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Copyright of Contaduría y Administración is the property of Facultad de Contaduria y Administracion-Universidad Nacional Autonoma de Mexico and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

On August 31, 2021, 20 years after the beginning of Operation Enduring Freedom, President Biden announced the completion of the United States (US) withdrawal from Afghanistan. The difficult conditions of the withdrawal raised major questions about US credibility, as images from Kabul were broadcasted around the world. Pundits, scholars, and former decision makers warned that reputational damages incurred by Washington could lead Chinese decision makers to reassess the credibility of US commitments in the Indo‐Pacific. Few studies have, however, examined how China interpreted the Afghanistan withdrawal. This article proposes to fill this gap. It argues that though Chinese observers did see the Afghanistan withdrawal as caused by a lack of US resolve, this perceived lack of resolve did not translate into general reputational costs for the United States and, consequently, calculations made by Chinese observers about US credibility in the Indo‐Pacific region remain largely unimpacted by the Afghanistan setback. [ABSTRACT FROM AUTHOR]

Copyright of Questiones Publicitarias is the property of Universitat Autonoma de Barcelona and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Desinformación y transparencia son temáticas de gran preocupación en las actuales instituciones españolas de cualquier rango. El desarrollo de la comunicación por parte de dichas entidades centra el trabajo que este estudio a partir de una metodología cualitativa, de muestra homogénea, desarrollada a través de entrevistas a responsables de departamentos de comunicación de gobiernos autónomos y ayuntamientos incluidos en la Ley de Grandes Ciudades por parte de la agencia de demoscopia Sigma 2. Las conclusiones muestran el alto índice de profesionalización en la comunicación de estas instituciones, pero también que, más allá de la transparencia hacia los ciudadanos y la reputación de las instituciones, desde los gabinetes de comunicación se trabaja más en pro de la imagen del político que la dirige, que de la propia entidad.

Copyright of Salud, Ciencia y Tecnología is the property of Fundacion Salud, Ciencia y Tecnologia and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Etic@net: Revista científica electrónica de Educación y Comunicación en la Sociedad del Conocimiento is the property of Universidad deGranada, Editorial Universidad de Granada and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

En esta investigación nos preguntamos, cómo inciden los contextos de crisis en la reputación de los líderes políticos. Se seleccionó como casos de estudio a los mandatarios de Ecuador y Chile - Lenin Moreno y Sebastián Piñera respectivamente – antes, durante y después del estallido social de 2019 y la pandemia COVID 19. El estudio se realizó en la plataforma de microblogging Twitter. Se utilizó la herramienta API de Twitter para la extracción de 56800 tweets. De los tweets recolectados, se seleccionaron los que contenían los hashtags identificados como trending topic -en ambos países- en el periodo de estudio mencionado. Se elaboró un libro de código para el análisis textual de los tweets y se codificaron las categorías analíticas: reputación, liderazgo político y gestión gubernamental. El análisis dio como resultado una marcada relación entre la gestión de los presidentes y la insatisfacción de los ciudadanos. Además, se observó que la forma de hacer política mediante propuestas, discursos, o resoluciones del ejecutivo en contextos de crisis no garantizan que el primer mandatario de una nación cuente con una buena reputación en plataformas digitales.

Este trabajo recupera, identifica y analiza información institucional dispuesta en sitios web de Instituciones de Educación Superior (IES) Latinoamericanas durante los años 1997, 2001, 2010 y 2022, y que impacta en aspectos de identidad y reputación institucional. En principio se aborda la importancia de intangibles de identidad y reputación institucional digital en las Instituciones de Educación Superior. Seguido, se enlistan referentes y modelos de buenas prácticas para la valoración de dichos intangibles en el contexto de sitios web y aspectos de comunicación estratégica. Se recuperan los enlaces y versiones de sitios web de tres IES Latinoamericanas por medio de técnicas y herramientas de archivo web cronológico. Por último, se compara y contrasta la disposición de información institucional analizada en los sitios web, para evidenciar su evolución temporal ante el alcance de los indicadores de valoración en la disposición de información institucional en sitios web y estimar su alcance de cobertura y cumplimiento en las buenas prácticas de identidad y reputación institucional digital en las IES Latinoamericanas analizadas.

