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The current green and digital transitions as well as demands arising from the global competitiveness targets set European industry in a challenging position. Simultaneously, the pandemic has limited our possibilities for traditional face-to-face collaboration, and many new ways of working are here to stay. The services and platforms offered by university-based research and innovation infrastructures are often lacking the point of view of other stakeholders' interests. Nor do they emphasise new initiatives towards more effective and collaborative innovation management actions targeting for example business opportunities and commercialization. In this paper we present a Digital Playbook approach facilitating the process to plan and pre-segment the standard service pathways for the benefit of more effective valorisation of research and innovation infrastructures. Embedding the digital tools into the process enables a larger number of innovators to be engaged and thus cultivates a prospective and creative innovation environment. [ABSTRACT FROM AUTHOR]

The current pandemic has forced businesses and societies to implement ultimate transition actions without allowing time and proper longterm or even short-term planning. The simultaneous explosive digital transformation in all practices of society and business challenge both industry and university to invent and discover novel ways of collaboration for mutual benefit. Therefore, new creative and agile value-based innovation management methods must be introduced for practical use. In this paper we introduce a set of industrial case studies where the methods and tools of the Knowledge Transfer Charter (KTC) were utilised as part of improving the innovation capabilities of companies. Boosting the unexpected and revealing disruptive elements of innovation crucial for resilience of prospering businesses in times of crisis is essential in guiding industry towards the SDGs. This process needs to be supported with agile innovation management tools such as the KTC. [ABSTRACT FROM AUTHOR]