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The intention to do MCU is a behavior after the patient has evaluated the quality of service, customer value, and patient satisfaction offered by health facilities. Low intention to perform MCU leads to a decrease in the number of patient visits in MCU units and leads to hospital losses. Data shows that the number of MCU patient visits in 2022 has decreased by 29.35% compared to 2021. Objective: To analyze the influence of service quality and customer perceived value on the intention to do MCU mediated by patient satisfaction. Methods: This study is a quantitative research and data collection using questionnaires. The number of samples was 135 respondents. This study uses the SEM method with the LISREL application for data analysis and SPSS for validity and reliability pretest tests. Results: Service quality has a positive and significant effect on customer perceived value. Service quality and customer perceived value have a positive and significant effect on patient satisfaction. Service quality, customer perceived value, and patient satisfaction have a positive and significant effect on the intention to do MCU. Service quality and customer perceived value have a positive and significant effect on the intention to do MCU mediated by patient satisfaction. Implications: This study has positive implications in helping hospital quality evaluation and marketing with the active role of the quality management system and hospital marketing system. Suggestion: The importance of socializing, monitoring and evaluating SOPs and MCU service flows. [ABSTRACT FROM AUTHOR]

The health budget over the past five years has experienced a significant increase in 2020, a budget of 119.9 trillion (T) increased to 124.4 trillion (T) in 2021, 134.8 trillion (T) in 2022, and 172.5 trillion (T) in 2023. In 2024, this budget is projected at 186.4 trillion (T), or 5.6% of the state budget. This budget increased by 8.1% or 13.9 trillion compared to 2023. Of the total state budget for the Ministry of Health of 186.4 trillion, it is projected that the distribution will flow to Rp2,537,921,988,000.00 for Vertical Hospitals (RS) and Rp2,021,730,483,000.00 for Regional General Hospitals. The purpose of this research is to see how much potential this business has for the Jakarta and Banten areas. This method uses a working framework for this business plan, which consists of marketing objectives, marketing strategy, mix management, sales volume and company revenue plan. The results of this study are goals and objectives in the pende, long-term and long-term which are the benchmarks for the study in achieving the targets in each division. The conclusion of this study explains how the company achieves the predetermined targets by using methods in marketing planning by using the maximum number of sales and budget. This research explains that the method or way of achieving the company's target needs continuity between each division. [ABSTRACT FROM AUTHOR]

Businesses that run in recycling industries are one of the trends that are now in demand by many parties and supported by both national and international governments, but in the practice of these business activities there are many components that must be considered, especially if an entity is in the business to business sector. PT Recycled Paper Hub came as an competitive alternative that offers products in the form of recycled paper materials with low impurity levels which will later be used by companies to be processed again into many forms including packaging. By analyzing and implementing a marketing mix approach in accordance with the vision and mission, analysis data obtained from research on internal and external strengths that are quantitative and qualitative, the data obtained reflects business activities in order to achieve business excellence. In this study, the marketing mix carried by PT Recycled Paper Hub is Direct Marketing NICE. [ABSTRACT FROM AUTHOR]

This paper aims to explore PT. Recycled Paper Hub's response to the increasing demand for recycled paper within the context of sustainable production management and supply chain management, with a focus on the B2B industry. The study encompasses an analysis of the company's practices in managing relationships with suppliers of recycled paper, enhancing operational efficiency, and mitigating environmental impacts from its operations. PT. Recycled Paper Hub, a B2B company specializing in processing recycled paper into bales, faces rising demand for its products. This article presents research findings on how the company addresses the growing market demand through the utilization of advanced production technology and the application of lean manufacturing methods to minimize waste. Furthermore, the research evaluates how PT. Recycled Paper Hub manages relationships with suppliers of recycled paper to ensure stable and high-quality supply. Strategic partnerships with suppliers of recycled paper are identified as key success factors in meeting increasing demand. The research findings indicate that the increased demand for bales of recycled paper not only reduces waste and emissions but also reinforces PT. Recycled Paper Hub's commitment to sustainability. These findings offer valuable insights for the paper industry and other companies seeking to adopt more sustainable business models. [ABSTRACT FROM AUTHOR]

