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Ecological industry were qualitatively and quantitatively studied from the price perspective in this paper, because price study before it comes into being is more important than after it happened. We proposed that price should guide and constrain people’s choices. Then chose four subsystems: economic, social, environmental, energy, constructed price and interest evaluation indexes systems, used analytic hierarchy process, quantitatively analyzed interest and price of enterprise’s project based on experts' experience, gave every index weight. At last, accounting to price and interest of different project, made decision of enterprise.