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3,332 results on '"Promotion of Product"'

1. Focusing knowledge-based techniques on market analysis

Author

Anand, Tej and Kahn, Gary

Subjects
Data Analysis, Report Generation Software, New Technique, Research and Development, Marketing Research, System Design, Promotion of Product, Expert systems, ACNielsen Corp. (Schaumburg, Illinois) -- Research, Marketing research -- Innovations, Expert systems -- Design and construction
Published
1993

2. The meaning and use of selected promotional tool

Author

UHLÍŘOVÁ, Michaela

Subjects
veletrhy, podpora prodeje, reklama, výstavy, public relations, promotion tool, promotion of product, osobní prodej, fairs, personal selling, advertising, propagační prostředek, sales promotion, podpora produktu, exhibitions
Abstract

The theme of this diploma thesis is ,,The meaning and use of selected promotional tool". The aim of this study was to evaluate the effectiveness of the selected promotional tool. The subject of the analysis was fairs and exhibitions of ESCO PODLAHY, s.r.o. Based on the information found, suggest possible recommendations for their further use or improvement.

Published
2018

3. A Warped launch

Author

Black, Edwin

Subjects
Marketing Strategy, Promotion of Product, Operating System, Installing Software, Debugging, International Business Machines Corp. -- Marketing, OS/2 Warp (Operating system) -- Marketing
Published
1994

4. WS&T 'expo'ses cutting-edge technology

Author

Smith, Carrie and Zecher, Joshua

Subjects
Trade Show, Investments, Exhibits, Financial Analysis Software, Promotion of Product
Abstract

From portfolio management to asset allocation software, from storage devices to systems support software, and from voice telecommunication equipment to options analysis, the Financial Technology Expo promises something for everyone. […]

Published
1994

5. Brand aid

Author

Wilson, Linda

Subjects
Food industry, Marketing Strategy, Electronic data interchange, Promotion of Product, Distribution Management, Campbell Soup Co. -- Marketing, Borden Inc. -- Marketing, Ocean Spray Cranberries Inc. -- Marketing, Food industry -- Marketing, Electronic data interchange -- Usage
Published
1993

6. Assumed identities

Author

Levine, Robin

Subjects
Graphic Arts, Biography, Design, Promotion of Product
Published
1993

7. Multitusking

Author

Becker, Pat

Subjects
Minicomputer, Interoperability, Distributed Processing, Promotion of Product, System Conversion, International Business Machines Corp. -- Product information, IBM AS/400 (Minicomputer) -- Marketing
Abstract

As a pack animal, the elephant has transported untold numbers of people and goods across savannahs and through jungles. Over the centuries, the elephant has been replaced by more modern, […]

Published
1993

8. 1992 Fall Comdex report

Author

Burk, Ron

Subjects
Comdex-Fall, Conferences and Meetings, Exhibits, Promotion of Product, Product Introduction, Application Development Software, Comdex -- 1992 AD
Published
1993

10. Interop booms

Subjects
Analysis, Network Architecture, Promotion of Product, Trade Show, Multivendor Systems, Interoperability, InterOp, NetWorld+Interop -- 1991 AD
Abstract

With little glitz, few gimmes, only one vacation giveaway, and no guest celebrities, you might wonder why more then 32,000 people bothered to show up at Interop '91 in San […]

Published
1991

11. Show to save visitors time

Subjects
Directories, Seminars, Trade Show, Exhibits, Conferences and Meetings, Promotion of Product, Vendors, Analysis
Published
1991

12. New tools for package design

Author

McMillan, Thomas M.

Subjects
Art, Advertising (Industry), Promotion of Product, Packaging, Microcomputer, Computer-Aided Design, Computer art -- Innovations, Packaging -- Design and construction, Computer-aided design -- Usage, Container industry -- Product development, Microcomputers -- Usage
Published
1991

13. Currents: a monthly compendium of Unix community news

Subjects
Product Development, UNIX, Research and Development, CAD/CAM, Computer Graphics, Graphics Software, Acquisition, Open Systems, Marketing Agreements, Value-Added Resellers, Computer Software Industry, Distribution Agreements, Cooperative Agreements, ADA, Training, Promotion of Product, Workstations, Compatible Hardware, Consortium, Japan, TEMPEST (Defense program), Advanced Computing Environment, United States. National Security Agency. TEMPEST Program -- Product development, Advanced Computing Environment -- Membership
Abstract

Sun Microsystems Inc. Sun Microsystems Inc. (Mountain View, CA) has formed a new subsidiary, Sun Microsystems Laboratories Inc., formed to investigate and develop new hardware and software technologies. Sun has […]