En la era de la información y la comunicación, los líderes políticos se enfrentan a un desafío crucial: conectar de manera auténtica con la ciudadanía. Para lograrlo, necesitan implementar herramientas como el storytelling y el storydoing. El storytelling implica la capacidad de contar historias emocionales que transmiten mensajes políticos de manera atractiva y conmovedora para establecer una conexión con la audiencia. Sin embargo, para que estas narrativas tengan un impacto significativo, deben estar respaldadas por acciones concretas y transparentes, es decir, el storydoing. Es importante que los líderes políticos demuestren coherencia entre sus palabras y acciones para construir una imagen y reputación política positiva, generando confianza y credibilidad en la ciudadanía. En este contexto, las redes sociales juegan un papel fundamental para mostrar acciones y compararlas con discursos previos, satisfaciendo así la demanda de transparencia por parte de los ciudadanos y fomentando una mayor participación ciudadana. En conclusión, el éxito de los líderes políticos depende de su habilidad para combinar de manera efectiva el storytelling con acciones concretas storydoing, construyendo así una reputación sólida y genuina que conecte con la ciudadanía y respalde sus iniciativas políticas.

Do the persistence-predictability of earnings and reputation, affects dividend policy? This study provides new elements to enrich the debate around the question. To this end, a data panel of companies listed in Latin America is structured with financial information obtained in the Datastream database and a corporate reputation ranking known as MERCO during the period between 2008 and 2016. Subsequently, the hypotheses are tested with an econometric study. Our econometric study is based on the model which Lipe (1990) estimates the return of a stock through the properties of the time series of profits, the interest rate used to discount expected future earnings, and the relative ability of earnings compared to alternative information to predict future earnings. Among the main findings we find that the measure of persistence increases the ratio of dividends on assets, but when you are in MERCO the result is negative. It is as if companies take advantage of appearing in the ranking to pay less dividends. [ABSTRACT FROM AUTHOR]

Copyright of Dilemas Contemporáneos: Educación, Política y Valores is the property of Dilemas Contemporaneos: Educacion, Politica y Valores and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The given document is a collection of articles from the Journal of Professional Business Review, Miami, Volume 8, Issue 10. The articles cover a range of topics related to business, including current trends, challenges, and strategies. The journal aims to provide valuable information for professionals and researchers in the field. The articles are written by experts, ensuring a high level of expertise and credibility. [Extracted from the article]

This research presents an internal Corporate Social Responsibility plan in Mediaset España for those employees who are close to retirement. It is an innovative project proposal that aims to obtain benefits for employees, the organization, and society. Firstly, through the plan, the company is committed to accompanying and caring for employees in the final stage of their working life, providing them with economic and financial advice and advice on their physical and emotional well-being so that they are ready for succesfully transitioning into their new stage of life: retirement. At the same time, the company, taking advantage of the experience of senior workers during the years before their retirement, can improve aspects of its organization such as talent management, knowledge transfer between the different generations and pride in belonging to the organization, by involving workers close to retirement in mentoring tasks, brand ambassadors, or corporate volunteering, in this way the internal CSR plan will have an external dimension and will revert in a benefit to society. The ultimate goal of the plan is for Mediaset España to improve its positioning in the corporate reputation and employer brand rankings in order to attract talent and become the best place to work in the Spanish audiovisual sector. The main goal of the plan is for Mediaset España to improve its position in the corporate reputation and employer brand rankings to position the company as the best place to work in the Spanish audiovisual sector. [ABSTRACT FROM AUTHOR]

In recent years, the prevention of money laundering has gained importance in the financial sector because this sector is being used to perpetrate this crime. This paper analyzes the best decision by banking institutions regarding the blocking or not of credit cards in the face of possible money laundering scenarios by their cardholders. Based on an analysis of incomplete information, we deduce instruments that help the institution decide to block or not, an account that presents unusual operations; to avoid financial losses and damage to their reputation from being involved with cardholders who launder money. The differentiating factor of this work consists in the construction of signals through vectors of weights assigned to the money laundering factors, which can serve as indicators or aggravating factors in possible unusual operations by cardholders. [ABSTRACT FROM AUTHOR]

Copyright of Recherches en Sciences de Gestion is the property of ISEOR and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The objective of this study is to understand the role of the multidimensional trust of a luxury brand as an antecedent of consumer satisfaction and a consequence of reputation and familiarity, considering -in turn- that reputation and familiarity can be a consequence of the consumer’s cognitive and affective experiences. A cross-country analysis in the luxury retail sector was carried out. Association relationships between variables are tested by a model of structural equations. For this, a transnational analysis has been carried out in the luxury retail sector. A non-probabilistic sample was used in this study. 1058 people were interviewed, 608 consumers in Santiago (Chile) and 450 in Madrid (Spain). The key role played by the multidimensional trust of a luxury brand as an antecedent of satisfaction and consequence of reputation and familiarity is confirmed. When observing the reputation and familiarity of a luxury brand as a result of the cognitive and affective experiences of the consumer, differences between Chile and Spain have been discovered. Managers can not only use the brand’s own characteristics to differentiate themselves from the competition, but they can also do so through the multi-dimensional trust of the luxury brand. [ABSTRACT FROM AUTHOR]

