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Political parties are typically seen as conservative institutions which rarely change. Despite this common perception, parties do change, and on occasion, transform themselves by changing features such as the party name and logo, or their policy program. How can we conceptualize these kinds of changes, and what are the electoral consequences for parties which change in these ways? In this paper, I argue that feature changes and policy changes are instances of party rebranding, or situations where a party attempts to overhaul its entire image. I then test the electoral consequences of feature and policy rebrands on a dataset of 239 political parties from 1945 to 2019. The results indicate that feature rebrands increase party vote share for the election after the rebrand, while policy rebrands have no effect. These findings have implications for our understanding of parties themselves and the kinds of party signals that voters respond to. [ABSTRACT FROM AUTHOR]

The field of developmental biology has declined in prominence in recent decades, with off-shoots from the field becoming more fashionable and highly funded. This has created inequity in discovery and opportunity, partly due to the perception that the field is antiquated or not cutting edge. A 'think tank' of scientists from multiple developmental biology-related disciplines came together to define specific challenges in the field that may have inhibited innovation, and to provide tangible solutions to some of the issues facing developmental biology. The community suggestions include a call to the community to help 'rebrand' the field, alongside proposals for additional funding apparatuses, frameworks for interdisciplinary innovative collaborations, pedagogical access, improved science communication, increased diversity and inclusion, and equity of resources to provide maximal impact to the community. [ABSTRACT FROM AUTHOR]

This article contributes to a growing academic debate about the role of young people in safeguarding the memory of the past to support post-war rebuilding through physical urban reform and national rebranding. It also provides new opportunities for young people to amplify their voices after years of struggle. We pose the following question: How can the youth better leverage heritage to emphasise commonalities, cultural links, and educational understanding, which can break down ideological barriers and create sustainable peace? Through a critical thematic analysis of 45 open-ended interviews held in Iraq, we developed a set of recommendations that allows the youth to engage in dialogue around the country and its cultural heritage through oral history, testimonies, and documentaries. The outcomes of this research could enable the youth to reflect on their interpretation of heritage contestation and their active role towards safeguarding Iraq's cultural heritage. [ABSTRACT FROM AUTHOR]

At the national scale, Lydd is one of the "mixed cities" in Israel; however, to the Lydd municipality, the city is an "ancient historical city." Through a discourse analysis of how the Lydd Municipality uses heritage as a tool to construct the city's image as an "ancient historical city," this article highlights how the two disparate urban identities align in producing and maintaining histories of colonial erasure. To the Lydd Municipality, the image of Lydd as an "ancient historical city" begins with the Shelby White and Leon Levy Lod Mosaic Archaeological Center, a pristine modern structure standing only a few blocks away from several abandoned and haphazardly cordoned-off ruins from the Ottoman era. Looking to municipal rhetorics and urban development plans for several of the heritage sites in the northeastern portion of the city, heritage is understood as a tool through which national priorities, municipal entrepreneurialism, and colonial erasure coalesce. [ABSTRACT FROM AUTHOR]

Countercurrent chromatography (CCC) is a potent separation approach known for its remarkable efficiency and capacity in preparation. It's applied as a substitute or combined with different chromatographic techniques, resulting in its rebranding as multidimensional CCC (MDCCC). Numerous essential mixtures from natural products contain hundreds or thousands of distinct components of importance. These mix types are too complicated to separate in any reasonable time using a single CCC dimension. However, if a multidimensional technique is utilized, where a complex mixture is separated by an initial dimension, smaller fractions of that separation are gathered. Each fraction is studied individually; complex mixes can be resolved relatively quickly. Thus, several MDCCC separation features have been studied to demonstrate their advantages, limitations, and prospective capacity to separate exceedingly complex mixtures. In this review, MDCCC aspects, including principles, multiple columns system, multilayer coil J‐type, on‐line monitoring system, and applications, have been thoroughly_explored. [ABSTRACT FROM AUTHOR]