Bina Insani University is one of the leading private universities in Indonesia. The development of Bina Insani University's business project on the Cikarang campus requires a large investment, both in terms of financial and human resources. Therefore, careful strategic planning is needed to ensure the success of the business development. The purpose of this study is to examine the strategic planning and human capital plan in the business development project of Bina Insani University on the Cikarang campus. This research uses qualitative research methods. Data collection techniques in this study used literature studies and observation. The data that has been collected is then analyzed thematically. The results showed that the strategic planning and human capital plan in Bina Insani University's business development project at the Cikarang campus had been carried out carefully. Strategic planning is done by establishing the long-term, input stage, the matching stage, the decision stage, the business level, and the lean business canvas model. The human capital plan is done with the stages of goals and objectives, corporate culture and values, organizational structure, human capital planning, and Human Resources Cost Projections. [ABSTRACT FROM AUTHOR]

Bina Insani University's business development on the Cikarang campus will require good operations to run according to plan. Therefore, operational plan analysis is needed in the Bina Insani University business development project on the Cikarang campus. The aim of this research is to analyze the operational plan in the Bina Insani University business development project on the Cikarang campus. This study used qualitative research methods. Data collection techniques in this research used literature study and observation. The data that has been collected is then analyzed thematically. The research results show that the operational plan for the Bina Insani University business development project on the Cikarang campus has been well prepared. This operational planning is carried out through several stages including the physical construction of Bina Insani University campus buildings, Cikarang Campus, implementation of learning operations, service design and operational delivery. [ABSTRACT FROM AUTHOR]

The unemployment rate of graduates of the Diploma Three and Bachelor Programs is still very high, this happens because the competencies possessed by graduates do not match the qualifications requested by the company and there is also a decrease in the number of vacancies because they are still in the economic recovery period after the Covid 19 pandemic, so there is an imbalance between the number of vacancies and the number of job seekers and in the end the competition for jobs becomes tighter. This makes an opportunity for universities to build and develop a university whose graduates are able to compete in the world of work to meet customer needs and qualifications. One of them is Bina Insani University Bekasi which has the advantage of equipping graduates with competencies based on main hard skills, additional hard skills and soft skill competencies. to achieve its goals, business planning is carried out to improve the quality of its graduates, and to manage the variability of external factors, a thorough risk analysis is needed. This research uses qualitative research methods. The data collection technique in this research uses the literature study method. The data that has been collected is then analyzed in three stages, namely data reduction, data presentation and conclusion drawing. The results showed that external factors can be analyzed using Porter's analysis and PETS analysis which then to deal with the variability of external factor threats in business planning projects, can be done by identifying risks, analyzing risks, evaluating risks, handling risks, communicating and consulting, monitoring and reviewing, finally recording and reporting risks. So that with a wellmanaged risk management function in each work unit, it is hoped that Bina Insani University Cikarang Campus can support the implementation of Good Corporate Governance in the company as a whole. [ABSTRACT FROM AUTHOR]

Bina Insani University Cikarang has a goal as a university that always upholds the tri-dharma of higher education, which always provides the best in the academic and non-academic fields accompanied by adequate facilities and resources to be able to produce graduates who are ready to work and according to the needs of DUDI (Business World and Industrial World). In achieving its goals, Bina Insani University conducts business development planning, including strategic and financial planning. This research uses qualitative research methods. The data collection technique in this study uses the literature study method. The data that has been collected is then analyzed in three stages, namely data reduction, data presentation, and conclusion drawing. Analyzing strategic planning can be done with the following steps: establish Long-Term objectives, the input stage, the matching stage, the decision stage, business level strategy, and learn the business canvas model. At the same time, financial planning involves 5 main pillars: financial target objectives, financial planning elements, financial projections, investment feasibility analysis, and financial performance analysis. [ABSTRACT FROM AUTHOR]

