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Considering that an eco-friendly image is an important factor that influences the purchase of eco-friendly products, and that demographic characteristics of consumers may affect this purchase behavior, the importance of examining how these characteristics influence repurchase intention of "green" products cannot be overstated. Therefore, the purpose of this study was to understand the structural relationship between a shop's "eco-friendly" image, consumers' demographic characteristics (gender, age, income, education), as well as customer satisfaction, customer trust, and repurchase intention. A total of 360 samples were analyzed using SPSS 25.0 and AMOS 22.0 statistical programs. The results of this study are as follows. First, it was found that the eco-friendly image had a positive effect on customer satisfaction and customer trust. Second, customer satisfaction was found to have a positive effect on customer trust. Third, customer satisfaction and customer trust had a positive effect on repurchase intention. Finally, this study confirmed the moderating effect of demographic characteristics on the relationship between customer satisfaction, customer trust, and repurchase intention. [ABSTRACT FROM AUTHOR]

This study investigates the relationship between customer participation, positive electronic word-of-mouth intention (peWOMi), online brand community (OBC) trust, and repurchase intention, especially the mediating effect of OBC trust and peWOMi in the relationship between customer participation and repurchase intention. Data were collected from a sample survey of 502 customers, which were analysed through Partial Least Squares – Structural Equation Modelling (PLS-SEM) and PLS-Predict. In PLS-SEM, data were evaluated for hypothesis testing. After hypothesis result was obtained, the PLS-SEM model was assessed for its predictive validity through PLS-Predict. The results show that customer participation positively affects online brand community trust and repurchase intention. In contrast, the direct relationship between customer participation and peWOMi is insignificant. In addition, OBC trust and peWOMi also mediate the relationship between customer participation and repurchase intention. This study shows the importance of customer participation and OBC trust and suggests practical insights for marketing professionals on interacting with and managing their online brand community. [ABSTRACT FROM AUTHOR]

This study investigates the evolving restaurant sector in Pakistan, highlighting the significant role of Platform Service Supply Chains (PSSC) facilitated by food ordering apps like Foodpanda. Understanding PSSC is essential for businesses to thrive in the digital age and effectively manage the dynamics of digital service delivery. Foodpanda exemplifies a complex multi-stakeholder ecosystem that involves intricate technology integration, logistics challenges, robust data management, and a continuous need for innovation in a competitive market. This research aims to identify the key factors driving customer satisfaction and repurchase intention in this dynamic environment, acknowledging the transformative impact on consumer behavior. It also examines how health consciousness and food safety concerns influence these relationships in Pakistan. The study employs an integrated model based on the Theory of Planned Behaviour (TPB) and the Unified Theory of Acceptance and Use of Technology (UTAUT), collecting data from a convenient sample of Foodpanda app users. Using structural equation modeling, the findings highlight critical determinants such as effort expectancy, perceived usefulness, information quality, perceived risk, social influence, and trust in shaping customer satisfaction. This satisfaction, in turn, positively affects repurchase intention. Importantly, the study reveals that health consciousness and food safety concerns negatively impact the positive relationship between customer satisfaction and repurchase intention. The paper contributes theoretically by exploring customer behavior intricacies within the PSSC framework and offers practical insights for researchers and professionals in the food app industry. However, it acknowledges limitations, such as the use of a convenient sample, and suggests avenues for further research in this growing field. [ABSTRACT FROM AUTHOR]

What satisfies food truck patrons? The current study attempted to answer this question by investigating the impacts of cognitive and affective image, perceived risk, and experiential value on customer satisfaction. Further, this paper looked to understand how satisfaction with food truck offerings translates into repurchase intention. To facilitate this research, a panel of Canadian and American food truck customers were surveyed. A total of 421 sample data were retained from online surveys and the relationships among the forementioned variables were analyzed through path analysis. The study findings indicate that a positive food truck image reduces customers' perceived risk of dining at a food truck and increases the value they believe they can obtain from the operation. Furthermore, finding that reduced perceived risk and positive image and value perceptions can result in increased customer satisfaction and, in turn, increased repurchase intention. Theoretical and practical implications are discussed. [ABSTRACT FROM AUTHOR]

