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Contributory citizen science projects (hereafter "contributory projects") are a powerful tool for avian conservation science. Large-scale projects such as eBird have produced data that have advanced science and contributed to many conservation applications. These projects also provide a means to engage the public in scientific data collection. A common challenge across contributory projects like eBird is to maintain participation, as some volunteers contribute just a few times before disengaging. To maximize contributions and manage an effective program that has broad appeal, it is useful to better understand factors that influence contribution rates. For projects capitalizing on recreation activities (e.g., birding), differences in contribution levels might be explained by the recreation specialization framework, which describes how recreationists vary in skill, behavior, and motives. We paired data from a survey of birders across the United States and Canada with data on their eBird contributions (n = 28,926) to test whether those who contributed most are more specialized birders. We assigned participants to 4 contribution groups based on eBird checklist submissions and compared groups' specialization levels and motivations. More active contribution groups had higher specialization, yet some specialized birders were not active participants. The most distinguishing feature among groups was the behavioral dimension of specialization, with active eBird participants owning specialized equipment and taking frequent trips away from home to bird. Active participants had the strongest achievement motivations for birding (e.g., keeping a life list), whereas all groups had strong appreciation motivations (e.g., enjoying the sights and sounds of birding). Using recreation specialization to characterize eBird participants can help explain why some do not regularly contribute data. Project managers may be able to promote participation, particularly by those who are specialized

Recreation specialization is a framework that can be used to explain the variation among outdoor recreationists' preferences, attitudes, and behaviors. Recreation specialization has been operationalized using several approaches, including summative indices, cluster analysis, and self-classification categorical measures. Although these approaches measure the multiple dimensions of the framework, they may not reflect the relative contribution of the dimensions to individuals' degree of engagement. We illustrate an approach that uses second-order confirmatory factor analysis (CFA) factor scores as weights to determine a person's degree of recreation specialization and compares the CFA-based results to those derived from cluster analysis. This approach permits the use of a broader set of statistical tests when compared to categorical specialization measures and provides information about the distribution of responses. Data were collected from an online survey of eBird registrants from the United States.

Recreation specialization is a framework that can be used to explain the variation among outdoor recreationists' preferences, attitudes, and behaviors. Recreation specialization has been operationalized using several approaches, including summative indices, cluster analysis, and self-classification categorical measures. Although these approaches measure the multiple dimensions of the framework, they may not reflect the relative contribution of the dimensions to individuals' degree of engagement. We illustrate an approach that uses second-order confirmatory factor analysis (CFA) factor scores as weights to determine a person's degree of recreation specialization and compares the CFA-based results to those derived from cluster analysis. This approach permits the use of a broader set of statistical tests when compared to categorical specialization measures and provides information about the distribution of responses. Data were collected from an online survey of eBird registrants from the United States.

Outdoor recreation facilitates important connections to nature and wildlife, but it is perceived differently across population segments. As such, we expected that socio-demographic characteristics of individuals would influence intention to participate in outdoor recreation. We solicited 5,000 U.S. residents (n = 1,030, 23% response rate) to describe their perceptions of hunting and birdwatching. The influence of current and childhood community size (i.e., urban-rural) was examined as a potentially important predictor of intention to participate in hunting and birdwatching, along with attitudes, norms, and perceived behavioral control (PBC). Hunting intentions, attitudes, norms, and PBC were more positive when respondents maintained a residence in rural areas. Alternatively, birdwatching attitudes, norms, and PBC did not differ with current or childhood community size. Programs aimed at increasing participation in outdoor recreation should carefully consider the importance of the urban-rural residence gradient in the context of their objectives, especially for recruiting urban hunters.

Outdoor recreation facilitates important connections to nature and wildlife, but it is perceived differently across population segments. As such, we expected that socio-demographic characteristics of individuals would influence intention to participate in outdoor recreation. We solicited 5,000 U.S. residents (n = 1,030, 23% response rate) to describe their perceptions of hunting and birdwatching. The influence of current and childhood community size (i.e., urban-rural) was examined as a potentially important predictor of intention to participate in hunting and birdwatching, along with attitudes, norms, and perceived behavioral control (PBC). Hunting intentions, attitudes, norms, and PBC were more positive when respondents maintained a residence in rural areas. Alternatively, birdwatching attitudes, norms, and PBC did not differ with current or childhood community size. Programs aimed at increasing participation in outdoor recreation should carefully consider the importance of the urban-rural residence gradient in the context of their objectives, especially for recruiting urban hunters.