Copyright of Riwayat: Educational Journal of History & Humanities is the property of Riwayat: Educational Journal of History & Humanities and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Riwayat: Educational Journal of History & Humanities is the property of Riwayat: Educational Journal of History & Humanities and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Journal of Application Business & Management / Jurnal Aplikasi Bisnis dan Manajemen is the property of IPB University and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Quality health services are the main focus in meeting the needs of the community. Therefore, hospitals as one of the health service providers must continue to develop the services provided in order to meet the needs and expectations of patients. This study aims to analyze internal factors in the development of health services at Bungur Medika Hospital. This study uses qualitative analysis methods, namely analysis carried out on data, written descriptions, and verbal descriptions then connected with data, written descriptions, and other verbal descriptions. The study was conducted through primary and secondary data collection, namely interviews with hospitals and review of related documents. The results showed that internal factors that need to be considered in the development of health services at Bungur Medika Hospital are the quality of medical and non-medical personnel, available facilities and technology, hospital management, and the availability of necessary resources. Bungur Medika Hospital runs a business that focuses on health services that serve hospital patients has a very important role because it is one of the success factors in running a hospital business. [ABSTRACT FROM AUTHOR]

People's need for health is very important to support activities and improve their performance. Obtaining quality and cheap health services is a priority of patient wants and needs. The lack of private hospitals in the Central Jakarta area that collaborate with BPJS Kesehatan and the demands of private hospitals to provide quality health services are challenges to build new hospitals in Central Jakarta. For this reason, Bungur Medika Hospital can be a solution to answer these demands. This journal aims to provide business considerations for Human Capital Plan in providing support to maintain the quality of health services through the formation of corporate culture, organizational structure, recruitment, employee performance appraisal, and employee training and development. [ABSTRACT FROM AUTHOR]

The assessment of Bungur Medika Hospital's business model is carried out using the Value Proposition Canvas, which includes two main perspectives, namely Value Proposition and Customer Segments. Based on Value Proposition analysis, Bungur Medika Hospital offers competitive value in the form of high quality medical services, modern facilities, and comfort for patients. However, this study focuses on patient-related hospital services that are expected to be fulfilled is to get quality health services for BPJS Kesehatan participants in health service facilities ranging from First Level Health Facilities (FKTP) to Advanced Health Facilities (FKTL) with electronic system interoperability. So this study aims to find out the profile of Bungur Medika Hospital related to BPJS services. The method used is qualitative analysis, which is an analysis carried out on data, written descriptions, and verbal descriptions. The results showed that the priority of patient wants and needs that are expected to be met is to get quality health services for BPJS Kesehatan participants in health service facilities ranging from First Level Health Facilities (FKTP) to Advanced Health Facilities (FKTL) with electronic system interoperability. [ABSTRACT FROM AUTHOR]

Research Aims: The research objective was to determine customer brand engagement (CBE) drivers, which directly or indirectly generate word of mouth (WOM) on Instagram through trust, commitment, customer satisfaction, and loyalty. Design/methodology/approach: This research was conducted in Indonesia with 213 respondents who are active on Instagram accounts, have an age range between 20 and 60 years, and have an attachment to products from middle to upper-class brands in Indonesia. This quantitative research uses the Structural Equation Model (SEM) method. Research Findings: The results show that customer involvement and flow experience are the main drivers of CBE, which then directly generate WOM, customer trust, and customer commitment. CBE also indirectly forms WOM through trust and commitment. Theoretical Contribution/Originality: This study can explain the importance of customer involvement and experience in forming CBE to gain loyalty and word of mouth through Instagram in Indonesia. Practitioner/Policy Implication: The managerial implication of the research is about brand-building strategies, forming satisfaction, trust, and commitment to brand loyalty in the short and long term through disseminating information on social media such as Instagram. Research limitation/Implications: This study has limitations; first, the research data only relies on one social networking site (Instagram) in Indonesia to test hypotheses. Second, the survey was about middle-class and above-class product brands. Third, in this case, it has yet to discuss demographics about age. [ABSTRACT FROM AUTHOR]