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Hospitality researchers and restaurateurs have long viewed the wine menu as an important vehicle for selling wine and in turn increasing restaurant revenue. Therefore, this empirical study examines how wine-menu design, or menu psychology, influences cognitive functioning in wine consumers. Using brain–computer interface technology, we tested 90 participants' cognitive responses to three menu designs (30 per treatment group). The first design resembled a typical wine menu by including only varietal name, vintage, and price (fictitious wine names were used to avoid bias); the second menu included that basic information as well as descriptive information about the wines; the third menu included the descriptive information as well as pairing recommendations. Participants were given a prix fixe dinner menu and were asked to select a wine to pair with the food. Participants using the menus that included either descriptions alone or descriptions with pairing information exhibited significantly higher levels of concentration of longer duration than did those choosing from the basic wine menu that lacked additional information. These results provide evidence that wine-menu design may positively influence consumer behavior and that restaurateurs should use wine menus that provide richer content than traditional wine lists. [ABSTRACT FROM AUTHOR]

Recounts one man's experiences as a child caregiver and child care center director to illustrate the challenges faced by men in the child care field. Considers issues related to compensation, retention, anxieties over possible negative parental reaction, professional isolation, stereotypes and misconceptions, and the administrator-caregiver relationship. Identifies advantages related to child advocacy and working with maintenance staff. (KB)

A highly structured inexpensive teletype system used by several libraries in western Illinois has resulted in filling about 50 percent of the members' requests for monographs despite a nearly total lack of knowledge of each other's holdings. Recent experimentation with the OCLC interlibrary loan subsystem shows promise under similar conditions. (Author)

Reports a survey conducted by the Bibliographical Center for Research to determine the extent of variations for entering local data on the part of BCR OCLC libraries. The results are presented along with a discussion of alternative practices and their impact on the processing of OCLC tapes. References are included. (Author/RAA)