Published
1991

14. Macworld Expo '91: world's largest computer flea market

Author

Borrell, Jerry

Subjects
Microcomputer, Trade Show, MacWorld Exposition, Third-Party Vendor, Promotion of Product, Computer Industry, Apple Inc. -- Product information, Apple Macintosh (680X0-based system) -- Equipment and supplies, MacWorld Exposition -- 1991 AD, Computer industry -- Conferences, meetings and seminars, Microcomputers -- Exhibitions
Published
1991

15. Windows 3.0 was the deb of the year

Author

Steinberg, Don

Subjects
New Product, Exhibits, Promotion of Product, Microsoft Corp. -- Marketing, Microsoft Windows 3.0 (GUI) -- Marketing, Computer software industry -- Exhibitions
Published
1990

17. What are the secrets of success for product transition?

Author

Whiting, Rick

Subjects
Business Planning, Financial Analysis Software, Manufacturers, Marketing Strategy, Upgrading, Tutorial, Promotion of Product, Computer Industry, Product Development, Computer industry -- Marketing, Product development -- Planning
Published
1990

18. The Meaning and Use of Product Promotion in a Chosen Company

Author

UHLÍŘOVÁ, Michaela

Subjects
Product, podpora prodeje, reklama, Promotion of product, public relations, Produkt, osobní prodej, Personal selling, Advertising, Public relations, Sales promotion, podpora produktu
Abstract

The aim of this thesis was to assess the current situation in the selected company and the importance of this activity for the company, then to make suggestions for its improvement. The subject of the analysis was the promotion activity of ESCO podlahy, s.r.o. The theoretical part is based on the stady of professional literature. In the practical part is analysis in company. An analysis of promotion of product showed, that the promotion of the company is on the high level, but missing some product promotion. It is suggested several improvements and broaden promotions. The most interesting is Billboard. Another suggestion is to introduce advertising in public transport and in newpapers. In the area of sponsoring is recommend sponsoring TV housing Shows. Last suggestion is paid advertising in radio.

Published
2016

19. Winning display ideas at POPAI conference

Author

Karvetski, Kerstin

Subjects
Point-of-Purchase Advertising, Point-of-sale advertising, Promotion of Product, Point-of-Purchase Advertising Institute, Conferences and Meetings, Point-of-Purchase Advertising Institute -- Conferences, meetings and seminars, Point-of-sale advertising -- Methods
Published
1994

21. So, how telegenic are you?

Subjects
Television advertising -- Planning, Television -- Usage, Digital Television, Promotion of Product, Marketing Strategy, Sales Presentations, Business, Computers and office automation industries
Published
1994

23. Lunch boxes & software: displays target back-to-school crowd

Author

Karvetski, Kerstin

Subjects
Promotion of Product, Strategic Planning, Software Retailing, Marketing Strategy, Computer Software Industry, Software Toolworks Inc. -- Marketing, Interplay Productions -- Marketing, WordPerfect Corp. -- Marketing, Software -- Marketing
Published
1994

24. An interview with IBM's Fred Wiele

Author

Balch, Karen

Subjects
Interview, Executive, Distribution Management, Marketing Strategy, Disk drives, Competition, Value-Added Resellers, Promotion of Product, International Business Machines Corp. IBM Storage Systems Div. -- Management, Disk drives -- Marketing
Published
1994

27. How to make the PowerPC a success

Subjects
Strategic Planning, Microprocessor, Promotion of Product, Marketing Strategy, Cooperation, Business, Computers and office automation industries, IBM PowerPC (Microprocessor) -- Marketing
Published
1993

29. The Win32 Professional Developers' Conference

Author

Burk, Ron

Subjects
Conferences and Meetings, Trade Show, Promotion of Product, Product Development, Application Development Software, Programming, Microsoft Corp. -- Conferences, meetings and seminars, Microsoft Windows NT Pre-Release Software Development Kit (Program development software) -- Distribution, Microsoft Windows NT (Operating system) -- Product development, Microsoft Win32 Software Development Kit (Application development software) -- Product development
Abstract

The Microsoft Win32 Professional Developers' Conference was a jammed, highly technical, three-day marketing tour-de-force for Windows NT and the Win32 API. Attendance estimates ranged as high as 4,600 developers, and […]

Published
1992

30. Nine vendors join HP to PROmote PA RISC; PRO joins east and west

Author

Goulde, Michael A.