We can describe current contingency of supramolecular chemistry as "post-halogen bonding", with clear reference to the success of the σ-hole model and the halogen bond concepts. This phase is characterized by a strong push towards a new nomenclature for non-covalent interactions, a group-by-group one focusing on the electrophile. As such nomenclature increasingly meets IUPAC endorsement, its proposers report resistances to such ideas, especially in the inorganic and coordination chemistry communities. The whole issue has been generating considerable debate in the last decade. Herein we fully embrace such discussion in the hope of involving a larger share of the relevant communities. Alternative descriptions are here reevaluated, novel views reconnected with older ones, and it is ultimately questioned whether the introduction of such a nomenclature and its subtending ideas would be beneficial. The themes of appreciation of general trends in chemistry, of counterintuitive interactions, of positioning of novel nomenclature with respect to existing ones, and of the extension of group-by-group naming from main block to d-block elements – as key and currently unresolved issues – are discussed. Equivalent, alternative and arguably more comprehensive descriptions are tentatively given, in the hope to overcome controversies together in the pursuit of higher rewards: a comprehensive shared view of supramolecular forces and a common language to express it. [ABSTRACT FROM AUTHOR]

We live in times when our culture is obsessed with happiness. The value of almost every aspect of our lives is increasingly judged in terms of their contribution to our happiness. Happiness has become the ultimate goal by which values and priorities are constructed and the only thing for which any action in pursuit of does not require justification. In contrast, sadness is increasingly abnormalized and pathologized. In this paper, an effort is made to counteract the narrative that sadness, a critical aspect of human life is abnormal or a pathological condition. The evolutionary benefits of sadness and its place in human flourishing are discussed. A rebranding of sadness is proposed that emphasizes the free expression of sadness in everyday greetings to remove it from its current negative state and promote many of its benefits including post-traumatic growth and resilience. [ABSTRACT FROM AUTHOR]

This study explores the collective memory and identity of a Chinese neighbourhood at the old city centre of Kuala Lumpur, Malaysia. Since the 1990s, this old neighbourhood, which has a famous Cantonese name – 'Chee Chong Kai' (CCK) – has been contentiously rebranded by the state as 'Chinatown'. The purpose of the present study is twofold. First, by drawing on observational data, interviews, questionnaires and photographic data, this paper uncovers the collective memory of the neighbourhood. Second, this study offers a critical insight into the renaming and rebranding of the CCK, identifying the ways in which the renaming/rebranding has affected the neighbourhood's collective identity. The findings reveal concerns over the changing landscapes in the neighbourhood that have affected or erased its character and heritage and the potential contention between the official and the 'vernacular' collective memory/identity. More importantly, the renaming/rebranding of the place itself reflects, paradoxically, the pressure to forego the neighbourhood's Chineseness. Drawing on the wider international tourism market and other power-related concerns, this study argues the need to reposition the CCK and an absence of major efforts to sustain the urban space and urban heritage in a way that would represent and proclaim a truly integrated (and inclusive) Malaysian society. [ABSTRACT FROM AUTHOR]

Over the past decades, the pageantry of selecting the appropriate terminology for representing the Chinese English variety has evolved into a movement promoting the widely celebrated term, China English. In He's (2020: 14) book of Chinese English in World Englishes: Education and Use in the Professional World , an old Chinese saying, 'without a legitimate name, without authority to the words', is conjured to justify the rebranding of the Chinese English variety. However, initially, the term 'China English' did not automatically win the bid; many other terms were also pitched for being the representative terminology, including 'Chinese colored English' (Huang, 1988), 'Chinese-style English' (Gui, 1988), 'Sinicized English' (Zhang, 1997; Jin, 2002; Jiang, 2003), and even the widely criticized 'Chinglish' (Wang, 1999; Zhuang, 2000; Qiong & Wolff, 2003) had its day in the sun. Gradually, scholarly endorsements of China English begin to grow. However, one might wonder: What is the uniqueness of English in China that could trigger such decades of efforts to assert the ownership of an English variety through a mere terminological update? [ABSTRACT FROM AUTHOR]

