Search

This study was conducted to examine consumers' response, changes in their shopping behaviour and the effectiveness of the 'No Free Plastic Bag' campaign after almost a decade consumers were charged RM0.20 for using plastic bags. Data was collected from 122 respondents who answered an online questionnaire. The findings indicated that bringing your own shopping bag is not yet the culture in Malaysia despite that majority of consumers were aware of the campaign. Behavioural change is low as 62.3% of respondents routinely forget to bring their own shopping bags. More than half of the respondents (57.3%) are still willing to pay RM0.20 for a plastic bag. The findings of this research also revealed that consumers are too depending on retailers' green initiatives such as providing them with paper bags and boxes. Through this study, mass media plays a crucial role in disseminating information and creating environmental awareness among consumers. Many consumers voiced their support for a stricter regulation and to increase the current fee for each plastic bag purchased. [ABSTRACT FROM AUTHOR]