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Many consider moral decisions to follow an internal "moral compass", resistant to social pressures. Here we examine how social influence shapes moral decisions under risk, and how it operates in different decision contexts. We employed an adapted Asian Disease Paradigm where participants chose between certain losses/gains and probabilistic losses/gains in a series of moral (lives) or financial (money) decisions. We assessed participants' own risk preferences before and after exposing them to social norms that are generally risk-averse or risk-seeking. Our results showed that participants robustly shifted their own choices towards the observed risk preferences. This conformity holds even after a re-testing in three days. Interestingly, in the monetary domain, risk-averse norms have more influence on choices in the loss frame, whereas risk-seeking norms have more influence in the gain frame, presumably because norms that contradict default behavior are most informative. In the moral domain, risk-averse as opposed to risk-seeking norms are more effective in the loss frame but in the gain frame different norms are equally effective. Taken together, our results demonstrate conformity in risk preferences across contexts and highlight unique features of decisions and conformity in moral and monetary domains.

Desire spurs competition; here we explore whether the converse is also true. In one study, female quartets (N = 58) completed anagrams, with the winner to receive compact speakers; controls anagrammed without competition. In the other study, female quartets (N = 74) described their ideal first date to a male judge, who chose the best description; controls read to him others' date descriptions without competition. In both studies, creating competition increased desire and altered how much participants wanted, but not how much they liked, the competed-for thing. Competition may activate a general “wanting system,” producing overvaluing in settings from stock markets to partner selection.

Abstract: Social essentialism—the belief that individuals contain an underlying essence determined by the social categories they belong to—has generally been regarded as a harmful cognitive process that results in prejudice and other forms of injustice at the group level. Trait essentialism, also termed a fixed mindset—the belief that people's trait levels are determined and relatively unchangeable—has been construed as a parallel impediment to self‐improvement at the individual level. However, each of these domains contains findings that do not fit this narrative, suggesting that such essentialized thinking is not always detrimental at either the group or individual level and that its effects may instead depend on motivation and context. Incorporating advances in research on moral judgment and identity allow for a reconciliation of the variable effects of social and trait essentialism. In some instances, essentialism can be a strategy for reducing blame over uncontrollable aspects of individuals and groups and for identity formation. [ABSTRACT FROM AUTHOR]

People find it important to know if a story is factual, but still the most popular stories, in such forms as books and movies, are fictional. Research suggests that a story being true may add value to the reader's experience, but other findings suggest that fiction may increase enjoyment by providing fewer disruptions to narrative comprehension. In three studies we explored the appeal of stories when they are presented as fiction or as non-fiction. Subjects read (1) story synopses, (2) vignettes from two popular websites, or (3) narratives on relationships and war. Results indicate that readers preferred stories when they were presented, externally, as non-fiction. Readers also preferred stories that seemed internally - that is, because of how they were written - like fiction. Additionally the results suggested that readers rely more heavily on factual stories to update their notions of reality. This study contributes to a body of literature on reader enjoyment in relation to truth labels made explicit or implicit in narratives as well as on the efficacy of arts-based research. [ABSTRACT FROM AUTHOR]