The article deals with the legal issues related to the repackaging of medicinal products. Since 2019, medicinal products must be equipped with a device to protect against tampering in order to prevent counterfeit medicines from entering the legal supply chain. The European Court of Justice has ruled that the repackaging of medicinal products is only allowed if the product cannot be marketed in the importing member state. Parallel imports of medicinal products are generally lawful. The ECJ has also ruled that the "debranding" of repackaged medicinal products is only permissible if the presentation of the new packaging damages the reputation of the brand or impairs the brand's indication of origin function. [Extracted from the article]

The book "Antisemitism in Language" by Ronen Steinke deals with the significance of word choice in relation to antisemitism. The author examines the negative connotations of the word "Jew" and the discriminatory use of terms associated with Judaism. Steinke also considers the use of Yiddish in the German language and the ambivalent meaning of some Yiddish expressions. He emphasizes the necessity of sensitive language and warns against problematic rebranding. The book also includes comments from various personalities on the topic of antisemitism and provides suggestions for further discussions and research. [Extracted from the article]

Since the establishment of the Irish Free State in 1922, theatres and theatre companies in the twenty-six counties have had an uneasy relationship with the work of Derry-born playwright George Farquhar. This is presumably because Farquhar's fervent loyalty to the English crown and his "unenlightened" views on religious tolerance - including the frankly sectarian treatment of Catholicism in his later plays - do not sit well with theatremakers who want to rebrand him as a narrowly and uncomplicatedly Irish playwright. While some postindependence productions of Farquhar have subtly and cleverly exploited Irish elements already present in his scripts, most have crudely imposed Irish elements onto his work. Farquhar is, of course, not the only playwright from the distinguished line of England-based, Irish Anglican dramatists to have had his England-set works "Hibernicised" in this way; works by Oliver Goldsmith, Richard Brinsley Sheridan, Oscar Wilde, and Bernard Shaw have all suffered a similar fate in the Irish Free State and Irish Republic since 1922. However, Farquhar has been subjected to this "Hibernicising" process significantly more than any other playwright from the august Irish Anglican dramatic tradition. And, as this article demonstrates, a reluctance to fully engage with Farquhar's Irish/British hybridity and his views on religion is a key feature of most productions of the playwright's work in the twenty-six counties since independence. This is, of course, an insult to a man who - according to legend - was inside the walls during the Siege of Derry, who fought for King Billy at the Battle of the Boyne, and whose childhood home (his father's parsonage) was burned to the ground by Catholic rebels. [ABSTRACT FROM AUTHOR]

Edinburgh Diamond is a service, situated within Edinburgh University Library, that supports the publication of academic and student-led Diamond Open Access journals and books. This case study reviews the launch of our Open Access book hosting programme, and also our rebrand, looking at the timeline and challenges, and offering recommendations for those wishing to launch their own service. [ABSTRACT FROM AUTHOR]

The obsession with fair skin in India has prompted the Ministry of Health and Welfare to propose an amendment in the Drugs and Magic Remedies (Objectionable Advertisements) Act of 1954. This amendment proposes to impose a ban on advertisements promoting skin‐fairness products. However, with the proposed amendment, companies have adopted innovative strategies to rebrand their products and shift the spotlight from fair skin to glowing skin. Yet, the underlying message remains the same. The burgeoning growth of skin‐whitening creams in India calls for urgent attention to study the Indian consumers' motivations to purchase these products. The research study utilises self‐determination theory (SDT) to develop a grounded framework. The study results highlighted that intrinsic motivation and the two types of extrinsic motivation, namely, introjected regulation and external regulation, were positively associated with consumer buying behaviour. Surprisingly, attitude has no association with consumer buying behaviour. The results of the first moderator gender suggested that females are under social pressure to look fair for better jobs and marital prospects. The second moderator country of origin revealed that Indian consumers prefer foreign brands compared to Indian brands. [ABSTRACT FROM AUTHOR]

