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In this paper, we examine the increasing relative importance of the cultural sector in the Brazilian economy. Specifically, we look at the integration of the cultural sector production structure into Brazil's production structure. We contribute to the literature by making a systematic evaluation of the production integration of the cultural sector into the Brazilian production structure. To do so, we disaggregate the cultural economic sectors using Brazilian inputoutput tables for 2005 and 2009. Using both tables, we calculate different measures of linkages and use the Structural Decomposition Analysis (SDA). Our results show transition in relative importance from manufacturing to services for the cultural sectors and that investments in cultural activities can produce positive results for the Brazilian economy in terms of income and employment effects. [ABSTRACT FROM AUTHOR]