This study aims to analyze the effect of perceived value and perceived price on repurchase intention through electronic word of mouth as a mediating variable for consumers of Solaria fast food restaurants in Sukabumi. The background of this study includes the rapid development of the culinary industry in Indonesia, especially fast food restaurants, as well as factors that influence consumer repurchase intentions. The research method used is a quantitative approach with a causal descriptive design. Data were collected through questionnaires distributed to 185 respondents of Solaria consumers in Sukabumi. The data analysis technique used was Structural Equation Modeling-Partial Least Square (SEM-PLS). The results showed that perceived value and perceived price have a positive and significant influence on repurchase intention. Electronic word of mouth was also shown to have a significant mediating influence between perceived value and price perception on repurchase intentions. This study concludes that to increase repurchase intentions, fast food restaurants such as Solaria need to increase perceived value and positive price perceptions in the eyes of consumers, and utilize electronic word of mouth as an effective marketing tool. [ABSTRACT FROM AUTHOR]

Environment, social, and governance (ESG) marketing activities are becoming increasingly crucial for business growth. This study surveys 322 participants in the US to determine the effects of consumer beliefs and attitudes toward travel agencies' ESG activities on consumer behavioral intentions. The moderating effects of tourism innovativeness and tourists' enjoyment are explored. The results reveal that environmental beliefs have a positive influence on attitudes toward ESG. Conversely, social and governance beliefs exhibit a positive impact solely on attitudes toward ESG advertisements, within the context of attitudes toward ESG in general. A positive attitude toward ESG advertising and branding activities influences the intention to repurchase. This study confirms that a positive attitude toward ESG branding activities has a positive effect on word of mouth. Tourist innovativeness plays a moderating role in the relationship between attitudes toward ESG advertising and word of mouth (WOM). [ABSTRACT FROM AUTHOR]

The intense competition amongst travel apps, regardless of their popularity, has made repurchase intention a critical financial challenge for travel providers. By combining the Stimulus-Organism-Response (S-O-R) framework and the New Economic Geography (NEG) theory, this research examined how city tier disparities influence the experiential features of travel apps and user repurchase intentions. Survey data was acquired from 739 travel app users in China. The findings indicate that a set of context-based experiential features significantly influences utilitarian and hedonic values, and consequently leading to a notable increase in repurchase intentions. In addition, the outcomes of a multigroup analysis revealed that China's users located in tier 1 city (i.e. Beijing) and tier 3 city (i.e. Kunming) had distinct effects on the hypothesised relationships. Theoretically, the research provides extensive implications to information systems and tourism literatures; whilst offering some actionable insights to travel practitioners. [ABSTRACT FROM AUTHOR]

Purpose: Social commerce (s-commerce) offers community-based platforms that facilitate customer-to-customer interactions and the development of customers' social shopping-based experience. While prior research has addressed the role of customer engagement (CE) in boosting s-commerce-based sales and performance, insight into the effect of s-commerce attributes on CE remains tenuous. Addressing this gap, this study examines the role of specific s-commerce attributes (i.e. community, collaboration, interactivity and social dynamics) on CE, which is, in turn, proposed to impact customers' repurchase- and electronic word of mouth (eWOM) intention. Design/methodology/approach: A web-based survey was deployed to target users of a popular s-commerce platform, Etsy.com. Partial least squares structural equation modeling (PLS-SEM) was, then, used to analyze the survey data collected from 390 users. Findings: The results reveal that the four examined attributes positively affect CE. The findings also demonstrate CE's positive effect on customers' repurchase- and eWOM intention. Originality/value: Though CE has been identified as a key s-commerce performance indicator, little remains known about the role of specific s-commerce attributes in driving CE, as, therefore, explored in this research. Specifically, the authors examine the role of s-commerce-based community, collaboration, interactivity and social dynamics on CE. Their analyses also corroborate that CE, in turn, drives customers' post-purchase (i.e. repurchase/eWOM) intention. Managerially, our findings can be used to develop more engaging s-commerce platforms. [ABSTRACT FROM AUTHOR]

