951 results on '"Product Choice"'
Search Results
2. Cournot Competition on the Hotelling Line Yields at Most Three Varieties
- Author
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Cosnita-Langlais, Andreea and Langlais, Eric
- Published
- 2024
- Full Text
- View/download PDF
3. Let me take a #selfie #variety: How consumer selfie affects variety seeking.
- Author
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Jeong, Haeyoung, Wang, Chen, and Suri, Rajneesh
- Subjects
SELFIES ,CONSUMER behavior ,COMMERCIAL products ,CONSUMER preferences ,SELF-portrait photography ,SELF-presentation ,FACE ,SELF-consciousness (Awareness) - Abstract
Given the proliferation of digital cameras on smartphones, selfies have become ubiquitous in consumers' daily lives, and many companies have employed consumer selfies in their marketing campaigns. However, research on selfies in the domain of consumer behavior is still lacking. This research investigates how consumer selfies, namely, self‐portrait photos featuring consumer faces and products, influence consumers' variety seeking. Through field, online, and laboratory studies and a content analysis of Instagram data, we show that if people will take a consumer selfie with the products they are going to purchase, their self‐presentational concern is heightened, which, in turn, increases their variety seeking in product choices. However, we also find that the consumer selfie effect on variety seeking diminishes when people will take a group (vs. an individual) consumer selfie. Finally, we also show that individual differences in self‐consciousness moderate the consumer selfie effect on variety seeking. [ABSTRACT FROM AUTHOR]
- Published
- 2023
- Full Text
- View/download PDF
4. The Secrecy Effect: Secret Consumption Increases Women's Product Evaluations and Choice.
- Author
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Rodas, Maria A and John, Deborah Roedder
- Subjects
WOMEN consumers ,COMMERCIAL product evaluation ,CONSUMER preferences ,CONSUMPTION (Economics) ,SECRECY ,CONSUMER attitudes ,FOOD habits - Abstract
Advertisers often depict their products being consumed in a social setting, but they also depict people secretly consuming their products. Will consumers like a product more if they are prompted to consume it in secret? We report eight studies, where women consumed and evaluated products such as cookies, chocolate, and apple chips. Women in secret consumption conditions were instructed to imagine eating the food in secret, instructed to hide the food from others while consuming it, or shown an advertisement encouraging eating the food in secret. These secret consumption prompts resulted in more positive product evaluations and increased product choice, compared to evaluations in non-secret conditions. We identify preoccupation and attitude polarization as the primary drivers for these outcomes. When women consume a product in secret, they become preoccupied with the product, as thoughts about the product continually pop into mind. Increased thinking leads to attitude polarization, where evaluations for products they like become even more positive. Finally, we also identify moderators of these secrecy effects. [ABSTRACT FROM AUTHOR]
- Published
- 2020
- Full Text
- View/download PDF
5. TO BE STABLE OR NOT? BELIEFS ABOUT BODY SHAPE MALLEABILITY INFLUENCE CONSUMER PRODUCT EVALUATION AND CHOICE.
- Author
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Burri, Silvan, Steinmann, Sascha, and Morschett, Dirk
- Subjects
CONSUMER preferences ,CONSUMER behavior ,COVID-19 pandemic ,MONEY ,COMMUNICATION strategies - Published
- 2023
6. EFFECT OF SAMPLING HEALTHY VERSUS UNHEALTHY FOODS ON SUBSEQUENT CHOICES OF OTHER FOODS.
- Author
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Biswas, Dipayan, Abell, Annika, Inman, J. Jeffrey, Held, Johanna, and Mikyoung Lim
- Subjects
CONSUMER preferences ,FOOD ,STATISTICAL sampling ,SURVEYS ,CONSUMPTION (Economics) - Published
- 2023
7. A Data Mining Analysis of Cross-Regional Study of Apparel Consumption
- Author
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Rahman, Osmud, Fung, Benjamin C. M., Kacprzyk, Janusz, Series Editor, Gomide, Fernando, Advisory Editor, Kaynak, Okyay, Advisory Editor, Liu, Derong, Advisory Editor, Pedrycz, Witold, Advisory Editor, Polycarpou, Marios M., Advisory Editor, Rudas, Imre J., Advisory Editor, Wang, Jun, Advisory Editor, and Antipova, Tatiana, editor
- Published
- 2022
- Full Text
- View/download PDF
8. When Feeling Younger Depends on Others: The Effects of Social Cues on Older Consumers.
- Author
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Amatulli, Cesare, Peluso, Alessandro M, Guido, Gianluigi, and Yoon, Carolyn
- Subjects
OLDER consumers ,SOCIAL cues ,CONSUMER psychology ,SOCIAL interaction ,PROMPTS (Psychology) ,SELF-perception ,CONSUMPTION (Economics) & psychology - Abstract
How do social cues in the immediate environment affect older consumers' tendency to feel younger? And what is the impact of this tendency on consumption? This research investigates the malleability of older consumers' feel-age and the underlying mechanisms by focusing on the influence of contextual social cues and the downstream effects on consumption behavior. Five studies provide evidence that the mere presence of young social cues triggers an identity threat for older consumers; and feeling younger is a way to protect the self from negative stereotypes associated with aging. By contrast, young consumers are relatively immune to age-related social cues. Whereas the presence of young social cues magnifies older consumers' tendency to feel younger, this effect is attenuated when the young social cues are less desirable or when the older consumers possess higher self-esteem. The greater tendency to feel younger in the presence of young social cues increases older consumers' choice of contemporary over traditional products, especially among those with lower self-esteem. Theoretical insights and practical implications are discussed. [ABSTRACT FROM AUTHOR]