This work addresses the relevance of external communication in universities during times of crisis, specifically in the context of the Covid-19 pandemic that hit the entire world and due to which human beings, among other things, had to isolate themselves from the rest. of people and radically change their customs and habits. The study carried out highlights how, in moments where the trust of the target audience can shake for reasons external to the institution, communication takes on a decisive role as long as it is worked strategically. Through a mixed research design, a quantitative and qualitative approach was combined, giving special emphasis to a case study on the Antenor Orrego Private University (UPAO) and the request for a return to face-to-face classes that the Peruvian government enacted after a long period of time in which people had to receive or teach their classes from their homes to avoid contagion by COVID 19. In the quantitative analysis, the survey tool was used and focused on measuring the impact and effectiveness of the strategies communicative measures developed by the university to generate confidence in students and teachers prior to returning to face-to-face classes and, thus, try to reduce the natural uncertainty that existed throughout the educational sector; On the other hand, in the qualitative analysis, the in-depth interview tool was used, which provided greater clarity and depth, exploring the perceptions of teachers, students and those responsible for the communication of the educational institution about the strategies implemented, which was expected. of them and the results obtained. The findings indicate that communication campaigns developed strategically, from the beginning, are crucial to building trust in stakeholders during periods of uncertainty and, in general, obtaining optimal results. In this sense, results could be found that showed how the communication strategy of the UPAO University had a positive impact on the generation of confidence in students and teachers through the use of media and communication tools, primarily digital, and a message that was spread without distortion throughout the campaign. The instrumental role of external communication processes is highlighted, based on holistic work, which directly helps higher education institutions to face challenges that require wideranging communication in a constant and appropriate manner, and thus collaborate. in not compromising the functioning and reputation of the organization both in times of uncertainty and in times of calm. It should be noted that, although there is a predominance of virtual tools, the use of analog or traditional means cannot be ruled out, since their usefulness is still more than current in many sectors. On the other hand, external communication in universities is not only essential in times of crisis or uncertainty, but it is a powerful tool to cultivate and maintain the trust of stakeholders in any context and in any period of time; For this, it is essential that it be complemented with other actions of the institution, which have the same purpose, and thus maximize its effectiveness. In this sense, communication should not work unilaterally or in isolation and should always align with what is required by the institution. [ABSTRACT FROM AUTHOR]

Copyright of Estudios sobre el Mensaje Periodistico is the property of Universidad Complutense de Madrid and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Sintaxis. Revista Científica del Centro de Investigación para la Comunicación Aplicada is the property of Investigaciones y Estudios Superiores, AC and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

La presente investigación tiene como finalidad analizar el capital relacional como elemento potenciador de empresas del sector hotelero en Valledupar, Cesar, Colombia. La metodología implantada fue un diseño cuantitativo, no experimental y transversal, contando con un censo poblacional, en cuanto a la tipología se enmarcó en una investigación descriptiva y de campo, Epistemológicamente, el paradigma de esta investigación es positivista con un método inductivo. La información se recolectó a través de la aplicación de un cuestionario elaborado por los investigadores denominado (ER-FS-0220) conformado por 33 ítems que evalúa el capital relacional por medio de tres dimensiones: Dimensiones del capital relacional, Elementos del capital relacional e indicadores de eficiencia del capital relacional. A través del análisis de los resultados obtenidos por el instrumento se concluyó que el capital relacional como elemento potenciador del sector hotelero en la ciudad de Valledupar es alto en los resultados de las medias aritméticas de las dimensiones e indicadores revisados según el baremo propuesto.

El presente artículo explora cómo el factor cultural se ha erigido como un componente estratégico de la proyección internacional para las ciudades. Se realizaron entrevistas en profundidad a los representantes de los museos estudiados, así como a representantes gubernamentales de cultura de Bogotá y Bilbao. Se llevó a cabo análisis de contenido en medios de comunicación representativos y en las páginas webs de los museos. Se evidencia que Bogotá aún carece de una estrategia de comunicación sostenida y articulada, que permita mejorar el posicionamiento internacional, mientras Bilbao muestra haber escalado exitosamente en su reconocimiento y proyección de Marca Ciudad.

El propósito corporativo ha emergido en los últimos años como un concepto de referencia en la gestión empresarial a partir de la progresiva exigencia de la ciudadanía sobre el impacto social y medioambiental de las compañías. Esta investigación se propone conocer de manera exploratoria el nivel de expresión de este “propósito” determinando el relato que transmiten y su contexto. El diseño metodológico consiste en una triangulación que combina el análisis de contenido en las webs de las 100 empresas más reputadas en España, el análisis del discurso que narran los “propósitos” y las entrevistas en profundidad a profesionales de la comunicación, de la publicidad y la gestión de intangibles que contrastan los hallazgos de las anteriores etapas. Los resultados muestran una desigual implantación, una confusión terminológica y la fijación de un gran eje discursivo - la sostenibilidad- que se plasma en tres áreas temáticas: progreso, mundo saludable o mejor vida.

