Worldwide several regional pilot projects have been launched to implement the new strategies for road safety. The role of insurance in supporting "Vision Zero" initiatives can be significant. Insurance companies can provide financial support for road safety programs and initiatives, and can use their influence to promote safer road design and behavior. In addition, insurance companies can offer incentives for safe driving behaviors, such as lower premiums for drivers with clean records or those who use safety technologies in their vehicles. Integrating a penalty point system with insurance can have a positive impact on road safety by encouraging drivers to be more responsible and reducing the number of traffic violations. Consumers no longer want just an insurance policy but are increasingly asking for servicesbased insurance coverage. As such, the industry needs to take cognizance of the changing consumer preferences and adopt appropriate strategies as some of the service providers are actually providing certain additional assistance services such as fuel assistance on a highway, towing, spot repairs and others, suggested the study. As the needs of the consumers, governments initiatives, insurance industry set goals are converged through the concept of "No Penalty Discount" aiding to the Vision Zero, similar to the No Clam Bonus (NCB). This paper studies on different issues and analysis the data on success rate of different individual issues and recommends the scope and impact of combination of Vision Zero and role of Insurance with No Penalty Discount innovative concept. [ABSTRACT FROM AUTHOR]