Funny's Kitchen is one of the tenants of Foodcourt E at X University. Internal improvements were carried out based on research on students as the main consumers of Funny's Kitchen. The results of Multiple Linear Regression processing from 99 students' data show that the freshness of the food, the suitability of the price to the quality of the food provided, and the correct temperature of the food provided have a significant effect on students' interest in repurchasing at Funny's Kitchen. It is proposed that Funny's Kitchen use a microwave to speed up the process of heating food, maintain the taste of the food, employ employees who can help with the process of preparing and serving food, and adjust prices to the quality of the food provided. In this PKM, training was carried out to calculate the cost of production and it was discovered that Funny's Kitchen could still increase the quantity of its food portions. It is hoped that through the improvements made, student interest in buying back traditional food at Funny's Kitchen can increase.

The study entitled The Influence of Experiential Marketing and Service Quality on Repurchase Interest is a study of how much influence experiential marketing is carried out by entertainment venue managers and the quality of service carried out to support increased visitors as an impact of repurchase interest carried out by visitors. This study uses a descriptive and verification research design, with a quantitative research method. Descriptive testing in this study is done by using continuous line analysis and its verification analysis using path analysis. The results of the analysis show that experiential marketing carried out by managers is included in the good category, this is supported by the quality of service provided by managers according to respondents' responses is good. Based on the analysis carried out, shows that the relationship between the variables studied has a positive relationship, and experiential marketing and service quality both simultaneously and partially have a significant effect on consumer repurchase interest. Of the two variables studied, experiential marketing has a greater influence than service quality on the repurchase interest of visitors to Jans Park Jatinangor.

The phenomena of online purchasing caused a rise in spending behavior. It was aided by the advancement of information technology, particularly the Internet. Electronic commerce creates an opportunity for numerous enterprises and consumers to respond by repurchasing products. An easy approach to get to the product, psychologically to follow the trend value, and a lower price from e-commerce would encourage customers to spend money to repurchase their favorite things. Based on that explanation, this research investigates the factors that drive the repurchase intention of online shoppers. The factors consist of electronic word of mouth (e-WOM), perceived convenience, and perceived value. The research’s sample was 188 respondents spreading online questionnaires in Indonesia. The findings reveal that perceived convenience and perceived value significantly affect the repurchase intention, yet electronic word of mouth (e-WOM) does not significantly affect the repurchase intention. In addition, perceived convenience significantly affects the perceived value, and the perceived value affects the electronic word of mouth significantly. The results emphasized the elements of spending behavior and would suggest the quality of the online platform should pay attention to it. So, the marketers will be able to make a reliable marketing approach to conduct the online business with compulsive buying by online shoppers.

Service quality and customers' repurchase intention are essential in the restaurants' successful operation. Thus, this measured the service quality of a local restaurant in a highly urbanized city in Central Philippines in responsive/assurance, empathy/equity, reliability, and tangibility relative to the types of services. Likewise, it determined their repurchase intention in customer satisfaction, customer trust, commitment, and perceived value. Using the descriptive design, this was responded by conveniently sampled 157 customers aged 18 years old and above who had actual dining experience in the restaurant from August to October 2023. It employed the adopted service quality instrument and validated and reliability-tested repurchase intention questionnaire. The data were analyzed using mean and standard deviation. Also, this adhered to the Philippine Health Research Ethics Board (PHREB) guidelines. Generally, most were dine-in customers. They rated the quality of service higher than buffet and catering customers. Moreover, empathy, reliability, and tangibility were very high across customer types. Meanwhile, high customer satisfaction and repurchase intentions were evident among dine-in customers. With this, their exceptional dine-in experience highlights the importance of maintaining high standards in the restaurant's service quality. Hence, consistent service quality and customer-centric approaches are crucially recommended in enhancing customer satisfaction, loyalty, and repurchase intentions across all service types. [ABSTRACT FROM AUTHOR]

