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This study explores the consumer's attitude toward environmental marketing. Specifically, it investigates the effect of eco-labels, green brands, and environmental marketing on Saudi women's purchasing behavior, where green consumerism is less established. To this end, data were collected from 377 respondents via an online survey, and a structural equation modeling approach was used for analysis. The results showed that eco-labeling significantly impacts green purchasing behavior, while the effects of green brands, and environmental marketing were not statistically significant. These findings underscore the crucial role of clear and credible eco-labels in encouraging sustainable consumption within the Saudi market. They provide important insights for businesses and policymakers working to foster sustainability in the region and emphasize the need for additional research on green consumer behavior in developing countries. [ABSTRACT FROM AUTHOR]

This study aimed to determine the reading levels of milk and dairy product labels of consumers in Hatay province and to determine the points that are and are not taken into consideration on the labels. Moreover, it was aimed to determine the impact of consumers' label reading habits on society's label reading habits by classifying them according to factors such as residence status in the center and districts of Hatay province. The research was carried out analytically and cross-sectionally between March 2021 and July 2021, with 240 individuals with different socioeconomic characteristics between the ages of 18-65 living in Hatay province via Chi Square Test. Moreover, p was considered significant if it was less than or equal to 0.05. It was found that the participants' reading of milk and product labels and frequency of purchasing milk and products did not show a statistically significant difference according to the district they lived in (p>0.05). It was also determined that the participants' milk and product label reading status showed a statistically significant difference according to gender, and women paid more attention to label information than men (p<0.05). Generally it has been observed that consumers in Hatay province do not pay enough attention to all the information on the labels of milk and dairy products and do not pay enough attention to their purchasing behavior. In order to raise public awareness, various multidisciplinary trainings should be organized by professions on what to pay attention to in purchasing behavior and nutritional labels. [ABSTRACT FROM AUTHOR]

As a representative of China's fashion market, the second-hand luxury market in Shanghai is experiencing significant growth. To deepen the understanding of sustainable fashion consumption, this study adopts grounded theory methodology and utilizes semi-structured interviews with 40 interviewees who have purchased second-hand luxury goods. Through theoretical sampling and step-by-step coding using Nvivo12, a comprehensive model was developed, identifying five main categories of factors influencing consumer purchasing behavior in Shanghai: three external factors—store factors, product factors, and social environments—and two internal factors—benefit cognition and personal factors. Based on these factors, we propose the following managerial implications: managers should explore new digital channels to expand service chains, leveraging celebrity endorsements to promote sustainability initiatives. Additionally, broadening product sourcing channels and establishing a standardized recycling system, while enhancing the management and monitoring of high-risk products, are essential steps. Maintaining competitive pricing, high inventory turnover, and a diverse product range are also critical measures. Furthermore, the government should increase support for second-hand luxury sales in urban commerce, fostering a competitive and sustainable business ecosystem. [ABSTRACT FROM AUTHOR]

Abstract This study explores the consumer’s attitude toward environmental marketing. Specifically, it investigates the effect of eco-labels, green brands, and environmental marketing on Saudi women’s purchasing behavior, where green consumerism is less established. To this end, data were collected from 377 respondents via an online survey, and a structural equation modeling approach was used for analysis. The results showed that eco-labeling significantly impacts green purchasing behavior, while the effects of green brands, and environmental marketing were not statistically significant. These findings underscore the crucial role of clear and credible eco-labels in encouraging sustainable consumption within the Saudi market. They provide important insights for businesses and policymakers working to foster sustainability in the region and emphasize the need for additional research on green consumer behavior in developing countries.

This study investigates the role of anthropomorphic design in alleviating consumer anxiety induced by mortality salience and delves into the underlying emotional and non-emotional mechanisms. Through a series of meticulously designed experiments, we confirm that anthropomorphic design significantly enhances positive emotional responses in consumers, reduces negative emotions, and thereby increases their preference and willingness to purchase products. Even after the diminution of emotional reactions, anthropomorphic design continues to sustain consumer preference by enhancing psychological intimacy. These findings reveal the crucial role of anthropomorphic design as an effective emotional regulation strategy in consumer purchasing behavior, enriching the application of terror management theory and emotion regulation theory in consumer behavior research. Furthermore, our study provides valuable practical guidance for product design and marketing strategies, especially for consumer groups frequently facing high-pressure situations. Products with anthropomorphic designs may be more appealing to these consumers, helping to mitigate their death anxiety and enhance psychological well-being. [ABSTRACT FROM AUTHOR]

