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Upon winning the 1996 election, John Howard became the first Australian prime minister to codify his understanding of individual ministerial responsibility by publishing A Guide on Key Elements of Ministerial Responsibility. This article examines how this ministerial code of conduct was applied to significant allegations of ministerial impropriety that occurred during the 1996-2007 Howard era, and highlights the relationship between the media, the Prime Minister's response and the ultimate outcome. It finds that Howard's early rigorous application of the Guide to allegations of conflicts of interest involved political pain and instigated its decline. Howard retreated, redefined ministerial responsibility as requiring deliberate wrongdoing and raised the threshold required for a minister's dismissal. His inability to firmly apply the Guide to instances of ministerial misconduct betrays the traditional view that ministers are responsible for their own actions. The contemporary practice is that ministers do not resign for departmental failures for which they are not personally responsible, irrespective of the gravity of that wrongdoing.