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7. Recall and Comprehension Of Radio News in Kenya.

Author

Stauffer, John, Frost, Richard, and Rybolt, William

Subjects
RECOLLECTION (Psychology), COLLEGE students, ILLITERATE persons, RADIO journalism, RADIO broadcasting
Abstract

Examines the abilities of different educational levels to recall and use information from a Voice of Kenya radio news program in Kiswahili, a lingua franca in wide use in Central and Eastern Africa. Most frequently remembered news story; Difference in the recall scores of the illiterates; Correlation between the order in which the news stories were aired and the order in which respondents remembered them; College students' recall of radio news stories.

Published
1980
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