84 results on '"STOIAN, Maria"'
Search Results
2. Introducing integrated hybrid communication: the nexus linking marketing communication and corporate communication
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Syed Alwi, Sharifah Faridah, Balmer, John M.T., Stoian, Maria-Cristina, and Kitchen, Philip J.
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- 2022
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3. THE LIGHT AND ITS IMPLICATIONS UPON PAPER AND THE GEL BALL POINT PEN INK - LABORATORY STUDY II -.
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MITROFAN, Adrian, ENACHE, Petruț-Florin, FERARU, Daniela-Laura, and STOIAN, Maria-Georgeta
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BALL-point pens ,EXAMINATIONS ,FLUORESCENCE - Abstract
Through this article, we aim to draw attention to the implications that light has on the writing support (paper) and substance used to write (ball point pen ink) and, implicitly, on the conclusions that result from their forensic examinations. It is known that, over time, due to different ways of preserving documents, both paper and ball point pen ink undergo (more or less) transformations of their physical and chemical properties that influence the results of certain examinations, carried out at different time periods (both regarding the period elapsed from the preparation of the document to its forensic examination, as well as that between successive forensic examinations of the same document). These factors must be taken into account by the forensic expert in formulating the working hypotheses that will form the basis of the forensic conclusions. We mention that we will only refer to a non-invasive, non-destructive analysis of these materials used in the preparation of documents (without chemical analyses). In order to carry out this study, we resorted to an experiment, by making samples and observing them through visual and comparative analysis, making deductive and inductive reasoning. Also, the study of the relevant specialized materials constituted an important pillar of this study. Thus, it is necessary for the examiner in the field not to prejudge the case, but to carry out in-depth examinations trying to overcome the known barriers. [ABSTRACT FROM AUTHOR]
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- 2024
4. Post-entry internationalization of born globals: The role of dynamic capabilities in accelerating growth
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Yang, Hongyi, primary and Stoian, Maria-Cristina, additional
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- 2024
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5. Understanding international CSR in SMEs.
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Stoian, Maria-Cristina and Plakoyiannaki, Emmanuella
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SOCIAL responsibility of business ,SMALL business ,STAKEHOLDER theory - Abstract
This study investigates international corporate social responsibility (CSR) in small and medium-sized enterprises (SMEs). While international CSR is key to firm internationalization, hardly any research has been conducted on international CSR in SMEs. Drawing on an interpretive approach, we reveal four distinct understandings of international CSR which entail different CSR practices: international CSR as a driver of international performance; as necessary for international distinctiveness; as a promoter of successful international collaboration; and as a catalyst for change, empowerment, and sustainable internationalization. Our study contributes to the development of the nascent literature on international CSR in SMEs and to stakeholder theory. [ABSTRACT FROM AUTHOR]
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- 2024
- Full Text
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6. Take It as a Compliment
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Stoian, Maria, author. and Stoian, Maria, author.
- Published
- 2016
7. THE TRIAL
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Stoian, Maria, primary
- Published
- 2021
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8. Exploring the role of managerial and organizational capabilities for the inbound internationalization of small and medium-sized enterprises.
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Bianchi, Constanza and Stoian, Maria-Cristina
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SMALL business ,GLOBALIZATION ,LATIN American literature ,INTERNATIONAL markets ,HOSPITALITY ,BUSINESS literature ,TOURISM websites ,KNOWLEDGE management - Abstract
This study investigates the inbound internationalization of small and medium-sized enterprises (SMEs). Inbound internationalization refers to a process of internationalization where firms attract foreign customers to their home market instead of entering foreign markets. While a plethora of studies have documented outward firm internationalization, knowledge of inbound internationalization is limited. We draw on the dynamic capabilities perspective and conduct qualitative research with owner-managers of tourism and hospitality SMEs. Our findings show that both managerial and organizational capabilities (networking, marketing, technology, and innovation) drive inbound internationalization. We contribute to the SME internationalization literature by investigating an underresearched phenomenon and by identifying the operational and dynamic capabilities that drive inbound internationalization. Furthermore, we add to the capability perspective in an international business context by showing that managerial and organizational capabilities complement each other and jointly influence inbound internationalization. Our study also contributes to the international business literature in a Latin American context. [ABSTRACT FROM AUTHOR]
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- 2024
- Full Text
- View/download PDF
9. SME internationalization beyond exporting: A knowledge-based perspective across managers and advisers
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Stoian, Maria-Cristina, Dimitratos, Pavlos, and Plakoyiannaki, Emmanuella
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- 2018
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10. Do MNEs from developed and emerging economies differ in their location choice of FDI? A 36-year review
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Li, Xiaoqing, Quan, Rose, Stoian, Maria-Cristina, and Azar, Goudarz
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- 2018
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11. COMPONENT OF MARKETING IN AUTHENTIC ROMANIAN RURAL TOURISM.
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DOBRE, Carina Andreia, STOIAN, Maria, HONTUS, Adelaida Cristina, CHIURCIU, Irina Adriana, and SOARE, Elena
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RURAL tourism , *CONSCIOUSNESS raising , *SUSTAINABLE communities , *RURAL development , *ARCHITECTURAL details - Abstract
The article addresses the importance of marketing in authentic rural Romanian tourism, highlighting the close connection between local traditions and fundamental principles of tourism marketing. The article emphasizes the importance of providing authentic and quality experiences in traditional Romanian households, paying attention to details such as architecture, interior design, gastronomy, traditions, and local customs. To attract tourists to these authentic places, various promotional channels are employed, including specialized websites, social media, local partnerships, and themed events. The role of modern technology is highlighted in facilitating the tourist experience and collecting feedback, contributing to the continuous improvement of services and their promotion. Additionally, the article underscores the importance of active involvement of locals in the development and promotion of rural tourism, which can lead to the creation of authentic tourist products and sustainable community development. In conclusion, the essential role of marketing in promoting and developing authentic rural tourism is emphasized, with its positive impact on raising awareness of the concept of authenticity in rural areas, attracting tourists, strengthening brand image, and fostering economic growth in rural communities. Through a well-conceived and implemented marketing strategy, the resources and tourism potential of rural areas are leveraged, offering tourists authentic and memorable experiences. [ABSTRACT FROM AUTHOR]
