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10 results on '"Russow, Lloyd"'

1. Digitization of Education: A Panacea?

Author

Russow, Lloyd C.

Abstract

Explores the implications of digitizing higher education--creating virtual universities--and describes the articles in the special journal issue. Discusses reasons why, faculty and bricks-and-mortar institutions will remain. (EV)

Published
2003

2. Outcome-Based Higher Education: Assessing the Undergraduate International Business Major.

Author

Russow, Lloyd C.

Abstract

An outcome-based model for evaluating undergraduate international business programs presents a pedagogical perspective on key program components and suggests specific and measurable criteria for assessing the extent to which the program develops students' competencies and knowledge. An existing program at a small college is used as an example. (Author/MSE)

Published
1998

6. Market diversification: 'going international.'

Author

Russow, Lloyd C.

Subjects
Export marketing -- Planning -- Methods, Marketing -- Methods, Business, general, Business, Company business planning, Planning, Methods
Abstract

There are many ways to increase sales. The objective may be to sell more of the same products to existing markets through repositioning, or to sell new products to the [...]

Published
1996

8. DETERMINANTS OF FOREIGN DIRECT INVESTMENT IN BRAZIL, RUSSIA, INDIA, AND CHINA.

Author

Malhotra, D. K., Russow, Lloyd, and Singh, Rahul

Subjects
FOREIGN investments, EMERGING markets
Abstract

This study sets out to evaluate the determinants of foreign direct investment (FDI) in Brazil, Russia, India, and China over 1995 to 2012 time period. In this study, foreign direct investment was modeled as a function of economic and non-economic/institutional variables. It was found that both economic and institutional variables play an important role in influencing the level of foreign direct investment in emerging markets. [ABSTRACT FROM AUTHOR]

Published
2014

10. Book review.

Author

Russow, Lloyd C.

Subjects
GLOBAL Marketing Management (Book)
Abstract

Reviews the book `Global Marketing Management (Fifth Edition),' by Warren J. Keegan.

Published
1997
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