Considering the distinct effects of the Wanghong group in retaining online consumers, more and more live streamers tend to accept the Wanghong economy and aim to become Wanghong live streamers. Although existing scholars have investigated the relationship between live streamers and online consumers, limited studies have discussed how Wanghong live streamers affect online consumers' watching interest and lead to their final purchasing behaviors. To explore their purchasing decision-making process, this paper draws on the Attention-Interest-Desire-Action (AIDA) model and divides the process into Attention, Interest, Desire, and Action units. Through the data analysis based on the partial least squares path modeling and variance-based structural equation modeling (PLS-SEM), both attractive appearance and social interaction designed by Wanghongs positively affect online consumers' watching interest, generate their purchasing desires, and cause their final purchasing behaviors. The research results are helpful for related scholars and network industries to understand the interactive mechanism between online consumers and Wanghongs. Exploring the distinct effect of this group will be beneficial in driving the development of the Wanghong economy and improving the environment of live streaming economy. [ABSTRACT FROM AUTHOR]

Background: There are over 506 children's products containing one or more types of additives. Maternal awareness of these additives is essential for the health of preschool-aged children, as this period is vital for children's growth and development. This study aims to assess the knowledge, attitudes, and purchasing behaviors related to food additives among mothers living in the western region of Saudi Arabia, as well as the dietary patterns of preschool children. Method: A cross-sectional study was conducted using an online survey with a convenience sample of 521 mothers of preschool-aged children (3–5 years old). The survey gathered data on the child's age, number of children, the youngest child's weight and height, food intolerance, tooth decay, as well as the dietary patterns of preschool children. It also assessed the mother's knowledge, attitude, and purchasing behaviors related to food additives. Results: The study found that 46.6% of mothers demonstrated good knowledge of food additives, while 56.0% demonstrated fair attitudes and 78.5% good purchasing behavior regarding additives. Additionally, the majority of mothers reported favorable dietary patterns for their preschool-aged children. "Biscuits and crackers" had the highest consumption frequency (4.98 ± 1.50), with 36.7% of children consuming them once daily, while "Soft beverages" had the lowest consumption frequency (2.73 ± 2.04), with 46.6% of children never consuming them. Statistically significant differences were identified between mothers' knowledge and their age, education level, occupation status, and economic status (p < 0.05). ANOVA results also indicated a statistically significant difference between mothers' attitudes and occupation status (p < 0.05). Furthermore, there were significant positive correlations between mothers' knowledge of food additives and their attitudes (r = 0.293) and purchasing behaviors (r = 0.284) related to additives. Conclusion: The findings suggest that mothers possess a relatively good level of knowledge of food additives and hold fair attitudes toward them, tending to result in healthier purchasing behaviors and dietary practices for their preschool-aged children. To increase awareness, nutrition intervention programs are required across various socio-economic groups of mothers in the western region of Saudi Arabia. These programs can significantly contribute to promoting healthier dietary practices for preschool-aged children and improving overall family health and well-being. [ABSTRACT FROM AUTHOR]

This study considers ways to increase the consumption of sustainable fashion given the significant environmental and social damages associated with the industry. A series of experiments were conducted examining the impacts of choice architecture (nudges) under field conditions in collaboration with one of Israel's largest shopping centers. This study sought to identify which interventions at the retail level successfully motivate sustainable fashion behavioral change regarding purchases and willingness to pay more, along with agreement with several statements regarding the climate crisis and sustainable fashion. Among the types of nudges examined in this field study were providing information, increasing accessibility to sustainable alternatives and appealing to social identity in relation to demographics and green self-image. This study found that offering alternatives to consumers constituted the most effective way to "nudge" consumers toward more sustainable purchasing behavior. Nonetheless, this does not negate the contribution of providing information and strengthening social norms regarding sustainable fashion. Additionally, in all groups, most participants reported that they did not know how to distinguish between sustainable and non-sustainable fashion, nor did they believe that the clothes they purchased were actually sustainable. The findings emphasize the need for policies that will increase the accessibility of sustainable fashion. [ABSTRACT FROM AUTHOR]