- Published
- 2018
- Full Text
- View/download PDF
9. US Household Purchases of Dairy Milk and Plant-Based Milk Alternatives.
- Author
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Stewart, Hayden and Diansheng Dong
- Abstract
US household purchases of fluid dairy milk and plant-based milk alternatives are investigated using household-level data from the 2018 National Consumer Panel. About 58.5% of all households bought only dairy milk and 4.4% bought only plant-based products over the course of that year. Another 37.1% switched between the two types of products, buying dairy milk on most shopping occasions and plant-based products on a smaller number of occasions. Dairy milk will not likely lose out to plant-based products anytime soon given these purchase patterns; rather, the two products may coexist, with plant-based options playing a minor role. [ABSTRACT FROM AUTHOR]
- Published
- 2023
- Full Text
- View/download PDF
10. Influence of Implicit Theories on Consumer Behavior
- Author
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Yusuke Iwama
- Subjects
incremental theory ,entity theory ,brand personality ,product evaluation ,product choice ,Marketing. Distribution of products ,HF5410-5417.5 - Abstract
Implicit theories refer to beliefs that individuals hold regarding the malleabilities of human traits or abilities. There are two types of implicit theories: “incremental theory” (the belief that traits or abilities can substantially change through effort and time) and “entity theory” (the belief that traits or abilities are relatively unchanging). Outside the field of marketing, it has been argued that individuals who believe in incremental theory show different tendencies in thinking and behavior compared to those who believe in entity theory. In recent years, there has been a gradual increase in research exploring the influences of implicit theories on consumer behavior. There are three main streams in consumer research: (1) influences of implicit theories on self-perception, (2) influences of implicit theories on product evaluation, and (3) influences of implicit theories on product choice. This paper reviews the representative literature in these research streams and presents future research topics in the final chapter.
- Published
- 2022
- Full Text
- View/download PDF
11. Improving the effectiveness of pregnancy warning labels displayed on alcohol containers: a French eye-tracking study.
- Author
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Lacoste-Badie, S., Droulers, O., Dossou, G., and Gallopel-Morvan, K.
- Subjects
- *
LABELING laws , *ALCOHOLIC beverages , *EYE movements , *SCIENTIFIC observation , *CHILDBEARING age , *EYE movement measurements , *ALCOHOL drinking , *FETAL alcohol syndrome , *PREGNANCY - Abstract
Every year, foetal alcohol spectrum disorders impact 1 in 100 live births in France. France is one of the few countries with mandated labelling that must include a pregnancy warning. However, as the regulation passed with minimal specifications regarding the size and colour of the ensuing pictogram, the current pregnancy warning labels (PWLs) is often barely visible. This study investigated the potential influence of the PWL design on women's attention and alcohol product choice. The study used a within-subject experiment, with participants exposed to four PWL conditions. An eye-tracking method was adopted. Eye movement was used as a proxy for measuring visual attention. In total, 4752 observations were collected (99 participants × 48 wine bottles) among women of childbearing age. The results show that almost none of the participants paid attention to the current French PWL. However, the findings also indicate that a larger colourful PWL, with a combined text and pictogram, attracts far more attention, and that participants chose the bottles of wine displaying this type of PWL less frequently. The study indicates that the current French PWL is insufficient to draw women's attention and suggests improvements to the PWL design to help increase its effectiveness. [ABSTRACT FROM AUTHOR]
- Published
- 2022
- Full Text
- View/download PDF
12. Making Sustainability a Core Competency: Consumer Response to Sustainable Innovative Products.
- Author
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Hull, Clyde Eiríkur, Russell, Jennifer D., and Kukar-Kinney, Monika
- Abstract
Research suggests that sustainability may not be sufficient to yield a competitive advantage. Building on the resource-based view, this research evaluates three questions: (1) Can using sustainability as a differentiator lead to consumers choosing sustainable products? (2) Does product sustainability appeal more to environmentally concerned consumers? (3) Does product sustainability appeal more when paired with innovation? To test the hypotheses, an online survey of 344 US respondents was conducted. Consumers were given a hypothetical budget for an office chair and asked to choose between two products at a time. Hypotheses were tested with frequency and Chi-square tests and logistic regression. Findings indicate that the innovative product was preferred over the undifferentiated one, but the sustainable product was preferred over both innovative and undifferentiated products. The sustainability–innovativeness bundle was not preferred over the sustainable product. Environmental concern increased preference for the sustainable product over the innovative product, but not over the undifferentiated one. These findings suggest that sustainability is a stronger differentiator than innovation, but that bundling both features does not further enhance product choice. Attitude toward the environment may not predict behavior. Instead, preference for the sustainable product may originate in variety-seeking behavior, with sustainability seen as an innovation. [ABSTRACT FROM AUTHOR]
- Published
- 2022
- Full Text
- View/download PDF
13. HOW DO END-USERS CHOOSE BETWEEN TECHNOLOGIES? IMPLICATIONS FOR B2B BUYERS AND SELLERS.
- Author
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Kakar, Ashish
- Subjects
WORK environment ,SOCIAL values ,UTILITARIANISM ,BUSINESS to business electronic commerce ,HUMAN-computer interaction - Abstract
In today's changing work environment employees often use different technologies to accomplish the same work. In this context, we examine how users choose the tools they use at the workplace. A correct understanding of this process will not only enable organizations deploying these technologies to influence the choice of tools they want their employees to use at the workplace but will also help providers of these technological tools to design them for maximum adoption among users. [ABSTRACT FROM AUTHOR]
- Published
- 2022
14. More innovative but less socially responsible: The influence of using metaphors in marketing communications on product perception, choice, and adoption intention.
- Author
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Luffarelli, Jonathan, Feiereisen, Stephanie, and Zoghaib, Alice
- Subjects
METAPHOR ,MARKETING ,CONSUMER preferences ,COMMERCIAL products ,SENSORY perception - Abstract
Metaphors appear frequently in marketing communications. Prior literature evokes various positive outcomes of using metaphors to promote products but offers relatively limited insights into the potentially negative effects of this rhetorical figure on product perception, product choice, and adoption intention. Building on processing fluency theory, the authors investigate benefits and drawbacks of using metaphors to promote products. The results of eight studies reveal that, compared with literal claims, metaphors can make products appear more innovative but also less socially responsible. A dual process explains these effects on product perception: consumers tend to view products promoted with metaphors as more unfamiliar and thus innovative, but also as more untrustworthy and thus less socially responsible. In a further step, by examining whether using metaphors to promote products increases or decreases product choice and adoption intentions, the authors find increased product choice for brands with innovative personalities but diminished product choice for brands with socially responsible personalities. Using metaphors also boosts the adoption intentions of consumers who value innovativeness in products but lowers these intentions among consumers who value social responsibility. These findings offer novel insights into the effects of metaphors, along with actionable recommendations for practitioners. [ABSTRACT FROM AUTHOR]
- Published
- 2021
- Full Text
- View/download PDF
15. Theory of Disruption in GE
- Author
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Hemberg, Erik, Ryan, Conor, editor, O'Neill, Michael, editor, and Collins, JJ, editor
- Published
- 2018
- Full Text
- View/download PDF
16. Markups of Chinese exporters: Export discount and product choice.
- Subjects
CONSUMER preferences ,EXPORTERS ,PRICING ,CASH discounts - Abstract
Economists find that exporters usually have higher markups than non‐exporters. Our work, however, shows that Chinese exporters have lower markups than non‐exporters in China. The result is economically and statistically significant. We argue that Chinese exporters have lower markups because they tend to produce products that usually have low markups. The finding is consistent with the hypothesis that China has a comparative advantage in low‐markup products. [ABSTRACT FROM AUTHOR]
- Published
- 2021
- Full Text
- View/download PDF
17. Factors influencing consumer choice: a study of apparel and sustainable cues from Canadian and Indian consumers' perspectives.