Purchasing decisions because many factors can influence how buyers act towards products or services. When buyers want to buy something, they have to go through several stages. The initial stage is problem recognition, where they know what they need. Once they know what they need, they will be encouraged to seek additional information to meet their needs. Each person has unique characteristics. There are different cultures, ages, educations, jobs, activities, and hobbies. Producers must be able to steal the attention of various consumers so that the goods they sell are purchased. Marketers must understand consumer behavior, actions and ways of thinking so they can create effective marketing strategies. Consumers will respond to marketers' actions if they have the right strategy. The ability to compete increases when marketers take over the study of consumer behavior. There are several components that influence repurchase intentions, namely 1. Consumer satisfaction: if customers are satisfied with the services provided, the company will become better in the eyes of customers, reduce purchasing costs, reduce failure costs, increase profits, and reduce trial and error purchases. so customers will prefer to buy again. 2. Brand preferences: brands are constituents of differentiation attributes that influence customers' perceptions of what they buy. [ABSTRACT FROM AUTHOR]

In Indonesia, internet usage has created substantial growth potential for ecommerce, particularly among millennials, who dominate as the primary users of e-commerce platforms. However, consumer behavior in purchasing electronic products online remains complex and challenging. This study aimed to examines the factors influencing millennials' intention to repurchase electronic products on Tokopedia. Involving 398 respondents' millennial consumers. Data were collected through an online questionnaire. The Unified Theory of Acceptance and Use of Technology (UTAUT2) was applied to examines the effects of performance expectancy, effort expectancy, hedonic motivation, habit, facilitating conditions, price value, social influence, and with additional variable trust on variable independent, intervening (satisfaction), and dependent (repurchase intention) variables. Data analysis was conducted using PLS-SEM. The findings show that performance expectancy, effort expectancy, hedonic motivation, habit, facilitating conditions, and social influence positively and significantly influence customer satisfaction, while price value and trust do not show significant influence. Customer satisfaction also mediates the relationship between several of these variables and repurchase intention. This study provides practical implications for e-commerce platform managers, such as enhancing platform performance, developing features that trigger positive emotional experiences, utilizing customer behavior data, and strengthening technical support and social elements in marketing strategies. [ABSTRACT FROM AUTHOR]

This study aims to analyze and prove the influence of Self-Concept, Copywriting, Sales Promotion on Impulse Buying both partially and simultaneously, as well as the influence of Self-Concept, Copywriting, Sales Promotion, Impulse Buying on Repurchase Intention both partially and simultaneously. The research method used in this study is a descriptive survey method and an explanatory survey with a sample size of 394 respondents, and the data analysis method used is SEM (Structural Equation Modelling). Based on the results of the study, the following findings were obtained, namely Self-Concept has a positive and significant effect on Impulse Buying. Copywriting has a positive and significant effect on Impulse Buying. Sales Promotion has a positive and significant effect on Impulse Buying. Self-Concept, Copywriting and Sales Promotion together have a positive and significant effect on Impulse Buying with a contribution of 85%. However, when viewed partially, selfcocept has a dominant influence on Impulse Buying. Self-Concept has a positive but not significant effect on Repurchase Intention, Impulse Buying has a positive and significant effect on Repurchase Intention, Sales Promotion has a positive and significant effect on Repurchase Intention, Impulse Buying has a positive and significant effect on Repurchase Intention. Self-Concept, Copywriting, Sales Promotion and Impulse Buying together have a positive and significant effect on Repurchase Intention with a contribution of 80%. However, when viewed partially, Sales Promotion most dominantly affects Repurchase Intention. Also for Self-Concept, Copywriting and Sales Promotion, Impulse Buying has a role as partial mediating to Repurchase Intention. This research found and proved that to increase Impulse Buying and Repurchase Intention, it is necessary to create advertisements that can affect the Self-Concept of generation Z and also improve Sales Promotion programs. [ABSTRACT FROM AUTHOR]