- Published
- 2024
12. Human Rights and New Technologies.
- Author
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Stoian, Maria Amorina
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DIGITAL technology ,PUBLIC sector ,ACCESS to information ,PRIVATE sector ,HUMAN rights - Abstract
In the last decades we have wirnessed an advance in new technologies and useful digital tools that revolutionized the way we access, use and store information; the ways we share information and communicate in the private and public sector. A better quantity and quality of information accessed was improved via internet and other digital platforms, Moreover, human rights were impacted by these new technologies. [ABSTRACT FROM AUTHOR]
- Published
- 2024
13. Understanding international CSR in SMEs
- Author
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Stoian, Maria-Cristina, primary and Plakoyiannaki, Emmanuella, additional
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- 2023
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14. Method Validation for Pesticides Identification
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Drăghici, Camelia, Galan, Elena, Stoian, Maria Georgeta, Simeonov, Lubomir I., editor, Macaev, Fliur Z., editor, and Simeonova, Biana G., editor
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- 2013
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15. HUMAN RIGHTS AND THE FUNDAMENTAL FREEDOMS. THE ARAB SYSTEM.
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STOIAN, Maria Amorina
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WOMEN'S rights ,CIVIL rights ,HUMAN rights ,RIGHT to work (Human rights) ,HUMAN rights violations ,WAR - Abstract
In some Arab states, there are significant violations of fundamental rights and freedoms. In certain Arab countries, some women's rights face discriminations and restrictions in areas such as education, the right to work and family rights. Another important aspect to monitor is related to human rights in the context of armed conflict. In states amidst armed conflicts or in areas affected by instability, there are concerns about human rights violations. [ABSTRACT FROM AUTHOR]
- Published
- 2023
16. Exploring the role of managerial and organizational capabilities for the inbound internationalization of small and medium-sized enterprises
- Author
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Bianchi, Constanza, primary and Stoian, Maria-Cristina, additional
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- 2022
- Full Text
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17. Exploring the role of managerial and organizational capabilities for the inbound internationalization of small and medium-sized enterprises
- Author
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Bianchi, Constanza, Stoian, Maria-Cristina, Bianchi, Constanza, and Stoian, Maria-Cristina
- Abstract
This study investigates the inbound internationalization of small and medium-sized enterprises (SMEs). Inbound internationalization refers to a process of internationalization where firms attract foreign customers to their home market instead of entering foreign markets. While a plethora of studies have documented outward firm internationalization, knowledge of inbound internationalization is limited. We draw on the dynamic capabilities perspective and conduct qualitative research with owner-managers of tourism and hospitality SMEs. Our findings show that both managerial and organizational capabilities (networking, marketing, technology, and innovation) drive inbound internationalization. We contribute to the SME internationalization literature by investigating an underresearched phenomenon and by identifying the operational and dynamic capabilities that drive inbound internationalization. Furthermore, we add to the capability perspective in an international business context by showing that managerial and organizational capabilities complement each other and jointly influence inbound internationalization. Our study also contributes to the international business literature in a Latin American context.
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- 2022
18. Export performance under the microscope: A glance through Spanish lenses
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Stoian, Maria-Cristina, Rialp, Alex, and Rialp, Josep
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- 2011
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19. Human capital in export-based internationalisation. 'Managerial determinants and their influence upon the export behaviour of the firm : four case-studies of catalan exporting SMEs'
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Stoian, Maria-Cristina, Universitat Autònoma de Barcelona. Departament d'Empresa, Universitat Autònoma de Barcelona. Facultat d'Economia i Empresa, and Rialp Criado, Àlex
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Exportacions Casos, Estudis de Catalunya ,Empreses petites i mitjanes Direcció i administració ,Empreses petites i mitjanes Catalunya - Abstract
Export activities are a major source of economic growth and are considered important both at the national level and for individual businesses. Moreover, in the case of SMEs, they gain
- Published
- 2021
20. Method Validation for Pesticides Identification
- Author
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Drăghici, Camelia, primary, Galan, Elena, additional, and Stoian, Maria Georgeta, additional