- Author
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Rahman, Osmud, Fung, Benjamin C. M., and Kharb, Devender
- Subjects
- *
SUSTAINABILITY , *CLOTHING & dress , *CONSUMER preferences - Abstract
The purpose of this study is to investigate the salient effects of product evaluative cues from a cross-national perspective. A web-based survey consisted of eight measuring items of environmental commitment and behaviour, 20 items of product cues, and demographic and behavioural questions were employed. A total of 321 and 309 usable surveys were collected from Canada and India, respectively. The results revealed that Canadian and Indian consumers were more concerned about psychic/aesthetic and physical/functional cues than extrinsic and sustainable cues. In particular, fit and comfort were perceived as the two most important evaluative criteria by both samples. Indian consumers relied more heavily on 'no child labour' and 'no animal skin usage' cues to evaluate apparel products than their Canadian counterparts. The findings underpin several implications, including aesthetic longevity, versatility, durability, and affordability of clothing, as well as transparency on sustainable production and practices [ABSTRACT FROM AUTHOR]
- Published
- 2021
- Full Text
- View/download PDF
18. Effects of intrinsic and extrinsic product characteristics related to protein source, health and environmental sustainability, on product choice and sensory evaluation of meatballs and plant-based alternatives.
- Author
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Giezenaar, Caroline, Jonathan R. Godfrey, A., Foster, Meika, and Hort, Joanne
- Subjects
- *
MEATBALLS , *CONSUMER preferences , *SUSTAINABILITY , *PRODUCT attributes , *SENSORY evaluation , *SOY proteins - Abstract
• Protein source, health, origin, and sustainability claims affect product choice. • Protein source and health also affect sample evaluation. • 'Protein' and 'Health/Sustainability' driven consumer segments were identified. • Not all consumers are equally sensitive to external product claims. Health is cited as a major driver for substituting meat with plant-based meat alternatives (PBMAs). In contrast, many consumers are reportedly unaware of the difference in environmental impact between meat and PBMAs. This study determined relative effects of internal (protein source) and external (health/origin/sustainability) product attributes on product choice and (expected) liking of meat and PBMAs. Participants (n = 144) ranked ten sets of three product concepts from best to worst in a discrete choice experiment (DCE). Random combinations of four product attributes were presented on hypothetical product packages: i) protein source (beef/chickpea/soy protein); ii) health-star rating (1.5/4.5 stars); iii) ingredient origin (local/imported); iv) sustainability rating (green tick absent/present), and product worth, related to each of the 24 possible attribute combinations, was determined. Secondly, commercially-available beef, soy, and chickpea products were sensorially evaluated for expected/actual liking, both blindly and alongside combinations of internal/external product attributes used in the DCE. The DCE indicated all product attributes affected product worth. However, two consumer segments were established: i) a 'Protein Cluster' (47%) comprising consumers who chose 'beef' products regardless of the remaining attributes present, and ii) a 'Health/Sustainability Cluster' (53%) of consumers whose choices were driven by positive health/sustainability claims. Protein source drove both expected and actual liking of the samples (p < 0.001). Health/origin/sustainability also contributed to expected liking (p < 0.05), but only health consistently affected actual liking ratings (p < 0.05). In conclusion, half of consumers chose products based on health/origin/sustainability claims, whereas the other half selected products based on protein source. Origin/sustainability claims affected product choice, but minimally affected product experience of plant-based samples. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
19. Personalized Assistant for Health-Conscious Grocery Shoppers
- Author
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Siawsolit, Chokdee, Seepun, Sarun, Choi, Jennifer, Do, An, Kao, Yu, Hutchison, David, Series editor, Kanade, Takeo, Series editor, Kittler, Josef, Series editor, Kleinberg, Jon M., Series editor, Mattern, Friedemann, Series editor, Mitchell, John C., Series editor, Naor, Moni, Series editor, Pandu Rangan, C., Series editor, Steffen, Bernhard, Series editor, Terzopoulos, Demetri, Series editor, Tygar, Doug, Series editor, Weikum, Gerhard, Series editor, de Vries, Peter W., editor, Oinas-Kukkonen, Harri, editor, Siemons, Liseth, editor, Beerlage-de Jong, Nienke, editor, and van Gemert-Pijnen, Lisette, editor
- Published
- 2017
- Full Text
- View/download PDF
20. Behavior-Based Price Discrimination and Product Choice.
- Author
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Choe, Chongwoo and Matsushima, Noriaki
- Subjects
CONSUMER preferences ,PRICE discrimination - Abstract
We study a two-period model of behavior-based price discrimination, as in Fudenberg and Tirole (RAND J Econ 31(4):634–657, 2000), but we allow firms to make their product choices in the first period. We show that the only possible equilibrium involves maximal differentiation. This is in contrast to Choe et al. (Manag Sci 64(12):5669–5687, 2018), where equilibrium features less-than-maximal differentiation when competition is in personalized pricing. Thus, our result highlights an important interplay between the type of price competition and product choice. [ABSTRACT FROM AUTHOR]
