49 results on '"Raggio, Randle D."'
Search Results
2. Emergent market innovation: A longitudinal study of technology-driven capability development and institutional work
3. Disentangling the meanings of brand authenticity: The entity-referent correspondence framework of authenticity
4. Disentangling the Meanings of Brand Authenticity: An Abstract
5. Disentangling the Meanings of Brand Authenticity: An Abstract
6. Absolut Vodka: The Spirit of a Brand
7. Service network value co-creation: Defining the roles of the generic actor
8. Consumer Behavior: WHEN FEELINGS OF RESPONSIBILITY DO NOT FOLLOW FEELINGS OF OWNERSHIP: IMPLICATIONS FOR THE SHARING ECONOMY.
9. Absolut Vodka: The Spirit of a Brand
10. Brand creation vs acquisition in portfolio expansion strategy
11. Expressions of Gratitude in Disaster Management: An Economic, Social Marketing, and Public Policy Perspective on Post-Katrina Campaigns
12. Crisis Management Advertising Effectiveness: The Impact of Psychological Ownership and Message Abstractness
13. Crisis Management Advertising Effectiveness: The Impact of Psychological Ownership and Message Abstractness
14. The Robins Center: is less more?
15. When the CEO's personal crusade drives decisions
16. Gratitude works: its impact and the mediating role of affective commitment in driving positive outcomes
17. Do you thank the taxpayer for your bailout?
18. Disentangling the meanings of brand authenticity: The entity-referent correspondence framework of authenticity
19. Making energy metrics relevant to service firms: from energy conservation to energy productivity
20. Pitching J.Crew Maternity Apparel to Mickey Drexler
21. Absolut Vodka: The Spirit of a Brand
22. Country Market Collection: A Case of Channel Conflict
23. Developing smart commercial real estate: Technology-based self-service (TBSS) in commercial real estate facilities
24. Brand Authenticity: Testing the Antecedents and Outcomes of Brand Management's Passion for its Products
25. Psychological ownership as a crisis management advertising appeal – antecedents, outcomes, and moderators
26. Psychological ownership as a crisis management advertising appeal – antecedents, outcomes, and moderators.
27. Psychological ownership: a social marketing advertising message appeal?
28. Brand Value
29. Perception of Brand Equity
30. Drivers of brand value, estimation of brand value in practice and use of brand valuation: Introduction to the special issue
31. Postscript: Preserving (and growing) brand value in a downturn
32. Chasing brand value: Fully leveraging brand equity to maximise brand value
33. The theoretical separation of brand equity and brand value: Managerial implications for strategic planning
34. Producing a Measure of Brand Equity by Decomposing Brand-Benefit Beliefs into Brand and Attribute Sources
35. The Theoretical Separation of Brand Equity and Brand Value: Managerial Implications for Strategic Planning
36. How consumers’ use of brand vs attribute information evolves over time.
37. Beyond “halo”: the identification and implications of differential brand effects across global markets.
38. Gratitude in relationship marketingTheoretical development and directions for future research.
39. Chasing brand value: Fully leveraging brand equity to maximise brand value.
40. ¿Deberíamos agradecer a los contribuyentes por pagar nuestro rescate?
41. Marketing Energy Productivity: Implications from the Commercial Real Estate Sector in Sweden.
42. Gratitude in relationship marketing
43. What Is True-to-Self Brand Authenticity? Understanding the Antecedents and Consequences of a Brand's Passion.
44. What Is Brand Authenticity? Introducing the Entity-Referent Correspondence Framework of Authenticity and Its Application to Brands.
45. BRAND CREATION VS. ACQUISITION IN PORTFOLIO EXPANSION STRATEGY.
46. RECOGNIZING THOSE WHO PARTICIPATED AND ENCOURAGING THOSE WHO DIDN'T: A SOCIAL MARKETING PERSPECTIVE ON EXPRESSIONS OF GRATITUDE FROM POST-KATRINA LOUISIANA.
47. Understanding the Various and Simultaneous Roles of the Generic Actor in Service Co-Creation Networks.
48. GRATITUDE WORKS: THE IMPACT OF "THANK YOU" FROM POST-KATRINA LOUISIANA.
49. GRATITUDE IN THE RELATIONSHIP MARKETING PARADIGM.
Catalog
Books, media, physical & digital resources
Discovery Service for Jio Institute Digital Library
For full access to our library's resources, please sign in.