This paper uses the survey data of "Earthquake disaster insurance literacy of Chinese residents" to construct the earthquake disaster insurance literacy index system, and analyzes the mechanism of the influence of earthquake disaster insurance literacy level on residents' earthquake insurance purchasing behavior from the perspective of risk preference. Empirical study shows that the earthquake disaster insurance literacy level of residents can significantly promote their earth-quake insurance purchasing behavior. Further analysis reveals that within the impact of earth-quake disaster insurance literacy on earthquake insurance purchasing behavior, the risk preference of financial investment products plays a positive intermediary role, but the mediating effect is not as large as the direct effect. Therefore, as a critical influencing factor of earthquake insurance purchasing behavior, it becomes crucial and urgent to improve earthquake disaster insurance literacy. We will improve residents' earthquake disaster insurance literacy through multiple channels, focusing on the mediating effect of risk preference. This also provides certain policy references for government authorities and insurance institutions to formulate relevant policies and effectively promote earthquake insurance products. [ABSTRACT FROM AUTHOR]

This study examined the effect of COVID-19 risk perception on delivery-food purchasing, restaurant visit behaviors, and perception differences between genders. Data were collected from 1,119 participants in Daegu, South Korea. We conducted a structural equation multi-group analysis on male and female participants to examine consumer behavior in response to the risk perception caused by the COVID-19 pandemic. Greater physical, social, and uncertainty risks led to lesser restaurant visits and more delivery food purchase by people. The greater the extent to which males perceived physical and uncertainty risks, the less they visited restaurants; among females, physical risk and social risk had significant positive effects on delivery-food purchasing behavior. This study provides implications and suggestions not only for the current pandemic situation but also future pandemics. Moreover, recovery of the food service industry will increase employment opportunities and help sustainable economic growth. [ABSTRACT FROM AUTHOR]

Family reserves are an important part of national reserves, and how to do a good job in family reserves is a common concern of the government and society. Under the non-normal conditions of major accidents and disasters, wars, plagues, social unrest, etc., urban food supply mainly depends on external supply guarantee, and urban residents' risk perception is more sensitive. Based on the Theory of Planned Behavior and Norm Activation Model, this study constructs an analytical framework for the risk perception, perceived behavior control, and family reserve efficacy of urban residents under non-normal conditions from the perspectives of rationality and sensibility, self-interest, and altruism. The perceived behavior control of household food reserves in non-normal conditions is affected by risk perception, subjective norms, and personal norms. On this basis, countermeasures and suggestions are put forward: Urban residents should strengthen their sense of risk and responsibility for storing food at home, reserve food appropriately, and develop a good habit of family saving. On the other hand, it is necessary to pay attention to personal norms, reduce the negative impact of subjective norms on residents, and avoid excessive food storage and food waste. [ABSTRACT FROM AUTHOR]

Consumer acceptance of food safety has an important role in the success of hygiene sanitation standards with certification of veterinary control number (Nomor Kontrol Veteriner, hereinafter NKV) implementation for livestock-based food products. This study was conducted by applying the extended theory of planned behavior (TPB) to analyze the influence of attitudes toward NKV-certified food products, subjective norms (SN), perceived behavioral control (PBC), intention to buy, buying decision of NKV-certified food products, and knowledge. This study was conducted using a survey design, and data were collected from June to August 2023. Respondents were determined by a purposive sampling method. Data were collected using an online questionnaire and were analyzed with structural equation modeling-partial least squares software. The results showed that attitude toward NKV-certified food products, SN, and PBC influenced the intention to buy NKV-certified food products with β values of 0.377, 0.223, and 0.235, respectively. Then, PBC and intention to buy affected NKV-certified food product purchasing behavior with β = 0.304 and 0.340. Furthermore, knowledge affected attitude with β = 0.828 and purchasing behavior of NKV-certified food products β = 0.315 but did not significantly influence the intention to buy. This research implied that the intervention knowledge variable in TPB is valuable in predicting NKV-certified food product purchasing behavior. Continuous consumer education needs to be carried out by the government and other stakeholders in the food industry, in line with the NKV certification policy.

