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2 results on '"Remetei, Dominik"'

1. Návrhy na zlepšení user experience webové prezentace města Brna - GOtoBRNO.cz

Author

Remetei, Dominik

Subjects
user experience, webdesign, eye tracking, destinace, optimalizace webu
Abstract

Bachelor thesis is focused on testing user experience of official tourism webpage for Brno - GOtoBRNO.cz. The thesis includes introduction to user experience, web design and web optimization and eye tracking a destination marketing. Significant part of the thesis is a research using the eye tracking technology. Scenario of the conducted research was assembled on the basis of consultations with the team members of the eye tracking lab of Mendel University in Brno, creators and administrators of the web (employees of TIC Brno), personal consideration and knowledge obtained from the relevant literature. All acquired data and conclusions made on the basis of the results should be understood as recommendations and its possible use I leave to the reader.

Published
2015

2. The Optimalization of Product Photography in E-grocery.

Author

Potůčková, Anna, Souček, Martin, Fiala, Jan, Havlíčková, Anna, Remetei, Dominik, and Slováčková, Tereza

Subjects
ONLINE shopping, EYE tracking, BIOLOGICAL products, CONSUMER behavior research, GROCERIES
Abstract

The goal of this article is to reveal the ideal representation of a product in an e-shop with bio foodstuffs, with emphasis on the attributes of size, colour and the execution of product representation. To achieve the goal of this article, a research utilizing an eye-tracking device SEMI-RED 250 was used together with an in-depth interview. Concerning the attribute of size, it is important to mention that a larger depiction of a product does attract more attention, but such a product does not have to give the impression of a bio product. Also, the way in which the product is displayed should also be taken into account, since a product set into context, or a product supplemented with a unique feature, draws attention better. The colour plays an important role in bio foodstuffs representation in e-grocery as well, since some colours are better for representation than others. The research was realized in the spring 2015 in the eye-tracking laboratory of Mendel University in Brno, and its conclusions are a part of the IGA project, which deals with the shopping behaviour of consumers on the market or regional and bio foodstuffs. [ABSTRACT FROM AUTHOR]

Published
2015

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