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This whitepaper offers an overview of the ethical considerations surrounding research into or with large language models (LLMs). As LLMs become more integrated into widely used applications, their societal impact increases, bringing important ethical questions to the forefront. With a growing body of work examining the ethical development, deployment, and use of LLMs, this whitepaper provides a comprehensive and practical guide to best practices, designed to help those in research and in industry to uphold the highest ethical standards in their work., Comment: 47 pages

TikTok has seen exponential growth as a platform, fuelled by the success of its proprietary recommender algorithm which serves tailored content to every user - though not without controversy. Users complain of their content being unfairly suppressed by ''the algorithm'', particularly users with marginalised identities such as LGBTQ+ users. Together with content removal, this suppression acts to censor what is shared on the platform. Journalists have revealed biases in automatic censorship, as well as human moderation. We investigate experiences of censorship on TikTok, across users marginalised by their gender, LGBTQ+ identity, disability or ethnicity. We survey 627 UK-based TikTok users and find that marginalised users often feel they are subject to censorship for content that does not violate community guidelines. We highlight many avenues for future research into censorship on TikTok, with a focus on users' folk theories, which greatly shape their experiences of the platform., Comment: To appear at ICWSM '25

Content moderators play a key role in keeping the conversation on social media healthy. While the high volume of content they need to judge represents a bottleneck to the moderation pipeline, no studies have explored how models could support them to make faster decisions. There is, by now, a vast body of research into detecting hate speech, sometimes explicitly motivated by a desire to help improve content moderation, but published research using real content moderators is scarce. In this work we investigate the effect of explanations on the speed of real-world moderators. Our experiments show that while generic explanations do not affect their speed and are often ignored, structured explanations lower moderators' decision making time by 7.4%., Comment: 11 pages, 14 figures, to be published at ACL 2024

Many tasks related to Computational Social Science and Web Content Analysis involve classifying pieces of text based on the claims they contain. State-of-the-art approaches usually involve fine-tuning models on large annotated datasets, which are costly to produce. In light of this, we propose and release a qualitative and versatile few-shot learning methodology as a common paradigm for any claim-based textual classification task. This methodology involves defining the classes as arbitrarily sophisticated taxonomies of claims, and using Natural Language Inference models to obtain the textual entailment between these and a corpus of interest. The performance of these models is then boosted by annotating a minimal sample of data points, dynamically sampled using the well-established statistical heuristic of Probabilistic Bisection. We illustrate this methodology in the context of three tasks: climate change contrarianism detection, topic/stance classification and depression-relates symptoms detection. This approach rivals traditional pre-train/fine-tune approaches while drastically reducing the need for data annotation., Comment: Paper accepted for publication at NOCAPS workshop at ICWSM 2024 conference

Cutting-edge image generation has been praised for producing high-quality images, suggesting a ubiquitous future in a variety of applications. However, initial studies have pointed to the potential for harm due to predictive bias, reflecting and potentially reinforcing cultural stereotypes. In this work, we are the first to investigate how multimodal models handle diverse gender identities. Concretely, we conduct a thorough analysis in which we compare the output of three image generation models for prompts containing cisgender vs. non-cisgender identity terms. Our findings demonstrate that certain non-cisgender identities are consistently (mis)represented as less human, more stereotyped and more sexualised. We complement our experimental analysis with (a)~a survey among non-cisgender individuals and (b) a series of interviews, to establish which harms affected individuals anticipate, and how they would like to be represented. We find respondents are particularly concerned about misrepresentation, and the potential to drive harmful behaviours and beliefs. Simple heuristics to limit offensive content are widely rejected, and instead respondents call for community involvement, curated training data and the ability to customise. These improvements could pave the way for a future where change is led by the affected community, and technology is used to positively ``[portray] queerness in ways that we haven't even thought of'' rather than reproducing stale, offensive stereotypes., Comment: Accepted to ACL Findings 2023

Sentiment analysis (SA) systems are widely deployed in many of the world's languages, and there is well-documented evidence of demographic bias in these systems. In languages beyond English, scarcer training data is often supplemented with transfer learning using pre-trained models, including multilingual models trained on other languages. In some cases, even supervision data comes from other languages. Does cross-lingual transfer also import new biases? To answer this question, we use counterfactual evaluation to test whether gender or racial biases are imported when using cross-lingual transfer, compared to a monolingual transfer setting. Across five languages, we find that systems using cross-lingual transfer usually become more biased than their monolingual counterparts. We also find racial biases to be much more prevalent than gender biases. To spur further research on this topic, we release the sentiment models we used for this study, and the intermediate checkpoints throughout training, yielding 1,525 distinct models; we also release our evaluation code., Comment: 8 pages, preprint