- Published
- 2021
- Full Text
- View/download PDF
21. Price Promotion for Emotional Impact.
- Author
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Aydinli, Aylin, Bertini, Marco, and Lambrecht, Anja
- Subjects
SALES promotion ,CONSUMER behavior ,CONSUMER research ,PRICING ,MARKETING ,CONSUMER preferences - Abstract
Managers and academics often think of price promotions merely as incentives that entice consumers to accept offers that they might not have considered otherwise. Yet the prospect of paying a lower price for a product of given quality can also discourage deliberation, in a sense “dumbing down” the purchase encounter by making it less consequential. The authors examine this possibility in a dual-system theory of consumer behavior. Specifically, they argue that price promotion lowers a consumer’s motivation to exert mental effort, in which case purchase decisions are guided less by extensive information processing and more by a quicker, easier, strong conditioner of preference: affect. Field data from a large daily deal company and four controlled experiments support this idea and document its implications primarily for product choice, in turn providing insight into the form and cause of brand switching that manufacturers and retailers can leverage to improve the allocation of promotional budgets and category management. [ABSTRACT FROM AUTHOR]
- Published
- 2014
- Full Text
- View/download PDF
22. Towards a fuller understanding of consumer animosity and purchase involvement
- Author
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Abraham, Villy
- Subjects
658.834 ,consumer animosity ,purchase involvement ,product choice ,country-of-origin effects - Abstract
The effects of consumer involvement on product choice have been studied extensively. However, to the knowledge of the researcher of this work, no study has examined whether consumers become more involved with a product choice when it is associated with a country towards which they harbour feelings of animosity. Hence, this work examines whether feelings of animosity increase consumers' level of purchase involvement. This is a cross-cultural investigation conducted in the context of the Holocaust. 340 Israeli and British Jews took part in this experimental research. Structural equation modeling was employed to examine this relationship in a model adapted from Klein et al.(1998). A positive and statistically significant relationship was observed between consumer animosity and purchase involvement. This work suggests that subcultural differences are possible moderators of consumer animosity. Thus, marketing practitioners should segment markets by looking into subcultural differences among consumers in their target market.
- Published
- 2012
23. Regulatory focus and choice: The impact of control perceptions on advertising effectiveness.
- Author
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Dodoo, Naa Amponsah and Wu, Linwan
- Subjects
ADVERTISING effectiveness ,PERCEIVED control (Psychology) ,CONSUMER behavior ,CONSUMER preferences - Abstract
Consumers experience different degrees of control in their daily lives. However, control perceptions have not attracted the necessary attention in advertising research. Across two experiments, we investigated how perceived control influences consumer responses to advertisements. In Study 1, participants with different levels of perceived control were exposed to advertisements with different regulatory focus. The results indicated that perceptions of sufficient control led to more favorable responses to a promotion-focused advertisement than a prevention-focused advertisement. In Study 2, the advertising stimuli not only differed in regulatory focus but also presented different product choices (i.e., one choice vs. ten choices). It was found that participants with sufficient control evaluated a promotion-focused advertisement more favorably than a prevention-focused advertisement when there was only one choice rather than ten choices presented. However, participants with reduced control responded to the advertisement presenting ten choices more favorably than the one with one choice regardless of regulatory focus. [ABSTRACT FROM AUTHOR]
- Published
- 2021
- Full Text
- View/download PDF
24. A study of Canadian female baby boomers : Physiological and psychological needs, clothing choice and shopping motives
- Author
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Rahman, Osmud and Yu, Hong
- Published
- 2018
- Full Text
- View/download PDF
25. Analysing investment product choice in South Africa under the investor lifecycle
- Author
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D. Kellerman, Z. Dickason-Koekemoer, and S. Ferreira
- Subjects
investor decision ,banking ,demographic factors ,south africa ,product choice ,Finance ,HG1-9999 ,Economic theory. Demography ,HB1-3840 - Abstract
Individual investment decision-making theory revolves around the logical choices an investor is expected to make to achieve the maximum return on investments. The investor life cycle theory is often used as a guideline to determine how investors will invest based on their predicted life cycle phase. However, the question remains whether lifecycle investing is still relevant today. The main purpose of the paper is to analyse how demographic factors influence investment product selection for South African banking clients using Big Data. The analysis found that the investment patterns of South African investors strongly contradict the foundational literature of the investor life cycle. South African investors are skewed more towards low-risk investment options like cash, across all age ranges, only investing in higher-risk instruments much later than what the investor life cycle theory suggests. Female investors are especially risk-averse, however, the effect becomes less prominent as income level rises. The risk-averse investment style seen in the findings for all South African investors can be explained by the slow economic growth experienced in South Africa, with investors having less disposable income to invest.
- Published
- 2020
- Full Text
- View/download PDF
26. Having Versus Consuming: Failure to Estimate Usage Frequency Makes Consumers Prefer Multifeature Products.
- Author
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GOODMAN, JOSEPH K. and IRMAK, CAGLAR
- Subjects
PRODUCT usage ,CONSUMER preferences ,CONSUMPTION (Economics) & psychology ,PRODUCT management research ,CONSUMER behavior research ,PRODUCT attributes - Abstract
The authors investigate whether consumers systematically consider feature usage before making multifunctional product purchase decisions. Across five studies and four product domains, the article shows that consumers fail to estimate their feature usage rate before purchasing multifunctional products, negatively affecting product satisfaction. The findings demonstrate that when consumers do estimate their feature usage before choice, preferences shift from many-feature products toward few-feature products. The authors show that this shift in preferences is due to a change in elaboration from having features to using features, and they identify three key moderators to the effect: need for cognition, feature trivialness, and materialism. Finally, the authors investigate the downstream consequences of usage estimation on product satisfaction, demonstrating that consumers who estimate usage before choice experience greater product satisfaction and are more likely to recommend their chosen product. These results point to the relative importance consumers place on having versus using product features. [ABSTRACT FROM AUTHOR]
- Published
- 2013
- Full Text
- View/download PDF
27. The power of the pen: Handwritten fonts promote haptic engagement.
- Author
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Izadi, Anoosha and Patrick, Vanessa M.