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- 2013
- Full Text
- View/download PDF
21. THE EFFECT OF GLOBALIZATION ON ROMANIAN TOURISM, DURING THE COVID-19 CRISIS.
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DOROBANTU, Daniela Marilena, MARCUTA, Alina, TINDECHE, Cristiana, STOIAN, Maria, NICULAE, Ioana, and MARCUTA, Liviu
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COVID-19 pandemic ,TOURISM ,TRAVEL restrictions ,GLOBALIZATION ,COMPARATIVE method - Abstract
Tourism, one of the branches that recorded among the largest losses during the Covid-19 pandemic, both globally and nationally, is the subject of the case study. These losses were due both to the travel restrictions imposed by each state, but also to the reluctance of tourists to travel, especially in 2020. Therefore, the number of tourists has decreased considerably, both in terms of resident tourists and tourists. non-residents. That is why in this paper we set out to analyze the ways in which the development of the Covid-19 pandemic influenced the tourist traffic, taking into account the non-resident tourists who arrived in Romania. We found that the incoming activity of tourists was well below the outgoing activity, which negatively influenced both the tourist entities and the complementary sectors, which in turn are related to the entire national economy. The research methodology consisted in collecting the existing data on the website of the National Institute of Statistics, as well as in other specialized databases, their processing, analysis and formulation of conclusions. Different research methods were used: analysis, deduction, graphical method, comparative method, as well as a series of indicators with a fixed base through which we highlighted the change in time of tourist traffic, as well as their growth rate. Based on the analyzed data, conclusions were formulated that allowed us to characterize the existing situation on the Romanian market in the period 2018-2020. [ABSTRACT FROM AUTHOR]
- Published
- 2021
22. SME networks and international performance: unveiling the significance of foreign market entry mode
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Stoian, Maria-Cristina, Rialp, Josep, and Dimitratos, Pavlos
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Foreign market entry mode ,SMEs ,Micromultinationals ,Exporters ,Networks ,International performance - Abstract
This study investigates the relevance of inter-organizational networks for the international performance of small and medium-sized enterprises (SMEs) in relation to the foreign market entry mode (FMEM) selected. We distinguish two groups of internationalized SMEs: exporting firms and micromultinational enterprises (mMNEs). Drawing on insights from the network theory, our study accounts for the role of intermediate outcomes (innovative behavior and foreign market knowledge). Structural equation modeling is conducted in a sample of UK-based internationalized SMEs. Our findings suggest that inter-organizational networks have an indirect influence on international performance but differences are found among the two groups of internationalized SMEs.
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- 2017
23. SCIENTIFIC TRUTH - UTMOST IMPORTANCE FACTOR IN STRENGHTENING PUBLIC TRUST IN THE JUDICIAL SYSTEM.
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GRĂMESCU, Ana-Maria, STOIAN, Maria-Georgeta, and BARBU, Ana Maria Daniela
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JUSTICE administration ,TRUST ,FORENSIC sciences - Abstract
Recent research has shown that forensic expertise in the European Union is particularly important for bodies with jurisdiction. More than ever, at this stage, the role of judicial experts must be constantly evolving, in a continuous change marked by cross-border legal and economic relations between European states, and knowledge of the conditions of each state is very important and necessary in harmonizing legislation, procedures, the initiation of common case law, harmonized with all policies. Judicial expertise, as a fundamental act of evidence based on science, is evidence that highlights the scientific truth, indispensable in civil and criminal proceedings. At the crossroads of science, technology and law - increasingly controversial, forensic expertise is an interdisciplinary science, influenced by cross-border relations and which, at this stage, requires common standards, common procedures, a homogeneous European area based on trust, mobility, meant to contribute to the increase of the quality of the judicial act and at the same time of the citizen's trust in the judicial system. As a consequence, the judicial expert, both in a civil trial and in a criminal trial, assumes a heterogeneous role, similar to that of auxiliary of justice, but which also gives him an important position, almost predominant, by the way highlights the scientific truth, by arguing the opinion, important elements to the judge who is to base his decision in elucidating the case. The paper aims to present the importance of highlighting the truth through scientific evidence and complex interpretations that in many situations are interdisciplinary. [ABSTRACT FROM AUTHOR]
- Published
- 2020
24. ANALYSIS OF AGRITOURISM AND RURAL TOURISM SITUATION IN THE NORTH EAST OF ROMANIA.
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STOIAN, Maria, MĂRCUȚĂ, Alina, NICULAE, Ioana, and MĂRCUȚĂ, Liviu
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RURAL tourism , *AGRITOURISM , *LEISURE , *RURAL geography , *ECONOMIC development - Abstract
In Romania, rural tourism and agro-tourism were practiced in an unorganized way until 1989, as tourists sought a cheaper accommodation compared to the standard accommodation units. Since 1989, gamma services have been improved, so more homes for locals have been opened for tourists. Hence the need for an organization of accommodation, homologation and classification, and the first forms of organized rural tourism appeared in the Rucăr-Bran area, with the establishment of ANTREC, which was then developed at national level. As a result of these changes, as well as the tendency to improve and modernize the tourist activities carried out in rural areas, rural tourism and agrotourism have started to occupy an important place in the Romanian tourist offer, representing for the eager ones an attractive alternative in view leisure time. As a result of the development of legislation, rural tourism and agritourism have seen a significant development, increasingly aligning with European standards in this area. In this paper we propose to analyze the situation of the tourist and agro-touristic pensions situated in the largest development region in Romania, the North East Region, which has a rich history and tradition and whose tourism development could contribute to the economic growth of the area, representing at the same time a means of promoting Romania and its rich traditions. [ABSTRACT FROM AUTHOR]
- Published
- 2019
25. 'Friends, dates and everything in between': Tinder as a mediating technology.
- Author
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Stoian, Maria-Steluța
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ONLINE dating ,MOBILE apps - Abstract
This paper represents an exploratory reflection about dating apps using the technological mediation approach, choosing Tinder as a specific example. In the first part of the paper, I present the technological mediation frame, touching on concept definitions, the specific employed vocabulary, as well as on the ethical part of mediation, as elaborated by Peter-Paul Verbeek. The second part of the paper is represented by an analysis of Tinder, in which I discuss how the app mediates the users' experiences and actions, as well as design and ethical concerns. [ABSTRACT FROM AUTHOR]
- Published
- 2019
26. The Figure in Art (School)
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Stoian, Maria and Stoian, Maria
- Published
- 2016
27. SME Networks and International Performance: Unveiling the Significance of Foreign Market Entry Mode
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Stoian, Maria-Cristina, primary, Rialp, Josep, additional, and Dimitratos, Pavlos, additional
