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Purpose:With the fourth industrial revolution, technology around the world is developing faster, enabling faster information transfer (Nabilah et al., 2021). This is exacerbated by the increasing number of internet users around the world. Internet use is prevalent in many areas of everyday life. The economic sector is the only industry that has been negatively affected by the emergence of the internet (Malay, 2022).Methodology: The methodology used in this research is quantitative. Consumers who took part in this survey had previously made purchases at Shopee.com. On the other hand, the minimum number of samples needed for this research is around 90 samples by using a questionnaire in determining the research. While the analysis tool uses multiple regression via SPSS.Findings: The results of the study suggest that keeping this in mind, it can be said that Electronic Word Of Mouth is a useful word of mouth tool for Shopee purchase recommendations. Electronic Word Of Mouth has a more dominant influence on the purity of purchases at Matahari Depart Store, so it is suggested that Matahari's management must be able to provide good service to consumers.Implication: The implications of the research state that brand image lifestyle and electronic word of mouth promotion on purchasing decisions are very decisive for marketing. So that the brand can create a good product and increase purchases.

Purpose:This study analyzes factors influencing students to take the Yogyakarta Muhammadiyah University's Islamic Economics program. The factors that researchers will study include interest, motivation, parental status, and employment which are expected.Methodology: This study uses a questionnaire method by making a list of questions and giving them to respondents in the hope of responding to these questions.Findings:Measurement variable is done by Likert scale using the suspension method. The population in this study were undergraduate students at the Faculty of Religion Islam Department of Sharia Economics at Yogyakarta Muhammadiyah University.Implication:The sampling method was carried out by accidental sampling, a sampling technique based on coincidence/incidental encounter researchers. It can be used as a sample if viewed by someone who coincidentally encountered it; it is suitable as a data source.

Purpose: This research aims to determine, implement, and use the village budget to improve the community's welfare in the Jailolo sub-district, West Halmahera Regency. Therefore, planning for the implementation and accountability of the Village Government is needed. Oversight by the West Halmahera Regency Government plays a vital role in improving community welfare through the village budget.Methodology: This research uses qualitative methods, interviews with the Village Government of the Jailolo District, and directly with the community. This research also limits research to choosing which data are relevant and which are irrelevant.Findings: The results of this study indicate that administratively the management of the Village Government is very effective in the planning, implementation, and accountability of ADD. There are still many things that need to be evaluated by the Jailolo Village Government in terms of improving community welfare through the village budget. Especially in terms of reporting, the village government consistently reports village funds to the village head every month.Implication:The government of West Halmahera Regency aims to enhance the management of village funds by implementing better supervision. It will involve obtaining reports from the Village Head, who is responsible for the funds. The objective is to ensure that village development aligns with the RPJMD and RKPD, creating a unified system in the development area.