- Subjects
FONTS & typefaces ,CONSUMER psychology ,PACKAGING ,ENGAGEMENT (Philosophy) ,SIMULATION methods & models ,RETAIL industry - Abstract
Consumers are increasingly bombarded with merchandise and offers, making clear the need for visually distinctive and sensorially engaging product packaging design. The current research demonstrates that the use of handwritten fonts on product packaging elicits an approach tendency and enhances haptic engagement, which influences product evaluation and choice likelihood. A pilot study quantifies the use of handwritten fonts in four grocery product categories to establish that the study of handwritten fonts as a packaging design element is a worthy one with managerial significance. Four experiments are then presented. Studies 1 and 2 use real products to show that a product label with a handwritten (vs. typewritten) font elicits haptic engagement and, enhanced product evaluations (Study 2). Study 3 identifies a boundary condition such that the focal effect is observed only for benign (safe and enjoyable) product categories, but not for risky (unsafe and dangerous) ones. Study 4 relies on a simulated store setup with actual products to illustrate the differential preference for products with a handwritten (vs. typewritten) font when choosing between brands in a benign (vs. risky) product category. [ABSTRACT FROM AUTHOR]
- Published
- 2020
- Full Text
- View/download PDF
28. MOORA YÖNTEMİ İLE ÜRÜN SEÇİMİ: TURİZM SEKTÖRÜNDE BİR UYGULAMA.
- Author
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ŞİMŞEK, Ali and ÇATIR, Ozan
- Subjects
- *
CONSUMER preferences , *DECISION making , *QUESTIONNAIRES , *EMPLOYEES , *BUSINESS enterprises , *EMAIL - Abstract
In this study, determining the most suitable product for a hotel which operates in Uşak with MOORA method by determining the importance degrees of the criteria is aimed. In the study, 5 alternative businesses were evaluated under 5 main criterion titles which include price, quality, delivery, association and service. Determining the load of the criteria was acquired through the evaluation of the questionnaires which were sent to the purchasing unit workers via e-mails. As a result, the importance load of criteria with no real value and the importance load of all criteria in the vendor choice and the evaluation results of alternative vendors in terms of these criteria were acquired from the questionnaires. The data obtained were analyzed according to the MOORA method which is among the determining Multi Criteria Decision Making. [ABSTRACT FROM AUTHOR]
- Published
- 2020
- Full Text
- View/download PDF
29. Analysing investment product choice in South Africa under the investor lifecycle.
- Author
-
Kellerman, D., Dickason-Koekemoer, Z., Ferreira, S., and McMillan, David
- Subjects
CONSUMER preferences ,INVESTMENT products ,SOUTH Africans ,DECISION theory ,INVESTORS - Abstract
Individual investment decision-making theory revolves around the logical choices an investor is expected to make to achieve the maximum return on investments. The investor life cycle theory is often used as a guideline to determine how investors will invest based on their predicted life cycle phase. However, the question remains whether lifecycle investing is still relevant today. The main purpose of the paper is to analyse how demographic factors influence investment product selection for South African banking clients using Big Data. The analysis found that the investment patterns of South African investors strongly contradict the foundational literature of the investor life cycle. South African investors are skewed more towards low-risk investment options like cash, across all age ranges, only investing in higher-risk instruments much later than what the investor life cycle theory suggests. Female investors are especially risk-averse, however, the effect becomes less prominent as income level rises. The risk-averse investment style seen in the findings for all South African investors can be explained by the slow economic growth experienced in South Africa, with investors having less disposable income to invest. [ABSTRACT FROM AUTHOR]
- Published
- 2020
- Full Text
- View/download PDF
30. Requirement of New Media Features for Enhancing Online Shopping Experience of Smartphone Users
- Author
-
Koli, Anuja, Chowdhury, Anirban, Dhar, Debayan, Kacprzyk, Janusz, Series editor, Berretti, Stefano, editor, Thampi, Sabu M., editor, and Dasgupta, Soura, editor
- Published
- 2016
- Full Text
- View/download PDF
31. Why Do Older Consumers Buy Older Brands? The Role of Attachment and Declining Innovativeness.
- Author
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Lambert-Pandraud, Raphaëlle and Laurent, Gilles
- Subjects
OLDER consumers ,BRAND name products ,CONSUMER preferences ,CONSUMER behavior ,CREATIVE ability ,MARKETING research - Abstract
The authors compare three mechanisms that may explain why older consumers tend to prefer older brands. Data are from the French perfume market, in which some market leaders are decades old while hundreds of new entrants launch yearly. The authors reveal monotonically increasing differences across age ranges. Younger consumers have a greater propensity to change their preferred brand, a form of innovativeness that benefits relatively recent entrants, whereas older consumers exhibit a propensity to remain attached for a longer duration to the same preferred brand. Nostalgia for options encountered during an early “formative period” has only a limited impact. Furthermore, strong heterogeneity emerges: At all ages, some consumers frequently change their preferred brand, whereas others remain attached to it for long periods. It is the proportion of these two behaviors that varies across age ranges. The resultant managerial implications indicate that mature consumers are attractive targets because they likely remain attached to a brand longer, that long-established products may still attract new consumers, and that the success of a new brand among young consumers may be ephemeral. [ABSTRACT FROM AUTHOR]
- Published
- 2010
- Full Text
- View/download PDF
32. Using Visual and Linguistic Framing to Support Sustainable Decisions in an Online Store
- Author
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Starke, A. D., Emami, K., Makarová, A., Ferwerda, Bruce, Starke, A. D., Emami, K., Makarová, A., and Ferwerda, Bruce
- Abstract
Companies face several digital communication challenges when it comes to promoting green products or services. The framing effect, which refers to the presentation of information, can significantly influence decision-making in digital interfaces. This research explores the impact of information framing through text and visuals on purchase decisions for sustainable fashion products. An online evaluation study ( = 84) of an e-commerce environment was conducted. We found that visual framing significantly affected user product choices, supporting more sustainability decisions. In contrast, little evidence was found that supported the effectiveness of linguistic (i.e., message) framing on user product choices. We discuss implications on how product pages should be designed to encourage sustainable decision-making.