Las entidades que forman parte de la economía social se han creado para dar respuesta a las necesidades sociales. Son muchas, por otra parte, las que cierran cada año tras un periodo de dificultades financieras. Dada la importancia que tanto a nivel social como económico tienen estas entidades, el estudio de su vulnerabilidad financiera es un área de especial interés, no sólo para destacar los factores que caracterizan a este tipo de entidades en dicha situación, sino como una forma de anticipar situaciones futuras que puedan no ser deseables. De esta manera, la propia entidad podría hacer frente a los cambios necesarios en su estructura y en su gestión con la idea de reconducir su gestión. En nuestro trabajo, a través de un análisis detallado de los diferentes trabajos académicos que analizan dicha vulnerabilidad, construimos un pentagrama que representa las cinco dimensiones – algunas interrelacionadas – o elementos que deben ser tomados en consideración en el estudio de su vulnerabilidad, a saber, el desempeño, la dimensión operativa, el apalancamiento, la liquidez y, sobre todas ellas, la reputación. Esta investigación ofrece una propuesta para evaluar la vulnerabilidad financiera en las ESAL de una manera más integral y facilitar su gestión

Los estragos ocasionados por el COVID-19, que incluyen el deterioro de la economía turística de los países, el impulso agigantado del trabajo remoto, la despoblación de las pequeñas ciudades y la necesidad de impulsar prontamente la economía regional y local, se han convertido en los factores que han amplificado la necesidad de fortalecer la Marca Ciudad alrededor del mundo. Esta investigación, que tiene como objetivo analizar cómo el Museo Guggenheim se ha convertido en la punta de lanza de la estrategia de soft power de Bilbao, se ha desarrollado combinando las entrevistas en profundidad con el análisis de contenido, que ha permitido entender la estrategia implementada por la capital vizcaína. Se concluye que la estrategia global para fortalecer la Marca Ciudad Bilbao se ha concentrado en la cultura, donde el Museo Guggenheim es su factor más fundamental.

Cooperative behavior expressed in the conduct of sharing shows relevant results in the participation of individuals in their social and cultural settings. To account for its efficiency, empiric investigation has shown interest in variables modifying it, as well as changes happening during its development. The present study focuses on information about the reputation of a possible collaborative associate as a modulator and the comparison of its incidence during childhood, puberty, and adolescence. Due to its relevance in socialization of new generations, an interactive virtual setting was presented to participants (metaphor for a videogame) where they would earn resources and could decide to share them with other characters considering information on their reputation. It was found that during childhood, in comparison to puberty, participants share their resources more and consider positive reputation more. Analysis by gender shows that female participants are more sensitive to information on positive and negative reputation at the time of sharing, and that, at the stages of life cycle investigated, behavioral tendency was the informative key to account for reputation. [ABSTRACT FROM AUTHOR]

Introduction: The controversies surrounding the World Cup in Qatar have led to the reproach of the sponsoring brands for linking their image with a supposedly irregularly awarded event and under suspicions of human rights violations, held in a country that does not respect women's rights and whose laws collide with the values that are expected of a sports global event. Methodology: From a descriptive perspective, the aim is to find out the reputational impact that sponsorship of the International Federation of Association Football (FIFA) World Cup has had on the collaborating brands through a content analysis of their videos published on YouTube and the response of their audiences. Results: Audiovisuals that are among the most viewed of the year and that have not provoked notable reactions among audiences. Their reception tends to be positive without a significant number of criticisms for linking their image to that of the competition. Discussion: This circumstance leads us to question the idea, assumed in our society, that sponsorship of the World Cup in Qatar has not been profitable (or, at least, has had negative effects) for the image of the brands that have associated their image with the event, although it is true that the impact of sponsorship varies depending on the cultural roots for the brand. Conclusions: The relevance of the championship is more remarkable than the possible detrimental effects for the brands, which have suffered hardly any negative consequences from sponsoring the event. [ABSTRACT FROM AUTHOR]

