?'As such, this book will cover: How video game pitches can determine the success potential of a video game How to conceptualise unique and compelling ideas for a video game How to validate your ideas to better determine whether they are capable of becoming'lightning in a bottle'experiences –or even worth prototyping How to structure, format and write a video game pitch in a manner that not only helps you better expand upon and understand your own pitch but also makes it easier for others to understand and buy into This book will be of great interest to both seasoned and early-career game designers, students studying game design courses and start-up founders seeking investment.

Inside tips on how to craft pitches that seal the deal—no matter what industry you work in—and banish presentation anxiety forever From impromptu elevator pitches to full-board presentations, sales and marketing professionals face an “audience” daily―often with make-or-break consequences. As the person delivering the performance, you need to know you have a great script and are able to maintain composure throughout. To help you perfect both pitch and performance, there are no better coaches than clinical psychologist Peter Desberg and writer/producer Jeffrey Davis. With experience and insights from both the film industry and the corporate world, they understand the pitch process. In Pitch Like Hollywood, they show you how to up your game substantially—no matter what business you're in—by incorporating elements of a classic Hollywood pitch: driving emotion, piquing curiosity, and ultimately winning over decision makers with powerful persuasion and performance. They take you on an insider's tour of the entire process, from defining the fundamentals to designing effective presentation strategies to overcoming stage fright. With chapters that include Persuasion Boot Camp, The Pitch Panic Cycle, and Creating the Pitch II (The Sequel), Pitch Like Hollywood provides a front-row seat in a master class on giving great performances for any audience, every time—at board meetings, sales calls, and whenever else you want to make a case to get the results you want.

In this fifth edition of Personal Selling, the authors outline the key steps in the selling process that lead to a successful sale, from prospecting for a sale to the follow-up once the sale has been completed. In addition, it explains the role and place of personal selling, the impact it has on the economy, and how it ties in with and supports marketing. The importance of communication in the act of selling, as well as different approaches and sales presentation methods, are explained and clarified, and a comprehensive discussion on how salespeople should manage themselves and their time is included.

Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels.Your business is a calling. You've been called to serve a group of people with the products, services, and offers that you've created. The impact that the right message can have on someone at the right time in their life is immeasurable. Your message could help to save marriages, repair families, change someone's health, grow a company, or more.... But only if you know how to get it into the hands of the people whose lives you have been called to change.By positioning yourself as an expert and telling your story in a way that gets people to move, you will be able to guide people through your value ladder, offer solutions to their problems, and give them the results they are looking for. This is how you change the lives of your customers, and this is how you grow your company.In this updated edition of Expert Secrets, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, gives you the step-by-step strategies you need to turn your expertise into a carefully crafted sales message that will attract your dream customers.Don't hide inside your business. Implement these story selling techniques now so you can find your voice and gain the confidence to become a leader, build a movement of people whose lives you can change, and make this calling a career.

Get the Summary of Blair Enns'The Win Without Pitching Manifesto in 20 minutes. Please note: This is a summary & not the original book. Original book introduction: A manifesto of business practices for those who sell ideas and advice, The Win Without Pitching Manifesto lays out twelve steps—in the form of proclamations—that owners of creative businesses can take to distance themselves from their competition, regain the high ground in their client relationships and learn to win business without first parting with their thinking or writing lengthy proposals. The twelve proclamations were written to inspire owners of independent creative businesses (e.g.: design firms & advertising agencies) to rethink how their services are bought and sold. Anyone who sells ideas or advice will find relevance in their teachings.

Get the Summary of Oren Klaff's Pitch Anything in 20 minutes. Please note: This is a summary & not the original book. Original book introduction: Thіѕ Summary bооk іnсludеѕ extensive іnfоrmаtіоn аnd аnаlуѕіѕ tо help you undеrѕtаnd thе bооk. It is nоt mеаnt tо rерlасе thе оrіgіnаl bооk but tо ѕеrvе аѕ a complement tо іt. Synopsis: Pіtсh Anything (2011) introduces a unіԛuе, new mеthоd fоr ріtсhіng іdеаѕ. Through рѕусhоlоgу, neuroscience and реrѕоnаl anecdotes, Klаff еxрlаіnѕ thе tactics and techniques nееdеd tо successfully pitch anything to аnуоnе. About Thе Authоr: Orеn Klаff is an іnvеѕtmеnt bаnkеr who hаѕ rаіѕеd оvеr $400 mіllіоn of саріtаl over the past 13 уеаrѕ, аnd соntіnuеѕ to do ѕо аt a rаtе оf twо million dollars a уеаr. He hаѕ ассоmрlіѕhеd thіѕ wіth hіѕ unіԛuе ріtсhіng mеthоd, which hе developed оvеr уеаrѕ оf trіаl аnd error аftеr he tіrеd оf thе uѕuаl wеаk sales tесhnіԛuеѕ that dіd nоt рrоduсе rеѕultѕ аnd ѕееmеd mоrе lіkе bеggіng.