- Published
- 2023
33. Dogs on the Street, Pumas on Your Feet: How Cues in the Environment Influence Product Evaluation and Choice.
- Author
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Berger, Jonah and Fitzsimons, Grinne
- Subjects
CONSUMER behavior -- Environmental aspects ,PRIMING (Psychology) ,CONSUMER preferences research ,ADVERTISING effectiveness ,CUSTOMER satisfaction ,CONSUMER psychology ,PSYCHOLOGY - Abstract
Little empirical research has examined the implicit effects of environmental cues on consumer behavior. Across six studies using a combination of field and laboratory methods, the authors find that products are more accessible, evaluated more favorably, and chosen more frequently when the surrounding environment contains more perceptually or conceptually related cues. The findings highlight the impact of frequent—in addition to recent—priming in shaping product evaluation and choice: More frequent exposure to perceptually or conceptually related cues increases product accessibility and makes the product easier to process. In turn, this increased accessibility influences product evaluation and choice, which are found to vary directly with the frequency of exposure to conceptually related cues. These results support the hypothesis that conceptual priming effects can have a strong impact on real-world consumer judgments. [ABSTRACT FROM AUTHOR]
- Published
- 2008
- Full Text
- View/download PDF
34. Climbing down the ladder makes you play it safe : The effect of the status of a rejecter on product evaluation
- Author
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Yi, Youjae, Kim, Seo Young, and Hwang, Jae Won
- Published
- 2017
- Full Text
- View/download PDF
35. The Theory of Altruism and Consumer Behavior: Literature Review and Model Development
- Author
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Hopkins, Raymond A., Powers, Thomas L., Academy of Marketing Science, and Choudhury, Pravat K., editor
- Published
- 2015
- Full Text
- View/download PDF
36. The Effects of Intrinsic and Extrinsic Cues and Consumer Characteristics on Product Evaluations and Choice: Australian Consumers
- Author
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Wall, Marjorie, Liefeld, John, Heslop, Louise, Academy of Marketing Science, Grant, K., editor, and Walker, I., editor
- Published
- 2015
- Full Text
- View/download PDF
37. MORE THAN SHAPES: HOW SILOUETTES CAN INFLUENCE PRODUCT CHOICE.
- Author
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Trinh, Can and Hasford, Jonathan
- Subjects
SILHOUETTES ,CONSUMER preferences - Published
- 2020
38. The Effect of Money-Back Guarantee and Customer Value on Dual-Channel Supply Chain.
- Author
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Wang, Limin, Song, Qiankun, and Zhao, Zhenjiang
- Abstract
This paper investigates the effect of money-back guarantee (MBG) and customer value on dual-channel supply chain. Manufacturer could produce and sell old generation product by direct channel to compete with new generation product by retail channel. Both retailer and manufacturer could choose whether implementing the MBG strategy or not. This paper discusses whether manufacturer should open the direct channel, how to make MBG strategy to realize maximum profits, and how customer value influences the supply chain. We give the boundary conditions of four situations about the decisions of retailer and manufacturer: GG situation, GN situation, NG situation and NN situation. We find that MBG strategy by retailer brings higher retail unit price, MBG strategy by manufacturer brings higher direct unit price and influences the wholesale price by the net salvage value of new generation product. This paper shows that if the demand was positive, opening the direct channel always benefits the manufacturer. Besides, customer value affects demands of two channels and the threshold value of parameter is given in this paper. [ABSTRACT FROM AUTHOR]
- Published
- 2019
- Full Text
- View/download PDF
39. The effect of consumption context on consumer hedonics, emotional response and beer choice.
- Author
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Nijman, Marit, James, Sue, Dehrmann, Frieda, Smart, Katherine, Ford, Rebecca, and Hort, Joanne
- Subjects
- *
HEDONISTIC consumption , *EMOTIONAL conditioning , *BEER , *CONSUMER preferences , *CONTEXT effects (Psychology) - Abstract
Highlights • Consumer response to beer was affected by context. • Some consumers maintained their response to beer independent of context. • Some consumers were more context sensitive when expressing affective response. • Context sensitive consumers discriminated products in the bar but not in the lab. • Emotional variables provided additional insights compared to liking. Abstract The context of a consumer test affects participant response. Data collected in a sensory laboratory is likely to have little predictive value of consumer experience in real-life situations. This study determined the effects of context on consumer response to two commercial beers. Regular beer consumers (n = 100) rated liking and emotional response using ten beer-specific emotion categories for two beers (Lager and Ale) under three different conditions: (1) a sensory testing facility (Lab), (2) a natural consumption environment (Bar) and (3) using an evoked context (Evoked). Their choice of product to take home was also recorded. Overall results showed significant product differentiation for liking (F (99, 2, 1) = 8.46, p = 0.004) and product choice (Q (1, N = 100) = 4.85, p = 0.028) in the Bar but not in the Lab or Evoked context. Emotional variables highlighted significant product differentiation (p < 0.05) but more so in the Bar than in the Lab or Evoked context. However, clustering participants on liking revealed three distinct clusters differing in sensitivity to context. Two clusters showed opposing but consistent preference for one of the two products regardless of context. The third cluster was more influenced by context, showing a more discriminating response in the Bar. These findings showed that consumers differ in their degree of context-sensitivity and the extent to which evoking a context gives similar results to a real environment. They also highlighted the importance of segmentation and confirmed the added insights gained by measuring emotional response compared to liking. [ABSTRACT FROM AUTHOR]
- Published
- 2019
- Full Text
- View/download PDF
40. Consumers' physiological and verbal responses towards product packages: Could these responses anticipate product choices?
- Author
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Vila-López, Natalia and Küster-Boluda, Inés
- Subjects
- *
CONSUMER preferences , *PACKAGING design , *CONSUMER education - Abstract
Abstract Today, it is a priority to predict what consumers will choose at the point of sale where there are more and more competing brands. But what kind of consumers' information can be used for that purpose? This paper compares the power of physiological responses (unconscious responses) and self-report/verbal responses (conscious responses) towards product packages, as a means of predicting product choices. To this end, six different packaging designs were created by combining three different colors (blue, red and black) and two different messages (simple and reinforced). Eighty-three young consumers were exposed to each of the six designs. In one phase of our investigation, unconscious electrodermal activity (EDA) for each participant and each packaging type was recorded. In another phase, conscious verbal opinions for each packaging type were collected in a questionnaire. Our results show that the blue packaging with a reinforced message was most often selected. For this packaging consumers' electrodermal values (unconscious responses) were lower, and verbal opinions (conscious responses) were higher. Thus, both data sets could be used to anticipate product choice. However, for the other five packages, only unconscious responses were related to product choices. In contrast, higher opinions in a questionnaire did not correspond to selection of packages. [ABSTRACT FROM AUTHOR]
- Published
- 2019
- Full Text
- View/download PDF
41. Product Choice with Large Assortments: A Scalable Deep-Learning Model
- Author
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Sebastian Gabel and Artem Timoshenko
- Subjects
Knowledge management ,Artificial neural network ,business.industry ,Computer science ,Strategy and Management ,Deep learning ,Management Science and Operations Research ,Affect (psychology) ,Product choice ,Personalized marketing ,Scalability ,Artificial intelligence ,Product (category theory) ,business - Abstract
Personalized marketing in retail requires a model to predict how different marketing actions affect product choices by individual customers. Large retailers often handle millions of transactions daily, involving thousands of products in hundreds of categories. Product choice models thus need to scale to large product assortments and customer bases, without extensive product attribute information. To address these challenges, we propose a custom deep neural network model. The model incorporates bottleneck layers to encode cross-product relationships, calibrates time-series filters to capture purchase dynamics for products with different interpurchase times, and relies on weight sharing between the products to improve convergence and scale to large assortments. The model applies to loyalty card transaction data without predefined categories or product attributes to predict customer-specific purchase probabilities in response to marketing actions. In a simulation, the proposed product choice model predicts purchase decisions better than baseline methods by adjusting the predicted probabilities for the effects of recent purchases and price discounts. The improved predictions lead to substantially higher revenue gains in a simulated coupon personalization problem. We verify predictive performance using transaction data from a large retailer with experimental variation in price discounts. This paper was accepted by Gui Liberali, Management Science Special Section on Data-Driven Prescriptive Analytics.