Introduction: The 21st century is characterized by the technological progress that society has experienced together with the social, economic and environmental changes that make up the current challenging challenges. These have caused a multitude of organizations to become active agents, arousing their interest in defining purposes with an impact for society that need companies to become aware and position themselves, from a more humanistic approach, on alarming issues. One of the scenarios in which organizations can develop communication strategies that enrich relationships with their audiences and allow them to defend their purposes, through the generation of content, is constituted by social networks, key tools for brands to interact in the present. Methodology: using quantitative methodology, through content analysis, a corpus of messages issued on Twitter over twelve months by ten responsible brands, selected through the Corporate Reputation Business Monitor, is analyzed. Results: relevant data is obtained on the content generated by these brands in their Twitter profiles, which indicates that they communicate mainly focusing on the service they offer and their products. Discussion: the results reveal that the brands studied generally take a position focused on the company itself or on the product. Conclusions: although there is a tendency for organizations to generate social benefit through their actions, this research indicates that the approach that these companies give to their communication on Twitter is not primarily people-oriented. [ABSTRACT FROM AUTHOR]

Introduction: This research analyzes whether the executive training offered by the MBA courses in Mexico provide reputation management training to future CEOs. The goal is to know the opinion of the heads of these programs regarding the object of study, as well as to delve into the design of the curriculums and the role of reputation. Methodology: An exploratory deductive research has been carried out where methodological triangulation is applied through two research techniques: the theoretical framework and the in-depth interview. The in-depth interviews were carried out with the academic managers of the MBAs to find out in detail the contents of the curricula and the criteria used to keep them updated, to determine if there is content related to corporate reputation, as well as the reasons for including them or not. Results: The academic managers of the MBA’s understand the importance of managing properly, but they do not consider that it should include specific subjects in the study plans, but treat it in a transversal way. Conclusions and discussion: There is a vision of reputation linked to economic results. The core of the studies is in the development of the dimensions linked to traditional business practice. [ABSTRACT FROM AUTHOR]

Historically, we have established legal relationships with people with whom we have a proximity or a common bond. However, today and thanks to collaborative platforms, what was usually done on a small scale in circles of trust has taken on a new dimension, connecting completely unknown people, even from anywhere of our planet, thereby giving rise to a new type of trust: the so-called «online trust», which constitutes a fundamental pillar for the development of the sharing economy. However, establishing a relationship of «online trust» is not something immediate, but takes time, and will depend on a large number of factors such as the identification and authentication of the users of the platforms, their intention, or the evaluations or reviews received, among others, which leads us to talk about the so-called «digital identity» and «online reputation», as well as «user identity verification mechanisms», and «feedback systems» used by collaborative platforms in order to generate trust among their users. [ABSTRACT FROM AUTHOR]

Introduction: Private hospitals, despite their enormous weight in the economy and society, have traditionally had little presence in the press. In the present study, we will analyse the impact of the creation of Xanit Hospital Internacional within the Malaga private hospital panorama in the local press. Objetive: To analyse whether such a relevant and significant event as the creation of the Xanit hospital has helped them to achieve a greater media presence. Methodology: We will analyse all the news about the 6 main private hospitals in the province of Malaga in the 3 most important newspapers in the province over a period of 5 years. Results: Private healthcare centres have increased their presence in the local press, with Xanit Hospital Internacional being the one with the highest number of press appearances, even though it is not the most important private hospital in the province. Conclusions: The repercussion of the hospitals in the local press is low, and with low impact news. However, the creation of Xanit has led to a slight increase in this trend. [ABSTRACT FROM AUTHOR]

Cooperative behavior expressed in the conduct of sharing shows relevant results in the participation of individuals in their social and cultural settings. To account for its efficiency, empiric investigation has shown interest in variables modifying it, as well as changes happening during its development. The present study focuses on information about the reputation of a possible collaborative associate as a modulator and the comparison of its incidence during childhood, puberty, and adolescence. Due to its relevance in socialization of new generations, an interactive virtual setting was presented to participants (metaphor for a videogame) where they would earn resources and could decide to share them with other characters considering information on their reputation. It was found that during childhood, in comparison to puberty, participants share their resources more and consider positive reputation more. Analysis by gender shows that female participants are more sensitive to information on positive and negative reputation at the time of sharing, and that, at the stages of life cycle investigated, behavioral tendency was the informative key to account for reputation.

Dentro del mundo jurídico mercantil, los contratos empresariales tienen un papel protagónico porque, a través de ellos, los empresarios pueden articular sus actuaciones y modular sus comportamientos comerciales en pro del cumplimiento de sus determinados objetivos empresariales, operativos, comerciales y asociativos. Para el caso particular de los contratos asociativos empresariales, más allá del evidente objetivo de lucro, la cooperación mutua de empresarios busca la creación de una imagen que impulse el desempeño comercial de la asociación, en general, y de cada empresario, en particular. Además, podría servir como estímulo para la creación de una sana reputación comercial. Sin embargo, a pesar de que todo contrato asociativo nace con la intención de lograr un efectivo cumplimiento de las obligaciones recogidas en el contrato, siempre es latente la posibilidad de un incumplimiento. Este último no solo afectará al empresario que incumple, sino a toda la asociación en su generalidad ya que, al actuar de forma conjunta, todos los empresarios participantes ponen en riesgo, aparte de su inversión, su propio nombre, imagen y reputación como comerciantes. Por ello, un incumplimiento que pueda afectar la reputación de todo el grupo de empresarios tendrá que ser resarcido conforme a las reglas de la responsabilidad civil, debido a que atenta a su derecho humano al buen nombre.