- Published
- 2016
- Full Text
- View/download PDF
28. Vaccines: saving lives or depopulating the world? A discourse analysis.
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Vulpe, Simona and Stoian, Maria-Steluța
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ANTI-vaccination movement - Abstract
In the present paper, we have analyzed the discourse of four pro and anti-vaccine Facebook pages, in order to understand how the discourse of each party is constructed and to observe the main similarities and differences between them, employing a netnographical approach. Using Netvizz, we have collected data about the three posts with the largest engagement score from each of the four Facebook pages, two being anti, and two pro-vaccine. We have analyzed the discourse of each post in terms of appeal to senses or rationality, types and tone of used language, personal or institutional communication and the appearance of claims in support of alternative medicine, among other indicators. We have noticed that the discourses of pro and anti-vaccine pages have both similarities, the most prominent being the trust / distrust in the health system dichotomy, and differences, best represented by types and sources of argumentation. [ABSTRACT FROM AUTHOR]
- Published
- 2018
29. THE IMPLICATIONS OF TERRORIST ATTACKS OVER TOURISM IN ROMANIA AND THE EUROPEAN UNION.
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MĂRCUȚĂ, Liviu, STOIAN, Maria, TINDECHE, Cristina, and MĂRCUȚĂ, Alina
- Subjects
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TERRORISM , *TOURISM , *SOCIAL groups , *DYNAMICAL systems , *STATISTICS , *CHOICE of transportation , *REFRIGERATED trailers - Abstract
We live in a world where globalization is increasingly spoken about and its role in the development of humanity, where local economies and social groups have become the exponents of a dynamic system, being interconnected through communications, transport and commerce. All these elements have made humanity a very complex system, but vulnerable due to the economic, technological, socio-cultural, political and biological factors that contributed to the emergence of asymmetric threats to global security. One of these threats is terrorism. This paper proposes an analysis of the effects that terrorist attacks have had on the European Union tourism, given the large and increasing number of these attacks. Tourism offers the opportunity to visit, discover, know, observe how other civilizations live, is an important engine of the economy, but at the same time it is very sensitive to events that can affect personal safety. Thus, after taking over the statistical data on tourist traffic, data provided by Eurostat and the National Institute of Statistics in Bucharest, we analyzed and interpreted this information, which gave us some conclusions regarding the way in which the terrorist attacks affected the personal safety of tourists and how they influenced their choices. [ABSTRACT FROM AUTHOR]
- Published
- 2018
30. From export entry to de-internationalisation through entrepreneurial attributes
- Author
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Lafuente, Esteban, primary, Stoian, Maria-Cristina, additional, and Rialp, Josep, additional
- Published
- 2015
- Full Text
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31. Internationalisation and international marketing: export behaviour, international marketing strategy and export performance in spanish small and medium-sized enterprises
- Author
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Stoian, Maria-Cristina, Rialp Criado, Àlex, and Universitat Autònoma de Barcelona. Departament d'Economia de l'Empresa
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Marketing ,Ciències Socials ,Enterprises ,export - Abstract
La presente investigación tiene por objetivo hacer una aportación a la literatura en los campos de negocios y marketing internacionales con el fin de arrojar luz sobre el comportamiento y rendimiento exportador de las pequeñas y medianas empresas (PYME), enfocándose en el contexto geográfico Español, uno de los países Europeos caracterizados tanto por su alta densidad de PYMEs como por su alto número de empleados posicionados en estas empresas. El crecimiento económico de España es en gran medida dependiente de los resultados de la actividad exportadora. A pesar de su relevancia, hay una escasez en términos de investigación relacionada al rendimiento exportador de las PYMEs a nivel Español, por lo que se destaca la necesidad de llevar a cabo más estudios en este contexto en particular. En este sentido, la presente tesis identifica y propone para su posterior análisis los siguientes temas de real importancia para explicar el comportamiento y rendimiento exportador de las PYMEs: 1) El papel de las características y las percepciones del directivo a la hora de determinar la participación y expansión de la actividad exportadora, 2) La influencia de los determinantes internos y externos sobre el rendimiento exportador objetivo y sobre la satisfacción con el resultado exportador; y el potencial impacto de ciertas dimensiones del rendimiento exportador (objetivas) sobre otras dimensiones de rendimiento exportador (subjetivas), 3) Y por último, la influencia del grado de estandardización/adaptación de la estrategia genérica de marketing internacional sobre el rendimiento exportador objetivo y la satisfacción con el resultado exportador, al mismo tiempo que se investigará cómo esta relación está moderada por ciertos determinantes internos y externos. El marco teórico se basa en varios enfoques: el enfoque gradual del fenómeno de la internacionalización, la teoría de recursos y capacidades aplicada en el contexto internacional, la teoría de redes y el enfoque de contingencia con respecto a la estrategia de marketing internacional. Para la realización de esta tesis se emplearon tanto la metodología cualitativa (Capítulo 1) así como la cuantitativa (Capítulos 2 y 3). Mediante el empleo de la metodología cualitativa, basada en estudios de caso, se logró una profunda comprensión del proceso de internacionalización de las PYMES Españolas. Por consiguiente, se ha desarrollado un cuestionario estructurado con el propósito llevar a cabo el estudio cuantitativo. Los datos fueron recogidos a través de una encuesta en línea dirigida a los directivos a cargo de la actividad exportadora de las PYMES Españolas. Para el tratamiento empírico de los datos recolectados se empleó tanto el análisis univariante como multivariante, empleando el Paquete Estadístico para las Ciencias Sociales (SPSS) y los Modelos de Ecuaciones Estructurales (SEM) - Análisis de Estructuras de Momento. Los resultados muestran que, coincidiendo con la teoría de recursos y capacidades, el papel del directivo, en particular su orientación internacional, parece ser crucial para la actividad exportadora de las PYMEs. Sin embargo, la influencia de ciertas características y percepciones de los directivos parece ser más importante según la fase del proceso de internacionalización en la cual se encuentra la empresa o tener un impacto mayor en algunos indicadores relacionados al rendimiento exportador. Los resultados también revelan la existencia de una relación positiva entre el rendimiento exportador objetivo (la intensidad exportadora y el número de mercados y zonas de exportación) y el rendimiento exportador subjetivo (satisfacción del directivo con la posición de exportación, la rentabilidad de la actividad exportadora y el acceso a nuevos mercados), relación que no había sido abordada previamente en la literatura. Por otra parte, los resultados empíricos muestran que el éxito en la actividad exportadora puede lograrse mediante el empleo de una estrategia genérica de marketing internacional más estandarizada o bien una estrategia más localizada. La estandardización y la adaptación no deben considerarse, por sí solos, como estrategias puras, sino que deben entenderse