The era of digitalization has brought significant changes to market dynamics, with consumers shifting towards edible consumer goods, especially healthier foods. In Indonesia, the FMCG (Fast Moving Consumer Goods) industry is experiencing rapid growth, driven by increasing consumer purchasing power, a large and diverse population, low product penetration, and rising health awareness. Cashew nuts have become one of the promising FMCG products due to their diverse nutritional value and benefits. Renjana Cashew was established as part of an entrepreneurship program at Ciputra University since 2021. Renjana products are roasted protein cashew nut snacks from Surabaya, featuring large-sized nuts, a crunchy texture, and unique flavors, making them suitable for everyday activities. This study aims to determine the effect of product quality, event marketing, and word of mouth on repurchase intention mediated by purchase decision. The research method used is quantitative descriptive confirmatory, with probability sampling technique using a simple random sampling approach. The sample size of this study is 318 respondents, who are customers of Renjana Cashew and have previously purchased the products. Data collection techniques involve using questionnaires and analysis with PLS-SEM. The results of the study indicate that product quality, event marketing, and word of mouth have a positive and significant effect on repurchase intention through purchase decision. [ABSTRACT FROM AUTHOR]

Copyright of Journal of Selcuk University Social Sciences Institute / Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi is the property of Journal of Selcuk University Social Sciences Institute and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The local traditions, including arts and crafts, are considered as the important things by which the tourism industry can be attracted by a particular country. The souvenirs are the best tool to tell friends or family about your concern towards them during traveling. Chinese ceramics are considered classic souvenirs to purchase while traveling because the ceramic products have been utilized by the residents for many years. Chinese people have a very significant and firm attachment to their native products they call them souvenirs. The purchase of souvenirs is an integral part of a country's tourism sector. Therefore, this conceptual paper explores the role of souvenir image, and place identity in boosting the re-purchase intentions of Chinese tourism industry employees for souvenir products. The researcher has reviewed the existing literature to propose a framework to investigate the determinants of the re-purchase intentions for souvenir products. Thus, the study contributed to the existing body of literature on the determinants of repurchase intentions. The proposed research framework has made a significant addition to the literature. [ABSTRACT FROM AUTHOR]

This study explores the impact of social media marketing activities and ESG green brand involvement on the repurchase intention of green products among members of Taiwan's green product social media groups. Using the Theory of Reasoned Action, the study employs a quantitative approach, collecting data through an online survey from 438 valid responses. Structural equation modeling (SEM) was applied to analyze the relationships between social media marketing activities (independent variable), green values, environmental concerns, brand image, and brand involvement (mediating variables), and repurchase intention (dependent variable). The findings reveal that social media marketing activities significantly enhance green values, environmental concerns, and brand image, which positively influence brand involvement. Brand involvement significantly mediates the relationship between green values, environmental concerns, brand image, and repurchase intention. This confirms that effective social media marketing can strengthen consumer loyalty and repurchase intentions for green products. The study suggests that companies should integrate green values, environmental concerns, and brand image into their social media marketing strategies to enhance consumer engagement and repurchase intentions. Leveraging social media influencers and interactive content can effectively promote green products and foster a culture of sustainability, creating a win–win situation for companies, consumers, and the environment. This research contributes to the literature by highlighting the mediating roles of green values, environmental concerns, and brand involvement in social media marketing for green products. It provides practical insights for companies aiming to enhance green product repurchase intentions through targeted social media strategies and ESG initiatives, illustrating the strategic use of social media marketing to boost consumer loyalty and sustainable consumption. [ABSTRACT FROM AUTHOR]