Se analizaron las propiedades psicométricas de un instrumento adecuado para medir reputación en el ámbito bancario, y su adaptación al ámbito sanitario con la finalidad de determinar si el cuestionario confiere fiabilidad y validez para ser aplicado en estudios futuros en usuarios del sector salud. Investigación de orden cualitativa con confirmación de instrumento. Se aplicó una fase piloto a 97 pacientes. La aplicación del instrumento reestructurado se aplicó a una muestra de 323 hombres y mujeres que asistieron a la Clínica Odontológica de la Universidad Andrés Bello de la sede Concepción (Chile). Durante la fase piloto y aplicación del instrumento se aplicaron dos análisis factoriales exploratorios, la Prueba de Bartlett, el coeficiente de Kaiser-Meyer-Olkin (KMO) y el Análisis de componentes principales (ACP) y el método de Varimax con normalización Kaiser. Durante la fase de análisis de aplicabilidad del instrumento igualmente se aplicaron dos análisis factoriales confirmatorios para las Compromiso relacional (RC), Intención de comportamiento (BI) y valor relacional (VR). Según los resultados obtenidos el instrumento inicialmente creado por Khan, Kadir y Wahab para el área bancaria puede considerarse un instrumento confiable y sólido para estimar la reputación en el área de la salud. Se piensa que la adaptación realizada al instrumento exhibe propiedades psicométricas apropiadas y consistentes con el instrumento original. El medir el valor relacional puede favorecer de gran manera a determinar el comportamiento futuro de los usuarios que acostumbran a visitar a un organismo asociado al sector sanitario.

Las organizaciones son percibidas, por lo general, de acuerdo a la profusa información que se encuentra fácilmente y de manera inmediata en las redes. Las instituciones educativas, como las universidades también son conocidas y comparadas generándose la reputación que es un elemento que ayuda a establecer juicios de valor de una manera más efectiva. La reputación institucional universitaria está referida al conjunto de percepciones que tienen los diversos grupos de interés que se relacionan con una institución, grupos tanto internos como externos; estas percepciones son el resultado del comportamiento desarrollado por la entidad a lo largo del tiempo y de su capacidad para distribuir valor a los mencionados grupos. Son objetivos, de la presente investigación, conocer cuáles son los elementos básicos que determinan la reputación, establecer si la reputación digital tiene más peso que la reputación offline y contrastar la manera en la que el público se forma una opinión sobre la reputación de la Universidad de Málaga. El análisis es cuantitativo y se utilizan técnicas como la encuesta y la entrevista.

En el presente ensayo concierne sobre el derecho a la identidad personal y su diferenciación con otros derechos de la persona, como son el nombre, la imagen, el derecho a la intimidad, al honor y a la información. No obstante, aún se mantiene el debate sobre los límites y el contenido intrínseco de los derechos de la persona, debido a que originariamente existió una significativa confusión sobre los citados intereses existenciales del ser humano.

Copyright of Informacion Tecnica Economica Agraria is the property of Asociacion Interprofesional para el Desarrollo Agrario (AIDA) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Many corporations assumed the role that corresponded to them during the pandemic and, more specifically, during the state of alarm decreed in Spain at the beginning of 2020, in terms of Corporate Social Responsibility. Although there are many who interpret this type of action as voluntary contributions or actions, in reality it is a matter of assuming a series of obligations included in the so called culture standard, which undoubtedly pay considerable dividends to the organization in terms of reputation and image. [ABSTRACT FROM AUTHOR]

This article investigates the management of the reputation of companies included in the Spanish stock market index IBEX 35 and its relationship with the existence, or not, of a business 'purpose', linking it with CSR management. In addition, the dilemma arises about what type of teams are more prepared, if the Communication departments or Marketing departments. For this, the collaboration of all the IBEX entities that answered a questionnaire on the matter was requested. In parallel, other reports on reputation and a part of the doctrine were analysed, crossing some data to obtain certain conclusions. [ABSTRACT FROM AUTHOR]

