1. Directly comparing subtitling and dubbing using Netflix: Examining enjoyment issues in the natural setting
- Author
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Riniolo, Todd C. and Capuana, Lesley J.
- Subjects
Netflix Inc. -- Services ,Translations -- Methods -- Comparative analysis ,Online information services -- Services ,Foreign films -- Forecasts and trends ,Online services -- Services ,Information services -- Services ,Dubbing of motion pictures -- Methods -- Comparative analysis ,Online information service ,Market trend/market analysis ,Psychology and mental health - Abstract
Digital streaming services, such as Netflix, provide viewers with unprecedented access to foreign language TV and film content. The two most prevalent translation methods are subtitling and dubbing, and today's Netflix viewer often has the opportunity to select a specific translation method. While previous research on subtitling/dubbing has investigated a wide range of outcome variables, the impact on viewer enjoyment has received virtually no attention. This research is, to our knowledge, the first investigation that has allowed participants to (a) view content in the natural setting, and (b) make a direct comparison of both translation methods by using a repeated measures design. Specifically, participants (N = 45) watched back-to-back episodes of a Netflix original foreign language series at a time and place that they choose to replicate the typical viewing experience. In between episodes, participants changed the translation method, allowing for a direct comparison of subtitling/dubbing on viewer enjoyment. Results indicated that the subtitling condition not only increased enjoyment of individual episodes, but a strong majority indicated they would select subtitling over dubbing to enjoy future foreign language viewing. Limitations of the generalizability of the results and ideas for future research using the naturalistic repeated measures design outlined in this paper are discussed., Author(s): Todd C. Riniolo [sup.1] , Lesley J. Capuana [sup.1] Author Affiliations: (1) grid.454601.2, 0000 0004 0382 3264, Department of Psychology, Medaille College, , 18 Agassiz Circle, 14214, Buffalo, NY, [...]
- Published
- 2022
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