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The SARS-CoV-2 pandemic strongly influenced daily practices, and this manifested in social interactions, communications and consumption. This work addresses the relations between branding and cultural trends in strategic communication and advertising in different contexts of the pandemic. First, we reviewed the concepts of branding and cultural trends. From there, it was necessary to develop a methodological proposal to articulate a connotative semiotic analysis with the semiotic square and a cultural trend mapping. The analysis was carried out through an independent and comparative reading of two-time phases: confinement (2020) and end of constraints (2022). Three telecommunications brands in Portugal act as case studies in a random and probabilistic sample of two audiovisual texts from Christmas campaigns each. Finally, a theoretical-operational triangulation is obtained between branding, cultural trends and semiotic analysis in promoting local brands that redefine spaces, social relations, and identity expression during and after the COVID-19 pandemic confinements. [ABSTRACT FROM AUTHOR]

We examine the evolutionary effects of sentiment words in financial text and their implications for various business outcomes. We propose an algorithm called Word List Vector for Sentiment (WOLVES) that leverages both a human-defined sentiment word list and the word embedding approach to quantify text sentiment over time. We then apply WOLVES to investigate the evolutionary effects of the most popular financial word list, Loughran and McDonald (LM) dictionary, in annual reports, conference calls, and financial news. We find that LM negative words become less negative over time in annual reports compared to conference calls and financial news, while LM positive words remain qualitatively unchanged. This finding reconciles with existing evidence that negative words are more subject to managers' strategic communication. We also provide practical implications of WOLVES by correlating the sentiment evolution of LM negative words in annual reports with market reaction, earnings performance, and accounting fraud. [ABSTRACT FROM AUTHOR]

ABSTRACT Global progress in combatting climate change is being slowed by intergroup conflict and tribalism. Addressing the intergroup tensions of today is a pre‐requisite for avoiding violent intergroup tensions in the future, tensions that may threaten societal structures we currently take for granted. This paper highlights five sources of intergroup conflict that compromise humans’ ability to effectively and swiftly respond to climate change: political tribalism, populist suspicion of elites, regional differences within nations, international conflicts, and tensions between and within activist identities. We then draw on established and emerging social psychological theorising to describe five strategies for constructively managing this intergroup conflict: maintaining climate justice, reducing disinformation and silencing bad‐faith actors, maintaining cohesion among progressive forces, focusing on trusted messengers, and empathic communication. Throughout we underscore the extent to which policy making and strategic communication can play roles in depolarising debate about climate change. [ABSTRACT FROM AUTHOR]

The editorial discusses the importance of values-based communication in libraries, featuring insights from library professionals from various institutions. They emphasize the significance of aligning communication with organizational values to navigate controversies effectively. Examples include handling challenges related to controversial programming, book banning, and community engagement. The professionals stress the need for transparency, empathy, and commitment to core values to maintain trust and uphold the library's role as a trusted community resource. [Extracted from the article]

The accelerating climate crisis is driving a rapid increase in interest in climate technologies aimed at overcoming it. However, even if effective technologies emerge, their impact may be hindered without public acceptance. Therefore, it is necessary to analyze the factors that influence the acceptance of new climate technologies. This exploratory study investigates the key factors influencing public acceptance and the recommendation of climate technologies in South Korea. Utilizing an extended Unified Theory of Acceptance and Use of Technology (UTAUT) model, survey data from 200 participants were analyzed. The study identified that facilitating conditions, innovativeness, social influence, and trust in government are the most significant predictors of public intent to accept or recommend climate technologies. The results highlight the critical role of strategic communication, infrastructure, and public trust in promoting the adoption of climate solutions. Furthermore, qualitative interviews suggest that a shift towards Personally Determined Contributions (PDCs) could empower individuals to become proactive agents in climate action. The study offers valuable insights for policymakers, providing a strategic direction to enhance the public's engagement with climate technologies and foster a more sustainable future. [ABSTRACT FROM AUTHOR]