Subjects
Hewlett-Packard Co. -- Planning, Partnership, Trade and Professional Associations, Promotion of Product, Consortium, RISC, Processor Architecture, Competition, Membership List, Outlook, Computers and office automation industries
Published
1992

31. Networld Dallas

Author

Brambert, Dave

Subjects
Trade Show, LAN, Analysis, Vendors, Promotion of Product, NetWorld, NetWorld+Interop -- 1991 AD
Abstract

Dallas in the fall reminds one of, well, Dallas in the fall. Two records were broken at Networld Dallas, held October 15 through 17 at the Dallas Convention Center: 1) […]

Published
1991

32. The art of imagineering

Author

Saldarini, Robert

Subjects
Multimedia Technology, Feasibility, Cost of Information, Analysis, Applications, Promotion of Product
Published
1991

33. Marketing and protecting your program

Author

McCann, John T.

Subjects
Marketing, Patent/Copyright Issue, Tutorial, Network Operating System, Compatible Software, Promotion of Product, Rights, Business, Computers, High technology industry, NetWare (Network operating system)
Published
1991

35. Promotion of product as an instrument of the marketing mix

Author

SEDLÁKOVÁ, Žaneta

Subjects
Marketingový mix, podpora prodeje, reklama, promotion of product, public relations, osobní prodej, personal selling, advertising, sales promotion, podpora produktu, Marketing mix
Abstract

The aim of this bachelor thesis was to assess the current situation of promotion of product in the selected company and then to make suggestions for its improvement. First the author analyse promotion of product. There are a few suggestions how to improve promotion of product in the company SIKO KOUPELNY.

Published
2013

36. Marketing methods for software

Author

Friedman, Hershey H. and Friedman, Linda Weiser

Subjects
Distribution Management, Marketing Strategy, Marketing Applications, Methods, Software, Market Segmentation, Product Development, User Need, Promotion of Product, Direct Market Channel, Product Life Cycle, Brand Name
Published
1987

37. Intel dominates show

Author

Seybold, Andrew M.

Subjects
Intel Corp. -- Product introduction, Comdex-Spring -- 1989 AD, Comdex-Spring, Trade Show, Microprocessor, Promotion of Product, Laptop Computers, Software Packages, Product Introduction, Peripherals, Add-In/On Devices, Graphics Accelerator/Display Board, Business, Computers, Computers and office automation industries, High technology industry
Abstract

The highlights of Spring Comdex 1989 were new Intel 80386-based systems, newer and faster graphics, new releases of software packages, and more fax machines, modems and laser printers. Intel dominated the show. Intel, IBM and Microsoft are urging adoption of 80386 systems and want their customers to move toward an integrated office environment containing i386-based systems with i486 file servers, which be available in late 1989. Intel also introduced a low-current 80386 chip for laptops and a faster 80386SX chip. The product of the show was the Sal Perez Keestick, an inexpensive add-on device that turns any keypad with cursor keys into a joystick. Atari announced for future delivery the $400 Portfolio, a hand-held DOS-compatible computer with a 4.92MHz Intel 80C88 CPU. American Megatrends Inc showed its 33-MHz 80386 motherboard while announcing plans for a 80486-based board.

Published
1989

38. 'Fair is foul, and foul is fair'

Author

Diamond, Stephen L.

Subjects
Open Systems, Critique, User Need, Marketing Strategy, Standard, Competition, Promotion of Product, Vendors, Open systems (Computers) -- Analysis
Published
1993

39. Wanted: several lifetimes

Author

Hays, Nancy

Subjects
Market Share, Market Analysis, Economics, Cost of CPU, System Overhead, Art, Comparison, Promotion of Product, Computer art, Computer art -- Market share
Published
1992

40. Seybold Paris, Part I: Electronic Publishing, Quark update

Subjects
Trade Show Report, Industry Analysis, Portable Document Software, Electronic Software Distribution, Promotion of Product, Prepress, DTP Software, Productivity, Database Access Software, Word Processing Software, Modules, DTP Extension, Adobe Systems Inc. -- Product information, Quark Inc. -- Product information, Nice Technology -- Product information, Microsoft Corp. -- Product enhancement, SoftQuad Inc. -- Product information, Layout Ltd. -- Product information, X-Alt Systems -- Product information, Marczware -- Product information, MC Research Inc. -- Product information, Adobe Acrobat (Portable document software) -- Marketing, Tag Wizard (Portable document software) -- Marketing, NCSA Mosaic (Web browser) -- Marketing, WAISServer for Unix (Text search and retrieval software) -- Marketing, Microsoft Word for Windows 6.0 (Word processing software) -- Product enhancement, HoTMetaL (Web authoring software) -- Marketing, QuarkXPress 3.1 (DTP software) -- Marketing, Quark Publishing System 1.1 (DTP software) -- Marketing, Arabic XT 2.0 (DTP software) -- Marketing, SGML Enabler (DTP software) -- Marketing, Super Tabs XT (DTP extension) -- Marketing, Marcztools (DTP extension) -- Marketing, Linkup (Database access software) -- Marketing
Abstract

Our annual European conference event returned to Paris and the Palais de Congr*s earlier this month. The conference continues to evolve as a forum for professional publishers to discuss issues […]

Published
1994

41. Microsoft SQL Server for Windows NT; challenging Unix, NetWare, and OS/2

Author

Davis, Judith R.

