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The aim of the article is to study the essence and role of business tourism in the modern world. Business tourism is defined as a special type of tourism aimed at attending business events, scientific conferences, exhibitions and other events that involve active professional activity and exchange of information within the framework of international cooperation. The article determines that the essence of business tourism lies in its ability to unite professionals from different industries and countries, creating conditions for the exchange of innovative ideas, advanced technologies and increasing the level of knowledge. This type of tourism is an important tool for economic development and contributes to the creation of a favorable environment for the exchange of knowledge and experience between various sectors of business and the scientific and pedagogical sphere. Attention is also focused on the relevance of organizing international tourism events in the current conditions of globalization and international cooperation. It is highlighted that business tourism can play an important role in the country’s economy, promoting the exchange of information and cooperation between various subjects of the world market. The study of these aspects is extremely important for the further development of the country’s innovative potential, especially in the context of growing globalization and internationalization of the economy. It is noted that the study of the essence and role of business tourism in the modern world is an important task that reflects important aspects of economic, sociocultural and international development. It is substantiated that business tourism is important not only for the participants of this process, but also for the economy of the State as a whole. It contributes to an increase in tourist revenues, creates new opportunities for the development of infrastructure, hotel business, restaurant industry and other related sectors. In addition, business tourism can become a source of jobs and contribute to improving the standard of living of the local population. It is found that further study of these issues can make a significant contribution to understanding the impact of business tourism on modern global dynamics and determine strategies for further development of this type of tourism to achieve sustainable growth and development.