119 results on '"Product endorsement"'
Search Results
2. Exploring the effectiveness of fashion recommendations made by social media influencers in the centennial generation.
3. Effects of social media brand-related content on fashion products buying behaviour – a moderated mediation model
4. Whose job is it anyway? A qualitative investigation into the influence of agents, race organisers, and sponsors on the risk of doping in elite distance running.
5. The Impact of Advertising Appeals on Consumers’ Perception of an Advertisement for a Technical Product and the Moderating Roles of Endorser Type and Endorser Age
6. The Impact of Online Commentary on Young Consumer’s Purchase Decision
7. Effects of celebrity endorsement on firms' competition: from industrial organisation perspective.
8. Exploring the Role of Audience Participation and Para-social Interaction on Endorsement Effectiveness in Vlogs: An Abstract
9. Who to find to endorse? Evaluation of online influencers among young consumers and its implications for effective influencer marketing
10. Selection of celebrity endorsers : A case approach to developing an endorser selection process model
11. Influencer Endorsements: How Advertising Disclosure and Source Credibility Affect Consumer Purchase Intention on Social Media
12. An examination of humor and endorser effects on consumers' responses to direct‐to‐consumer advertising : The moderating role of product involvement
13. Evaluating responses to celebrity endorsements using projective techniques
14. THE EFFECTS OF USING SOCIAL MEDIA CELEBRITIES FOR PRODUCT ENDORSEMENTS.
15. Generation Y's athlete role model perceptions on PWOM behaviour
16. What really works for teenagers: human or fictional celebrity?
17. Celebrity endorsement, brand credibility and brand equity
18. Effects of content class with endorsement and information relevancy on purchase intention
19. Athlete endorser effectiveness: model development and analysis
20. Signaling theory and applicant attraction outcomes
21. Who endorses whom? Meanings transfer in celebrity endorsement
22. Product effects on endorser image : The potential for reverse image transfer
23. A comparison of four strategies to promote fair trade products
24. The effects of negative information transference in the celebrity endorsement relationship
25. Sports celebrity endorsements in retail products advertising
26. Product endorsement on Slovak TV: Generation Y’s recall of celebrity endorsements and brands
27. The equity effect of product endorsement by celebrities : A conceptual framework from a co‐branding perspective
28. The corporate brand association base : A conceptual model for the creation of inclusive brand architecture
29. Factors predicting the effectiveness of celebrity endorsement advertisements
30. Impact of the perceived risk in influencers' product recommendations on their followers' purchase attitudes and intention.
31. Presentasi diri influencer dalam product endorsement di instagram
32. Celebrity poses and consumer attitudes in endorsement advertisements
33. Effects of celebrity endorsement on firms’ competition: from industrial organisation perspective
34. The more dolphins there are the less I trust what they're saying: can green labelling work?
35. Promoting healthy foods in the new digital era on Instagram
36. The Impact of Advertising Appeals on Consumers’ Perception of an Advertisement for a Technical Product and the Moderating Roles of Endorser Type and Endorser Age
37. A strategic view of celebrity endorsements through the attachment lens
38. ‘Instafamous’ – credibility and self-presentation of micro-celebrities on social media
39. Attractiveness, Trustworthiness and Purchase Intention in Social Media Instagram: The Moderating Role of The Number of Followers
40. Selection of celebrity endorsersA case approach to developing an endorser selection process model.
41. Political activism, racial identity and the commercial endorsement of athletes.
42. Jamie Oliver at Sainsbury's : Analysis of a brand alliance
43. An examination of humor and endorser effects on consumers' responses to direct-to-consumer advertisingThe moderating role of product involvement.
44. Examining the Effectiveness of Athlete Celebrity Endorser Characteristics and Product Brand Type: The Endorser Sexpertise Continuum.
45. A comparison of four strategies to promote fair trade products.
46. The equity effect of product endorsement by celebrities A conceptual framework from a co-branding perspective.
47. Midas touch or time bomb? A look at the influence of celebrity endorsement on customer purchase intentions: The case study of fast foods outlet companies in Harare, Zimbabwe
48. Moisturizers, Lubricants, and Vulvar Hygiene Products: Issues, Answers, and Clinical Implications
49. Online engagement and the role of digital influencers in product endorsement on Instagram
50. Viewer responses to product messages using one-person media influencers
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