The surge in digital platforms has revolutionized how consumers purchase, favoring online shopping. Despite its popularity, customer loyalty in this sphere requires enhancement. Companies are striving to augment loyalty and repurchase intention among consumers. However, the factors driving repurchase intention through shopping well-being in the online context, particularly in Vietnam, remain incompletely understood. This study examines shopping value components, including utilitarian and hedonic values, while exploring their relationships with customer trust and impulsive buying, influencing repurchase intention through customer's shopping well-being on digital platforms. Employing a mixed-method approach, the study conducts qualitative interviews with online shoppers, marketers, and researchers to refine assessment scales for the Vietnamese context. A quantitative survey will gather data and use Covariance-based Structural Equation Modeling (CB-SEM) to test proposed hypotheses. In addition, the PRISMA model is applied in the systematic evaluation of literature reviews. This research offers a theoretical model for understanding consumer behavior in the Vietnamese online shopping landscape. Additionally, it furnishes valuable insights for digital platform sellers aiming to improve customers' repurchase intention by refining the shopping experience and well-being. [ABSTRACT FROM AUTHOR]

The use of the internet has transformed individual shopping behaviors, shifting from traditional shopping patterns or visiting physical stores to shopping through online platforms or e-commerce. This behavioral change has undeniably had a significant impact on the retail industry and consumers at large. With the increasing number of e-commerce users, especially in the C2C (consumer to consumer) sector, market competition is becoming more intense. This study focuses on analyzing certain factors such as website appearance, ease of use, free shipping policy, return policy, POD mode of payment, and security that can influence customer trust and its impact on repurchase intention. Data collection was conducted through the distribution of online questionnaires in the Jabodetabek area to customers who had made online purchases in the last three months, using a purposive sampling method with a total of 228 respondents. The research method analysis used the PLS-SEM method. The results of this study indicate that website appearance, free shipping policy, return policy, and security have a positive and significant effect on trust. Meanwhile, ease of use and POD mode of payment have a positive but not significant effect on trust. Furthermore, trust has a positive and significant impact on repurchase intention. This study plays a role for C2C e-commerce management in increasing consumer trust, especially among the millennial generation, and its impact on repurchase intention. [ABSTRACT FROM AUTHOR]

The objective of this study is to investigate the impact of social media and brand image on repurchase intention, while also examining the role of customer satisfaction as a mediating variable among consumers of Roman ceramic tiles brand in Jakarta. This research was conducted using online and offline methods to 134 respondents with the criteria of being or having been a Roman brand ceramic tile consumer in Jakarta. This study uses a quantitative approach using structural equation models and is processed using AMOS 24 software. The results also show that social media and brand image have a positive and significant effect on repurchase intention mediated by customer satisfaction. Based on the results of the study, it can be concluded that both independent variables and mediating variables can maximally increase consumer repurchase intention for Roman brand ceramic tile consumers in Jakarta. The limitation of this research is that the survey was conducted on Roman ceramic tile consumers in Jakarta and the survey period was only carried out for one month, and the respondents in this study were only consumers who live in the Jakarta area. This study seeks to understand the effect of social media and brand image on repurchase intention mediated by customer satisfaction. The results of this study are expected to provide insight for marketers and manufacturers in designing social media strategies and brand image to increase repurchase intention. [ABSTRACT FROM AUTHOR]

Research on students as consumers has garnered significant attention from researchers. This interest stems from the growing budgets allocated to students by both government and private families. Consequently, students engage in purchasing products and services from retailers both large and small (SMEs). To attract, satisfy and retain student customers, retailers must explore effective strategies. Hedonic values play a crucial role in retail marketing, especially when targeting students. This study aimed to assess the impact of perceived hedonic values on students' satisfaction and repurchase intentions. Additionally, it investigated whether student satisfaction mediates the relationship between hedonic values an repurchase intentions. The survey was conducted among TVET college students in Lephalale, South Africa (SA). The findings could not exclusively confirm the effect of perceived hedonic values on students' satisfaction and repurchase intentions. Similarly, the findings could not confirm the mediation effect of students' satisfaction on the link between perceived hedonic values and repurchase intentions. The results are useful to SME retailers targeting student clientele. [ABSTRACT FROM AUTHOR]

Copyright of Environmental & Social Management Journal / Revista de Gestão Social e Ambiental is the property of Environmental & Social Management Journal and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