Erreichen Sie Ihr Publikum mit neuer Einfachheit Das weltweit meistverkaufte Buch zur Präsentation in dritter, überarbeiteter Auflage Neue Beispiele mit den aktuellen Versionen von PowerPoint und Keynote Mehr Wirkung erzielen durch die Vereinigung von Designprinzipien mit Grundsätzen des Zen Jeder musste schon einmal schreckliche Präsentationen durchstehen: langweilig, verwirrend, dicht, voller unnötiger Unordnung und Effekte. Es gibt einen radikal besseren Weg, um das Publikum zu erreichen und zu motivieren - und das beginnt mit Einfachheit und Geschichtenerzählen. In der 3. Ausgabe von'ZEN oder die Kunst der Präsentation'zeigt der Bestseller-Autor und beliebte Redner Garr Reynolds, wie dies mit modernen Versionen von PowerPoint, Keynote oder anderen Präsentationstools gemacht wird. Der Leser lernt, Folien zu erstellen, die die Aufmerksamkeit des Publikums genau dorthin lenken, wo er es will, und wie man Menschen inspiriert, anstatt sie in Fakten und Daten zu ersticken. Garr zeigt neue Beispiele, von denen Sie sich inspirieren lassen können, und schlägt Techniken vor, mit denen Sie das Rauschen und die Ablenkungen des modernen Lebens durchdringen und Ihr Publikum auf einprägsame Weise ansprechen. Farbige Lektionen und frische Sichtweisen kombinieren bewährte Designprinzipien mit den Grundsätzen des Zen. Das Buch begleitet seine Leser auf dem Weg zu besseren Darbietungen: Präsentationen, deren Inhalte von ihren Zuhörern nicht nur wertgeschätzt, sondern mit Gewinn umgesetzt werden.

This book unveils ten secrets on how to masterfully speak in the technology arena. It is primarily based on stories from entrepreneurs, executives and engineers from technology companies that have shaped history: Steve Jobs, Tim Cook, Elon Musk, Jim Grubb (Cisco), Mikko Hyppönen (F-secure), Jane Chen (Embrace Innovations) and many more. Most of them have appeared on the stages of large conferences and events presenting their products and inventions. Today the technology arena is more dynamic and innovating than ever: mobile applications, cloud services, artificial intelligence, clean technologies, blockchain, etc.There are increasingly more spaces to share knowledge and promote products.Both aspects make speaking about technology harder than ever: how should you speak about your product or company in a way that your audience not only gets what you say but gets inspired enough to become followers?The ten practices presented in this book are: story, demo, metaphor, data visualization, passion, props, presentation hacks, interaction, staging, and memory. All core aspects that a technical person needs to rock the stage at conferences. What You Will LearnA wide range of skills which will help you make a solid and persuasive presentation or talkHow to craft compelling storiesHow to write better (blogs and copy) about technical products and eventsWho This Book is ForDevOps, developer evangelists, testers, architects, product managers, sales engineers,solution architects, CTOs, CEOs, startup founders, marketers

This comprehensive, powerful book for sales managers and sales people is guaranteed to end any sales force motivation problems. Supercharged Selling is the high-octane kick you need to re-energize the pursuit of your dreams. Warren Greshes shoots straight from the lip and straight at the heart of the matter. No abstract theories here, just plain talk and career-boosting truths.