Mass media exposure (MME) plays an important role in changing health-related behavior or decision-making. This study aimed to examine the association of MME with enrollment in health insurance and its moderating effect on the associations of education and wealth with enrollment in health insurance among older adults in India. The data of 29,935 older adults aged 60 years and older from the first wave (baseline) of the Longitudinal Ageing Study in India (LASI-2017/18) were utilized. Descriptive statistics, bivariate analysis, multivariable logistic regression models, and Fairlie decomposition were used. The findings revealed that 18.3% of older adults had MME and enrollment in health insurance in India. Older adults with MME were 1.42 times more likely to be enrolled in health insurance than those with no MME, and years of schooling increased the probability of enrolling in health insurance compared to those who did not have formal schooling. With increasing monthly per capita expenditure (MPCE), the probability of enrolling in health insurance is lower than the poorest. Further, MME moderates the effects of education and MPCE on enrollment in health insurance and increases the likelihood of enrollment in health insurance. The study’s findings imply strategic communication plans to encourage health insurance enrollment in India should take into account the usage of these communication channels. [ABSTRACT FROM AUTHOR]

In August 2022, the Kansas primary election ballot featured an abortion referendum called the "Value Them Both" amendment. This represented the first time U.S. voters were able to respond electorally to the Dobbs v. Jackson Supreme Court decision. Two groups, the Value Them Both Coalition (VTBC) and Kansans for Constitutional Freedom (KCF), were heavily involved in campaigning across television and social media. We conducted a qualitative thematic analysis of their messaging and identified three approaches used by both campaigns: Integrity Signals, Extremity Emphasis, and Conservative Identity. Findings provide insights into strategic communication frames being employed in the post-Roe political communication landscape. [ABSTRACT FROM AUTHOR]

Timely warning to policy-makers and the general public about the planned Russian invasion of Ukraine is hailed as an intelligence and strategic communication success. It has resulted in increased confidence in US and UK intelligence services and in revigorated involvement in strategic communication in security and defence. Decision-makers at all levels seem to have understood that employing intelligence in strategic communication in a timely and transparent manner can lead to enhanced public understanding of ongoing security challenges and support for measures that could affect their own well-being, as well as to restore confidence in government actions. The current research analyzes how intelligence was integrated into the strategic communications of the US, UK, NATO and the EU in the months preceding the Russian invasion in Ukraine. The objective of the research is to draw lessons learned during this period to better understand how, to what extent and in what circumstances traditionally classified intelligence products can be integrated in decision-makers’ strategic communication and what limitations need to be imposed. [ABSTRACT FROM AUTHOR]

We study a setting where a receiver must design a questionnaire to recover a sequence of symbols known to a strategic sender, whose utility may not be incentive compatible. We allow the receiver the possibility of selecting the alternatives presented in the questionnaire, and thereby linking decisions across the components of the sequence. We show that, despite the strategic sender and the noise in the channel, the receiver can recover exponentially many sequences, but also that exponentially many sequences are unrecoverable even by the best strategy. We define the growth rate of the number of recovered sequences as the information extraction capacity. A generalization of the Shannon capacity, it characterizes the optimal amount of communication resources required while communicating with a strategic sender. We derive bounds leading to an exact evaluation of the information extraction capacity in many cases. Our results form the building blocks of a novel, non-cooperative regime of communication involving a strategic sender. • An uninformed receiver aims to recover information from an informed strategic sender • No assumption of incentive compatibility or external incentives • Information-theoretic analysis shows a fundamental limit on recovered information • Real-world setting of screening of travellers using questionnaires can be studied • Novel theory combining Shannon's information theory and Myerson's mechanism design [ABSTRACT FROM AUTHOR]

When information and communication technologies (ICT) have been consolidated as platforms for connecting with audiences, it is necessary to understand the strategic nature of communication to achieve institutional objectives. With in-depth interviews with communication experts, as well as an analysis of the profiles of the professionals who lead museum communications, it is detected that this is not centralized in a department, thus reducing its strategic significance. Furthermore, these still lack a directive and decisive nature, which prevents aligned and cohesive communication. [ABSTRACT FROM AUTHOR]

Copyright of Retos: Nuevas Perspectivas de Educación Física, Deporte y Recreación is the property of Federacion Espanola de Asociaciones de Docentes de Educacion Fisica and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Patient-centered care and healthcare consumerism are dominant models of the patient-provider relationship. Positioning theory was applied to examine consumers’ and physicians’ positions on patient-centered care and healthcare consumerism, along with their attitudes toward direct-to-consumer healthcare service advertising and trust in the medical profession. Surveys were conducted with a convenience sample of consumers and physicians respectively. Patient-centered care was the only theoretical construct that both consumers and physicians unequivocally embraced. Both groups were either ambivalent or skeptical of the other three concepts. Between the two groups, physicians exhibited a stronger endorsement of patient-centered care and more negative attitudes toward advertising than consumers. When the relationships among the theoretical constructs were examined, a negative correlation between patient-centered care and consumerism was found among consumers. Also, patient-centered care and trust were negatively correlated in both groups. Implications of these findings are discussed for strategic communication, consumer and physician education, and future research. [ABSTRACT FROM AUTHOR]