As a fledgling marketing strategy that allows consumers to shop and enjoy a random experience at the same time, probabilistic selling has attracted much attention. It can tap into consumers' buying potential and swiftly increase product sales, which is favorable for merchants, particularly in e-commerce. However, little empirical research has looked at consumers' repurchase intentions of probabilistic goods in the context of e-commerce, as well as the underlying mechanism of this marketing strategy. This paper builds on expectation confirmation theory (ECT) to examine the impact of probabilistic goods characteristics (aesthetics and scarcity) and probabilistic selling characteristics (randomness and autonomy) on consumers' repurchase intention. The model was empirically tested through a survey of 182 online consumers. Interestingly, the results reveal that product characteristics plays a more significant role than selling characteristics, and it can positively enhance consumers' two types of repurchase intention (old series repurchase intention and new series repurchase intention) through the mediation mechanism of perceived value and confirmation. This paper empirically examined the consumer's repurchase intention for online probabilistic goods and has practical implications for online retailers. [ABSTRACT FROM AUTHOR]

Although mobile shopping is a new norm after the pandemic, its proliferation is still not very mature in developing nations. Drawing on the Unified Theory of Acceptance and Use of Technology (UTAUT) model, this research employs the SEM technique to examine the effect of mobile shopping frequency and repurchase intent among 198 young mobile shopping consumers in Pakistan. Our findings suggest that purchase frequency is a key variable in consumer behavior and plays a significant role in building mobile shopping repurchase intentions. Findings further suggest that effort expectancy, unlike the performance expectancy, also strongly affects the relationship between purchase frequency and repurchase intention as an intervening mechanism, while a strong interaction effect from the social influence is also noted. This research offers insightful implications for researchers and marketers in the realm of e-commerce and mobile shopping domains. [ABSTRACT FROM AUTHOR]

In the dynamic and competitive landscape of e-commerce, businesses must continuously update and implement appropriate features on their websites and portals. To attract and retain online customers, companies have employed various factors such as credibility, trust, gamification, and website usability. This study aims to investigate the impact of these factors on the repurchase intention of Digikala customers. To this end, the opinions of 243 Digikala website users who have made at least one online purchase from the company were collected using paper and electronic questionnaires based on standardized questionnaires. Employing structural equation modeling, the data was analyzed with non-parametric methods using SPSS and Smart-PLS0.3 software. The results indicate that, contrary to previous research, perceived ease of use and gamification did not have a significant positive impact on customer use of the Digikala website and their repurchase intention. Therefore, it seems that Digikala should first focus on its website's background and infrastructure, while simultaneously strengthening and implementing gamification dimensions in accordance with user preferences. [ABSTRACT FROM AUTHOR]

The purpose of this study was to determine how brand image, word-of-mouth, and price perception affected consumers' intentions to repurchase Vaseline body lotion at Mellebee Beauty in Jombang City. In this study, quantitative research methodologies were applied. In order to collect data, 84 participants were given questionnaires utilizing purposive sampling approaches combined with non-probability selection methods. After that, the data was examined using partial least square (PLS SEM) software and variance-based structural equation modeling (SEM), sometimes known as substitute SEM methods. The study's findings indicate that Mellebee Beauty customers are inclined to repurchase Vaseline body lotion. Word-of-mouth, price perception, and brand image all have a favorable and significant impact on Be Leora Jombang. [ABSTRACT FROM AUTHOR]

To explore the relationship between consumer expectation and repurchase intention, four variables that may affect repurchase intention, including price discount, waiting time, brand image and clothing product design were proposed. Clothing quality perception and value perception were considered as intermediary variables, and a theoretical model was constructed. Empirical analysis was conducted by using regression analysis, structural equation model, and Bootstrap test. The results show that price discount, waiting time, brand image and clothing product design have positive influence on repurchase intention. The clothing quality perception and clothing value perception play an intermediary role between consumer expectation difference and repurchase intention. The results provide a theoretical reference for clothing brand to improve positive expectations of consumers. [ABSTRACT FROM AUTHOR]

