1. Factors influencing choice of accommodation during Covid-19: a mixed-methods study of Italian consumers
- Author
-
Del Chiappa, Giacomo, Pung, J. M., M. Atzeni, Del Chiappa, Giacomo, Pung, JM, and Atzeni, M
- Subjects
Service (business) ,mixed methods ,Service delivery framework ,business.industry ,Distancing ,Download ,05 social sciences ,Warranty ,factors ,Advertising ,Hospitality ,Tourism, Leisure and Hospitality Management ,0502 economics and business ,050211 marketing ,business ,Covid-19 ,Accommodation ,050212 sport, leisure & tourism ,Tourism ,accommodation choice ,cluster analysis - Abstract
Covid-19 is severely impacting hospitality establishments, with consequences on consumers’ decision-making. Yet, little is known about current factors influencing travelers’ accommodation choice. This paper adopts a sequential mixed-methods design to examine the importance attributed to additional measures implemented in tourism accommodation during a pandemic, by interviewing sixteen potential travelers, and then profiling a convenience sample of 4,386 consumers accordingly. Findings suggest that accommodation key factors are sanitization and PPE use, physical distancing in restaurant service, room service delivery, reception automation, and social and environmental engagement. Consumers attribute different importance to accommodation services in three configurations: Sanitization and Physically Distancing Seekers, All-round Concerned, and Sustainability Supporters. Profiling of the segments revealed numerous distinctive characteristics. [ABSTRACT FROM AUTHOR] Copyright of Journal of Quality Assurance in Hospitality & Tourism is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2021