Obtenir l'accord de son client, c'est là l'épineux problème résolu par ce livre, tiré à près de 45 000 exemplaires! Ce livre, conforme au référentiel de la certification AFNOR de l'Excellence Commerciale, développe l'art du closing qui opère à tout moment de l'entretien pour engager votre client. Au début, pour l'aider à identifier son besoin et à admettre l'idée de le satisfaire. Ensuite, pour lui proposer les bénéfices de la solution proposée. À la fin, pour obtenir aisément la commande. Cette 7e édition vous remet les clefs techniques, méthodologiques et psychologiques des grands vendeurs. De nouveaux aspects du métier sont abordés dans cette nouvelle édition très enrichie, comme la valorisation de son entreprise pour vendre plus et mieux ou encore comment gagner l'indispensable confiance de son interlocuteur.

Can One Great Presentation Make You Rich? The answer is YES. Packed with battle-tested strategies and formulas to craft audience-retaining powerful presentations, this No B.S. guide is designed to turn any ordinary business into an extraordinary sell. Millionaire maker Dan S. Kennedy and public speaking expert Dustin Mathews teach you their blueprint for creating life-changing presentations and prove that your success is not just determined by what you're presenting—but also why you're presenting, how you're presenting it, and who you're presenting to. Kennedy and Mathews cover: The 12-Step Speaker's Formula A Blueprint for Creating Irresistible Offers The 4 Secrets of Mass Persuasion The 7-Minute Rule of Audience Engagement How to Automate Your Webinars and Your Profits How to Double Your Sales with a Multimedia Follow-up System Discover the battle-tested, carefully-crafted, revenue-generating tools to creating, delivering, and marketing presentations that can change everything.

Wie können Sie Ihre Kunden noch besser davon überzeugen, bei Ihnen zu kaufen? Lothar Haase, Cheftrainer des Management Institut Ruhleder, ist einer der bekanntesten Verkaufstrainer Deutschlands. Sie bekommen von ihm professionelle Hinweise, die Sie schnell umsetzen können. Perfektes Verkaufen ist in erster Linie ein Handwerk. Mit diesem Buch erhalten Sie einen Werkzeugkasten, um Ihren Umsatz zu steigern und den Gewinn zu optimieren. Die Schwerpunkte: - Gesprächsvorbereitung - Professionelles Auftreten - Produktpräsentation - Preisargumentation - Abschlusstechniken

“The cure for death by PowerPoint and analysis paralysis... build support for your idea before you do a single calculation in a spreadsheet.” —Eric Grossat, Vice President, Global Marketing HCV, AbbVie“We're sorry but your recommendation wasn't approved.”We've all heard those words; it's a sentence that swallows your hopes and crushes your confidence.Getting ideas or projects approved and securing the resources needed to implement them is one of the greatest challenges business leaders face. With multiple stakeholders, constrained budgets, and competing agendas, it's difficult to cut through the clutter and garner the required support.The Elegant Pitch provides a simple, proven process to go from idea to approval more quickly and effectively than ever before. This is the same method used by elite strategy consulting firms such as McKinsey & Co. and Bain Consulting. But you don't have to be a high-priced consultant to master a process that promises:Clearer and more compelling recommendations and ideasShorter and crisper communicationsGreater efficiencyShorter and fewer meetingsMore efficient decision-making processesA higher likelihood of getting your recommendations approvedDo less work, hold fewer and shorter meetings, and get ideas approved on the first pass? Sign me up!By using the methods in The Elegant Pitch, you can get to “yes” more quickly and drive the results that set you apart from the crowd.“If you need to frame up situations, challenges, and decision paths or you're looking for support, budget, and headcount for your ideas, you'll want to read this book twice.” —Suzie Reider, Managing Director, Brand Solutions, YouTube/Google