- Published
- 2022
42. The impact of threatened masculinity on environmentally conscious consumption
- Author
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Mertens, Alica and Kawalek, Hannah
- Subjects
FOS: Psychology ,Social Psychology ,gender identity threat ,green consumption ,eco-friendly ,Psychology ,sex ,masculinity ,sex role identification ,gender identity ,Social and Behavioral Sciences ,product choice - Abstract
Pre-registration of the study "The impact of threatened masculinity on environmentally conscious consumption". The goal is to study the impact of gender identity threat among men on their preference for environmentally conscious products in the area "clothing" and "food".
- Published
- 2023
- Full Text
- View/download PDF
43. Building A Sustainable Shelf: The Role of Firm Sustainability Reputation
- Author
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Kealy Carter, Satish Jayachandran, and Mitchel R. Murdock
- Subjects
Marketing ,Consumer response ,media_common.quotation_subject ,05 social sciences ,Environmentally friendly ,Product (business) ,Product choice ,Sustainable products ,0502 economics and business ,Sustainability ,050211 marketing ,Business ,Social responsibility ,050203 business & management ,Industrial organization ,Reputation ,media_common - Abstract
The reputation of firms for being environmentally friendly and socially responsible is a key purchase driver for sustainable products. However, the commitment of firms to sustainability varies – some firms are founded on strong environmental and social principles; other more traditional firms are built on strong product/brand focus and are not known for sustainability. In response to market trends, many traditional firms are introducing sustainable products to their portfolios. We argue that the firm’s sustainability reputation (FSR) will influence consumer purchase with respect to equally sustainable products from different firms. Two choice studies demonstrate that FSR favors sustainable product choice when the consumer decides between equally sustainable products. However, FSR affects the choice only for sustainable products and not regular products and does so only for consumers that construe sustainability at a high (abstract) level. Retailers should pay attention to the role that FSR plays in consumer response when they select sustainable products to sell.
- Published
- 2021
44. Fibrinogen Replacement in Haemostatic Resuscitation: Dose, Laboratory Targets and Product Choice
- Author
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Nicola Curry
- Subjects
medicine.medical_specialty ,Resuscitation ,Clinical Biochemistry ,Hemorrhage ,Fibrinogen ,Hemostatics ,Fibrinogenolysis ,Fibrinogen levels ,Coagulopathy ,medicine ,Humans ,Intensive care medicine ,Hemostasis ,business.industry ,fungi ,Biochemistry (medical) ,food and beverages ,Hematology ,medicine.disease ,Product choice ,Cryoprecipitate ,Laboratories ,business ,Major bleeding ,medicine.drug - Abstract
Fibrinogen is a key coagulation protein that is necessary for the formation of stable clots. Fibrinogen levels have been reported to be one of the first to fall during major haemorrhage reflecting consumption, dilution and fibrinogenolysis. Its role in acquired major haemorrhage, both in relation to the contribution it plays to the coagulopathy of major bleeding that can exacerbate bleeding and how effective fibrinogen supplementation can be at improving clinical outcomes, has received a great deal of attention over the last 10 - 15 years. This commentary focuses on just three of the more recent publications from the last 5 years that provide some of the evidence behind how we can think about fibrinogen as a haemostatic treatment for acquired major haemorrhage and how we can use the laboratory thresholds to guide therapy.
- Published
- 2021
45. Improving the effectiveness of pregnancy warning labels displayed on alcohol containers: a French eye-tracking study
- Author
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S. Lacoste-Badie, O. Droulers, G. Dossou, K. Gallopel-Morvan, Lille University Management Lab - ULR 4999 (LUMEN), Université de Lille, Centre de recherche en économie et management (CREM), Université de Caen Normandie (UNICAEN), Normandie Université (NU)-Normandie Université (NU)-Université de Rennes (UR)-Centre National de la Recherche Scientifique (CNRS), Centre de Recherches sur l'Action Politique en Europe (ARENES), Université de Rennes (UR)-Institut d'Études Politiques [IEP] - Rennes-École des Hautes Études en Santé Publique [EHESP] (EHESP)-Centre National de la Recherche Scientifique (CNRS), Recherche sur les services et le management en santé (RSMS), Université de Rennes (UR)-École des Hautes Études en Santé Publique [EHESP] (EHESP)-Institut National de la Santé et de la Recherche Médicale (INSERM)-Centre National de la Recherche Scientifique (CNRS), École des Hautes Études en Santé Publique [EHESP] (EHESP), and Institut du Management (IDM)
- Subjects
Eye tracking ,Ethanol ,Eye Movements ,Public Health, Environmental and Occupational Health ,General Medicine ,Product Labeling ,Product choice ,Pregnancy warning label ,Pregnancy ,Humans ,Foetal alcohol syndrome (FAS) ,Female ,Attention ,[SDV.SPEE]Life Sciences [q-bio]/Santé publique et épidémiologie ,France ,Eye-Tracking Technology - Abstract
International audience; OBJECTIVES: Every year, foetal alcohol spectrum disorders impact 1 in 100 live births in France. France is one of the few countries with mandated labelling that must include a pregnancy warning. However, as the regulation passed with minimal specifications regarding the size and colour of the ensuing pictogram, the current pregnancy warning labels (PWLs) is often barely visible. This study investigated the potential influence of the PWL design on women’s attention and alcohol product choice. STUDY DESIGN: The study used a within-subject experiment, with participants exposed to four PWL conditions. METHODS: An eye-tracking method was adopted. Eye movement was used as a proxy for measuring visual attention. In total, 4752 observations were collected (99 participants × 48 wine bottles) among women of childbearing age. RESULTS: The results show that almost none of the participants paid attention to the current French PWL. However, the findings also indicate that a larger colourful PWL, with a combined text and pictogram, attracts far more attention, and that participants chose the bottles of wine displaying this type of PWL less frequently. CONCLUSIONS: The study indicates that the current French PWL is insufficient to draw women’s attention and suggests improvements to the PWL design to help increase its effectiveness.
