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Purpose: Retail businesses have been seeing dramatic changes in the last decades. It has evolved from single-channel retailing to omnichannel retailing, providing a seamless shopping experience to customers. Customers armed with modern technology are creating challenges for retailers and forcing them to create an omnichannel environment. So, implementing an omnichannel retailing strategy is a big challenge for retail managers in the age of modern technologies. Retailers could evaluate consumers' usage intention of omnichannel retailing based on technological and psychological factors. However, research based on psychological factors is limited in the prevailing literature on omnichannel retailing. Based on the Motivational Model (MM) and Big-Five Factors (BFF) of personality traits, the study tried to fill the gap regarding the influence of psychological factors on omnichannel usage intention.Methods: A sample of 724 respondents through a structured questionnaire from a developing economy. The target population of the current study was internet users, as they might be prospective Omni shoppers in the near future. Relationships were tested through Structural Equation Modeling (SEM) with AMOS 23.Results: Results revealed that personality traits directly correlate with omnichannel usage intention, while motivations (intrinsic and extrinsic) partially mediate these relationships. Moreover, the results of the current study also revealed that the personality traits extraversion, agreeableness, and conscientiousness are vital antecedents of behavioral intention. Intrinsic and extrinsic motivations positively impact consumers' usage intention, while extrinsic motivation partially mediates intrinsic motivation and consumers' usage intention. Additionally, full mediation prevails in the association of consumers' usage intention and personality traits (emotional stability and Openness to experiences).Originality: The domino effects provide a solid theoretical milestone in understanding the phenomenon of omnichannel retailing strategy and facilitates marketing managers to design channel strategies for emerging economics. [ABSTRACT FROM AUTHOR]

Background: In recent years, technological advancements have increased the importance of innovation activities. Therefore, firms invest millions of dollars in innovation activities to ensure long-term business sustainability. Similarly, consumer concerns have increased dramatically over the past years. Thus, brand loyalty has become a top priority for firms and consumers. In this background, this research examines how firms' innovation activities translate into consumer brand loyalty to assure business sustainability in Asian markets, particularly China, Pakistan, and Indonesia. Objectives: This study's specific objectives are to comprehend the concept of firms' innovation activities and their effect on the brand prototype. Examine the effect of the brand prototype on global brand preference, recommendation, and loyalty among Asian consumers. Find out the impact of brand preference on brand recommendations and the influence of brand recommendations on brand loyalty among Asian consumers. Materials and methods: A total of 814 consumers from Asian countries (China, Pakistan, and Indonesia) participated in this study, and structural equation modeling was used to analyze the data. Results: The findings indicate that firms' innovation activities, such as processes, products, and store environment, positively influenced the brand prototype, thereby increasing consumer brand knowledge. Likewise, brand prototype contributes to developing brand preference, brand recommendation, and brand loyalty among Asian consumers. Lastly, consumer brand preference significantly influenced brand recommendation, which positively improves consumer brand loyalty in Asia. Conclusion: This study concluded that Asian (Chinese, Pakistani, and Indonesian) consumers have favorable perceptions of firms' innovation activities (i.e., process, product, and store environment innovation), which influences their ability to develop brand prototypes to increase consumer brand knowledge. Similarly, brand prototype fosters brand preference, recommendation, and loyalty. Likewise, favorable brand preference encourages consumers to recommend the brand to others, strengthening brand loyalty. Thus, firms should invest in innovation activities to strengthen consumer brand loyalty in Asian markets. Consequently, this study may assist multinational corporations in increasing their business volumes and market shares in Asia. Managerial recommendations: This study provides important managerial recommendations. The findings revealed that global managers can develop and implement several branding strategies for sustaining their businesses in the Asian environment. [ABSTRACT FROM AUTHOR]

This research study has highlighted the key challenges of export competitiveness and puts forth viable solutions for improvements in the readymade garments (RMG) industry to improve market share internationally. Pakistan is a developing country, therefore, defining industry challenges and their possible resolutions have become a very important topic in the business environment of the nation. This article presents the results of a qualitative research study, with primary data collected through an open-ended questionnaire as well as with the interviews of 134 middle and senior marketing managers with 5 to 18 years' experience. The respondents come from readymade garments production units located in Faisalabad, Pakistan. Porter's Diamond theory was used with this research study to seek ways of gaining competitive advantages and improving export competitiveness in international markets. With focusing on the factor of conditions (basic and specialized resources), it is identified 100 percent of the responses highlighted the energy crisis as a severe challenge along with the other issues. As for demand conditions, 44 percent of responses highlighted the lack of their own brands. In firm strategy, structure and rivalry, 78 percent of responses identified that the international competition is a great challenge. In related and supporting industries, 70 percent of responses highlighted the lack of innovation, and 90 percent of responses agreed that government policies were key. This study has also sought to provide a number of resolutions to these issues, e.g. the government should develop employee training and development centres, research and development institutes, along with collaboration with financial institutions to obtain funding. This research study has important theoretical and practical implications for several types of industry managers, associations, as well as research and development institutions. [ABSTRACT FROM AUTHOR]

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