Setzen Sie Zeichen im Vertrieb und visualisieren Sie komplexe Lösungen und Zusammenhänge live im Kundengespräch Mit einem Vorwort von Dan Roam! Dieses Arbeitsbuch befähigt Sie, durch Live-Visualisierungen im Kundengespräch den Nutzen komplexer Produkte und Dienstleistungen sichtbar zu machen, schneller zu überzeugen und so den Vertriebszyklus erheblich zu kürzen. - Erarbeiten Sie das tatsächliche Kundenproblem anhand zahlreicher Übungsaufgaben und Beispiele. - Stellen Sie Ihre Lösung mit wenigen Strichen in einer visuellen Geschichte dar. - Erleben Sie, wie Digitalisierung Ihnen hilft, die operativen Kosten zu senken und Zeit einzusparen. Lernen Sie, wie Sie mithilfe von Live-Visualisierungen im Kundengespräch vor Ort oder digital den Nutzen komplexer Produkte und Dienstleistungen sichtbar machen, den Kunden schneller überzeugen und so den Vertriebszyklus um bis zu 30% kürzen können. Was ist anders? Im Buch geht es - im Gegensatz zu vielen anderen Visualisierungsbüchern auf dem Markt - nicht um das Zeichnen oder das Denken mit dem Stift, sondern um das Erschaffen von Bildern und daraus resultierenden Geschichten, die Kunden vom Nutzen eines Produktes überzeugen und emotional zum Abschluss bewegen. Es ist ein Buch über Geschwindigkeit im Vertrieb, welches die Kommunikation zwischen Kunde und Verkäufer auf eine neue Basis stellt. Es zeigt, wie ein Dialog zwischen zwei Parteien auf Augenhöhe und Dank des Einsatzes von Internettechnologien sogar im virtuellen Raum funktioniert. Zudem hilft es dabei, den Vertrieb komplexer Lösungen neu zu denken. Und nun - lassen Sie uns gemeinsam Nutzen visualisieren, neue Wege denken und Erfolge realisieren. Mit zusätzlicher Webplattform für den Leser mit weiteren Informationen und Materialien.

Konsensitives Verkaufen ist eine direkt umsetzbare Methode, um mit weniger Druck bessere Resultate zu erzielen. Denn der Kunde verpflichtet sich bereits im Vorfeld zum Kauf, natürlich vorausgesetzt, dass das Angebot seinen Anforderungen entspricht. Der Schlüssel: klare Vereinbarungen und Verhandlungsergebnisse akzeptieren und dadurch stets Authentizität wahren. So gelingt die Kundengewinnung ohne Kampf!„Endlich eine Verkaufsmethode, bei der Käufer und Verkäufer gleichermaßen profitieren. Gaby S. Graupner bringt Fairness und Ehrlichkeit mit Umsatz und Verkaufserfolg zusammen. Das ist Verkaufen für das 21. Jahrhundert.“ Prof. Dr. Lothar Seiwert, Keynote-Speaker und Bestsellerautor

Wie Sie als Verkäufer mehr Abschlüsse in kürzerer Zeit erzielen und dadurch im Job sowie privat eine höhere Lebensqualität erreichen, erklärt Ihnen dieses Buch. Denn auch Sales-Erfolg ist lernbar. Die entscheidenden Schlüsselfaktoren: Selbstmotivation, Struktur, klare Ziele und Effektivität. Nur wer hier sein wahres Potenzial findet und voll ausschöpft, kann punktgenau kommunizieren und seine verkäuferischen Fähigkeiten auf ein neues Level heben. Der Autor stellt sieben Meta-Programme der menschlichen Kommunikation vor, mit denen Sie Ihre Argumente im Verkauf so wählen können, dass sie genauer und treffsicherer ankommen als jemals zuvor. An praktischen Beispielen für verschiedene Produkte zeigt er auf, wie Sie diese Programme maßgeschneidert im Verkaufsgespräch nutzen können – und so das Vertrauen von Kunden gewinnen und sie effektiv zur Kaufentscheidung führen. Mit vielen konkreten Tipps für die praktische Umsetzung – freuen Sie sich auf zahlreiche Aha-Erlebnisse für Ihren beruflichen Alltag!

Are your sales presentations stuck in the 20th century? Sales Presentations For Dummies rises to the challenge of guiding you through the process of engaging and persuading busy buyers in a world that's constantly bombarding them with sales pitches. Motivating today's buyers to pull the trigger on a new deal requires a certain set of skills, and this straightforward text guides you through what you need to know to create and deliver compelling presentations. Pulled from examples and experiences of thousands of actual sales presentations, the information in this innovative resource offers the tools and tips you need to keep your leads engaged from hook to call to action. Today's business landscape is competitive. When your sales presentation is being compared to countless others, it's important to stand out for all the right reasons. Instead of using dated sales approaches,, update your understanding of the art of selling—and create compelling, engaging presentations that hook audience members from the beginning. Leverage a proven, blockbuster formula that engages audiences in any industry Use the power of storytelling to connect with prospective clients and soften their resistance to your sales pitch Understand and apply customer insights to ensure that your solution is top-of-mind in purchasing decisions Update your professional skill set to encompass today's most motivating sales tactics Sales Presentations For Dummies brings your sales style into the 21st century and connects you with the skills you need to excel in today's complicated business landscape.