desde la perspectiva de la contingencia la cual sugiere la presencia de un equilibrio entre la estandardización y la adaptación de la estrategia de marketing internacional, cuya interacción daría lugar a mejores resultados de exportación. Este estudio identificó tres variables contingentes tanto internas como externas, más concretamente el tamaño de la empresa, la intensidad tecnológica de la industria y los factores del entorno que moderan la relación establecida entre la estrategia genérica de marketing internacional y el rendimiento exportador, medido de forma objetiva y subjetiva. En cuanto a las implicaciones para los empresarios, los directivos deben ser conscientes de que actualmente, debido al rápido desarrollo tecnológico junto con la eliminación de numerosas barreras comerciales, la entrada en mercados extranjeros no es tan arriesgada como solía ser en el pasado, mientras que representa una alternativa viable para el crecimiento de la empresa y la búsqueda de mayores beneficios. El papel fundamental en la mejora del rendimiento exportador objetivo está directamente relacionado con el conocimiento de lenguas extranjeras y de negocios internacionales del directivo, junto con el firme compromiso de la empresa con la actividad exportadora. Por lo tanto, los principales esfuerzos deben dirigirse hacia la adquisición de estas habilidades, así como dedicar más recursos a las operaciones de exportación, de forma sistemática y organizada. Por consiguiente, los esfuerzos en términos de política también deben enfocarse a mejorar la orientación internacional de los directivos con el fin de llevar a buen término la formulación y puesta en práctica de estrategias de internacionalización. Como líneas de investigación futura sería interesante replicar estudios similares en otros contextos geográficos, de esta manera los resultados de esta tesis podrían ser generalizados a distintos entornos. Además, sería aconsejable llevar a cabo un análisis longitudinal, a la vez que se recomienda considerar variables compuestas como, por ejemplo, el grado de orientación internacional del directivo, la estandardización y la adaptación de la estrategia de marketing internacional o el rendimiento exportador. De esta forma, estas variables multidimensionales podrían ser analizadas desde una perspectiva temporal, lo que permitiría llevar a cabo una investigación de relaciones causa-efecto., The present dissertation aims to contribute to the international business and marketing literature by shedding light on the export behaviour and performance of small and medium enterprises (SMEs), in the Spanish geographical context, which represents one of the European settings characterised by high SMEs density and workforce employed by these enterprises. Spain's economic growth is vastly dependent on the results of the export activity. In spite of their relevance, there is a scarcity of research in the SME export centred literature, within the Spanish context, thus it becomes apparent that more investigations should be carried out in this particular setting. In this sense, the present study identifies and proposes for further analysis the following topics of increased importance for SMEs' export activity and performance: 1) The role played by managerial characteristics and perceptions in determining export involvement and expansion; 2) The influence the internal and external determinants have on objective export performance and satisfaction with export performance and the potential impact of certain dimensions of export performance on other export performance dimensions; 3) The influence the standardisation/adaptation of the overall international marketing strategy has on objective export performance and satisfaction with export performance, simultaneously investigating how this relationship is moderated by certain internal and external determinants. Theoretical support is provided by several approaches: the gradualist approach to the internationalisation phenomenon, the Resource Based View (RBV) applied in the international context, the network theory and the contingency approach to the international marketing strategy. Both qualitative (Chapter 1) and quantitative (Chapter 2 and 3) methodologies have been combined for the completion of this dissertation. By employing the qualitative methodology based on in-depth case studies profound understanding of the internationalisation process in Spanish SMEs was gained. Consequently, a structured questionnaire was developed for further carrying out the quantitative study. Data was collected through an online survey addressed to the decision maker in charge of the export activity in Spanish SMEs. For empirically treating the quantitative data univariate and multivariate analysis with the Statistical Package for the Social Sciences (SPSS) and Structural Equation Modelling (SEM) - Analysis of Moment Structures (AMOS) were performed. The results show that, concurring with the RBV, decision maker's role, particularly his/her international outlook appears to be crucial for SME's export activity. Nevertheless, the influence of certain managerial characteristics and perceptions seems to be more prominent according to the internationalisation stage or to have a stronger impact on some export performance indicators. The findings also reveal the existence of a positive relationship between the objective export performance (export intensity and the number of export markets and zones) and the subjective export performance (managerial satisfaction with export position, export profitability and new market entry), relationship that to the best of our knowledge has not been explored before. Moreover, the empirical results display that successful export performance could be achieved by employing either a more standardised or a more adapted overall level of the international marketing strategy. Standardisation and adaptation should not be considered, in isolation, as pure strategies, but rather should be understood from a contingency perspective which suggests a balance between the standardisation and the adaptation of international marketing strategy would lead to increased export performance. This study identified three internal and external contingent variables, namely the size of the firm, the technological intensity of the industry and the environmental factors, that moderate the relation established between the overall international marketing strategy and export performance, measured both in an objective and a subjective manner. Regarding the implications for practitioners, decision makers should be aware that, presently, due to rapid technological development along with the removal of various trade barriers, entering overseas markets is not bearing as much risk as it used to in the past, while representing a viable alternative for firm's growth and pursuit of higher profits. The fundamental role in improving objective export performance is played by their own foreign language skills, international business knowledge and firm's commitment to exporting, hence efforts should be directed towards acquiring these abilities as well as devoting resources to the export operations, in a systematic and organised manner. Therefore, policy initiatives should also aim at enhancing the development of decision maker's international outlook with a view to successfully formulating and putting into practice internationalisation strategies. As future research directions it would be interesting to replicate similar studies in distinct geographical contexts, so the results could be generalised to larger populations. Longitudinal analysis should also be conducted, thus complex constructs such as the degree of international orientation of the decision maker, the standardisation/adaptation of the international marketing strategy or the export performance could be analysed from a time-based perspective, allowing for the investigation of composite cause-effect relationships.