One place that has been impacted by the phenomena of Mixue's rising popularity in Indonesia is Denpasar City, Bali. By 2023, Denpasar will already have fifty-eight percent of Bali's outlets. Conversely, Mixue's income is more likely to decrease. This study aims to investigate the role that satisfaction plays as a mediator between Mixue consumers' tendency to repurchase in Denpasar and their sense of experience and danger. This research is classified as associative quantitative research. The group under research consisted of consumers of Boba Mixue drinks in Denpasar City. The sample size was 158 respondents overall, and the method used was purposeful sampling. Data collection and surveying were done using a study instrument that resembled a questionnaire. In this work, the analytical approach used was PLS-based SEM analysis. The results showed that every variable had a significant effect. In the Denpasar region, satisfaction has a somewhat moderating role in resolving the impact of customer experience and risk perception on the desire to buy Boba Mixue beverages. [ABSTRACT FROM AUTHOR]

This research aimed to study factors influencing buyers repurchase intentions in the e-commerce marketplace in Thailand. The samples were 400 post-purchase customers of OTOP products on the public e-commerce marketplace in Thailand. The instrument used for data collection was a questionnaire. Data analysis statistics were frequency, percentage, mean, standard deviation, and multiple regression. The results revealed that of the marketing mix factors; promotion had the highest level of opinion (=3.58), followed by place (=3.57) product (=3.52) and price factor (=3.52). For the service quality factor, it was found that the fulfillment factor (=3.57) was the highest, followed by efficiency (=3.56), reliability (=3.55), and privacy (=3.53). The results of the hypothesis testing found. - 1) marketing mix consisted of product, place, promotion influencing buyer’s satisfaction, 2) efficiency, reliability, privacy dimensions of service quality influenced buyer’s satisfaction, 3) buyer’s satisfaction influencing buyer’s repurchase intention. The research findings are useful for the Thai e- commerce market to design marketing mix strategies and service quality factors according to consumer needs and create competitive advantages for OTOP products in the future

A new era of banking in Indonesia has arrived with digital transformation in the banking sector. Digital banks are the main choice of young people, especially millennials and Generation Z. How to choose the ideal digital bank? This research tries to answer the question by understanding the role of customer engagement on repurchase intention. The author connects digital bank applications with customer satisfaction and customers will be committed to attaching themselves to the selected digital bank application. The author uses structural equation modeling (SEM) to test the research model with a sample of millennial and Generation Z customers (n = 200). The study results show a significant positive influence of customer satisfaction on customer engagement and repurchase intention of this generation of customers. These findings can provide input for application development and marketing strategies that suit customers, especially millennials and Z generations. Other digital application companies in Indonesia can conclude what the expectations of millennial and Generation Z customers are. To the author's knowledge, there have not been many articles discussing digital banks, the relationship between application use which is an antecedent effect on customer satisfaction, and the effect of customer engagement on repurchase intention in Indonesia.

The rapid growth of live streaming e-commerce is hindered by its high rate of product returns, which poses a challenge to its long-term sustainability. Specifically, clothes shoppers account for 30% of all sales made during live broadcasts. This study aims to evaluate the impact of live streaming e-commerce on repurchase intention in the sports brand industry in China. The paper used quantitative research methods with 398 data collected from consumers of sports brands who were willing to provide information regarding their shopping experience on the live streaming platform. 224 respondents were females (56.3%), and 174 were males (43.7%). The study adopted a questionnaire to collect the data. Partial least squares-structural equation modeling was used to test the correlation between the variables. The results revealed direct and positive effect of consumer trust (β = 0.397, p = 0.000) and perceived value (β = 0.215, p = 0.001) on repurchase intention in live streaming e-commerce. The findings also indicated that both consumer trust and perceived value play a mediating role. In addition, the results supported the assumption that the characteristics of live streamers (β = 0.389, p = 0.000) have a positive impact on consumer trust, and customer-to-customer interaction (β = 0.678, p = 0.000) has a significant impact on perceived value. Finally, sports brands are advised to optimize live streaming platforms to better meet consumers’ needs. Acknowledgment The authors acknowledge Universiti Utara Malaysia (UUM) that supported this study.