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In this article the author discusses about the importance of conservation for survival. Under the impact of a rocketing population, an insatiable spiral of economic expansion, as well as a gargantuan and pitiless technology, the very character of the concern of conservation has shifted. Once preoccupied with the quantity of resources, its attention is now focused on the quality of environment. Once a question of supply, conservation is now an issue of survival-of species, of habitat, of mankind. All the calamities and crises which now tread on one another's heels are symptoms, environmental warnings. The land is burdened with more people, production and machines than it can possibly sustain.

A reprint is provided of the article "Conservation for Survival," by Robert and Leona Rienow from the August 26, 1968 issue on environmental conservation, including in regard to environmental exploitation, threats to potable water and survival of the species.