The Stereotype Content model (SCM) states that we tend to perceive minority groups as cold, incompetent or both. In this paper we adapt existing work to demonstrate that the Stereotype Content model holds for contextualised word embeddings, then use these results to evaluate a fine-tuning process designed to drive a language model away from stereotyped portrayals of minority groups. We find the SCM terms are better able to capture bias than demographic agnostic terms related to pleasantness. Further, we were able to reduce the presence of stereotypes in the model through a simple fine-tuning procedure that required minimal human and computer resources, without harming downstream performance. We present this work as a prototype of a debiasing procedure that aims to remove the need for a priori knowledge of the specifics of bias in the model.

To proactively offer social media users a safe online experience, there is a need for systems that can detect harmful posts and promptly alert platform moderators. In order to guarantee the enforcement of a consistent policy, moderators are provided with detailed guidelines. In contrast, most state-of-the-art models learn what abuse is from labelled examples and as a result base their predictions on spurious cues, such as the presence of group identifiers, which can be unreliable. In this work we introduce the concept of policy-aware abuse detection, abandoning the unrealistic expectation that systems can reliably learn which phenomena constitute abuse from inspecting the data alone. We propose a machine-friendly representation of the policy that moderators wish to enforce, by breaking it down into a collection of intents and slots. We collect and annotate a dataset of 3,535 English posts with such slots, and show how architectures for intent classification and slot filling can be used for abuse detection, while providing a rationale for model decisions., Comment: 14 pages, 2 figures, to be published in TACL (pre-MIT Press publication version)

In the last decade, Social Media platforms such as Twitter have gained importance in the various marketing strategies of companies. This work aims to examine the presence of influential content on a textual level, by investigating characteristics of tweets in the context of social impact theory, and its dimension immediacy. To this end, we analysed influential Twitter communication data during Black Friday 2018 with methods from social media analytics such as sentiment analysis and degree centrality. Results show significant differences in communication style between companies and influencers. Companies published longer textual content and created more tweets with a positive sentiment and more first-person pronouns than influencers. These findings shall serve as a basis for a future experimental study to examine the impact of text presence on consumer cognition and the willingness to purchase., Comment: Australasian Conference on Information Systems, 2020, Wellington

Information systems (IS) are widely used in organisations to improve business performance. The steady progression in improving technologies like artificial intelligence (AI) and the need of securing future success of organisations lead to new requirements for IS. This research in progress firstly introduces the term AI-based services (AIBS) describing AI as a component enriching IS aiming at collaborating with employees and assisting in the execution of work-related tasks. The study derives requirements from ten expert interviews to successful design AIBS following Design Science Research (DSR). For a successful deployment of AIBS in organisations the D&M IS Success Model will be considered to validated requirements within three major dimensions of quality: Information Quality, System Quality, and Service Quality. Amongst others, preliminary findings propose that AIBS must be preferably authentic. Further discussion and research on AIBS is forced, thus, providing first insights on the deployment of AIBS in organisations., Comment: Proceedings of the 30th Australasian Conference on Information Systems (ACIS), Fremantle, Australia

So-called 'social bots' have garnered a lot of attention lately. Previous research showed that they attempted to influence political events such as the Brexit referendum and the US presidential elections. It remains, however, somewhat unclear what exactly can be understood by the term 'social bot'. This paper addresses the need to better understand the intentions of bots on social media and to develop a shared understanding of how 'social' bots differ from other types of bots. We thus describe a systematic review of publications that researched bot accounts on social media. Based on the results of this literature review, we propose a scheme for categorising bot accounts on social media sites. Our scheme groups bot accounts by two dimensions - Imitation of human behaviour and Intent., Comment: Accepted for publication in the Proceedings of the Australasian Conference on Information Systems, 2017

Some users of social media are spreading racist, sexist, and otherwise hateful content. For the purpose of training a hate speech detection system, the reliability of the annotations is crucial, but there is no universally agreed-upon definition. We collected potentially hateful messages and asked two groups of internet users to determine whether they were hate speech or not, whether they should be banned or not and to rate their degree of offensiveness. One of the groups was shown a definition prior to completing the survey. We aimed to assess whether hate speech can be annotated reliably, and the extent to which existing definitions are in accordance with subjective ratings. Our results indicate that showing users a definition caused them to partially align their own opinion with the definition but did not improve reliability, which was very low overall. We conclude that the presence of hate speech should perhaps not be considered a binary yes-or-no decision, and raters need more detailed instructions for the annotation.