This study examines the online communication practices of research institutes affiliated with the Italian National Research Council. The analysis employs a combination of quantitative and qualitative methods to evaluate whether these institutes leverage digital technologies to transition from a unidirectional, strategic approach to communication towards a more dialogic and engaging approach with the public. Specifically, the study analyses the institutes' websites, assessing their use of communication tools, content, target audience, knowledge flows, and contextualization of communication activities, while also highlighting disciplinary-based differences. Although recent research identified Research Institutes' level as a promising ground for research communication to flourish, our study suggests that, on average, they still employ digital technologies in the same way as traditional media, disseminating information about institutional advancements rather than fostering interactive dialogue. Communication styles remain grounded in Dissemination and Strategic models, which restricts the ability of research institutes to develop a dynamic and transformative relationship with society. [ABSTRACT FROM AUTHOR]

The traditional domains of land, sea, and air warfare have long held prominence, while space and cyberspace have recently gained recognition as spheres of conflict. As conflicts continue to evolve, the domains of war must expand to accommodate new dimensions of engagement and integrate them alongside those human-centred factors that have previously held considerable sway. It is imperative, therefore, to recognise culture as the sixth domain and reflect upon its profound influence on group thinking, decision-making, and behaviour. Integrating culture into the Command, Control, Communications, Computers, Cyber, Intelligence, Surveillance, Reconnaissance and Targeting (C5ISRT) framework acknowledges its strategic relevance in shaping military strategies and responses in an increasingly complex and interconnected world. This paradigm shift highlights that the modern landscape extends beyond physical and virtual theatres to encompass the cognitive and social dimensions that define human interactions and conflicts. [ABSTRACT FROM AUTHOR]

This study examined Ukrainian and U.S. news media's portrayals of Ukraine's first lady Olena Zelenska before the full-scale Russian invasion and during the first year of war, as well as her own wartime narratives. Although pre-war domestic coverage emphasized the first lady's unofficial status in world affairs, the early wartime coverage framed her as Ukraine's ambassador empowered to address the country's defense issues. U.S. journalists relied on traditional, gendered first lady framing to describe Zelenska. Whereas Zelenska's messaging in social media and public addresses called attention to the atrocities of the war, U.S. media coverage focused on the emotional delivery and directness of her messages. As the war progressed, U.S. news media acknowledged Zelenska's media savvy, while Ukrainian news media praised her for challenging gender stereotypes at home and abroad. Journalists in both countries recognized that Zelenska's advocacy for her country's defense interests pushed the boundaries of a conventional first lady diplomacy. [ABSTRACT FROM AUTHOR]

The purpose of this study is to explore how strategic internal communication and the quality of employee – organization relationship (EOR) can reduce organizational conspiracy beliefs among employees and thus prevent the negative outcomes thereof in the workplace. Using a national survey (N = 810) of full-time employees in the United States, this study found that high-quality EOR based on two-way symmetrical communication with employees is likely to reduce the potential for conspiracy theories and, in turn, for turnover intentions in the workplace. This finding provides meaningful insight into how internal communication managers can mitigate negative employee outcomes that are closely associated with organizational conspiracy theories in the workplace, namely by practicing strategic internal communication and developing high-quality EOR. This study theoretically advances conspiracy theory research by offering a theoretical explanation for belief systems of conspiracy theories that also considers strategic internal communication and the quality of EOR. [ABSTRACT FROM AUTHOR]