This study investigates the significant impact of social media influencers on consumer purchasing behavior, focusing on the role of credibility and trustworthiness. A robust quantitative research approach was used to collect data from an online survey of 500 consumers who actively follow social media influencers. The results show a significant and positive relationship between social media influencers and consumer purchasing behavior. Notably, the credibility of these influencers and the nature of the products or services they promote emerge as important factors influencing consumer decisions. This study offers useful insights for marketers, emphasizing the importance of strategically selecting influencers and cultivating long-term relationships to increase credibility and trustworthiness. These findings provide practical advice for improving influencer marketing strategies and engaging with target audiences. [ABSTRACT FROM AUTHOR]

Last few decades, social media has dramatically changed human communication and purchasing behaviour. The impact of social media reviews has tremendously captured scholars' attention. Despite the substantial amount of research on social media reviews, there is a significant gap in predicting the effect of social media reviews on students purchasing behaviour especially related digital products. Therefore, this study aims to investigate the effect of social media reviews on students' digital purchasing behaviour. A cross-sectional descriptive study was conducted to find out how social media review effects Libyan students' digital product purchasing behavior. This study developed a structured questionnaire by adapting items from several prior studies. This study targeted Libyan students as its respondents and distributed the questionnaire link through social media. Structural equation modelling (SEM) was applied to quantify the effect of all these variables. The results and findings of this research quantify the effect of social media reviews characteristics on purchasing decision, especially for digital products. [ABSTRACT FROM AUTHOR]

Copyright of Itobiad: Journal of the Human & Social Science Researches / İnsan ve Toplum Bilimleri Araştırmaları Dergisi is the property of Itobiad: Journal of the Human & Social Science Researches and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Al-Bahith Al-Aalami is the property of Republic of Iraq Ministry of Higher Education & Scientific Research (MOHESR) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The aim of this research is to study the role of influencer marketing via the TikTok platform in shaping the purchasing behavior of cosmetics consumers in Algeria. The dimensions of influencer marketing addressed include influencer credibility, influencer experience, influencer attractiveness, and content quality, and their impact on the two dimensions of purchasing behavior (pre-purchase and post-purchase). The research paper relied on a descriptive inductive approach, using an electronic questionnaire directed at 250 Algerian consumers of cosmetics, which was analyzed using the SPSS program. The study reached several findings, the most important of which is that the credibility of influencers is considered one of the most prominent dimensions influencing purchasing behavior. The study provides several recommendations to address the problems associated with marketing through influencers, especially on the TikTok platform. [ABSTRACT FROM AUTHOR]

Current descriptive studies have demonstrated both positive and negative impacts of Ramadan on consumption among Muslims. However, it is crucial to convey a deep understanding of the causal relationships between Ramadan and consumption behavior to inform policymakers and guide the development of efficient policy recommendations. In exploring the dynamic between Ramadan and consumer behavior, this study delves into the causal effects of the holy month on the purchasing patterns of Muslims. Utilizing a natural field experiment, the research examines data from 1837 observations involving 267 Muslim and non-Muslim personnel at the Police Headquarters in Bangladesh. The study employs a difference-in-differences method to isolate the impact of Ramadan and Eid festivities. Our findings reveal a substantial purchase increase among Muslims during these periods— 40.6% during Ramadan and 76.3% for Eid. These results underscore the importance of ensuring a preemptive ample supply of Ramadan- and Eid-related goods in the market to manage demand-pull inflation early in and during Ramadan. Moreover, the study accentuates the necessity for further research on the broader implications of Ramadan on Muslim spending habits across Bangladesh, aiming to inform and guide national economic policies. [ABSTRACT FROM AUTHOR]

Background There are over 506 children’s products containing one or more types of additives. Maternal awareness of these additives is essential for the health of preschool-aged children, as this period is vital for children’s growth and development. This study aims to assess the knowledge, attitudes, and purchasing behaviors related to food additives among mothers living in the western region of Saudi Arabia, as well as the dietary patterns of preschool children. Method A cross-sectional study was conducted using an online survey with a convenience sample of 521 mothers of preschool-aged children (3–5 years old). The survey gathered data on the child’s age, number of children, the youngest child’s weight and height, food intolerance, tooth decay, as well as the dietary patterns of preschool children. It also assessed the mother’s knowledge, attitude, and purchasing behaviors related to food additives. Results The study found that 46.6% of mothers demonstrated good knowledge of food additives, while 56.0% demonstrated fair attitudes and 78.5% good purchasing behavior regarding additives. Additionally, the majority of mothers reported favorable dietary patterns for their preschool-aged children. “Biscuits and crackers” had the highest consumption frequency (4.98 ± 1.50), with 36.7% of children consuming them once daily, while “Soft beverages” had the lowest consumption frequency (2.73 ± 2.04), with 46.6% of children never consuming them. Statistically significant differences were identified between mothers’ knowledge and their age, education level, occupation status, and economic status (p