This letter to the editor is on the invited review by Mayston et al. on pages 564–572 of this issue. [ABSTRACT FROM AUTHOR]

Purpose: Despite its growth, there has been a lack of investigation on how sport rebranding influences fans and their behaviors. This study sought to examine how a critical aspect of rebranding – logo redesign – influences fans' attitudes toward a sport brand and intent to purchase merchandise bearing the rebranded logo. More specifically, we aim to investigate the influence of varying degrees of logo change and fan identification in relation to brand attitude and purchase intention. Design/methodology/approach: An experimental design, 4 (degrees of logo change) × 2 (fan identification: low, high), was utilized with the sample of 277 participants. The current logo of the Ultimate Fighting Championship was redesigned into three fictitious rebranded logos as stimuli based on different rebranding types. Findings: The results suggest that color change and revolutionary change generate the most negative attitudes from both high- and low-identified fans, and fan identification is not a significant factor influencing fan attitudes. Regarding purchase intention, low-identified fans are not significantly influenced by logo changes whereas highly identified fans showed similar response to their attitudes. Originality/value: The findings advance the current body of knowledge on sport rebranding and fan behavior by demonstrating the effects of varying degrees of logo redesign and fan identification levels on brand attitude and purchase intention. Moreover, the current research has important implications for sport marketers on developing effective rebranding and logo redesign strategies. [ABSTRACT FROM AUTHOR]

Since the Corona virus is expected to create a paradigm shift of so called new normal, contemplation of imperatives needed to adapt to the post Covid‐19 world is in order. In the case of Nigeria, the already troubled small and medium business (SME) sector and branding of small businesses require attention. Departing from the strict marketing perspective it is typically understood, branding is construed as a function of the overall state of a society in this article. As such, three foundational requirements, namely, technological, socio‐economic, and educational imperatives, are identified as society wide policies that must be re‐imagined and implemented consistently for SMEs in Nigeria to have strong basis for their branding as well as their emergence as competitive brands post Covid‐19. A wide range of secondary sources such as reports, articles in the field of marketing, branding and small business branding, and contemporary global and national developments are integrated in advancing the position of this article. [ABSTRACT FROM AUTHOR]

The article focuses on Detroit Opera's recent production of La bohème, directed by Yuval Sharon. Topics include the unconventional presentation of the opera in reverse order, the symbolic significance of this production for Detroit Opera's rebranding, and the incorporation of local voices, notably through the narration of iconic tenor George Shirley, in shaping the company's identity within the cultural landscape of twenty-first-century Detroit.

Music festivals have always had a key role in the production and reproduction of urban identities, regardless of the various leading political systems. This paper focuses on the Golden Stag Pop Music Festival (Brasov, Romania) as a particular case study in-depth investigated. It emphasizes the festival's distinctive and complex issues: from a former communist era festival (a rather unusual form of heritage), it was rebranded as a completely new post-communist musical event. The festival plays an important role in the post-socialist place-making of Brasov. The study aims to unpack the issues of rebranding this festival as part of the cultural legacy of communism enhancing the local placemaking. The research uses a multi-method approach all-through the study with quantitative and qualitative analysis. In addition, ethnographic research and visual methodologies were used to examine this emblematic music festival. The findings are designed to inspire local urban agendas of all involved actors to rebrand the festival, thus refashioning the cultural legacy of communism and enhancing the local placemaking. [ABSTRACT FROM AUTHOR]

Building on recent work supporting a sociolinguistic approach to orthographic choice, this study engages with paratextual language use in yuri, a subgenre of Japanese shōjo manga 'girls' comics' that centers on same-sex romantic and/or erotic relationships between female characters. The comic magazine Comic Yuri Hime has been the dominant, if not only, yuri-oriented published magazine in Japan since its inception in 2005. Though both written and consumed by a primarily female audience, the magazine has undergone numerous attempts to rebrand and refocus the target audience as a means to broaden the magazine's readership. This change in target demographic is reflected in the stylistic representation of paratextual occurrences of the second-person pronoun anata, indicating the role of the textual landscape in reflecting, and reifying, an imagined target audience. (Script variation, manga, popular media, Japan, yuri manga) [ABSTRACT FROM AUTHOR]