We use the situational theory of problem solving to explicate how publics engage in conspiratorial thinking as a form of cognitive problem solving. In doing so, we develop a new typology of conspiracy theories and introduce conceptual definitions and operationalizations of conspiratorial thinking as both dispositional and situational. We conduct two survey studies which provide evidence of the measures' reliability and validity. We also investigate the debiasing effects of relational and informational strategies employed by social institutions. Finally, we present institutional behavioral strategies, grounded in the strategic behavioral theory of communication management, that can reduce conspiratorial thinking. Our new concepts and measurement approaches describe the origins and processes of public conspiracism and provide a foundation for implementing ethical and effective interventions, ultimately contributing to a more informed and educated society. [ABSTRACT FROM AUTHOR]

The video streaming app TikTok is increasingly deployed by political actors to reach younger voters, and this includes populist radical right (PRR) parties. In this study, our expectation is that longstanding PRR parties will be more likely than new PRR challengers to try to de-demonise their image as they land on the platform, in order to counteract years of negative coverage. To test this argument, we use a novel theoretical framework that captures visual de-demonisation and eudaimonic appeals, applying it to the study of strategic communication on TikTok by a combination of established and novel radical right parties and leaders. Our selection includes Marine Le Pen and Matteo Salvini on the one hand, and Eric Zemmour and Vox Spain on the other. We find that - contrary to widespread assumptions linking radical communication with toxic rhetoric and the spreading of fear – positive and optimistic appeals including inspirational cues that foster hope and communicate values and virtues play a significant role in how PRR actors adjusts their communication to the needs of the medium. Moreover, long standing PRR parties are found to be less likely than new PRR challengers to focus mainly on negative content. [ABSTRACT FROM AUTHOR]

The South African English language curriculum states that by the time students reach Grade 7, they should have mastered certain English language skills that enable them to communicate effectively at both personal and educational levels. Therefore, a study was conducted to investigate the potential benefits of code-switching in improving students' oral participation in English classes. The study took place in a primary school in the Malamulele East circuit and involved all fifty Grade 7 students. The students' oral presentations were part of their formative assessment. Researchers used a rigorous methodology, including convenience sampling, to select participants, with the first ten girls and the first ten boys considered for the study. Data was collected during presentations, where each student had an opportunity to present. The qualitative method was used, with audio recordings and observations as data collection tools. Content analysis was employed to analyse the data collected from the Grade 7 students. Based on the students' performance in their oral presentations, code-switching seemed to help them to effectively communicate complex concepts in their primary language when there were no equivalent English words. The findings of this study showed that code-switching enhances students' oral communication skills and makes learning more enjoyable. students achieve their communication goals through code-switching, offering the audience a hopeful outlook on the potential benefits of this approach. [ABSTRACT FROM AUTHOR]

Copyright of Cuadernos.info is the property of Pontificia Universidad Catolica de Chile, Facultad de Comunicaciones and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Cuadernos.info is the property of Pontificia Universidad Catolica de Chile, Facultad de Comunicaciones and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This study examines the relationships between strategic communication, personalized media content, AI, and consumer service efficiency in social marketing companies in Saudi Arabia. The study used a cluster sampling technique with a quantitative research design. The study targeted 498 responses via distributing the survey links on social media platforms. Using the SEM analysis in Smart PLS 4, this research tested the research hypotheses. The findings showed that strategic communication significantly improves personalized media content and consumer service efficiency, confirming its importance in business customer interactions and outcomes. Customized media content does not significantly improve consumer service efficiency, suggesting other mediating factors may be involved. AI mediates this relationship, bridging strategic inputs and service outcomes. AI boosts strategic communication and personalized content, improving consumer service efficiency. The results showed that AI fully mediates strategic communication and personalized media content into improved service efficiency, demonstrating its transformative potential in business communications and operations. The study shows that AI supports and improves digital marketing communication strategies. It is statistical evidence and confidence intervals that exclude zero, AI-enabled the application of personalized content and strategic directives to improve service efficiency in the mediation analysis. [ABSTRACT FROM AUTHOR]

Integrated Communications Management (ICM) has emerged as a critical strategy in the evolving economy of organisational dynamics. This paper delves into its evolution, challenges, and thematic axes, addressing theoretical controversies and practical applications. This paper aims to conduct a comprehensive bibliometric analysis of ICM literature from 1989 to June 2023, scrutinising 971 publications from Elsevier Scopus. The study seeks to unveil patterns in productivity, authorship, collaboration networks, international contributions, and thematic structures. Employing systematic bibliometric methodology, this study analyses selected publications from the Scopus database. It integrates quantitative productivity metrics, citation analysis, qualitative mapping, and network exploration. The findings highlight a significant surge in ICM studies since 2009, delineating thematic axes such as strategic communication, integrated marketing communications, social media, and public relations. Philip J. Kitchen is the most prolific author, while the most productive source, the Journal of Communication Management, plays a significant role in shaping the field of ICM. Remarkable collaboration networks are led by P. J. Kitchen, A. Siano, and A. Moreno. The analysis underscores the growing interest in ICM, emphasising ongoing interdisciplinary research and theoretical refinement. It advocates for further exploration to enhance both theoretical understanding and practical applications. [ABSTRACT FROM AUTHOR]