The study investigates the impact of tourist behavior change on travel agencies in developing countries, with a focus on strategies for enhancing the tourist experience. The research aims to identify the main factors influencing tourist purchasing behavior and understand their relationship with the customer experience. Data were collected from 368 experienced tourists in Ho Chi Minh City and Hanoi, Vietnam, using a combination of convenience and random sampling. Partial Least Squares Structural Equation modeling (PLS-SEM) is employed to analyze the research model. The findings confirm that product quality, product price, brand image, and marketing strategy significantly influence tourist purchasing behavior. Importantly, the results highlight the indirect effect of these factors on purchasing behavior, mediated through customer experience. It suggests that enhancing the customer experience is a crucial aspect of influencing tourist purchasing decisions. Based on these findings, industry managers and travel agents in developing countries should prioritize enhancing customer experience and building a strong brand through personalized services, digital integration, and active social media engagement. Implementing dynamic pricing strategies and targeted marketing campaigns that address safety concerns and highlight local experiences are crucial for competitiveness and attracting travelers post-crisis. Future research should explore the long-term effects of these strategies on travel agency performance and adapt the model to specific regional contexts. By adopting these multifaceted approaches, travel agencies in developing countries can enhance their competitiveness and better navigate the changing tourist behavior in the post-crisis era.

This paper examined the relationship between satisfaction and purchasing behavior of fast-food res­taurant customers in Calbayog City. In addition, this study also aimed to identify the respondents' profiles and the different factors influencing their satisfaction and purchasing behavior. The researchers used a descriptive-correlational research design to conduct this study. The researchers used a structured questionnaire adopted from a previous study. The questionnaires were provided to 384 participants in Calbayog City. The gathered data were analyzed using SPSS 29. The analyzed data by the researchers showed that family members, dine-in or online order options, and restaurant menus influence the purchasing behavior of fast-food restaurant cus­tomers. On the other hand, the satisfaction of fast-food restaurant customers in Calbayog City was influenced by menu options, payment methods, online application or website navigation, food placement technology, customers’ testimonials, friends and family recommendations, and services. The study revealed no significant relationship between satisfaction and purchasing behavior of restaurant customers in Calbayog City.

Copyright of Journal of Near Architecture is the property of Journal of Near East Architecture and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The Covid-19 pandemic, which has affected the entire world, has caused changes in many areas of life worldwide. These changes have also influenced and continue to influence consumer behaviors. During the restrictions, people staying at home and only going out for essential needs such as grocery shopping has caused changes in their shopping and consumption habits. The changing consumer behaviors related to the process have brought about many studies. Since the outbreak of Covid-19, it has caused significant changes in the attitudes and behaviors of individuals in the world and in Türkiye. Numerous studies have been conducted to understand these changes. The purpose of this study is to examine the effects of the pandemic on the food demand and nutritional habits of individuals residing in Tekirdağ province. To achieve this, a survey was conducted with consumers living in Tekirdağ. According to the research's predicted 10% margin of error and 99% significance level, the sample size was calculated to be 166 people. Factor analysis was applied during the statistical analysis of the findings. Based on the results of the factor analysis, it was found that the desire of individuals to consume organic products and their awareness of healthy nutrition were high. The negative conditions that occurred during the pandemic increased the desire of individuals to eat. It has shown that consumers are more sensitive about healthy eating during the Covid-19 pandemic process. An increase in the consumption of food products that form the basis of a healthy diet, such as fruits, vegetables and eggs, and a corresponding decrease in the consumption of carbonated drinks and prepackaged food also support this finding. However, the high increase in the consumption of pastries and nuts can be given as examples of the negative effects of the need to stay at home and the restriction of physical activities due to the Covid-19 outbreak. In addition, their buying behavior changed, and the number of people who procure food products through online shopping increased. The aim of this study is to inform consumers and researchers working on this subject about how food consumption of consumers has changed after Covid-19. [ABSTRACT FROM AUTHOR]

