1. Geschichtspolitik als Unternehmenskommunikation
- Author
-
Roelevink, Eva-Maria
- Subjects
Friedrich Krupp ,(company) corporate history ,corporate communicatioN ,National Socialism ,public relations ,bic Book Industry Communication::H Humanities::HB History::HBT History: specific events & topics::HBTK Industrialisation & industrial history ,bic Book Industry Communication::H Humanities::HB History::HBT History: specific events & topics::HBTW The Cold War ,bic Book Industry Communication::J Society & social sciences::JP Politics & government::JPF Political ideologies::JPFQ Fascism & Nazism ,bic Book Industry Communication::K Economics, finance, business & management::KC Economics::KCZ Economic history - Abstract
There is hardly any other German company that was so polarizing in the twentieth century as Krupp. Publicly, "Krupp haters" and "Krupp fans" exchanged high-profile punches. Roelevink delves into this conflict, inquiring into the history policy of the company and showing to what extent and in what way Krupp was actively involved in the public negotiation of its own image.
- Published
- 2023
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