This study identifies the gendered discourses used to construct symbolic masculinities embedded within a specific context, that of contemporary US agriculture. These gendered discourses rebrand the cultural narratives of the farmer in an effort to increase dependence upon and dominance of productivist agricultural resources. Three central questions guide our study: (1) How are masculinities discursively embedded throughout the formula story of the farmer in contemporary US agriculture? (2) What discursive mechanisms construct and maintain masculinities within these narratives? And (3) to what extent do these discourses contribute to the maintenance of social inequalities? Using a grounded theory analysis of popular farm magazines, we identify a central discursive mechanism—myth management—used to maintain idealized or nostalgic symbolic representations of farming while simultaneously promoting symbolic boundaries about how to be a successful contemporary man farmer. Through myth management, agribusiness revises the formula story to prioritize improved and advanced technology adoption, expert knowledge acquisition, and the increased on-farm consumption of both. Our study provides insight into the critical role myth management plays in the (re)production of inequitable cultural processes embedded within the US agricultural system. A case is made for examining rebranding projects more generally as industry-specific discursive strategies that bolster intersectional inequalities. [ABSTRACT FROM AUTHOR]

The article explores the implication of rebranding citizen science as a community science to enhance inclusion in the field. Topics discussed include the importance of increasing funding for community science and citizen science instead of using an alternative term to the latter, difference of the research paradigm of community science from citizen science, and the need for strategic planning to advance accessibility, justice, diversity and inclusion in citizen science.

Founder personality traits (FPT's in short) play unique roles in a start-up organization's brand identity construction (BIC in short) and hence merit more research attention (Miller 2015). Here, startup FPT's are theorized to play three different roles that give rise to three different startup brand identities because of start-ups' BIC. The first role played by startup FPT's is an indirect one that gives rise to a startup brand identity called a sticky identity. In order to build the sticky identity, we propose that startups focus on innovative product features regardless of FPT. The second role played by startup FPT's is a long-term-oriented direct one that gives rise to a startup identity called a static identity. In order to build the static identity we propose that startups with joiner-cultured FPT's focus on long-term gains such as loyalty. The third role played by startup FPT's is a short-term-oriented direct one that gives rise to a startup identity called a fluid identity. In order to build the fluid identity we propose that startups with non-joiner cultured FPT's focus on short-term gains such as transient, sporadic, but profitable transactions. [ABSTRACT FROM AUTHOR]

Inspired by the longstanding home economics discourse around its professional image, this position paper explains the essence and benefits of branding, rebranding and the new idea of ambassadorships. Ambassadors are on a mission to work on behalf of the profession in ways more substantial than tweaking images (i.e., branding and rebranding). They know that rhetoric (persuasive and effective communication), dialogue (coming to common understandings), and diplomacy (skill and tact dealing with recalcitrant or misguided people) are needed. The ambassador approach respects the longstanding concern for our professional image and shifts the discourse to our reality (here and now constraints and opportunities). An artful and strategic blend of branding, rebranding and ambassadorship is proposed as an important strategy for future proofing the profession and discipline. [ABSTRACT FROM AUTHOR]

This joint article starts with Finland's nation branding to look at image-building activities as context and path-dependent activities. The main empirical example will be Finland's image-building efforts between 1988 and 2011. Despite changes in tone and methods, the 2011 Mission for Finland-report on the nation's brand and the 1990 Kantine-report were both parts of a continuum in Finland's image policy practices. In an effort to contribute to studies drawing historical comparisons between image crafting policies, we would like to suggest that different contexts in fact produced different patterns of the same phenomenon, different expressions of the same urge to present Finland to the world for what was perceived as pressing political, economic, and identity-based reasons. On this basis, our article suggests a series of variables with which to organise differences and similarities between the development of Finland's 1980s-1990s public diplomacy and its 2008-2011 branding committee and following campaign. [ABSTRACT FROM AUTHOR]