Copyright of TECHNO Review is the property of Eurasia Academic Publishing Group and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Mediterranean Journal of Communication / Revista Mediterránea de Comunicación is the property of Revista Mediterranea de Comunicacion / Mediterranean Journal of Communication and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Universities, as organizations that must compete to attract resources, faculty, and students, also strive to implement quality policies and ethical standards. This attempt to improve also involves the management of intangible assets, which to date were not considered by this type of organization (reputation, image and legitimacy). With the aim of validating whether the universities with ethical codes and deontology subjects in their study plans are also positively perceived by students and professors, we carried out an empirical study at the Rey Juan Carlos University. The results provide valuable information for decision-making and communication of the actions carried out by the university, highlighting that a greater effort is necessary so that the effort of a university to consider itself ethical translates into its positive perception in its groups of close interest. Resumen Las universidades, como organizaciones que deben competir para atraer recursos, profesores y estudiantes, también se esfuerzan por implementar políticas de calidad y estándares éticos. Este intento por mejorar también implica la gestión de activos intangibles, que hasta la fecha no eran considerados por este tipo de organizaciones (reputación, imagen y legitimidad). Con el objetivo de validar si las universidades con códigos éticos y asignaturas de deontología en sus planes de estudios también son percibidas positivamente por estudiantes y profesores, realizamos un estudio empírico en la Universidad Rey Juan Carlos. Los resultados aportan información valiosa para la toma de decisiones y la comunicación de las acciones que realiza la universidad, pone de relieve que es necesario un mayor esfuerzo para que el esfuerzo de una universidad por considerarse ética se traduzca en su percepción positiva en sus grupos de interés cercanos.

• Juan Manuel Mora • Editorial Eunsa, 2020 Este libro, su autor, Juan Manuel Mora, arranca con la identificación de la reputación como un regalo sustentado en la percepción que los demás tienen de la empresa. Una reputación positiva debe ser por tanto el objetivo a perseguir. Se trata de intentar que la identidad y esencia de la marca, la percepción que ésta tiene de si misma coincida con la que tienen los demás. Ese el objeto de estudio de este breve manual sobre la construcción de la reputación y las dificultades que ello acarrea, debido a la gran cantidad de actores entran que en liza a lo largo del proceso. En primer lugar, sitúa a la propia organización y su responsabilidad de tener clara su identidad, de responder a la pregunta ¿quién soy y cómo me entiendo?, de encarnarla en la cultura y de difundirla al resto de actores con un discurso que le otorgue credibilidad, desde la coherencia y la adaptabilidad a cada perfil y circunstancia. Dicho discurso es recogido por los STAKEHOLDERS, quienes formarán sus propias percepciones en base al conocimiento de la identidad y cultura que les han sido emitidas. El objetivo de la organización, por tanto, será generar empatía con el fin de lograr ENGAGEMENT. Y por último, se ubica la opinión pública que beberá de los procesos generados de los actores anteriores. La clave, para el Vicerrector de Comunicación de la Universidad de Navarra, es buscar el equilibrio entre las partes. No en vano, es el propio escritor quien afirma en su obra que la esencia de la reputación se podría encuadrar dentro del aforismo latino «Bonum ex integra causa, malum est quocumque defectu». El bien resulta de la convergencia de múltiples causas; el mal surge cuando un solo factor decae. Nos encontramos ante una realidad que Mora recoge con la intención de elaborar un recurso docente, que ofrezca un enfoque holístico e interdisciplinar de la reputación, a modo de esquema conceptual, que permita identificar las relaciones causa-efecto que se producen a lo largo del proceso de construcción de la misma. Y para cumplir con dicho cometido el autor gaditano acomete este trabajo como un proyecto evolutivo que va, desde una visión más general del concepto, que da nombre a la obra, a aspectos mucho más concretos, donde se presenta a los distintos actores implicados en el proceso, así como a las vicisitudes tangibles e intangibles en las que estos se encuentran involucrados. En este sentido, la primera máxima que se le traslada al lector es que la reputación debe ser responsable y huir del «lado oscuro». La clave es evitar comportamientos deshonestos que busquen conservar la reputación a toda costa, sin cultivarla en relaciones, a largo plazo, basadas en la verdad, la libertad, el servicio social y el bien común. Fiel a su compromiso con el aprendizaje, el texto busca llevar al lector a hacerse preguntas. Mora abre vías para el debate con ejemplos como el del caso «Citizen Score», llevado a cabo por el gobierno chino, que a buen seguro no dejarán a nadie indiferente. No se trata, por tanto, de una visión simplista del valor de la reputación, sino de un proceso complejo que justifica su existencia en un mundo digital, donde las empresas precisan adaptarse a la demanda de nuevos valores, en una sociedad que se desarrolla y cambia a gran velocidad. Por tanto, la única forma de construir la reputación, que se desprende de estas líneas, pasa por un proceso «asimétrico», que se identifica con una teoría tan periodística como la del iceberg. Así, en la parte visible Mora sitúa lo perceptible por la opinión pública, en lo concerniente a los conceptos de autoridad, reputación e imagen. Aspectos que son visibles gracias a que, por debajo de la línea de flotación, se ubican los STAKEHOLDERS y la organización. Implicados ambos en las percepciones, las conversaciones, las relaciones, el discurso, la cultura y la identidad de la marca. Todo con la finalidad de lograr la aprobación de la opinión pública y, como consecuencia, lograr relevancia. Por el contrario, un desequilibrio o mala ejecución de alguno de los aspectos anteriormente mencionados provocará una crisis de reputación para la que también se debe estar preparado. Y es en este contexto, donde el autor le da un valor primordial a la labor del Departamento de Comunicación de la empresa, como elemento de cohesión de todas las partes implicadas. Serán los encargados de asumir la responsabilidad de cuidar de los intangibles en el proceso de construcción de la reputación de la empresa. Su rol será ayudar a la dirección a asumir su responsabilidad y a los empleados a sentirse protagonistas y embajadores de la marca. Pero su desempeño va mucho más allá, ya que sobre este recae la relación con los medios, las relaciones institucionales, la comunicación interna, la gestión de la marca, la responsabilidad social, la resolución de crisis y la comunicación a través de plataformas digitales. A colación de lo anterior, en este breve manual se hace especial hincapié en que el Departamento de Comunicación debe cubrir la necesidad de definir con claridad la identidad y la cultura de marca, con aquellos atributos esenciales que le aportan un valor diferencial, ya mencionados, con textos y gráficas, de manera sencilla y atractiva para todos aquellos actores de los que dependerá la confirmación de la identidad de la empresa y por tanto, del valor de su reputación. Siempre desde un prisma formativo, el libro también versa sobre la necesidad de medir la efectividad de las estrategias y acciones involucradas en el proceso de construcción de la reputación corporativa con la empresa. Para, ello, distingue entre indicadores cuantitativos, cualitativos y agregados. Establece que los indicadores cuantitativos pueden tener su origen tanto el análisis de los resultados de una actividad interna de la entidad, como en fuentes externas. Para los indicadores cualitativos el punto de mira se pone en las aportaciones derivadas de las conversaciones, las encuestas y los focus group. Por último, el indicador agregado se logrará con preguntas, formuladas a los diferentes STAKEHOLDERS. El libro se cierra con un glosario de términos relacionados con el ámbito de la reputación y que recoge quince términos fundamentales que, a juicio de este profesor de Comunicación Institucional y Reputación Corporativa describen el proceso de su formación.

