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11. Gender and study discipline-specific differences in the opinion about entrepreneurial aspects: An "ICSB academy" investigation.

Author

Ruda, Walter, Keller, Pierre G., El Tarabishy, Ayman, and Ascúa, Rubén

Subjects
ROLE theory, SOCIAL role, GENDER, UNIVERSITIES & colleges, PERCEIVED benefit
Abstract

This article investigates students' evaluations of perceived entrepreneurial benefits and barriers and their desired university support within a sample of the ICSB academies in 2016 and 2017. The authors highlight differences within these evaluations depending on gender and the students' disciplinary background, drawing on social role theory. In general, the participants of the ICSB academies show high entrepreneurial ambitions; this also holds for the generated subgroups (business/non-business and female/male). The support for our derived hypotheses is in line with our theoretical reasoning, showing differences caused by gender and disciplinary background. As a practical implication, our findings facilitate effective student support of higher education institutions. [ABSTRACT FROM AUTHOR]

Published
2021
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19. Analysing impacts of the economic crisis on the pre–start ups process of business students in Germany

Author

Ruda, Walter, Martin, Thomas, Ascua, Rubén, Danko, Benjamin, Ruda, Walter, Martin, Thomas, Ascua, Rubén, and Danko, Benjamin

Abstract

The article is part of the empirical research project “Starting up Businesses and Entrepreneurship by Students” (GESt–study) and analyzes potential impacts of the economic crisis on the pre–start–up process of business students surveyed before and during the downturn at four German universities (of applied sciences), what supports the advancement of entrepreneurship education and support within two different macroeconomic contexts. Though in Germany recessions typically animate more persons to self–employment, these business start–ups are mostly based on necessity–driven entrepreneurship. But particularly opportunity entrepreneurship has positive effects on economic growth and employment. Whereas no significant differences can be detected regarding their start–up propensities, the economic crisis indeed has heightened the intended start–up time as well as the necessity–driven start–up motivation of the surveyed business students, but not their start–up motivation from economic self–realization. Therefore, self–employment as vocational alternative has to be highlighted stronger and entrepreneurial basic knowledge has to be taught adequately to the students so that they are able to mature as potential entrepreneurs at their universities – the location where specialized knowledge about their subsequent professionalism is imparted – what facilitates them to generate future innovations accompanied by enduring and high–skilled employment.

Published
2011

22. Entrepreneurial Characteristics and Business Start-up Propensities of Students from Diverse Macroeconomic Contexts - A Comparison of Germany and Chile.

Author

Ruda, Walter, Ascúa, Rubén, Arnold, Wolfgang, Danko, Benjamin, and Grüner, Andreas

Subjects
ENTREPRENEURSHIP education, BUSINESS students, NEW business enterprises, MARKET surveys
Abstract

The paper emerges from the empirical project "Starting up Businesses and Entrepreneurship by Students" (GESt-Study) and presents results of an international survey of start-up propensities and entrepreneurial characteristics of students in Germany and Chile. Knowledge about main influences of start-up propensities enable propositions how to assist appropriately and need-oriented entrepreneurial activities of students and graduates. The students questioned in Chile perceive their national start-up climate better and specify a clearly higher start-up probability than their German comparison group. Nevertheless, they usually show lesser start-up intentions and are positioned in earlier stages of the start-up process than their fellows in Germany. [ABSTRACT FROM AUTHOR]

Published
2013

23. ANALYZING ENTREPRENEURIAL POTENTIAL - A COMPARISON OF STUDENTS IN GERMANY AND GREECE.

Author

Ruda, Walter, Martin, Thomas A., Ascúa, Rubén, Danko, Benjamin, and Fafaliou, Irene

Subjects
ENTREPRENEURSHIP, BUSINESS students, UNEMPLOYMENT, LABOR market, HIGHER education
Abstract