Unsustainable consumption of resources remains one of the significant environmental issues that prevent the achievement of sustainable development. Green consumerism forms part of the solutions to decrease unsustainable consumption globally. This study aimed to determine the level of awareness and attitudes of students at the University of Johannesburg towards green consumerism. Data was collected using an online questionnaire, and 404 questionnaires were collected and analyzed using descriptive statistical analysis and R-studio, which was used to generate a generalized linear model. There was a significant relationship between income and faculty, showing that these factors influenced the participants' level of awareness regarding green consumerism. The purchasing behavior of the participants is mostly influenced by the price and quality of products instead of the impact of a product on the environment. Overall, this study contributes to the existing literature on green consumerism concerning students. It recommends companies ensure that the prices of eco-friendly products are affordable and that companies should increase their green initiatives so that customers can be more aware of green consumerism. [ABSTRACT FROM AUTHOR]

Copyright of Tourism Tribune / Lvyou Xuekan is the property of Tourism Institute of Beijing Union University and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This study aims to determine the purchasing behavior, consumption tendencies and factors affecting the consumption of potential and existing organic food consumers in Konya province center. In order to see the general perception on organic food consumption, a questionnaire consisting of 21 questions in total was prepared. The sample size of the study was calculated as 384 according to the Simple Random Probability Sampling method, and data was collected from 553 people in total. As a result of the analysis, it was determined that 8.5% of the participants did not know the term organic food, 17.4% knew it but never consumed organic food, and 74.1% knew the term and consumed organic food. A total of 31.8% of the consumers purchased organic products once a week and the most frequently purchased product/product group was vegetables and fruits with 27.6%. The most important reason for consumers to buy an organic food is that it is beneficial for health, and the reason for not buying it is the high prices.

Although consumers generally have a positive attitude towards recycled products, purchases of such products remain relatively low compared to the total volume of goods sold globally. This study seeks to add to the limited research literature on consumer attitudes and intentions with respect to purchasing recyclable products. In particular, we focus on Theory of Planned Behavior factors affecting recyclable product purchasing behavior of Generation Z consumers in the province of Iğdır in Türkiye. In addition, this study examines inclusion of an additional potential recyclable product purchase intentions antecedent, “receptivity to green advertising.” Data collected from the participants by questionnaire method were analyzed using Smart PLS4 and SPSS 26 programs. Our findings revealed that two theory of planned behavior antecedents (attitudes and perceived behavioral control) positively predicted Generation Z recyclable product purchase intentions, but the effect of subjective norms was not statistically significant. Moreover, “receptivity to green advertising” was positively associated with increased purchase intentions.

This study aims to understand consumers' perceptions and preferences regarding natural honey by focusing on various dimensions. Based on data collected through online surveys and analyzed using structural equation modeling with the Smart PLS program, the research reveals strong relationships among health product awareness, perceived nutritional value, food safety, price, quality, color perception, attitude toward natural honey, willingness to pay more, and purchasing behavior. Positive correlations are observed between increased health product awareness, perceived nutritional value, food safety, price, and quality, leading to a more positive attitude toward natural honey. Both light and dark-colored honey perceptions influence perceived quality, with dark-colored honey perception having a more substantial impact. The positive effects of attitude toward natural honey on willingness to pay more and purchasing behavior are significant, strong, and positive. These findings indicate that consumers prefer natural honey based on health product features, nutritional value, food safety, price, quality, and color perception, and these preferences manifest in their purchasing behavior. [ABSTRACT FROM AUTHOR]