- Published
- 2010
32. INFLUENŢA COMPOZIŢIEI CHIMICE A SOLULUI ASUPRA CONSERVĂRII ADN-ului ÎN PROBE DENTARE VECHI.
- Author
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STOIAN, Maria Georgeta, GALAN, Elena, DOBÂRCEANU, Violeta, STANCIU, Florin, and ANDREESCU, Georgeta
- Abstract
Copyright of Revista de Criminologie, Criminalistica si Penologie is the property of Romanian Society of Criminology & Criminalistics and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2017
33. THE INFLUENCE OF CHEMICAL COMPOSITION THE SOIL ON THE CONSERVATION OF DNA IN OLD DENTAL SAMPLES.
- Author
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STOIAN, Maria Georgeta, GALAN, Elena, DOBÂRCEANU, Violeta, STANCIU, Florin, and ANDREESCU, Georgeta
- Subjects
SOIL composition ,DNA analysis ,FORENSIC sciences - Abstract
Copyright of Romanian Journal of Forensic Science is the property of Romanian Forensic Association and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2017
34. Internationalisation and international marketing: export behaviour, international marketing strategy and export performance in spanish small and medium-sized enterprises
- Author
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Rialp Criado, Àlex, Stoian, Maria-Cristina, Universitat Autònoma de Barcelona. Departament d’Empresa, Rialp Criado, Àlex, Stoian, Maria-Cristina, and Universitat Autònoma de Barcelona. Departament d’Empresa
- Abstract
Descripció del recurs: el 11 de febrer de 2011, La presente investigación tiene por objetivo hacer una aportación a la literatura en los campos de negocios y marketing internacionales con el fin de arrojar luz sobre el comportamiento y rendimiento exportador de las pequeñas y medianas empresas (PYME), enfocándose en el contexto geográfico Español, uno de los países Europeos caracterizados tanto por su alta densidad de PYMEs como por su alto número de empleados posicionados en estas empresas. El crecimiento económico de España es en gran medida dependiente de los resultados de la actividad exportadora. A pesar de su relevancia, hay una escasez en términos de investigación relacionada al rendimiento exportador de las PYMEs a nivel Español, por lo que se destaca la necesidad de llevar a cabo más estudios en este contexto en particular. En este sentido, la presente tesis identifica y propone para su posterior análisis los siguientes temas de real importancia para explicar el comportamiento y rendimiento exportador de las PYMEs: 1) El papel de las características y las percepciones del directivo a la hora de determinar la participación y expansión de la actividad exportadora, 2) La influencia de los determinantes internos y externos sobre el rendimiento exportador objetivo y sobre la satisfacción con el resultado exportador; y el potencial impacto de ciertas dimensiones del rendimiento exportador (objetivas) sobre otras dimensiones de rendimiento exportador (subjetivas), 3) Y por último, la influencia del grado de estandardización/adaptación de la estrategia genérica de marketing internacional sobre el rendimiento exportador objetivo y la satisfacción con el resultado exportador, al mismo tiempo que se investigará cómo esta relación está moderada por ciertos determinantes internos y externos. El marco teórico se basa en varios enfoques: el enfoque gradual del fenómeno de la internacionalización, la teoría de recursos y capacidades aplicada en el contexto internacional, la teoría de redes y el enfoque de contingencia c, The present dissertation aims to contribute to the international business and marketing literature by shedding light on the export behaviour and performance of small and medium enterprises (SMEs), in the Spanish geographical context, which represents one of the European settings characterised by high SMEs density and workforce employed by these enterprises. Spain's economic growth is vastly dependent on the results of the export activity. In spite of their relevance, there is a scarcity of research in the SME export centred literature, within the Spanish context, thus it becomes apparent that more investigations should be carried out in this particular setting. In this sense, the present study identifies and proposes for further analysis the following topics of increased importance for SMEs' export activity and performance: 1) The role played by managerial characteristics and perceptions in determining export involvement and expansion; 2) The influence the internal and external determinants have on objective export performance and satisfaction with export performance and the potential impact of certain dimensions of export performance on other export performance dimensions; 3) The influence the standardisation/adaptation of the overall international marketing strategy has on objective export performance and satisfaction with export performance, simultaneously investigating how this relationship is moderated by certain internal and external determinants. Theoretical support is provided by several approaches: the gradualist approach to the internationalisation phenomenon, the Resource Based View (RBV) applied in the international context, the network theory and the contingency approach to the international marketing strategy. Both qualitative (Chapter 1) and quantitative (Chapter 2 and 3) methodologies have been combined for the completion of this dissertation. By employing the qualitative methodology based on in-depth case studies profound understanding of the intern