Scholarship has pointed to contemporary feminism’s popularity and cultural “luminosity.” While this research has highlighted the limitations of feminist politics in a context of neoliberal individualism, this paper seeks to ask what possibilities for critiques and transformation of gender inequalities might be enabled by feminism’s visibility in neoliberalism. Using a framework of critical feminist hope, we highlight that capitalism’s embrace of feminism inarguably limits its political scope, but it may also open up opportunities for new forms of representation. To illustrate this, the paper analyses WWE 24: Women’s Evolution, a “brandcasting” documentary made to mark the rebrand of the sport entertainment promotion’s women’s division in 2016. While never naming it directly, the documentary draws heavily upon the signifiers of popular feminism. Although this mobilisation is often highly limited, a critically hopeful feminist reading allows us to move beyond dismissing this text as an example of feminism’s “co-optation” by neoliberalism. We highlight the documentary’s scathing critique of past failings in the representation and treatment of women performers, and, more importantly, the way feminism is used to make the case for corporate re-structure and change. [ABSTRACT FROM AUTHOR]

This article explores the trope of desert desolation in the Zionist state-building project. It traces the strategic uses of desolate imagery in the pioneer narrative (1880s-1920s), by the New Hebrew culture (1923-1948), during the 'golden age' of urban and regional planning (1948-1956), and through marketing the Negev desert town of Mitzpe Ramon to tourists (1993-present). These eras highlight the tension between desolation as reflecting the alienated 'outsiders' gaze' versus desolation as energizing and inspiring place making. I argue that since unproductive, desolate landscapes pose an economic threat, both Israel's collectivist and capitalist settlement projects have confronted the challenge of strategically rebranding desolation to promote its allure. [ABSTRACT FROM AUTHOR]

The global company Sinclair has embarked on an ambitious journey in recent years to challenge and further develop the world of aesthetics. As a subsidiary of Huadong Medicine, Sinclair has experienced tremendous growth and offers an innovative product portfolio that includes minimally invasive collagen stimulators, high-quality hyaluronic fillers, and energy-based devices. The company recently underwent a rebranding to position itself as a global player in aesthetics and strengthen customer trust worldwide. Sinclair strives to grow together with customers worldwide and provide safe, high-quality, and results-oriented products. For more information, please visit the website www.sinclair.com/de. [Extracted from the article]

Women’s football (soccer in the US) does not reach the same overall popularity levels as men’s football measured on a variety of factors, i.e. league attendances, participants, media attention, fan engagement or strength of business models as it translates into brand equity and revenue generation. This article investigates how a new sports product, i.e. a new football (soccer ball) labelled ‘Sensational 1’, and its interaction with positive participation numbers concerning women’s football in Denmark can enhance the brand equity of women’s football in Denmark and exploit the associated commercial opportunities. In doing so, the article discusses how this development relates to factors like winning and success, passion and the business of sports, accountability and role models, brand articulation and marketability in the context of women’s football in Denmark. [ABSTRACT FROM AUTHOR]

Nonprofit organizations that engage in rebranding strategies face challenges reconciling normative (social or mission driven) and utilitarian (business driven) identities of their organizations. This research examines the interplay between rebranding processes and dual identities of 10 rebranded charitable organizations, in particular how these identities are reflected in managers’ narratives and subsequently shape rebranding strategies. The study reveals four types of rebranding strategies and the potential drivers for their adoption. Pressure to secure resources can lead nonprofit organizations to emphasize utilitarian identities in rebranding, and so surface hidden tensions among stakeholders reluctant to relinquish established normative identities. In managing the process of rebranding, senior managers engage in practices of justifying, re-visioning, and influencing to reduce emerging tensions. The research suggests that both utilitarian and normative identity concerns need to be addressed during the process. [ABSTRACT FROM AUTHOR]