Attract and retain affluent customers and clients Much has changed since the original The Art of Selling to the Affluent was published. The financial crisis has affected the affluent as well as the less affluent. This book brings you up to date with today's affluent and helps every salesperson understand what adjustments need to be made in order to successfully attract, service, and retain lifelong affluent customers and clients. Completely updated and revised, it is based on The Oechli Institute's latest 2013 comprehensive research. Explains how the financial crisis elevated the level of anxiety and how this has affected major purchase decisions Offers step-by-step guidance on how to navigate the process of overcoming social self-consciousness during the sales process Author Matt Oechsli is one of the leading authorities regarding marketing, selling, servicing, and developing loyalty with affluent clients, and one of the most sought after speakers in the financial services industry The Art of Selling to the Affluent, 2nd Edition offers a detailed landscape of today's affluent. Put yourself ahead of the competition by knowing how the Great Recession has affected purchasing behavior and where the opportunities are moving forward.

Discover the most effective way of giving a professional presentation and making a sale at the same time. Aimed at anyone selling products, services or skills, this book provides invaluable tips and techniques to improve your performance and achieve greater sales. Whether you are working in a large sales team, are a small business owner or an entrepreneur, discover secrets to: • More effective planning and preparation • Using words that influence • Stronger delivery • Impactful demonstrating and proving • Handling question and answer sessions • Powerful Closing The vast experience of the two authors makes this book unique and practical, including worksheets and examples.

Debunks the myths of the traditional rules of presentations In today's commodity-based marketplace it is harder than ever to differentiate even the most superlative services and products. The sales presentation provides the most powerful opportunity to do so. Make It All About Them reveals the truth behind the traditional rules of presentations and offers sales professionals a new way forward. It explains why focusing on three key points trumps a presentation full of details, why plain English always wins over jargon, why the audience doesn't need to know how important you are but how important they are, and other effective tactics. Provides quick and useful concepts and tools to help salespeople break through the'we have always done it this way'mentality that is so prevalent in corporate America Author Nadine Keller is founding partner of Precision Sales Coaching & Training with more than twenty-five years of experience in sales and sales leadership coaching and consulting This unique approach will allow you to deliver a winning presentation every time by making it all about your audience.

When your big moment comes, will you be ready? Strategic sales presentations, those given to high level decision makers at the crucial time in the sales process, are the most highly leveraged activities in sales—and those that most sales professionals are least prepared for. Strategic Sales Presentations prepares you for the presentations that could make or break you as an accomplished sales professional. And it will help polish your skills for any presentation that matters. This is a presentation book like no other! In Strategic Sales Presentations you will improve your ability to: • Position yourself strategically for success • Craft presentations that speak the language of senior decision makers • Deliver engagingly, confidently and professionally. You will see the concepts in action as Jack Malcolm expertly weaves an example of a strategic sales presentation throughout the book. Implement the ideas from this book and you will be able to create a clear, concise, compelling presentation that you will be able to confidently present to executives. This book will take your presentations to a new level!

In business, there is a moment when everyone has to make a pitch; it might be your own personal OK Corral, when the consequences of failure are too painful to even contemplate, but it will always be an occasion where the outcome really matters. Brilliant Pitch will equip people to tackle pitch situations (however tough), improve their own skills and, importantly, leave them enthused about the idea of pitching and looking forward to the next one. It will do so first by outlining how to approach any pitch, then how to tailor the approach in different situations. There are secrets from the masters. There are pitch stories. (Such as the agency which pitched to British Rail, and deliberately kept them waiting in reception for an hour, with bad refreshments and no explanation for the delay…) The book brings the process to life, rather than simply listing things to do. It shows readers how they, too, can become great at pitching. Brilliant outcomes: It eliminates the possibility of doing a'bad'pitch It will help readers get the content and preparation spot on by focusing on the needs of the audience. It will help give readers tons of confidence so they'll not only deliver brilliant pitches, but they'll be eager to pitch time and time again.