- Published
- 2010
35. Interstanding the industrial district: contrasting conceptual images as a road to insight.
- Author
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Johannisson, Bengt, Caffarena, Leonardo Centeno, Cruz, Allan Fernando Discua, Epure, Mircea, Hormiga Perez, Esther, Kapelko, magdalena, Murdock, Karen, Nanka-Bruce, Douglas, Olejarova, Martina, Sanchez Lopez, Alizabeth, Sekki, Antti, Stoian, Maria-Christina, Tötterman, Henrik, Bisignano, Angelo, Johannisson, Bengt, Caffarena, Leonardo Centeno, Cruz, Allan Fernando Discua, Epure, Mircea, Hormiga Perez, Esther, Kapelko, magdalena, Murdock, Karen, Nanka-Bruce, Douglas, Olejarova, Martina, Sanchez Lopez, Alizabeth, Sekki, Antti, Stoian, Maria-Christina, Tötterman, Henrik, and Bisignano, Angelo
- Abstract
In this paper we offer an approach to learning about the unique features of industrial districts as a socio-economic phenomenon that is based on differences. Instead of searching for one generic theory that may explain the unique construction of an industrial district or one universal way of getting under the skin of its subjects we propose ‘interstanding’ as a road to insight. The title alludes to different relationships: between theoretical frameworks and empirical approaches, between writing and reflecting on the one hand, creating conversations, talking and listening on the other, between teacher and student, between the academic and business communities. In the paper this ‘interstanding’ perspective of knowledging is demonstrated in the context of an annual international doctoral course on SMEs in economic and regional development. The participating doctoral students are organized into research teams, each furnished with a specific theoretical perspective on localized economic development, and subsequently jointly brought to the industrial district of Gnosjo¨ in Sweden in order to meet with owner-managers and further local stakeholders. The student groups report on their field experiences, thereby creating maps as diverse as the different theoretical frameworks being used. These contrasting images of the district’s generic features and sustainability are used as an input to a conclusive polylogue seminar that offers an ‘interstanding’ that, on the one hand, reminds the participants that any, including scientifically investigated, reality is socially constructed, and, on the other, communicates that tensions between alternative conceptual constructs, especially if substantiated in empirical research, offer an inspiring road to knowledge.
- Published
- 2007
36. International marketing strategy and export performance in Spanish SMEs: a contingency approach
- Author
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Stoian, Maria Cristina, primary, Rialp, Alex, additional, and Rialp, Josep, additional
- Published
- 2012
- Full Text
- View/download PDF
37. SME Networks and International Performance: Unveiling the Significance of Foreign Market Entry Mode
- Author
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Stoian, Maria‐cristina, Rialp, Josep, and Dimitratos, Pavlos
- Abstract
This study investigates the relevance of interorganizational networks for the international performance of small and medium‐sized enterprises (SMEs) in relation to the foreign market entry mode (FMEM) selected. We distinguish two groups of internationalized SMEs: exporting firms and micromultinational enterprises (mMNEs). Drawing on insights from the network theory, our study accounts for the role of intermediate outcomes (innovative behavior and foreign market knowledge). Structural equation modeling is conducted in a sample of U.K.‐based internationalized SMEs. Our findings suggest that interorganizational networks have an indirect influence on international performance but differences are found among the two groups of internationalized SMEs.
- Published
- 2017
- Full Text
- View/download PDF
38. Analyzing Export Behavior Through Managerial Characteristics and Perceptions: A Multiple Case-Based Research
- Author
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Stoian, Maria-Cristina, primary and Rialp-Criado, Alex, additional
- Published
- 2010
- Full Text
- View/download PDF
39. Interstanding the industrial district: contrasting conceptual images as a road to insight
- Author
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Johannisson, Bengt, primary, Caffarena, Leonardo Centeno, additional, Cruz, Allan Fernando Discua, additional, Epure, Mircea, additional, Pérez, Esther Hormiga, additional, Kapelko, Magdalena, additional, Murdock, Karen, additional, Nanka-Bruce, Douglas, additional, Olejárová, Martina, additional, Lopez, Alizabeth Sanchez, additional, Sekki, Antti, additional, Stoian, Maria-Cristina, additional, Tötterman, Henrik, additional, and Bisignano, Angelo, additional
- Published
- 2007
- Full Text
- View/download PDF
40. THE ROLE OF PHYSICO-CHEMICAL EXAMINATION IN ESTABLISHING FORGERY AND COUNTERFEITING OF DOCUMENTS.
- Author
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STOIAN, Maria Georgeta and FERARU, Daniela Laura
- Subjects
FORGERY ,COUNTERFEITERS ,LASER printers ,PENCILS ,INK-jet printers ,FORENSIC chemistry - Abstract
Copyright of Romanian Journal of Forensic Science is the property of Romanian Forensic Association and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2014
41. On-Line Professional Training and Development of the Human Resources.
- Author
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STANCU, Daniela Georgiana and STOIAN, Maria
- Subjects
PROFESSIONALISM ,CAREER development ,HUMAN resources departments ,ORGANIZATIONAL research ,DECISION making - Abstract
Contemporary organizations operate in at least two markets are that are in a permanent interdependent relationship, that is the profile market (as object of activity) and so called talent market (to attract and retain the best professionals). The results obtained on the profile market depend heavily on how the company behaves on the talent market. This behavior is influenced decisively by the training and development processes. In modern organizations, this process is viewed as an investment and not an expense. [ABSTRACT FROM AUTHOR]