Corporate Social Responsibility (CSR) is considered a legitimizing activity for organizations and an essential value for reputation fundamentally in crises. Social networks, especially Twitter, are beneficial tools for CSR communication. This social network is considered the ideal tool for communication management during critical situations. Thus, the main objective of this research is to analyze how the most responsible companies in the Spanish energy sector communicate their CSR actions and policies during the pandemic on Twitter. Through the content analysis of 3,146 tweets published during 12 months, the study evaluates the activity, topics and communicative approach of CSR messages posted during the health crisis. Despite the pandemic situation, the results suggest that organizations have not significantly changed their roadmap in the communication of their CSR actions. [ABSTRACT FROM AUTHOR]

Copyright of TECHNO Review is the property of Eurasia Academic Publishing Group and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

A new concept has made its way into the external action of companies: corporate diplomacy, a resource of good practices that provides companies with proven formulas to navigate in a world of complex and changing scenarios. The study of historical precedents shows that corporate diplomacy is perfectly applicable to international corporate action. These techniques, based on the traditional principles of public diplomacy, will allow companies to develop actions that go beyond the purely commercial aspects to establish lasting human and economic links; strategies that humanize the business mission as an ideal procedure for the commercial expansion of our days. With this objective, the corporate diplomat must show certain technical knowledge, professional skills and human qualities to be able to exert influence, discover areas of cooperation in the target country and build the good reputation of their company, that is, all the areas in which corporate diplomacy is effective. This is the case of companies that have seen the profitability of business diplomacy reflected in management success and international recognition. [ABSTRACT FROM AUTHOR]

Facebook was involved in one of the most important scandals of recent years owing to its legal, political, social, and ethical implications. The Cambridge Analytica case, which has still been insufficiently addressed as an object of study in its full complexity, highlights the incalculable value of user data and the potential for their manipulation. This marked the beginning of the decline of Facebook's reputation owing to a combination of negative situations and that has continued since. This paper analyzes the case and its implications in terms of the concepts of reputation and crisis, highlighting the importance of a positive image and its impact on different stakeholders, and points to the rebranding as Meta as a false closure of a crisis of confidence that continues today. [ABSTRACT FROM AUTHOR]