Subjects
Application Development Software, Database Design, Operating System, Marketing Strategy, Business Planning, Strategic Planning, Promotion of Product, Competition, Relational Data Base Management Systems, Microsoft Corp. -- Marketing, Microsoft SQL Server for Windows NT 4.21 (DBMS) -- Marketing, Microsoft Windows NT (Operating system) -- Marketing
Published
1994

42. The maverick

Author

Garfinkel, David

Subjects
Computer Software Industry, Software Packages, Promotion of Product, Mail Order, Pricing Policy, Marketing, Financial Stability, Growth, Software Retailing, Executive, Borland International Inc. -- Management, Borland Turbo Pascal (Application development software) -- Usage, SideKick for Presentation Manager (Personal information management software)
Published
1987

43. Making the IIGS sales demo: part II

Author

Lichty, Ron and Crosley, Tom

Subjects
Selling, Microcomputer, Programming Instruction, Promotion of Product, Tutorial, Marketing Applications, Business Graphics, Apple Inc. -- Product information, Apple IIgs (Microcomputer) -- Usage
Published
1987

45. Desktop publishing and PCs: one revolution begets another

Author

Blissmer, Robert H.

Subjects
Minicomputer, Computer Manufacture, Microcomputer, UNIX, Word Processing, Electronic Publishing Industry, Software Packages, Promotion of Product, Laser Printer, Typesetting, Personal Computers, DTP Software, Printers, Displays, IBM PC (Intel-compatible system), XyWrite III (Word processing software), Apple Macintosh (680X0-based system), Microsoft Word 3.0 (Word processing software)
Published
1987

46. Against all odds: survival basics for VARs

Author

Caginalp, Elizabeth Gallagher

Subjects
Personal Computers, Marketing, Market, Marketing Strategy, Retail/Reseller Channel, Value-Added Resellers, Financial Stability, Support Services, Competition, Advertising (Industry), Promotion of Product, Marketing Research, Market Analysis
Published
1987

47. Graphic software and hardware

Subjects
Graphics Software, Image Processing, Color, Promotion of Product, Comparison, DTP Software, Enhancements, Computer-Aided Design
Abstract

Graphic Software and Hardware Full-color image processing has traditionally been a high-end application. Only within the past few years have micro-computer CPUs become powerful enough to manipulate large color images […]

Published
1991

48. Newstec: end of an eventful decade for UK newspapers

Author

Tribute, Andrew

Subjects
Conferences, Newspapers, Video Systems, Product Introduction, Promotion of Product, Publishing Industry, DTP Software, Vendors, Products, Quark Inc. -- Product information, Compugraphic UK -- Product information, Atex Ltd. -- Product information, DataPage (Computer program) -- Product introduction, Word Mover (Word processing software) -- Product introduction, Image Builder (Computer graphics software) -- Product enhancement
Abstract

Newstec: End of an Eventful Decade for UK Newspapers NEWSTEC '89--the last of the bi-annual newspaper conferences and exhibitions at Brighton, England--was once again full of interesting developments. And once […]

Published
1990

50. VST upgrades EMMpathy, offers rebate for Technoggin owners

Author

Staten, James

Subjects
Product Introduction, Power Management Software, Power Supply, Product Defect/Failure, Promotion of Product, VST Power Systems Inc. -- Product introduction, Technoggin Inc. -- Product defects and recalls, EMMpathy 2.0 (Power management software) -- Product introduction, Apple Macintosh PowerBook 500 (680X0-based notebook) -- Equipment and supplies, VST Power Systems Auto Adapter 500 (Power supply) -- Product introduction, Computer software industry -- Product introduction, Batteries, Power resources -- Product introduction
Abstract

VST Power Systems Inc. recently upgraded its PowerBook 500 intelligent battery diagnostic tool, shipped an automobile adapter for the 500-series portables and offered rebates to owners of PowerPlate external batteries […]

Published
1994

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