The paper arises from the empirical project "Starting up Businesses and Entrepreneurship by Students" (GESt-study) and aims comparing the criteria influencing business start-up propensities and activities of students in Germany and Greece, in order to provide an overview of the prospective trend of students' and graduates' entrepreneurship in these two countries. The students in Germany are more often both interested in business venturing and preparing their entrepreneurial activity than their fellows in Greece who have more frequently already founded an enterprise. However, in both countries the students usually seem being not sufficiently prepared to launch a business and thus need the impartment of entrepreneurial basic knowledge and skills. The findings indicate the importance of advancing entrepreneurship education and support in Germany and Greece by considering the contextual framework conditions and individual requirements of the students having various accesses to resources and being located in diverse phases of the start-up process [ABSTRACT FROM AUTHOR]

Published
2012

24. IPE-GESt Index of the Entrepreneurial Propensity of University Students.

Author

Ruda, Walter, Ascúa, Rubén, Martin, Thomas A., and Danko, Benjamin

Subjects
ENTREPRENEURSHIP, ENTREPRENEURSHIP education, COLLEGE students
Abstract

An abstract of the research paper "IPE-GESt Index of the Entrepreneurial Propensity of University Students" by Walter Ruda et al. is presented.

Published
2014

27. Grandes cambios en las estrategias de marketing y las tácticas de las grandes empresas en el entorno empresarial actual

Author

Genov, Ruslan, Ruda, Walter, and Esterellas, Julián

Subjects
Modelo de negocios, Strategy, Estrategia, Gestión, Business model, Management
Abstract

Fil: Genov, Ruslan. University of Applied Sciences Hochschule Kaiserslautern. Faculty of Business Administration; Alemania. Fil: Genov, Ruslan. Universidad Nacional del Litoral. Facultad de Ciencias Económicas; Argentina. En una situación de profundización de la crisis política y económica global, el modelo de negocios de muchas de las principales empresas se está volviendo obsoleto. El objetivo de la tesis de maestría es examinar la teoría de la gestión estratégica y aplicar el modelo teórico al funcionamiento de la empresa. Lindab Group fue elegido como una empresa líder que opera en una de las ramas de negocios más grandes del mundo: la industria de la construcción. Las acciones de negocio de desarrollo han sido monitoreadas y analizadas. Luego se presentaron los principales cambios en las estrategias de marketing en un entorno empresarial cambiante. Finalmente, las tácticas que la compañía ha emprendido para alcanzar los objetivos a largo plazo se han considerado en la tercera parte. El documento está considerando el nivel de efectividad de las estrategias aplicadas en una empresa grande y tiene el ambicioso objetivo de evaluar si la estrategia elegida por Lindab Group es efectiva y permitiría a Lindab mantener el mercado de productos de acero. Este propósito se presenta en un marco teórico en la Parte Uno, que aclara los conceptos y enfoques básicos. Luego, la Parte Dos se ocupa de la selección, mejora y desarrollo de la metodología. La estrategia de selección complementó el análisis del mercado europeo de la construcción y un análisis del entorno interno y externo de la empresa, que se describen en la Parte Tres. In a situation of deepening the global political and economic crisis, the business model of many of the major companies are becoming obsolete. The aim of the master's thesis is to examine the theory of strategic management and apply the theoretical model to the operation of the company.Lindab Group was chosen as a leading company that operates in one of the largest business branches in the world: the construction industry. The development business actions have been monitored and analyzed. Then the main changes in marketing strategies in a changing business environment were presented. Finally, the tactics that the company has undertaken to achieve the long-term objectives have been considered in the third part. The paper is considering the level of effectiveness of the strategies applied in a large company and has the ambitious objective of assessing whether the strategy chosen by Lindab Group is effective and would allow Lindab to maintain the steel products market. This purpose is presented in a theoretical framework in Part One, which clarifies the basic concepts and approaches. Then, Part Two deals with the selection, improvement and development of the methodology. The selection strategy complemented the analysis of the European construction market and an analysis of the company's internal and external environment, which are described in Part Three.

Published
2017

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