Copyright of Journal of Quantitative Research in Social Sciences is the property of Journal of Quantitative Research in Social Sciences / Sosyal Bilimlerde Nicel Arastirmalar Dergisi and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Purpose: The aim of the article is to analyze the impact of demographic and behavioral variables on online purchasing behavior. The study also aims to estimate these impacts using the maximum likelihood method. Design/methodology/approach: To achieve the research objectives and verify the hypotheses, primary research was conducted using a survey method. In June 2021, online questionnaires were distributed. The CAWI (Computer Assisted Web Interviewing) technique standards were applied during the study. Findings: (mandatory) The most important factors influencing online purchasing decisions are price and product quality. Other factors, such as user interface or delivery speed, have a significantly lesser impact. The demographic variable with the greatest impact is gender, while the variable with the least impact is the field of study. Research limitations/implications: One of the limitations of the study is its temporal and geographical scope. Further research in this area is recommended to include various demographic groups and markets. Practical implications: The study has significant implications for marketing practice. Knowledge about the impact of demographic and behavioral factors on purchasing decisions can help companies target appropriate market segments and effectively adjust their sales strategies. Social implications: The study may influence social attitudes by showing that ecological awareness is still not the main motivation for the majority of consumers in the context of online shopping. This could also affect corporate policies in the context of corporate social responsibility. Originality/value: The value of this article lies in filling the existing gap in research on the impact of demographic and behavioral variables on online purchasing behavior. The article is addressed to researchers in the fields of marketing, behavioral economics, and entrepreneurs interested in better understanding their customers. [ABSTRACT FROM AUTHOR]

The coronavirus COVID-19 pandemic was an unprecedented shock to the world economy. Consumer purchase of a country's brand and the products manufactured in their own country plays a vital role in that country's GDP, and helps revive the country's economy. This study focuses on understanding the factors that influence consumers' buying behavior, and on modeling these factors to understand the causal relationship, using partial least squares structural equation modeling. The data analysis is based on the online survey carried out between 30 March 2020 and 18 April 2020. A total of 367 responses were collected during this period. The study's findings indicate that there are changes in consumer buying behavior, and the factors that are decisive for purchasing decisions in times of social crisis are changing. Therefore, the purpose of the study is to understand the impact of the COVID-19 pandemic on consumers' lives and the changes in their behavior during and after the crisis. Consumers' attitudes towards traditionalism and retail innovation are essential for the sustainable development of consumer behavior. Under the influence of change and shopping constraints, unplanned- and impulse-shopping behavior has changed into a deliberate search for more sustainable options, with women shopping for sustainable food more often than men. Women are more health-conscious, and consider sustainable food healthier than conventional food. On the retail side, trusted certification of origin supports the rate of sustainable-food purchases, and, from the viewpoint of innovation, the use of digital communication with consumers across different communication channels and platforms is essential. [ABSTRACT FROM AUTHOR]

Corporate social responsibility is an organization's obligation to be aware of its impact on different aspects of society (e.g., social, environmental, economic). Many companies utilize hashtags, trends, and popular social movements to signal allyship, yet this may be a marketing ploy. Do consumers acknowledge the difference between performative activism and substantial activism? In this study, 198 participants (M = 38.8 years old, SD = 11.5 years) rated companies' perceived support of social issues and their willingness to shop based on different levels of performative and substantive activism. Results showed that consumers were most willing to shop at companies exhibiting substantial activism over and above performative activism (d = 0.39) due to perceiving them as supportive of the issue (d = 0.98), finding evidence for full mediation (indirect CI [.24, .63]). These results were independent of the type of topic and personal beliefs of the participants. This research helps understand how individuals make purchasing decisions and how corporate social responsibility has become more crucial for organizations to elevate their relationships with customers. [ABSTRACT FROM AUTHOR]

Live-streamed shopping is experiencing explosive growth in the tourism industry, yet few studies have investigated purchase behaviours from a technology-featured authenticity perspective. This study aims to explore what factors may affect viewers' purchase of tourism products from the perspective of authenticity. A sequential mixed-method design was adopted. Data were collected from 403 real-time live streaming events and 15 interviewees. The findings posited that the technology-featured shopping environment in tourism live-streamed shopping (TLSS) contains constructive, postmodern, existential, and objective authenticity attributes, echoing previous theoretical approaches to authenticity. The results also indicate that there is a significant correlation between authentic attributes and sales performance, while the degree of influence varies from dimensions of authenticity. This research extends our knowledge of TLSS by uncovering the role of authenticity dimensions in technology-featured authentic shopping environments. Our results also deliver key insights into the influence of authenticity, providing a deeper understanding for operators and marketers to position live-streamed shopping products in tourism and hospitality strategies. [ABSTRACT FROM AUTHOR]

Copyright of Afyon Kocatepe University Journal of Social Sciences / Afyon Kocatepe Üniversitesi Sosyal Bilimler Dergisi is the property of Afyon Kocatepe University (AKU) Sosyal Bilimler Enstitusu and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)