Digital communication technologies, particularly social media, enable members of organizations at all levels and across all functions to communicate with external stakeholders. This has required organizations to rethink and restructure their strategic communication management, especially the orchestration of their communicative human resources. Using a qualitative case-study approach, this article examines how professional service organizations create and maintain their stakeholder relations in the contemporary media landscape through the orchestration of employee voice and enactment as organizational spokespersons. The findings show that organizations have created structural architectures that they use as a basis for strategic communication management. Based on these findings, the study introduces a novel concept of organizational voicing architecture, which refers to the conceptual structure and overall logical arrangement of organizational spokespersons who act as organizational representatives in the corporate communication system. Additionally, by integrating the findings related to the voicing architecture with existing knowledge about organizational listening, the study broadens understanding of the mechanism with which organizations strategically orchestrate their stakeholder relationships, and hence contributes to the strategic and corporate communication and public relations literature. [ABSTRACT FROM AUTHOR]

Strategic social media influencer communication has become increasingly professionalised in recent years, as evidenced by the emergence of established processes and routines. The continued success and opportunities associated with social media influencer communication are also relevant for non-profit organisations. Theory suggests that both credibility and the social relationship with their followers – two central aspects of the success of social media influencers – are also mission-critical for non-profit organisations. However, the impact of these requirements on the processes of strategic social media influencer communication in non-profit organisations is almost unexplored so far. Therefore, this study uses expert interviews with non-profit organisations, agencies and social media influencers to investigate how the processes in non-profit organisations differ from those encountered in for-profit entities. The results show that the main process steps (planning, organisation and evaluation) are organised similarly to for-profit campaigns, e.g. with brands. Differences emerge with regard to the special communicative requirements of non-profit organisations, which necessitate specific changes in the design and weighing of the individual steps. These must already be taken into account in the conceptualisation stage of strategic social media influencer communication of non-profit organisations. The study also indicates that the social media influencers' perspective as independent strategic actors (and businesses) in strategic communications deserve attention in further research. [ABSTRACT FROM AUTHOR]

This study examines the effects of strategic CSR communication on employees' CSR participation. Drawing on the sensemaking and sensegiving theoretical frameworks, alongside informative, dialogic, and meaning-making strategies in CSR communication. A survey (N = 406) revealed that all three strategies were positively associated with employees' CSR participation. Further SEM analysis with CSR awareness as a moderator showed that higher awareness of CSR strengthens the impact of informative communication, while lower awareness enhances the impact of meaning-making CSR communication. Dialogic CSR communication's effect on employees' CSR participation was not significantly influenced by varying CSR awareness. Theoretically, this study advances the internal CSR communication literature by contrasting different organizational CSR communication strategies. It also suggests that organizations should incorporate diverse CSR communication strategies in organizational training to enhance employees' involvement in CSR activities. [ABSTRACT FROM AUTHOR]

Social media platforms have heightened the demand for identity-based politics, in which the public expects politicians to display personal aspects of their lives toward strategic ends. Using a multimodal rhetorical approach, this study analyzes the tweets of Ghanaian Vice President Dr. Mahamudu Bawumia in his first year after the 2020 election and to understand how he constructs his public image through personalization. Results indicated that he displayed his religious beliefs, strong relationship with his wife, personalized visual graphics, and patriotic participatory acts. The study argues that Bawumia's identity and Ghana's cultural context manifest in his personalization on Twitter. The image he constructs and the broader implication of this present study for strategic communication are discussed. [ABSTRACT FROM AUTHOR]