- Published
- 2014
42. THE IMPORTANCE OF SCIENTIFIC PROOF IN FIGHTING AGAINST THE DRUG PLAGUE.
- Author
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COSTACHE, Emilian and STOIAN, Maria Georgeta
- Subjects
COMMERCIALIZATION ,LEGAL evidence ,CRIMINALS ,ETHNOBOTANY ,DRUG traffic - Abstract
Copyright of Romanian Journal of Forensic Science is the property of Romanian Forensic Association and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2014
43. ECOTOURISM -- FACTOR OF SUSTAINABLE DEVELOPMENT.
- Author
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STOIAN, Maria
- Subjects
ECOTOURISM ,SUSTAINABLE development ,PRODUCT design ,STRATEGIC planning ,MARKETING strategy ,GLOBAL Financial Crisis, 2008-2009 ,ECONOMIC impact - Abstract
Sustainable development requires important changes to be accomplished in all sectors of economic activity and tourism is not an exception. Moreover, tourism was amongst the first sectors that integrated the ecological criteria in product design, strategies and development plans. The outmost of this trend is concentrated in ecotourism that will be proved to be a key factor for achieving the ambitious goals of sustainable development. Our approach emphasizes the role of events organized by guesthouses and explains how these events could be used for improving the marketing strategies in Romanian villages. The impact of 2008 economic crisis is integrated in the analysis building on its crucial role for the widespread acceptance of the green economy. [ABSTRACT FROM AUTHOR]
- Published
- 2013
44. ROLUL PROBELOR ŞI MIJLOACELOR MATERIALE DE PROBĂ EXPERTIZATE PRIN METODE FIZICO-CHIMICE ÎN STABILIREA ADEVĂRULUI.
- Author
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Stoian, Maria Georgeta
- Subjects
FORENSIC medicine ,CRIMINAL justice system ,FORENSIC chemistry ,FORENSIC sciences ,LEGAL evidence - Abstract
Copyright of Revista de Criminologie, Criminalistica si Penologie is the property of Romanian Society of Criminology & Criminalistics and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2013
45. ROLUL EXPERTIZEI FIZICO-CHIMICE ÎN STABILIREA FALSURILOR ŞI CONTRAFACERILOR DE DOCUMENTE.
- Author
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Stoian, Maria Georgeta and Feraru, Daniela Laura
- Subjects
FORGERY ,SAFETY paper ,CRIMINAL justice system ,FORENSIC chemistry - Abstract
Copyright of Revista de Criminologie, Criminalistica si Penologie is the property of Romanian Society of Criminology & Criminalistics and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2013
46. ROLUL PROBAȚIUNII ŞTIINȚIFICE ÎN COMBATEREA FLAGELULUI DROGURILOR.
- Author
-
Costache, Emilian and Stoian, Maria Georgeta
- Subjects
PSYCHIATRIC drugs ,ETHNOBOTANY ,CHEMICAL structure ,CRIMINAL justice system ,LAW -- Sources - Abstract
Copyright of Revista de Criminologie, Criminalistica si Penologie is the property of Romanian Society of Criminology & Criminalistics and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2013
47. EXPERTIZA FIZICO-CHIMICĂ -- MIJLOC DE PROBARE A FALSURILOR ŞI CONTRAFACERILOR DE CĂRȚI DE IDENTITATE ŞI DE BANCNOTE.
- Author
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Stoian, Maria Georgeta and Feraru, Daniela Laura
- Subjects
SAFETY paper ,HANDWRITING ,WRITING ,DIGITAL signatures ,MONEY - Abstract
Copyright of Revista de Criminologie, Criminalistica si Penologie is the property of Romanian Society of Criminology & Criminalistics and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2013
48. CERTAINTY AND PROBABILITY IN ANALYSIS OF NEW TYPES OF ILLICIT DRUGS.
- Author
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Costache, Emilian and Stoian, Maria Georgeta
- Subjects
PSYCHIATRIC drugs ,DRUGS of abuse ,CHEMICAL structure ,CHEMICALS ,MOLECULAR structure - Abstract
Copyright of Revista de Criminologie, Criminalistica si Penologie is the property of Romanian Society of Criminology & Criminalistics and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2013
49. THE MARKETING OF ROMANIAN AGROTOURISTIC AND ECO GUESTHOUSES IN THE CRISIS YEARS 2008-2012.
- Author
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STOIAN, Maria
- Subjects
ECOTOURISM ,MARKETING ,GUESTHOUSES ,ENVIRONMENTAL protection ,ECO-labeling ,CRISIS management ,BUSINESS partnerships - Abstract
Through this paper I proposed myself to achieve a synthesis of what ecotourism means for Romania today. Within this wide topic I focused on marketing issues, the only way in which the tourists, Romanian and/or foreigners, can learn about the benefits of a type of tourism that aims not only obtaining profit, but also protecting the environment. Guesthouses lined up to this concept and many of those that were initially registered as touristic and agrotouristic accomodations units requested the transition to eco-labeling. National Association of Rural, Ecological and Cultural Tourism (ANTREC Romania) was one of the initiators of this movement and continues to conduct conceptualisation, implementation and development actions that are related with notions like rurality, traditions, products and events -- briefly, it supports all natural and green tourism. The conclusions are really eloquent for tourism, environment and marketing, combining all these items in order to create a new relational door to outside the country and to gain new partnerships. [ABSTRACT FROM AUTHOR]
- Published
- 2013
50. PHYSICAL-CHEMICAL EXAMINATION - MEANS OF PROOF FORGERY AND COUNTERFEITING OF IDENTITY CARDS AND PAPER CURRENCY.
- Author
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STOIAN, Maria Georgeta and FERARU, Daniela Laura
- Subjects
ECONOMIC value added (Corporations) ,FORENSIC accounting ,IDENTIFICATION cards ,SIGNATURES (Writing) ,CITIZENSHIP - Abstract
Copyright of Romanian Journal of Forensic Science is the property of Romanian Forensic Association and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2013
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