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Internet Neil J Rubenking, Larry Seltzer Changing window sizes Q When a user loads my Web page, I want the window to be big enough to display a certain amount […]

As consumers, our goal when shopping for anything from groceries to a new car is to choose the product that has the best value. Shopping for cutting tools is no [...]

A popular four-up model is now available as a versatile carton-production version and a high-output 10-color perfector. The press manufacturer that annually sells more units in the mid-size, four-up format […]

Madison Avenue Meets Hollywood And Vine In last year's celluloid hit 'The Jagged Edge,' produced by Columbia Pictures, actress Glenn Close plays Teddy Barnes, the defense attorney of millionaire wife-murderer [...]

There are many items around the household that can be useful or come in handy for some other purposes. Listed are uses for common products such as coffee filters, which can be used to cover food warming in the microwave and can also be used as liners. Some items listed with dual functions also include egg cartons, fabric softner sheets and ice cubes.

This a priori segmentation-based study aims to segment the world market according to usage rate in terms of forty-three industrial products and determine which group of countries are heavy users of what kind of products. The result needed a multi-attitude interpretation. The initial results showed that it cannot be generalized whether countries in one cluster are heavy, medium, or light users of all kinds of industrial products, because fifty-five countries (Cluster 1) are light users of thirty-six products, twenty-eight countries (Cluster 2) are medium users of twenty-eight products, and seven countries (Cluster 3) are heavy users of twenty-five products. On the other hand twenty-five similar products are heavily used in Cluster 3, used to a medium in Cluster 2, and lightly used in Cluster 1. Another combination of eleven similar products is lightly used in Cluster 1, heavily used in Cluster 2 and used to a medium level in Cluster 3. Finally seven products have scattered differently among the clusters. This necessitates implementing different target market strategies for each product group in any country cluster. Meanwhile, discriminant results indicated that countries in Cluster 3 have largest average export per capita, highest percentage of economically active female population, lowest inflation rate, highest energy consumption, highest air pollution and lowest population density. On the other hand, countries in Cluster 1 showed results opposite to those of Cluster 3, and countries of Cluster 2 were in the middle. (Reprinted by permission of the publisher.)