Purpose: Mergers are an increasingly popular method to grow a business despite the fact that many fail to meet their pre-deal expectations. This paper outlines the benefits, and argues in favor, of managerial commitment to a well-defined, strategic communications plan from inception through completion of an organizational merger. The authors propose training leaders in areas such as cultural communication, crisis communication, and shared governance prior to developing an M&A-specific communication plan. Design/methodology/approach: This article is primarily an integrative theoretical piece, drawing on prior literature and secondary research sources while also integrating the authors' academic and industry experience to offer best-practices for enhancing organizational communication efforts pre- and during mergers and acquisitions. Findings: There are many financial and structural issues that can result in a failed merger. However, even when a deal makes sense financially M&A's still have a relatively low success rate. These failures are often people related. Two significant issues are presented; culture conflicts related to communication, and uncertainty of a changing environment. Communication is the key to a successful M&A. If effective communication is deployed pre-M&A and during integration, it can greatly reduce the chance of failure. Originality/value: This report offers a novel approach to decreasing the likelihood of M&A failure, focusing specifically on people-specific causes of hindrance. It outlines two of the significant human-related issues; culture conflicts and uncertainty reduction, both as related to organizational communication. [ABSTRACT FROM AUTHOR]

An applicant privately observes the value of an idea and files a patent application. After the examination, the patent examiner may not find conclusive evidence of the idea's value. In this case, granting a patent can be the right decision or a mistake. Moreover, it can prompt obfuscation—effort to disrupt communication—by the applicant, reducing allocative efficiency. We show there is more obfuscation when examiners are more lenient, and we provide an empirical exercise supporting this conclusion. We also show that more examination resources do not prevent and may lead to more obfuscation. This result continues to hold when applicants can invest in knowledge to increase their chances of having good ideas. We also show that there is less obfuscation when good ideas are harder to find. This paper was accepted by Ilia Tsetlin, behavioral economics and decision analysis. Funding: N. Figueroa gratefully acknowledges financial support from ANID PIA/APOYO AFB220003. Supplemental Material: The online appendix and data are available at https://doi.org/10.1287/mnsc.2023.00140. [ABSTRACT FROM AUTHOR]

Several scholars have examined how sport stars and other celebrities establish personal brands on social media, but few studies have used a longitudinal research design to study the self-branding process itself and measure changes in self-branding behaviors over time. Based on a content analysis of 6,240 images posted on Instagram by 112 top-ranked professional disc golfers, this study shows how self-branding is a common practice even among the players of this lesser known sport. Drawing on Goffman's work on impression management, self-branding is conceptualized as goal-oriented, strategic communication. The players' uptake in self-branding may be a response to the disc golf industry's rapid growth and new opportunities to market products on social media. While the study partially supports this perspective, it also reveals an interesting contradiction. Many players engaged in self-branding regardless of their social status or ability to monetize their personas. Bourdieu's concepts of habitus, field, and capital may help explain why self-branding is so widespread among lifestyle athletes. [ABSTRACT FROM AUTHOR]

Copyright of Retos: Nuevas Perspectivas de Educación Física, Deporte y Recreación is the property of Federacion Espanola de Asociaciones de Docentes de Educacion Fisica and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This study examines the relationships between strategic communication, personalized media content, AI, and consumer service efficiency in social marketing companies in Saudi Arabia. The study used a cluster sampling technique with a quantitative research design. The study targeted 498 responses via distributing the survey links on social media platforms. Using the SEM analysis in Smart PLS 4, this research tested the research hypotheses. The findings showed that strategic communication significantly improves personalized media content and consumer service efficiency, confirming its importance in business customer interactions and outcomes. Customized media content does not significantly improve consumer service efficiency, suggesting other mediating factors may be involved. AI mediates this relationship, bridging strategic inputs and service outcomes. AI boosts strategic communication and personalized content, improving consumer service efficiency. The results showed that AI fully mediates strategic communication and personalized media content into improved service efficiency, demonstrating its transformative potential in business communications and operations. The study shows that AI supports and improves digital marketing communication strategies. It is statistical evidence and confidence intervals that exclude zero, AI-enabled the application of personalized content and strategic directives to improve service efficiency in the mediation analysis.