- Published
- 2022
46. Making Sustainability a Core Competency: Consumer Response to Sustainable Innovative Products
- Author
-
Clyde Eiríkur Hull, Jennifer D. Russell, and Monika Kukar-Kinney
- Subjects
sustainability ,innovation ,consumer preference ,product choice ,competitive advantage ,resource-based view ,Renewable Energy, Sustainability and the Environment ,Geography, Planning and Development ,Building and Construction ,Management, Monitoring, Policy and Law - Abstract
Research suggests that sustainability may not be sufficient to yield a competitive advantage. Building on the resource-based view, this research evaluates three questions: (1) Can using sustainability as a differentiator lead to consumers choosing sustainable products? (2) Does product sustainability appeal more to environmentally concerned consumers? (3) Does product sustainability appeal more when paired with innovation? To test the hypotheses, an online survey of 344 US respondents was conducted. Consumers were given a hypothetical budget for an office chair and asked to choose between two products at a time. Hypotheses were tested with frequency and Chi-square tests and logistic regression. Findings indicate that the innovative product was preferred over the undifferentiated one, but the sustainable product was preferred over both innovative and undifferentiated products. The sustainability–innovativeness bundle was not preferred over the sustainable product. Environmental concern increased preference for the sustainable product over the innovative product, but not over the undifferentiated one. These findings suggest that sustainability is a stronger differentiator than innovation, but that bundling both features does not further enhance product choice. Attitude toward the environment may not predict behavior. Instead, preference for the sustainable product may originate in variety-seeking behavior, with sustainability seen as an innovation. Published version
- Published
- 2022
- Full Text
- View/download PDF
47. Retail Assortment: More ≠ Better
- Author
-
Broniarczyk, Susan M., Hoyer, Wayne D., Krafft, Manfred, editor, and Mantrala, Murali K., editor
- Published
- 2010
- Full Text
- View/download PDF
48. Do touch interface users feel more engaged? The impact of input device type on online shoppers' engagement, affect, and purchase decisions.
- Author
-
Chung, Sorim, Kramer, Thomas, and Wong, Elaine M.
- Subjects
CONSUMER behavior ,AFFECT (Psychology) ,TOUCH screen interfaces ,ONLINE shopping ,MICE (Computers) - Abstract
Over the past decade, one of the most fundamental changes in computer‐mediated environments has been the evolution in the type of input devices from mouse devices to touch interfaces. In this paper, the authors conduct three experiments to examine the underlying connections between input device types and online shoppers' decision‐making processes in relation to affect‐driven information processing. The results show that shoppers who use a touch interface (vs. mouse) to view products demonstrate a significantly higher engagement with their shopping experience in a low‐involvement setting. Touch interface users are likely to have greater purchase intentions, as compared to mouse users, and this effect is mediated by positive affect induced by higher engagement. Using a touch interface (vs. mouse) also increases the likelihood that consumers will choose a hedonic over a utilitarian option and make an immediate purchase decision. These findings indicate that using a touch interface increases consumers' reliance on affect‐driven information processing and has a positive impact on purchase decision processes. [ABSTRACT FROM AUTHOR]
- Published
- 2018
- Full Text
- View/download PDF
49. A Comparative Analysis of Factor Effecting the Buying Judgement of Smart Phone.
- Author
-
Bhalla, Rajni, Amandeep, and Jain, Prateek
- Subjects
SMARTPHONES ,CELL phones ,COMPARATIVE studies ,JUDGMENT (Psychology) ,FACTOR analysis ,LIKERT scale ,MOBILE app development ,CONSUMER preferences - Abstract
Smart phone has various utilizations to various clients as per their necessities. With sensational rise in the usage of smart phone the individuals are considering different factors while purchasing a smart phone. This paper has put endeavor to reveal the fundamental factors which effect clients in picking up of the smart phone. A sample of 512 responses was taken through questionnaire. An organized questionnaire was planned with five point Likert scale was utilized to meeting respondent’s .Factor analysis and descriptive statistical tools were applied to extricate the basic variables influence cell phone acquiring choice. The result shows that the most important factors are physical attributes, apps and sounds while the less importance is given to other factors such as convenience, price which can also vary by age, service and gender. The future scope of this paper lies in the fact that whether age, occupation, gender makes any difference in purchasing decision of smart phone. [ABSTRACT FROM AUTHOR]
- Published
- 2018
- Full Text
- View/download PDF
50. A study of apparel consumer behaviour in China and Taiwan.
- Author
-
Rahman, Osmud, Fung, Benjamin C. M., Chen, Zhimin, Chang, Wei-Lun, and Gao, Xiang
- Subjects
- *
CONSUMER behavior , *CONSUMER preferences , *CLOTHING & dress , *FASHION innovations , *CROSS-cultural differences - Abstract
To better understand consumer behaviour and preferences for apparel shopping in Asia, we collected data through questionnaire surveys in China and Taiwan on three topics: online and offline shopping behaviours; product evaluative criteria; and fashion information sources. The study showed that women in both China and Taiwan shopped more frequently than men. Chinese consumers shopped more frequently online than did their Taiwanese counterparts. Both Chinese and Taiwanese consumers cited ‘fit’ and ‘comfort’ as the two most important evaluative criteria for clothing, while ‘brand name’ and ‘country of origin’ were the least important cues. Both Chinese and Taiwanese participants cited ‘friends’ as their most important fashion information source, with ‘siblings’ and ‘parents’ being the two least important sources. [ABSTRACT FROM PUBLISHER]
- Published
- 2018
- Full Text
- View/download PDF
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