During the war time dysregulation of negative emotions such as fear, anger, hatred, frustration, sadness, humiliation, and hopelessness can overrule normal societal values, culture, and endanger global peace and security, and mental health in affected societies. Therefore, it is understandable that the range and power of negative emotions may play important roles in consideration of human behavior in any armed conflict. The estimation and assessment of dominant negative emotions during war time are crucial but are challenged by the complexity of emotions' neuro-psycho-physiology. Currently available natural language processing (NLP) tools have comprehensive computational methods to analyze and understand the emotional content of related textual data in war-inflicted societies. Innovative AI-driven technologies incorporating machine learning, neuro-linguistic programming, cloud infrastructure, and novel digital therapeutic tools and applications present an immense potential to enhance mental health care worldwide. This advancement could make mental health services more cost-effective and readily accessible. Due to the inadequate number of psychiatrists and limited psychiatric resources in coping with mental health consequences of war and traumas, new digital therapeutic wearable devices supported by AI tools and means might be promising approach in psychiatry of future. Transformation of negative dominant emotional maps might be undertaken by the simultaneous combination of online cognitive behavioral therapy (CBT) on individual level, as well as usage of emotionally based strategic communications (EBSC) on a public level. The proposed positive emotional transformation by means of CBT and EBSC may provide important leverage in efforts to protect mental health of civil population in war-inflicted societies. AI-based tools that can be applied in design of EBSC stimuli, like Open AI Chat GPT or Google Gemini may have great potential to significantly enhance emotionally based strategic communications by more comprehensive understanding of semantic and linguistic analysis of available text datasets of war-traumatized society. Human in the loop enhanced by Chat GPT and Gemini can aid in design and development of emotionally annotated messages that resonate among targeted population, amplifying the impact of strategic communications in shaping human dominant emotional maps into a more positive by CBT and EBCS. [ABSTRACT FROM AUTHOR]

In the United States, collaboration between landowners and endangered species conservation (ESC) organizations is required to accomplish conservation goals. However, collective action for ESC is stymied by governance legitimacy deficits. Strategic communication is a tool used to accomplish organizational goals that can restore legitimacy through communications that re-align governance institutions with societal notions of appropriateness. Strategic communication, though, has yet to be investigated in the context of landowners and ESC. To illustrate how strategic communication can increase ESC collaboration, we surveyed 956 owners in Houston toad range in Texas to elicit their preferences for stewardship and communication constructs. Findings revealed distinct segments of landowners based on their stewardship preferences that preferred different types of communications. If ESC agencies are to enhance legitimacy amongst an increasingly heterogeneous landowner audience, they will want to adopt landowner-centric governance and communication strategies that account for differences in landowner conservation values, ESC experiences, and organizational expectations. [ABSTRACT FROM AUTHOR]

This study uses survey data to explore ecologists' willingness to prioritize the behavioral goal of considering local community members' perspectives in the context of research at Long Term Ecological Research (LTER) sites. It finds that believing in the benefits of such listening is a relatively strong statistical predictor of expressing a willingness to prioritize listening. Neither normative beliefs nor agency beliefs were strong correlates of prioritizing listening. Women and younger scientists were more willing to prioritize listening as a goal. The study builds on the "strategic science communication as planned behavior" approach to try to better understand scientists' communication choices. [ABSTRACT FROM AUTHOR]

The Jozi Bee Hotel Project recruited Johannesburg residents to help gather data on solitary bee abundance. They were motivated and guided by a strategic communications campaign. This study explores social media's impact on the citizen scientists' project involvement, particularly their interaction with visual elements of the communications campaign. Analysis of engagement metrics reveals that social media played a crucial role in sustaining volunteer participation. This demonstrates that a well-executed, ongoing social media campaign has the power to maintain participant engagement throughout the duration of a research project. It suggests that a consistent, long-term social media strategy can drive citizen science participation. [ABSTRACT FROM AUTHOR]

Environmental communication research often conceptualises hope as an internal state of mind, suggesting that messages focused on hope can be used in strategic communication to foster environmental engagement. In this paper, we critique this individualising approach and instead explore hope discourse as an emergent social phenomenon, focusing on how it is constructed and managed in inspirational meetings about the circular economy. Using critical discursive psychology as a methodology, we identify three interpretative repertoires through which hope is constructed: stronger together, change for real, silver lining. We explore what is accomplished by their use, and discuss the social implications within the meetings and beyond. The repertoires facilitate a positive meeting experience and solidarity amongst participants. However, hope discourse also relies on abstraction which prohibits disagreement, critique, and talk about concrete actions. [ABSTRACT FROM AUTHOR]